INTERNATIONAL FOOTBALL SUMMIT 2012 - Nielsen...
Transcript of INTERNATIONAL FOOTBALL SUMMIT 2012 - Nielsen...
INTERNATIONAL FOOTBALL SUMMIT 2012
NOVEMBER 22nd I DORINT HOTEL I COLOGNE - GERMANY
INTERNATIONAL FOOTBALL SUMMIT 2012 - REVIEW
On November 22nd, 2012, REPUCOM’s
annual International Football Summit took
place in Cologne for the ninth time. Around
200 participants from more than 14 different
countries joined the congress, including
representatives of the likes of Adidas,
Manchester City, Audi, FC Barcelona, FIFA,
ING, DFL and FC Bayern Munich.
We heard fascinating presentations and
discussions on the topic of football business.
Among others, Emirates, ING and A.S. Roma
provided absorbing insights into their sponsor-
ship strategies.
In the afternoon session, tipp3 and the
Austrian Football Bundesliga outlined their
‘innovative strategic marketing model’ and the
effectiveness of synergies in football business.
Electronic Arts talked about their ‘Virtual
Bundesliga’ and FIFA presented the
‘Interactive World Cup’.
Later in the day representatives from Twitter,
Electronic Arts and FC Barcelona discussed
the topic ‘Football business meets social
media’ in the expert panel discussion.
An informal get-together at Harry's New York
Bar rounded off the day.
FACTS 2012
30.7 % Sponsors 20.1 % Clubs
19 % Marketer
8.9 % Other
10.1 % Federations
11.2 % Media Industry
One of the leading networking events in European
football business
Speakers from top clubs, sponsors and federations
worldwide
A closed shop only for invited guests
The 9th edition with over 200 participants from 14
different countries
REVIEW - PROGRAMME 2012
WELCOME TO COLOGNE
Thomas Zimmermann I Global Director Marketing & Communication I
REPUCOM
Danny Townsend I President EMEA & South Asia I REPUCOM
SUMMIT KICK-OFF BY THE HOST
Ian Nuttall I Director I Xperiology
FOOTBALL GOES GLOBAL
Stuart Priestley I Manager Special Projects &
Sponsorships I Emirates
Emirates football strategy: Shifting from
mass awareness to meaningful
engagement
Sandra Prins I Head of
Sponsorships I & Edwin
Jansen I Sr. Sponsorship
Manager I ING
Global brand engagement
through football
REVIEW - PROGRAMME 2012
Tom Glick I CCO & COO I Manchester City
Manchester City: A club in transformation
BRANDS AND
RIGHTHOLDERS
Philip Newald I CEO I tipp3
Melf Sönnichsen I Head of
Marketing I Austrian Football
Bundesliga
tipp3 Bundesliga powered
by T-Mobile: An innovative
strategic marketing model
FOOTBALL REACHES EVERYONE
Christoph Winterling I Commercial Director I A.S. Roma
A.S. Roma: The way to become a global brand
Dirk Schülgen I Marketing Director CEE I Electronic
Arts
Digital Football: EA SPORTS FIFA 13 and the
virtual Bundesliga
Expert Discussion – Football meets
social media
Dirk Hensen I Head of Communications &
Puplic Affairs I Twitter
Pasi Lankinen I Business Intelligence
