International Institute of Planing and Management Rishab Gupta Ug1 Gota Report(Final to Be Mailed)

8/6/2019 International Institute of Planing and Management Rishab Gupta Ug1 Gota Report(Final to Be Mailed)

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GOTA REPORT

GOTA REPORT

SINGAPORE

GLOBAL OPPORTUNITY AND THREAT

ANALYSIS PROGRAME

IIPM
http://en.wikipedia.org/wiki/File:Singapore_montage.png


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GOTA REPORT

INTERNATIONAL INSTITUTE OF PLANING AND

MANAGEMENT (IIPM)

DELHI

RISHABH GUPTA

9873111008

r i s h i g t a l k@ gmai l . com

PARIKSHIT JAIN

9990007272

[email protected]

ISHANT PAL

9990001040

[email protected]

UGP 2008-2011

UG1

GOTA : -

SINGAPORE

NEWATER

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mailto:[email protected]:[email protected]


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GOTA REPORT

ABSTRACT

The Republic of Singapore is an island city-state located at the southern

tip of the Malay Peninsula. The microstate lies 137 kilometers north of

the equator

At 710.2 km2 (274.2 sq mi),Singapore, the smallest nation in Southeast

Asia, is by orders of magnitude the largest of the three remaining

sovereign city-states in the world (the others being Monaco and Vatican

City).

Economy of Singapore

Manufacturing constituted 26% of Singapore's GDP in 2005.The

manufacturing industry is well-diversified into electronics, petroleum

refining, chemicals, mechanical engineering and biomedical sciences

manufacturing. In 2006, Singapore produced about 10% of the world's

foundry wafer output. Singapore has one of the busiest ports in the world.

Singapore is the world's fourth largest foreign exchange trading centre

after London, New York City and Tokyo.

Tourism in Singapore

Singapore is a popular travel destination, making tourism one of its

largest industries. About 7.8 million tourists visited Singapore in 2006.

The Orchard Road shopping district is one of Singapore's most well-

known and popular tourist draws. To attract more tourists, the government

decided to legalise gambling and to allow two casino resorts(euphemistically called Integrated Resorts) to be developed at Marina

South and Sentosa in 2005.

To compete with regional rivals like Hong Kong, Tokyo and Shanghai, the

government has announced that the city area would be transformed into a

more exciting place by lighting up the civic and commercial buildings.

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Singapore is fast positioning itself as a medical tourism hub about

200,000 foreigners seek medical care in the country each year and

Singapore medical services aim to serve one million foreign patients

annually by 2012 and generate USD 3 billion in revenue. The government

expects that the initiative could create an estimated 13,000 new jobs

within the health industries.

Currency

The currency of Singapore is the Singapore dollar, represented by the

symbol S$ or the abbreviation SGD. The central bank of Singapore is the

Monetary Authority of Singapore, responsible for issuing currency.

Singapore established the Board of Commissioners of Currency,

Singapore, on 7 April 1967 and issued its first coins and notes.

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TABLE OF CONTENTS

INTRODUCTION TO COMPANY.I

REPORT OF DATA COLLECTION AND ANALYSIS

PEST ANALYSIS

II

SWOT ANALYSIS.

.III

BUSINESS MODEL OF THE COMPANY.

IV

CONCLUSION.........................

V

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INTRODUCTION TO COMPANY

NEWater is the brand name given to reclaimed water produced by

Singapore's Public Utilities Board. More specifically, it is treatedwastewater (sewage) that has been purified using dual-membrane (via

microfiltration and reverse osmosis) and ultraviolet technologies, in

addition to conventional water treatment processes. The water is potable

and is consumed by humans, but is mostly used for industry requiring

high purity water.

The Singapore Water Reclamation Study (NEWater Study) was initiated in 1998 by the

Public Utilities Board (PUB) and the Ministry of the Environment and Water Resources

(MEWR). The aim of this study was to determine if NEWater was a viable source of raw

water for Singapore's needs. NEWater and desalination were explored as means to reduce

reliance on water imported from Malaysia, which has been a source of friction over the

years. Also, while the Malaysian government is treaty-bound to sell Singapore water

until 2061, it is under no obligation to do so after this.

In 2001, PUB began an effort to increase water supplies for non-potable use. Using

NEWater for these applications would reduce the demand on the reservoirs for potable

water. Production

Singapore has a total of four operational NEWater factories, at Bedok, Kranji, Ulu

Pandan and Seletar Water Reclamation Plants, with the former two completed at the end

of 2002, and the latter in February 2004 and the Ulu Pandan plant on March, 2007. There

is a Visitor Centre near Tanah Merah MRT Station, which contains a working NEWater

factory for educational purposes. Tours and a private shuttle from Tanah Merah MRT

station may be booked through the Visitor Centre.

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REPORT OF DATA COLLECTION AND

ANALYSIS

PEST ANALYSIS

PEST analysis stands for "Political, Economic, Social, and Technological

analysis" and describes a framework of macro-environmental factors used

in the environmental scanning component of strategic management.

Political; - factors, are how and to what degree a government intervenes

in the economy. Specifically, political factors include areas such as tax

policy, labour law, environmental law, trade restrictions, tariffs, and

political stability. Political factors may also include goods and services

which the government wants to provide or be provided (merit goods) and

those that the government does not want to be provided (demerit goods or

merit bads). Furthermore, governments have great influence on the health,

education, and infrastructure of a nation.

