International Football Association™

The Home of the International Cup Games™

Michael Herlache MBAManaging Director, Holdings Industries

April 20, 2015

International Football Association: The Home of the International Cup GamesI. Vision

II. Capabilities

III. Work Breakdown Structure

IV. Database Architecture

V. Database Breakdown

VI. Database Breakdown Financial Modeling

VII. Database Breakdown Valuation

VIII. Subdatabase Conversion

IX. User Group Architecture

X. Message Architecture

XI. Communication Architecture

XII. Process Architecture

XIII. Platform Customization

XIV. Monetization

XV. Monetization Timeline

XVI. Exit

XVII. Exit Timeline

VisionInternational Football Association: The Home of the International Cup Games

International Football Association Vision

Phase I: Initial sale of television rights to major network (discounted valuation)Phase II: Teams syndicated and stadiums bookedPhase III: Fully staffed teams, games played and broadcastedPhase IV: Merchandise and additional sale of television rights to major network (full valuation)

CapabilitiesInternational Football Association: The Home of the International Cup Games

International Football Association

International Cup Games & Championship

IFA

Sponsoring Country for each team

Markets

Run process to sell and executeon the delivery of TV rights tomarkets

Television Networks

Team Players

Work Breakdown StructureInternational Football Association: The Home of the International Cup Games

International Football Association: Work Breakdown Structure

MilestonesInternational Football Association: The Home of the International Cup Games

Liquidity Event Timeline

Seed Series A Series B Series C Acquisition IPO

TV Contract Growth Timeline

1 2 3 4

Multiple Expansion Timeline (TV Rights Value)

$25 mm $75 mm $125 mm $300 mm $500 mm $1 bn

Valuation Timeline

$1,000,000 $50,000,000 $100,000,000 $500,000,000 $1,000,000,000 $3,000,000,000

t=0

Desired End State (Vision)

International Football Association does not require external financing to sell the TV rights for regular season games, playoffs & championship. Liquidity events will include partial sale privately or publicly (IPO)

t=0

Desired End State (Vision)

User and viewer growth will be within 50% of the NFL

t=0

Desired End State (Vision)

International Football Association’s valuation pre contract is $1 mm, after the first contract the valuation goes up to $50 mm and then up from there

t=0

Desired End State (Vision)

International Football Association’s initial contract value is targeted to be $25 mm

International Football Association: Milestones

Database ArchitectureInternational Football Association: The Home of the International Cup Games

International Football Association Database

Architecture

International Cup Games & Championship

IFA

Run process to sell and executeon the delivery of TV rights tomarkets

25 Television Network database

SIC code: Television Network

220 mm individuals database

150 Ministries of Athletics database

Custom database

220 mm individuals database

Message ArchitectureInternational Football Association: The Home of the International Cup Games

International Football Association: Message Architecture• This is an excellent opportunity that allows for countries to compete for the global cup!• Football is a sport that has continuously grown in popularity all over the world and the IFA holds the ultimate

sporting event for all the teams in the world to be able to gain as much popularity as they can. • Team owners can take full advantage of this because the exposure that the global cup provides!• World tournament and cups have always been the perfect way for sports teams to be recognized worldwide.

This is the reason why team owners should do everting they can in order o sign their teams up for the IFA global cup.

• Football players should also take advantage of the amount of exposure they will get!• This can be an excellent way for any Football player to enhance his career and get new sponsorships. Those who

play in the IFA global cup are surely going to be targeted by a lot of sponsor who can pay them top dollar if they are able to perform well when they play.

• If you are a Football fan now you have the chance to experience the game at an international level!• There is nothing more important than being able to experience the thrills of your favorite sport by going to the

stadiums and cheering for your team. There is nothing quite like the chants, the Fireworks and the crowds of people cheering each team.

• This is the opportunity to make sure that you get the most out of your involvement in this sport!

Communication ArchitectureInternational Football Association: The Home of the International Cup Games

International Football Association: Communication Architecture

Database Lead Communication:

Email Based

Database Lead Communication:

Email Based

Paid User Communication:

Email Based

• This is an excellent opportunity that allows for countries to compete for the global cup!• Football is a sport that has continuously grown in popularity all over the world and the IFA holds the

ultimate sporting event for all the teams in the world to be able to gain as much popularity as they can. • Team owners can take full advantage of this because the exposure that the global cup provides!• World tournament and cups have always been the perfect way for sports teams to be recognized

worldwide. This is the reason why team owners should do everting they can in order o sign their teams up for the IFA global cup.

• Football players should also take advantage of the amount of exposure they will get!• This can be an excellent way for any Football player to enhance his career and get new sponsorships.

Those who play in the IFA global cup are surely going to be targeted by a lot of sponsor who can pay them top dollar if they are able to perform well when they play.

• If you are a Football fan now you have the chance to experience the game at an international level!• There is nothing more important than being able to experience the thrills of your favorite sport by going

to the stadiums and cheering for your team. There is nothing quite like the chants, the Fireworks and the crowds of people cheering each team.

• This is the opportunity to make sure that you get the most out of your involvement in this sport!

• It's a pleasure. Our Group would like to discuss the sale of television rights/ a football franchise with you. We are syndicating a D-League for professional football that is modeled off of the NFL.

• Our Group would like to discuss the renewal of the television rights for International Football Association

Process ArchitectureInternational Football Association: The Home of the International Cup Games

International Football Association: Process Architecture

Pay for International Football Association segment already?

Yes

No

Receive an initial consultation email with call to action

Receive a returning customer email with call to action

Platform CustomizationInternational Football Association: The Home of the International Cup Games

International Football Association: Platform Customization

MonetizationInternational Football Association: The Home of the International Cup Games

International Football Association Monetization

Phase I: Initial sale of television rights to major network (discounted valuation); $100,000,000 per year (3 year contract)Phase II: Teams sold to current soccer team owners or former soccer players and stadiums booked; $20,000,000 per franchisePhase III: Fully staffed teams, games played and broadcasted (Ticket sales)Phase IV: Merchandise and additional sale of television rights to major network (full valuation); $250,000,000 per year (3 year contract)

Monetization TimelineInternational Football Association: The Home of the International Cup Games

International Football Association Monetization Timeline

Phase I: Initial sale of television rights to major network (discounted valuation); $100,000,000 per year (3 year contract)Phase II: Teams sold to current soccer team owners or former NFL players and stadiums booked; $20,000,000 per franchisePhase III: Fully staffed teams, games played and broadcasted (Ticket sales)Phase IV: Merchandise and additional sale of television rights to major network (full valuation); $250,000,000 per year (3 year contract)

Phase I: Year 1 to Year 3

Phase II: Year 3 to Year 6

Phase III: Year 6 to Year 8

Phase IV: Year 8 to Perpetuity

ExitInternational Football Association: The Home of the Global Cup Games

International Football Association Exit

At $250 mm valuation make partial exit to strategic or financial at pre IPO to cash out. After increasing valuation to $1 bn then full cash out at IPO.

Exit TimelineInternational Football Association: The Home of the Global Cup Games

International Football Association Exit Timeline

At $250 mm valuation make partial exit to strategic or financial at pre IPO to cash out. After increasing valuation to $1 bn then full cash out at IPO.

Partial Exit to Strategic or Financial: Year 2 to 3

Exit at IPO: Year 4 to Year 5