International Insights SEPTEMBER 2017 Volume:1 Number:1

PERFORMANCE

NEW NATROL PACKAGING IS CONSUMER PREFERREDThe packaging change objectives were to drive brand awareness and greater levels of trial for the family of products, while the information hierarchy on the labels are to clearly communicate product name and category. Consumer testing provided the insights, and this package is now significantly more consumer preferred. Customer response in the USA has been excellent!

NEW INTERNATIONAL TEAM NEWSLETTER

I am excited to join Natrol with its proud legacy in the VMS category. It’s my mission to take the company into a new phase of growth by focusing on building our brands and delivering innovative and effective new products that help our consumers manage their overall health and daily wellness in the context of their very busy lives.

We are pleased to begin a fresh newsletter, aimed at providing you useful information about Natrol company brands, category developments, consumer trends, customer best practices, and our people. With over 37 years of success selling vitamins, minerals, and supplements, Natrol is well positioned to be your preferred partner to grow your business and provide the best products to your consumers.

FROM THE CEO

NEW NATROL ADVANCED LINEImportantly, Natrol is a adding a “high performance” line featuring advanced formulations, higher strengths, and innovative forms. You can see the premium look below.

† These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

For informational purposes only, Natrol is not responsible. PERFORMANCE

DAILY FRUIT & VEGGIE

Natrol® Daily Fruit & Veggie is the ultimate fruit and vegetable superfood, promoting full body health and providing a convenient way to get the fruit and vegetable nutrients you and your family need.

Natrol® Daily Fruit & Veggie is packed with nutrients from 46 organic fruits, vegetables, grains and greens, providing key phytonutrients and antioxidant protection. Each capsule ensures you get a wide range of nutrient-dense superfoods such as acai, kale, pomegranate, kelp, blueberry, goji berries, spirulina, spinach and more. It includes items from all the food color groups.†

• Promotes full body health†

• Provides nutrients from 46 organic fruits, vegetables, grains and greens• Includes superfoods such as acai, blueberries, goji berries, pomegranate, spinach, spirulina, sweet potato and more• Made with organic ingredients• Non-GMO, Gluten-free and 100% Vegetarian

BIOTIN

Dietary / Nutrition / Supplements

Nutrition.gov: Welcome

Vitamins and Minerals | Food & Nutrition Information Center

Health & Fitness

Health & Fitness | Consumer Information

ACE Fit | Fitness Information

SCIENTIFIC & CONSUMER TRENDS

Natrol® Biotin 5,000mcg is a extra strength formula that provides dietary support for healthy hair and nails, as well as energy production. By supporting the matrix of hair and nails, Biotin promotes shiny, lustrous hair and strong, resilient nails. Biotin assists in energy production by helping convert the carbohydrates, proteins and fats that we consume from our diets into energy for our cells.†

• Supports Cellular Energy Production†

• Extra Strength – 5,000mcg• 100% Vegetarian• High Tablet Count to Meet Consumer Trends

Below please find interesting educational information about vitamins, minerals, supplements and fitness. Click on the topic to access information.