International Glassware COMPETITION - visualsyntax · 2018. 4. 19. · Where crystal items have...
Transcript of International Glassware COMPETITION - visualsyntax · 2018. 4. 19. · Where crystal items have...
Where crystal items have been produced since 1834 with artisan tradition, precision and industrial power to create the perfect glassware.
COMPETITION
WHAT: International Design Competition for Graduate & Undergraduate Design Students at Pratt Institute Spring Semester 2010 Faculty: Stefanie Kubanek and Katrin Mueller-RussoWHEN: Introduction Tuesday, December 15th at 12:30 pmWHERE: PS 43
International Glassware
www.nachtmann.de www.riedel.com
Nachtmann Project Brief Introduction and background information As a recent acquisition by the Riedel Crystal Group, the Nachtmann brand carries a sophisticated association that is translated through its brilliant crystal products, contemporary classic design and superior quality control. Within the three brands of the Riedel group, Nachtmann differentiates itself by focusing on decorative crystal and giftware. The current US market product offerings are a mix of Nachtmann’s new stylish pieces as well as traditional designs. Market overview/competition
The outcomes offered by this table are the characteristics of Nachtmann’s functional (horizontal) categories and the characteristics of competitors’ products offerings. Nachtmann’s differentiating design strategy is the simple modern designs embellished on its basic shapes. In comparison, competitors’ aesthetic schemes are summarized below:
• Swarovski – fashion crystal with a focus on decorative pieces • Waterford – aesthetic focused products encompassing all categories • Dansk – casual, colorful beverage wares • Orrefors – design and color forward products encompassing all categories • Nambe – an exotic aesthetic translated in unusual shapes • Mikasa – contemporary design crystalware of wide range product categories • Godinger – elegant decorative crystalwares
Objectives The objective of the course is to develop stylish and decorative items that complement the Nachtmann product range. The design solutions should consider Nachtmann’s branding elements and attempt to contribute to or enhance its current product mix. Requirements/Constraints The new designs should be able to be produced with Nachtmann’s given production technology, see attached PPT presentation. Target audience review The current audience of crystalware is the lifestyle-oriented 30-to-50-year-old female with a moderate-to-high income level. The customer’s buying habits are highly dependant on occasion, and are not completely independent of budget. A general description is outlined below:
The typical distributors of the current target audience stated above are moderate- to high-end department stores and gift registry stores. Examples include Macy’s, Bloomingdales, Saks Fifth Avenue, Michael C. Fina, Fortunoff, and Sur la Table. Nachtmann’s target audience varies somewhat from their actual audience. The company strives to appeal to the youthful, style-oriented female consumer with moderate to high purchasing power. As the company has not yet developed a prominent brand presence, they have yet to breach this market. In today’s market, the trend among stylish 30-40-year-olds is one of identity through brands. People identify closely and develop relationships with strong brands; they define themselves to a certain extent through the brands with which they associate. Through a stronger brand identity, Nachtmann would be more likely to attract such customers. Key items of interest for new design
- Tumblers/Barware - Vases and bowls (Center pieces) - Candelabras - Crystal X-Mas accessories
Company
presentation
Where crystal items have been produced since 1834 ...
with artisan tradition,
precision,
... and industrial power,
... to create the perfect glasses.
Company history
• 1834 The glassmaker Michael Nachtmann founds the company F.X. Nachtmann.
• 1900 Zacharias Frank takes over the company and moves headquarters to Neustadt an der Waldnaab, where they are still located today.
Today's headquarters are in the city of Neustadt.Nachtmann has its production facilities in Weiden and Amberg.
Company history
1945 Nachtmann rebuilds the partially destroyed production facilities and begins again with the productionof lead crystal in Neustadt and Riedlhütte.
1983 Laying of the foundation stone for the third, highlymodern lead crystal plant in Weiden.
1990 The Nachtmann group acquires the traditionalcrystal factory Spiegelau.
Company history
1995 F.X. Nachtmann Crystal AG takes overRosenthal AG’s shares in the Amberg crystal glass factory and has held a capital share of nearly 90%since July 1997.
2001 Certification as a company with an extensiveenvironmental protection program (in accordance with DIN ISO 14001).
2004 On September 17th, Riedel Glas takes over100% of the shares of the Nachtmann Crystal AG.
Nachtmann today
OUR RESPONSIBILITY
The Nachtmann plant in Weiden, Europe’s most modern glass factory, uses primarily electrical energy. It is regarded as the most environmentally friendly method of our day. We are especially pleased that Nachtmann was certified in accordance with DIN ISO 14001 in 2001, the only company in the lead crystal and crystal glass industry to obtain this certification to date, and thus recognized for its commitment to the establishment and introduction of an environmental management system.
