International infinigraph digitalmarketingintelligence_2012
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1 Analyze · Automate · Activate Chase McMichael Co-Founder CEO InfiniGraph @chasemcmichael @infinigraph Real Time Consumer Intelligence International Digital Deep Dive
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International Social Intelligence
Transcript of International infinigraph digitalmarketingintelligence_2012
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Analyze · Automate · Activate
Chase McMichael Co-Founder CEO InfiniGraph@chasemcmichael @infinigraph
Real Time Consumer Intelligence
International Digital Deep Dive
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THE MOST POWERFUL PROSPECT-TARGETING OPPORTUNITY IN HISTORY• Never before in history
has the average business had the power to target this many people this specifically
• 800+ Million Users• Target by demographic,
location and likes• Very low minimum
spend
@briancarter www.likeonomics.org
Scale your Facebook and Twitter targeting to the right people at the right time with the right content
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The Inside Story of How Facebook Responded to Tunisian Hacks
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BIG
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AVERAGE PENETRATION 50%
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MISSION
InfiniGraph's simplifies the process of identifying the best opportunities buried in big data sets. We cross reference people's behavioral actions to empower brands to gain more relevance and resonate with their audience, resulting in highly efficient campaigns.
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POES MEDIA
Image created by Room214
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MARKETING INTELLIGENCE INTERFACE
http://smo.infinigraph.com/portal
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TRENDING BRAND AFFINITIES
Continuous real time processing of key sites, publications, influencers and overall industry content.
We know where to place media, why and with what.
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COMPETITIVE BRAND INTELLIGENCE• Trending content export • Frequency of content posting • Number of Post Per Day • Engagement rate per day• Engagement rate per week• Engagement rate per month• Hour performance range• Day performance range• Status vs Content with links per day• Status vs Content per week
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COMPETITIVE BRAND INTELLIGENCE
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COMPETITIVE BRAND INTELLIGENCE
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MEDIA PLANNING• Social behavior enables content
consumption monitoring• Identify sources where paid media is more
relevant to consumers and effective • ComScore is based on Traffic not based on
content relevance • Agile Marketing and real-time trending
content in ads WORKS!
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EXAMPLE OF HYPERCURATION
What’s most relevant to X Games followers based on content engagement
Content as it trends and compared to each other shows the best for an affinity grouping
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HYPERCURATION• Hypercuration™ – Aggregation of relevant
content and competitive intelligence • Why Hypercuration™ is such a big deal?− Increase engagement via relevance− Real-Time content edit and control− Aggregates many sources simultaneously
• Hypercuration™ of top trending content sources for Forever 21 consumers and hairstylist
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ACTIONABLE INSIGHT ON TRENDING CONTENT
Content that trends is set for distribution or feed reposting to obtain higher engagement.
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INFLUENCERS
Brands and people with highest in common content to consumer interaction.
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CONSUMER INTEREST & CONTENT IDENTIFICATION • Identify content sources most relevant • Optimize engagement news feeds and ads • Expand and grown engagement / reach• Media planning based on content relevance• Identify partner and publishers for
integrated trending content and Hypercuartion™ .
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AGILE MARKETING
Real-Time content distribution and management. Based on what’s trending and consumer engagement.
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AGILE DISPLAY MEDIAAmplify what’s trending with display media yields engagement.
Back to Facebook and Website
http://console.flite.com/widget/thegriotrendingad
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DRIVE ENGAGEMENT
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CONTACT INFORMATION
Chase McMichael – InfiniGraph−[email protected]−@infinigraph −@chasemcmichael
THANK YOU
