INTERNATIONAL MANAGEMENT

PhD Assistant Professor Radu FILIP

Bucharest Academy of Economic Studies Faculty of International Business and Economics

2011

Communication in Communication in International ManagementInternational Management

Structure:

1. Role of information in communication

2. Dimensions of communication3. Process of international

communication4. Efficiency of communication

1. 1. Role of information in Role of information in

communicationcommunication

1. Role of information in communication

Objectives of managerial communication:- Achieving a corporate identity- Forming a positive corporate image.

Types of information:- Absolute information- Distributed information.

Types of environments in business communication:- Random-Quiet Environment- Quiet-Clustered Environment- Disturbed-Reactive Environment- Turbulent Environment.

2. 2. Dimensions of communicationDimensions of communication

2. Dimensions of communication

Models of communication:- Shannon-Weaver Model “Arrow Approach”- Circuit communication- Schramm Model Interactive communication- Campbell-Level Model Behavioral Model.

3. 3. Process of international Process of international

communicationcommunication

3. Process of international communication (1)

Elements of communication:- Message- Channels of communication- Selecting ways and channels of communication- Flows of communication.

Means of communication:- Oral communication- Written communication- Non-verbal communication.

3. Process of international communication (2)

Non-verbal communication: Body language:

- Emblematic gestures- Illustrative gestures- Emotional gestures- Regulating gestures- Adapting gestures

Environment language:- Communication distance: intimate; personal; social;

public- Clothing

Voice language (para-language).

3. Process of international communication (3)

Communication impact analysis:- Selectivity degree- Understanding degree- Credibility degree- Interaction degree- Action degree.

Influence of culture on communication.

3. Process of international communication (4)

Types of communication:- Formal communication- Informal communication.

Flows of communication:- Top down communication- Bottom up communication- Horizontal communication- Crossways communication.

4. 4. Efficiency of communicationEfficiency of communication

4. Efficiency of communication (1)

Barriers in communication:- Lack of communication strategy- Considering false premises- Information abundance- Lack of clarity and precision- Choosing an inappropriate communication channel- Risk of message distortion.

4. Efficiency of communication (2)

Specific barriers in international communication: Language barriers Cultural barriers Perception barriers:

- Stereotypes- Halo effect- Selective perception- Projection.

Thank You!