Nachtmann today
Riedel Glasworks
Amberg GmbH & Co.KG Spiegelau GmbH
Riedel Development Frank´sches Sozialwerk GmbH
Nachtmann Bleikristallwerke GmbH
Nachtmann GmbH100 %
100 %
100 % 100 %
100 %
85 %
The structure of the Riedel - Nachtmann Group
Quality glass
Decorative lifestyle, stemware, tableware and accessories in crystal
Riedel
SpiegelauNachtmann
High-end drinking glasses for prestige oriented customers, perfect in design and function
The expert on sophisticated functional glassware for professional use
Riedel Glass Works with its daughters Nachtmann and Spiegelau offers a rich portfolio of glass products:
Brands and communication
Brand focus
Professional sector
Wine retail
Private sector
Spiegelau
Riedel
Nachtmann
Savoir vivre:
Nachtmann home and table top accessories
The Nachtmann brand communication
Nachtmann – Category Stemware: Main Stemware Lines
Gourmet 2000
Nachtmann – Category Stemware: Main Stemware Lines
Vivendi
Nachtmann – Category Stemware: Main Stemware Lines
Bossa Nova
Nachtmann – Category Decanter
Nachtmann – Category Tableware
Bossa Nova
Nachtmann – Category Tableware
Ocean
Nachtmann – Category Tableware
Manhattan
Nachtmann – Category Plates
Dancing Stars
Nachtmann – Category Plates
Dancing Stars
Nachtmann – Category Plates
Dancing Stars
Nachtmann – Category Rectangular Plates
Nachtmann – Category Vases
Nachtmann – Colored Crystal
Chess, Circle, Straight
Nachtmann – Colored Crystal
Red Leopard
Nachtmann – Colored Crystal
Sahara
Nachtmann – Colored Crystal
Traube
Nachtmann – Category Giftware
Crystal Christmas
Nachtmann – Category Candleholders
What is glass?
Glass is an inorganic product of fusion that has cooled to a rigid condition without crystallizing.
Rock crystal
crystallinestructure
amorphousstructure
„Crystal“ Glass
What makes a glass?
Network former: Silicon Oxide SiO2
Modifiers: Sodium Oxide Na2 OPotassium Oxide K2 O
Stabilizers: Lead Oxide PbO Barium Oxide BaO Calcium Oxide CaO Zinc Oxide ZnO Boron Oxide B2 O3
Aluminum Oxide Al2 O3
Networkstructure
Crystallinestructure
The magic of lead crystal
• High refractive index, that is how much glass bends light. --> high reflective surface
• High dispersion, that is the difference between how much glass bends different colors of light. --> rainbow effect
• No solarisation, that is a color change in glass under prolonged exposure to sunlight
• Corrosion-resistance Lead oxide makes glass more resistant to detergents
Colors for cased glass
Glass consistency
Melting (approx. 1500 °C)
Sodium/Potassium carbonate (Alkali oxide)
Sand Lime(Alcaline earth oxide)
Spiegelau own waste glass
Forming
Cooling
After treatment
Glass types
Sodium glass
Depending on the ingredients there are different types of glass:
20 % Sodium carbonate
70 % Sand
10 % Lime
15 % Potassium carbonate
60 % Sand
25 % Lead oxyde
Lead crystal
15 % Potassium carbonate
70 % Sand
5 % Lime10 % Metal oxyde
Crystal glass
80 % Sand
5 % Sodium carb10 % Borax5 % Feldspath
Borosilicate glass
Usage Technical glass, e.g. window glass,
Container glass, e.g. mustard glass
Table ware, decoration
Gifts
Luxury glasses, table ware, decoration, gift items
Tempered glass, Lab equipment
The production process - Overview
• hot production: melting and forming of glass
(different for colored and clear glass)
• cold finishing: finishing and decorating of glass
(same for colored and clear glass)
Kinds of furnaces
TankPot furnace
Glass melts at temperatures around 1500°C (2730°F). Depending on the quantity and kind of glass that needs to be produced, the glass ingredients are melted in either pot furnaces or tanks.
• Is used to produce hand made glass
• Needs to be refilled when empty. It is not possible to refill continuously with the ingredients.
• Ideal for smaller quantities
• Is used to produce machine made glass as well as hand made glass
• The ingredients are refilled continuously.
• More stable glass quality.
