International Marketing China

16

description

International Marketing China

Transcript of International Marketing China

  • FYI FACTS

  • Since the late 1970s China has moved from a closed, centrally planned system to a more market-oriented one that plays a major global role GDP : 9.24 trillion Rank : 2GDP Growth : 7.7% Rank : 14National Saving : 50% Rank : 4Unemployment Rate : 4.1% Rank : 32Exports : $2.21 trillion Rank : 1Imports : $1.95 trillion Rank 3Reserve Foreign Exchange: $3.821 trillion: Rank1

    GDP Composition by sector : agriculture:10%industry:43.9%services:46.1%

    Agriculture Products : world leader in gross value of agricultural output; rice, wheat, potatoes, corn, peanuts, tea, apples, cotton, oilseed; pork; fish

    Industries : world leader in gross value of industrial output; mining and ore processing, iron, steel, aluminum, and other metals, coal; machine building; armaments; textiles and apparel; petroleum; cement; chemicals; fertilizers

    Export Partners : Hong Kong 17.4%, US 16.7%, Japan 6.8%

    Import Partners : Partners : South Korea 9.4%, Japan 8.3%, Taiwan 8%,,

  • Religion : Buddhism (50%), Taoism( 30%)

    Offically an atheist country

    A shrinking workforce and an aging population depress labour and capital input The birth rate is now lower in China than in Japan

    Population1,363,950,000Male51.27% Female48.73%Policy One child policyLiteracy Rate95.2%Sex Ratio1.18males/females

  • The red colour of the flag symbolizes revolution and the yellow color of the stars the golden brilliant rays radiating from the vast red land

  • China is a resource rich or abundant country Coal Iron ore petroleum natural gas mercury tin tungsten antimony aluminum lead zinc rare earth elements Uranium hydropower potential (world's largest)

  • Environment : Air pollution (greenhouse gases, sulfur dioxide particulates) from reliance on coal produces acid rain China is the world's largest single emitter of carbon dioxide from the burning of fossil fuels; water shortages, particularly in the north; water pollution from untreated wastes Deforestation; estimated loss of one-fifth of agricultural land since 1949 to soil erosion and economic development; desertification; trade in endangered species

  • :

  • Semiconductors : China is by far the largest consumer of semiconductors; it accounts for about 45 percent of the worldwide demand for chips, used both in China and for exports.It is trying to invest in Make in China concept.

    Huge manufacturing Scale : China was once known for low labour ,land , setup and operation cost for manufacturing. Now though these advantages are diminishing , it focuses on productivity.

    Regulations do not favour companies from outside.

    Infrastructure projects highly standardised. Now moving towards innovation.

  • Disputes with almost all international neighbours : Japan, India, Vietnam, Honkong, Taiwan to name a few

    Source and Destination for Human Trafficking. Government rated 3 tier for the efforts taken to curb the same.

    Violation of Human Rights

  • Google version in chinese language :2000

    Baidu launch in China : 2000

    Google launch in China : 2005Issues : Censorship , 90 second delay for every search of Chinese leader etc.

    Google launches google.cn with censorship agreements

    Google moves its servers from China in 2009 to Hongkong

  • Chinese Media propaganda

    Chinese government emphasized the fact that Google represents the Western Culture and played it strongly against it. The main Chinese tabloid (www.huanqiu.com ) editorial cited online surveys showing 80% of respondents who said they could not care less if Google withdrew from China.

    There was even Baidus media advertising campaign, positions them as a suave Chinese native vs. the clueless foreigner (Google). The message was clear, East is the Best!

  • Downloading free MP3 files This is one of the most popular online activities in China and Baidu became the primary vehicle to locate and download free MP3 files, which generates huge amount of traffic. Choosing Baidu for average Chinese person was obvious.

    Google did not follow it as they termed it illegal. Baidu came up with the defence that the files being downloaded are not from their servers. Thus it is not illegal.

    Current Market Share : 12.8 % compared to Baidus 79% Market share by Q1 2014

  • Power distanceAt 80 China sits in the higher rankings of PDI i.e. a society that believes that inequalities amongst people are acceptable.IndividualismAt a score of 20 China is a highly collectivist culture where people act in the interests of the group and not necessarily of themselves.MasculinityAt 66 China is a masculine society success oriented and driven.Uncertainty avoidanceAt 30 China has a low score on uncertainty avoidance. Truth may be relative though in the immediate social circles there is concern for Truth with a capital T and rules (but not necessarily laws) abound.PragmatismChina scores 87 in this dimension, which means that it is a very pragmatic culture. In societies with a pragmatic orientation, people believe that truth depends very much on situation, context and time.IndulgenceChina is a restrained society as can be seen in its low score of 24 in this dimension. Societies with a low score in this dimension have a tendency to cynicism and pessimism. *

    *

    *

    *

    Innovation example : 6 storey buildings being built in a day.**