Economic : - factors include econ omic growth, interest rates, ex change

rates and the inflation rate. These factors have major impacts on how

businesses operate and make decisions. For example, interest rates affect

a firm's cost of capital and therefore to what extent a business grows and

expands. Exchange rates affect the costs of exporting goods and the

supply and price of imported goods in an economy

Social factors : - include the cultural aspects and include health

consciousness, population growth rate, age distribution, career attitudesand emphasis on safety. Trends in social factors affect the demand for a

company's products and how that company operates. For example, an

ageing population may imply a smaller and less-willing workforce (thus

increasing the cost of labor). Furthermore, companies may change various

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management strategies to adapt to these social trends (such as recruiting

older workers).

Technological : - factors inc lude ecologica l and environmental aspects,

such as R&D activity, automation, technology incentives and the rate of

technological change. They can determine barriers to entry, minimum

efficient production level and influence outsourcing decisions.

Furthermore, technological shifts can affect costs, quality, and lead to

innovation.

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SWOT ANALYSIS

Applying SWOT analysis to NEWATER

The SWOT analysis will be used to present a framework for reviewing Singapores public

utilities board internal strength and weakness, and the external opportunities and threats that may

have an impact on the organization.

Strength

As Singapore is a small island state, it is not as challenging for NEWATER to maintain to its

infrastructures, reservoirs and pipelines. Also, NEWATER had financial and technological

backup by the Singaporean government. Singapore also had a pool of talents and skilled labours.

This had helped NEWATER to implement its strategy quickly and to acquire resources

effectively.

WeaknessWith a population of almost five million people living in an area of just seven hundred square

kilometers, managing the countrys water resources is not an east task. Back in the past,

Singapore faced a myriad of water problems which that surface out with accelerated

urbanization, population growth, flooding and pollution problems in its rivers (Tortajada 2003).

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NEWATER faces land shortage and lack of suitability of land for construction of water

treatment plants and reservoirs.

Opportunities

With the help of the Singaporean government, NEWATER have funding and access to high

technology. With the help of the government NEWATER introduces NEWater. NEWater

marked a new era in Singapores water history. NEWater Produced using highly advanced

membrane technologies that involves in micro filtration, reverse osmosis and ultraviolet

disinfection. This had resulted in a high quality drinking water that has been validated by various

scientific tests. NEWater had surpassed even the World Health Organization standards for

drinking water. NEWater is supplied primarily for nondomestic use in wafer fabrication

parks, industrial estates and commercial buildings, where it is used for industrial and aircooling

purposes. A small percentage is mixed with raw reservoir water before being treated as drinking

water (Ong 2010).Threats

NEWATER faces issues such as lack of alternative water sources. Currently two thirds of

Singapores water supply comes from its reservoirs, and from Malaysia As water sources are

limited, NEWATER cannot afford to just reply on a single water source. For example if

Malaysia suddenly decides to stop its water export to Singapore, NEWATER will face a serious

water shortage. In overcoming theses issues NEWATER had to embrace on technology to

recycle wastes waters and desalinate seawater. NEWATER plans to achieve total self water

sustainability in the years to come

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BUSINESS MODEL OF THE COMPANY

Water tariffs in Singapore are set at a level allowing cost recovery,

including capital costs. In 2005 PUB issued for the first time a bond,

raising S$400 million, to finance part of its investment program. Water

tariffs also provide incentives for water conservation. They include a

water conservation tax whose proceeds go directly to the government. The

tax is set at 30%, but a 45% tax level applies to domestic consumption

above 40m3 per month and connection. As of 2010 the domestic water

tariff without taxes was set at S$1.17/m3 for consumption below 40m3 per

month and connection, and at S$1.40/m3 for higher consumption. The

sewerage tariff (called "waterborne fee") is S$0.30/m3 for domestic users

independent of consumption. The water and sewerage tariff including the

conservation tax (30%) and general service tax (7%) thus is about S$1.62,

to which a fixed tariff of S$3 per chargeable fitting and per month has to

be added. A household consuming 20m3 per month and three chargeable

fittings thus would face a bill of S$41.54 per month or S$2.08 per m3

(US$1.62/m3). This residential tariff is much lower than tariffs in some

European countries such as Germany. Industrial water tariffs are set even

lower at S$0.43/m3. Water tariffs were raised substantially in the late

1990s, so that the average monthly domestic bill including taxes increased

from S$13 in 1996 to S$30 in 2000.

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CONCLUSION

PRO / Advantages of Newater.

Water which costs a lot since we have created our own source of drinking

water.

Cheaper than desalination

Not weather dep endent Sustainable and environmentally friendly

Will not be in threat from Malaysia for water issues. Often, Malaysia will

use the water agreement to threaten Singapore. With source: (On the

importance of self-sufficiency in water, he said: "Whenever there were

serious bilateral disagreements, It reduces Singapore's dependence on

imported water from other countries. (By having the NEWater , Singapore

can be totally self-sufficient if there is no new water agreement We do not

need to depend on Malaysia for some Malaysian politicians would use

water as leverage to pressure us to compromise in their favour.")

CON / Disadvantages of Newater.

Singaporeans may not be able to adapt to the fact that Newater is made

from recycled water. Many Singaporeans being 'kiasu' thinks that

NEWater is dirty and finds that it is unacceptable to drink recycled water.

The process is complicated.

Machine is costly. Although it is cheaper than desalination, the machine is

still costly and hence high maintence cost.

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International Institute of Planing and Management Rishab Gupta Ug1 Gota Report(Final to Be Mailed)

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