• Ideal for larger quantities
Melting colored glass
• Pot furnace
• Discontinuous melting
• Electric or gas heating
• Melting temperature 1450 °C
• Working temperature 1200 °C
Forming cased glass
• Preparing a clear glass blank
• Fusing the blank with the colored glass cap
• Blowing the fused glass into a mould
Melting clear glass
• Tank furnace
• Continuous melting
• Electric energy
• Cold top
Recycling of up to 70 % of culletMost advanced environment-friendly technology
+ /-
Cold ba tch
electric current
molten glass
1450 °C
1150 °C
pla tinumstirrer
pla tinumfeeder
electric hea ting
electric hea ting
The production of stemware
A hot drop of glass falls into a mouldThe fluid glass comes from the tank directly to a machine, that carries the moulds
Forming clear stemware
• Blowing the top and pressing the stem
• Pressing the foot, blowing the top and then pulling the stem
• Pressing the whole glass
Stemware with affiliated stem
Stemware with pulled stem
Cold finishing
• Cracking off the moil
• Finishing the rim
• Finishing the foot
• Diamond cutting
• Acid polishing
Finishing the rim
• cracking off the moil
• recycling of cullet
• grinding / mechanical polishing
• fire polishing
Finishing the foot
• removing of pressing lines and overpressed glass
• grinding both sides of the foot
The production of stemware
The glasses come out of the mould with a mould rim that needs to be cut off later
The production of stemware
Laser cutting Polishing the rims
The production of stemware
Fire polishing hardens the upper rims Transportation to the quality check point
The production of stemware
Applicating the calibration mark on the glassMeasuring the volume for applicating the calibration mark at the right hight
The production of stemware
Finalizing by hand
Forming glass: a variety of forming possibilities
Monoblock molds
Blowing moldsStationary blown
(IS-blowing)
Divided molds (parted molds)
• Mold in one piece
• No undercuts possible
• 2-, 3-, 4-part molds
• Straight and curved seam lines
• More flexibility in design
•Hollow items with design in mold
•Different shapes feasible
•Plain surface
•Only round shapes possible
Production techniques
Overview:
Pressed (molds with and without
ring)
Press injected (lead crystal only)
Stationary blown (IS-blowing)
Spinning
Machine blown
Production techniques: Pressing molds
Characteristics: • Glass will be distributed in the mold by plunger
• Only shapes possible where item/plunger can be removed from mold
• Molds with covering ring will produce exactly finished rims on the products
• Molds without ring enable 'organic' rims on the products
Crystal Christmas votive STAR and candleholder GALAXIA (Nachtmann)
Product examples: • Bowls, vases, votives, plates
Production techniques: Pressing molds
Molds without ring are used for production of the BOSSA NOVA plate (Nachtmann) 'Organic' rim
Production techniques: Press injected
Product examples:
Characteristics: • for lead crystal mainly
• solid items
• Figurines, paperweights
BULL and BEAR (Nachtmann)
Production techniques: Stationary blown (IS-blown)
Product examples:
Characteristics: • Hollow items
• Glass distribution by air pressure
• Decanter
BOSSA NOVA and SAMBA decanters (Nachtmann)
Production techniques: Spinning
Product examples:
Characteristics: • Glass distribution by spinning of the mold
• Vases, bowls, votives
Production techniques: Machine blowing
Product examples:
Characteristics: • Only round shapes
• Glass will be distributed by blowing
• Vases, tumblers
BOSSA NOVA, SAMBA and RUMBA decanters (Nachtmann)
DANCING STARS Martini pitcher (Nachtmann)
Finishing and decorating: Overview
Application of color
Panthography Sand blasting
Silk screen printing /
decale
Cutting (clear/grey) /
acid polishing
Glueing
Finishing and decorating: Application of color
Product examples:
Types: • Hand painted glass
• (Hand-)painted rims
• Gold banding
• Glass fully covered with color (spraying)
• Acid etching
Spraying
GIARDINO (Nachtmann)
Hand painted rims
HEART2HEART (Nachtmann)
Finishing and decorating: Sand blasting
Product examples:
Characteristics: • Sand blasting of partial details on e.g. figurines
• Decale mask for complicated logos
HORSE (Nachtmann)
Sandblasted details
Finishing and decorating: Cutting
Product examples:
Characteristics: • Hand cutting vs. machine cutting
• Clear cutting vs. grey cutting
• Use of diamond wheels
SAMBA glasses (Nachtmann) RUMBA glasses (Nachtmann)BOSSA NOVA glasses (Nachtmann)
Quality explained one by one: Dishwasher safety (II)
SAHARA