Manager I FC Barcelona
Dirk Schülgen I Marketing Director CEE I
Electronic Arts
REVIEW - PROGRAMME 2012
FOOTBALL GOES SOCIAL
David Fowler I Group Leader Strategic Projects Marketing
Division I FIFA
The FIFA Interactive World Cup
NETWORKING / GET-TOGETHER 2012
1. FC KÖLN ∙ 40 BEATS ∙ A.S. ROMA ∙ ADIDAS ∙ ADOE DEN HAAG ∙ AEGON ∙ AIM SPORT ∙
AJOINT.COMMUNICATION ∙ AKZIO! ∙ AL-KO KOBER ∙ ANSON'S ∙ ARD ∙ ARENA LVIV ∙ ARENA
ONE ∙ ARENACOM ∙ ATP BUSINESS TRAVEL ∙ AUDI ∙ AZ ALKMAAR ∙ BAYER ∙ BAYER 04
LEVERKUSEN ∙ BEISSWANGER-CONSULTING ∙ BETCLIC ∙ BITBURGER ∙ BRANDSCAPE ∙
BRANDSOME ∙ BRAU UNION ÖSTERREICH ∙ BV VITESSE ∙ CARLSBERG ∙ CASHPOINT
AGENTUR & IT SERVICE ∙ CASHPOINT SCR ∙ CEMANO COMMUNICATION CHELLOMEDIA
PROGRAMMING ∙ CITROËN ∙ CMS HASCHE SIGLE ∙ COMMERZBANK ∙ CONSTANTIN SPORT
MARKETING CONTINENTAL ∙ DEUTSCHE POST ∙ DEUTSCHE POSTBANK ∙ DEUTSCHE
TELEKOM ∙ DEVK VERSICHERUNGEN ∙ DFB ∙ DFL DHBW MANNHEIM ∙ DP BERATUNG ∙
E|MOTION ∙ EASTWAY CONSULTING ∙ EINTRACHT FRANKFURT ∙ ELECTRONIC ARTS
EMIRATES ∙ ENBW ∙ ESB ∙ FASPO ∙ FAZ ∙ FC BARCELONA ∙ FC BAYERN MÜNCHEN ∙ FC
INGOLSTADT 04 ∙ FC INTERNAZIONALE ∙ FC SCHALKE 04 ∙ FC UTRECHT ∙ FEYENOORD
ROTTERDAM ∙ FIFA ∙ FITNESS FIRST ∙ FLYERALARM ∙ GAZPROM ∙ GALATASARAY ISTANBUL ∙
GREFFENIUS ZEHLE BEULKE BARBER ∙ GRUNDIG INTERMEDIA ∙ HARTMUT SCHULZ
KOMMUNIKATIONS ∙ HEIKE MAHLER + PARTNER EXECUTIVE SEARCH ∙ HENKEL ∙ HEUS ∙
HORIZONT ∙ HYUNDAI ∙ IBC MARKETING ∙ IMG ∙ INFRONT ∙ ING INTERSPORT ∙ ISS
SPORTMANAGEMENT ∙ JACK WOLFSKIN ∙ JONAS ∙ JP 4 ∙ KNVB ∙ KROMBACHER ∙ KYOCERA ∙
LEGA SERIE A LMS SPORT ∙ MAGE SOLAR ∙ MAN ∙ MANCHESTER CITY ∙ MASTERCARD ∙
MILWALL FC ∙ ML SOLUTIONS ∙ MOVE ON COMPANY MSV DUISBURG ∙ N.E.C. NIJMEGEN ∙
NÜRBURGRING AUTOMOTIVE ∙ OPEL ∙ ÖSTERREICHISCHE SPORTWETTEN ∙
ÖSTERREICHISCHE FUßBALL-BUNDESLIGA ∙ PETERS RECHTSANWÄLTE ∙ PLAYERS UNITED ∙
PON ∙ PR MARKETING ∙ PUMA ∙ PSV EINDHOVEN ∙ REWE GROUP ∙ RODA JC KERKRADE ∙ RTL
TELEVISION ∙ SCHAEFFLER ∙ SETONE ∙ SKY ∙ SMC MANAGEMENT SPARHANDY ∙ SPONSORS ∙
SPORT1 ∙ SPORTCAST ∙ SPORTFIVE ∙ STADA ∙ STADION FRANKFURT MANAGEMENT ∙
STRAUBE MEDIEN SERVICE ∙ SUNEXPRESS ∙ SV ZULTE WAREGEM ∙ T.E.A.M. MARKETING ∙
TARGOBANK ∙ TASK COMMUNICATION ∙ THE SPORTSMAN MEDIA GROUP ∙ THE STADIUM
CONSULTANCY ∙ TIPICO ∙ TIPP3 ∙ TRENTINO MARKETING SPA ∙ TRI:CEPS. TSG 1899
HOFFENHEIM ∙ TÜV RHEINLAND ∙ TWITTER ∙ UEFA ∙ UFA SPORTS ∙ UNIQUE1 ∙ UNITYMEDIA ∙
VEREINIGUNG SPORTSPONSORING- ANBIETER ∙ VELTINS ∙ VFL WOLFSBURG ∙ _WIGE
SOLUTIONS ∙ XPERIOLOGY ∙ YOKOHAMA ∙ ZDF ∙ ZECCO SPORTVERMARKTUNG
DELEGATES 2012
INTERNATIONAL FOOTBALL SUMMIT 2012 - REVIEW
Ilka Wendlandt
Luxemburger Str. 299 Tel: +49 (0) 221-430 73 132
50939 Cologne Fax: +49 (0) 221-430 73 111
Germany
repucom.net
We look forward to seeing you again next time.
Should you have any questions or require further information,
please do not hesitate to get in touch.