International Hospitality Management Learning Outcomes...
Transcript of International Hospitality Management Learning Outcomes...
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International Hospitality Management
Standard 2:Learning Outcomes
Prue Nairn
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The main campus of Stenden University of Applied Sciences is situated in the north of the Netherlands, in Leeuwarden.
Stenden Hotel Management School (HMS)is one of the 7 schools of the university.
The BBA programme International HospitalityManagement (IHM) participated in the CeQuInt pilot in 2014.
IHM has 2300 students and is the largest in Europe.
The IHM programme is offered in Leeuwarden, South Africa, Qatar, Indonesia and IHM minors are offered in Thailand.
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Educational concepts
Real World Learning (RWL): applies the social constructivist vision on learning, proposing that professional application in realistic practical situations is a crucial part of an effective learning and development process.
Problem Based Learning (PBL):
students work in small group of 12 +
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Standard 2:
Aligning Learning Outcomes & assessing student progress
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IHM has translated the 10 competencies from the National Competency Profile into comparable programme specific competencies, to formulate the IHM Competence Profile.
1) To ensure the competencies were defined in clear and unambiguous terms that were applicable to the Real World Learning philosophy.
2) To reflect the international nature of the programme.
3) To ensure the competencies detailed not only the scope (content) of the programme but also the level of the programme (by relating the competencies to the Dublin Descriptors). Some examples on the next slides.
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IHM Competency Profile
IHM Competency Profile (2013) National Competency Profile (2012)
1. Demonstrate the knowledge, skills and
attitude necessary to work effectively in the
international hospitality industry.
1. Creating value through hospitality in hotels
and the hotel function.
4. Demonstrate the ability to interact with
others constructively, and to motivate & lead
people towards common goals, respecting
diversity, regardless of background and culture.
4. Applying human resource management in
line with the organisation strategy.
5. Demonstrate the ability to assess, enhance
and control processes within the international
hospitality industry.
5. Organising, controlling and improving the
operational or organisational processes.
7. Developing, implementing and evaluating a
change process.
8. Demonstrate the ability to communicate in
English (B1, C1 CEFR) and a second foreign
language (A1 - B1 CEFR)
9. Social and communicative competency
10. Demonstrate an understanding of social
responsibility, global civic awareness and
sustainability, and take these into consideration
in decision making.
10. Self steering competency (intra and
interpersonal)
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IHM Competency Profile – some examples
Dublin descriptors Bachelor’s degree level
Programme competencies
Knowledge and understanding: have demonstrated knowledge and understanding in a field of study that builds upon and their general secondary education, and is typically at a level that, whilst supported by advanced textbooks, includes some aspects that will be informed by knowledge of the forefront of their field of study.
1. Demonstrate the knowledge, skills and attitude necessary to work effectively in the international hospitality industry.2. Demonstrate an understanding of changes and trends in the internal and external hospitality environment and the role these play in strategic decision making.
Communication: can communicate information, ideas, problems and solutions to both specialist and non-specialist audiences.
8. Demonstrate the ability to communicate in a second foreign language (B1, B2 CEFR) 4. Demonstrate the ability to interact with others constructively, and to motivate & lead people towards common goals, respecting diversity, regardless of background and culture.
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Programme Learning Outcomes
Learning outcome year 1
Module learning outcomes
(4 modules)
Unit objectives
Learning outcome year 2
Module learning outcomes
(4 modules)
Unit objectives
Learning outcome year 3
Module learning outcomes
(4 modules)
Unit objectives
Learning outcome year 4
Placement learning
outcomes
Unit objectives
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International / intercultural aspects of the curriculum & assessment
Achievement of international and intercultural outcomes
Learning outcome internationalisation
All students develop the competencies necessary to function effectively in an international business environment.
They are able to communicate fluently in English and speak at least one other foreign language. They are able to shift from their own cultural perspective to the perspective of another and to adapt behaviour accordingly.
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Example: Two 1st year modules
Year 1 Learning Outcome (LO):
Develop a general understanding of all aspects of hotel operations, including HRM, marketing, finance and law in a practical andtheoretical Real World context.
Resources LO:
Demonstrate the ability to apply business practices and theory with regards
to managing and tracking resources within hospitality operations taking into
account the legal and regulatory framework using appropriate business
English.
Real World Learning (Practical Module) LO:
Demonstrate a basic ability to perform in hotel
operations within a practical Real World
environment.
IHM Competence Profile International / intercultural aspects of the curriculum
1. Demonstrate the knowledge, skills and attitude necessary to work effectively in the international hospitality industry.
Exposure to an international, professional
hospitality setting and team dynamics at operational
level.
Working within the framework of international standards in the service industry and application of internationally adopted systems such as PMS and POS systems, HACCP.
3. Demonstrate the ability to retrieve and handle information from a variety of sources (electronic, written, oral, to effectively form decisions and policy.
8 Workshops on Business English dealing with business vocabulary,
grammar and reading as well as Language of meetings and formal
presentation language and techniques, writing consultation
8 Consultation hours
4. Demonstrate the ability to interact with others constructively, and to motivate & lead people towards common goals, respecting diversity, regardless of background and culture.
Module Assignment: Industrial Orientation report; one chapter is dedicated
to culture: cultural identities, stages of prejudice at work, culture shock,
application of Kluckhohn / Strodtbeck’s value orientation and application of
concepts of emotional and cultural intelligence.
4 Workshops Intercultural Management on cultural diversity, emotional
and cultural intelligence and on cultural synergy
In all PBL tasks of this module culture and internationalisation are
integrated. Students need to apply Hofstede dimensions and Pinto model.
Via the module’s Facebook site students need to do an interview on cultural
differences with a student from a branch campus abroad.
Professional Conduct Profile (PCP)1
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International / intercultural aspects of the curriculum
Assessment Resources
PCP1: Formative feedback
Business English: Skills Exam Group / Individual. Written test:
individual. Handing in an English portfolio is a prerequisite for
taking the test. Formative feedback is given on the portfolio
End of module assignment (individual) company analysis report contains a chapter on Cultural Diversity (10% of the total score)
Real World Learning (Practical Module)
Professional and personal competencies: individual competence passport based on PCP1
1. PBL and practice is assessed through the Professional Conduct Profile. One of the indicators for the criterion “Participatory” is: Respects others and cultural differences. This is
translated into observable behaviour: Ensures that the language spoken is understood by all present (English) ; Approaches others in a open and respectful manner; Tries to understand
others, rather than judge; Shows empathy (listening, body language); Works well with students from other cultures.
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Assessment of international / intercultural competencies
Formative & summative assessment
Variety in assessment
Examples:
Stenden Hotel – personal talent passport
Behaviour (Hotel & PBL) – Professional Conduct Profile
End of module assignments
Language tests
Global citizenship portfolio
Industrial placement
Bachelor dissertation: research for an (international) company
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