International Film Festivals & Markets Report 2006-2007

8/14/2019 International Film Festivals & Markets Report 2006-2007

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2006-2007 Report


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Contents

1. Executive Summary

2. International Markets Overview

3. Berlin

4. MIPTV

5. E3

6. Cannes

7. MIPCOM

This report was prepared by Telefilm Corporate Affairs and Communications

www.telefilm.gc.ca


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Exec ut ive Summ ary

The following report summarizes intelligence gathered by an on-going research initiative officially

commissioned to Pollara Research. Data includes sales activities and overall client satisfaction at

international markets. The data is complimented by in-person accounts of the activities and events at

these markets.

The Markets

International Markets have taken on ever more importance in the media industry. The year 2006 was noexception. Of note in the last year were the European Film Market at the Berlinale Film Festival, Cannes,the E3 expo, MIPTV and MIPCOM.

In total, Telefilm helped (either directly or indirectly) 269 companies participate in these markets. Supportfor these companies was mostly provided through the Canadian pavilions and business centres that allowCanadian participants space to display their promotional literature as well as a place to conduct meetings.There were some travel grants provided to Canadian companies as well.

Telefilm contributed a total of $966,576 in 2006. When the support staffs salaries are considered, thiscommitment is worth more than $1.2 million dollars.

In 2006, 86 companies reported successful sales activity and 43 companies reported likely or completed presales. This represents almost $64 million in sales and likely sales and an additional $40 million incompleted or likely pre sales.

In total, actual closed deals accounted for almost $5 million.

Although sales among Canadian companies were not consistent across the markets, an aggregate pictureindicates a strong return on investment for Telefilm dollars. Overall, for every dollar that Telefilmcommitted in support, Canadian companies reported five dollars worth of sales. This figure goes up to overone hundred dollars when likely sales are considered.

Besides the straight sales figures, participating companies expressed strong approval for both the marketsthemselves as well as Telefilms Canadian pavilions. The average satisfaction rating for the market eventwas 8.1 out of ten. The average rating for the value of the event was 7.6 out of ten. On average, 92% ofrespondents reported using the Canadian Pavilion in one way or another.

Glowing reviews were given for the usefulness of the booth as well as the helpfulness of the staff.

Perspective Canada Initiative

In 2006, Telefilm changed its approach to the promotion of Canadian products in foreign markets.Traditional networking events hosted by the Corporation were refocused at both Berlin and Cannes in 2006,with the launch of a new program spearheaded by Corporate Affairs: Perspectives Canada. This initiativewas designed to promote and encourage sales of Canadian products in foreign markets by organisingscreenings of selected Canadian titles for prospective buyers. The pilot program took place at the EuropeanFilm Market held in conjunction with the Berlin Film Festival, and the official launch was saved forCannes.

Results following Perspective Canada at Berlin were limited. This is attributed to a limited promotionalcampaign for the pilot. However, by combining screenings and promotional activities, Perspective Canadaat Cannes was a success. At the official launch at Cannes, Telefilm worked with rights holders, andreserved prime spots on the official Market Screenings schedule for 13 films. A campaign ofadvertisements were inserted in the Festivals daily industry journals to give buyers, acquisition executives


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and potential production partners all the details on the titles that will screen. Each Canadian film screenedtwice, for a total of 26 screenings, over six days. A publicist was employed to pitch the Perspective Canadascreening initiative. In total, over $213,000 worth of deals were closed and a further $75,000 in likely dealswere struck for titles screened through this program at Cannes.

Going Forward

After a year, it is clear that Telefilms collaboration with Pollara Research has proven fruitful. The insightand intelligence gained from the participant surveys have been invaluable. The data indicate a significantlevel of sales activities as a result of Telefilms support. Moreover, it clearly shows that our clients aresatisfied with our efforts. Telefilm will continue its relationship with Pollara and our participation in theseinternational market places will continue to be analyzed going forward. We hope to realize further goals ofnot only analyzing and reporting sales and satisfaction levels, but in determining and aiming for definitivetargets.


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In ternat iona l Market s Overview

Survey Findings

Pollara Research has completed four individual international market surveys. E3, Cannes, MIPTV and mostrecently, MIPCOM have all been surveyed.

Along with a survey pre-test that was conducted in Berlin, this concludes a full cycle of surveyed marketsfor 2006.

A total of 191 completed surveys were gathered from companies that had participated in the fiveinternational market surveys conducted during the first year.

MIPTV was the most successful for both sales and pre-sales in terms of % of participants. About 95% ofcompanies at MIPTV saw some sales activity. By volume of companies, MIPCOM was the mostsuccessful. There were 50 companies that reported some level of sales or pre sales activity at this market.

Almost $800,000 in completed sales and about $17.8 million in likely sales were reported at MIPCOM.

The highest sales figure for closed deals occurred at MIPTV which saw almost $1.7 million in completedsales, making up almost half of all sales from the markets for 2006.

When sales are examined by genre, it is clear that Canadian companies are internationally competitive inthe animation category. The sales and likely sales at MIPTV and MIPCOM amount to over $20 milliondollars.

Also of note is the horror/thriller genre. Not always a huge draw at markets, Canadian companies buck thetrend by seeing sales activity (including likely sales) totalling over $7 million in 2006. At MIPCOM alone,this category saw $5 million in closed deals or likely deals.

Not surprisingly, Canadian companies also showed strong sales in the Drama category. This is most notablefor feature film titles. At Berlin sales and likely sales of drama accounted for $1.1 million and at Cannes,sales activities among Canadian participants reached almost $11 million.

International Market Survey - Participants

Berlin MIPTV E3 Cannes MIPCOM

Date of Survey Mar-Apr 2006 Apr-June 2006 May-July 2006 June-July 2006 Oct-Nov 2006

Number of Companies Participating in Survey 13 54 24 34 66

International Market Survey - Sales Activities

Berlin MIPTV E3 Cannes MIPCOM Total

% 56% 95% 57% 68% 81%

# 5 31 6 10 34 86

% 38% 56% 26% 54% 48%

# 3 15 1 8 16 43

Completed sales for titles or began discussions

that will likely lead to sales

Completed PRE-sales for titles or began

discussions that will likely lead to sales


Sales Completed at Market 500,000$ 1,660,050$ -$ 929,000$ 772,630$ 3,861,680$

Sales likely to occur from discussions at market 3,209,000$ 20,651,004$ 3,330,000$ 14,825,000$ 17,761,900$ 59,776,904$

Pre-Sales completed at market -$ 530,400$ -$ 450,000$ 95,000$ 1,075,400$

Pre-Sales likely to occur from discussions at market 1,400,000$ 14,481,200$ 500,000$ 9,165,000$ 13,815,000$ 39,361,200$


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MIPCOM was not only successful with respect to sales, but it was also the market with the highest level ofoverall satisfaction. On a scale of one to ten, the mean for the respondents to this market was 8.5. Theperception of value was also highest for MIPCOM. It received a mean score of 7.8 out of ten for value.

The Canadian pavilion has proven to be very popular with all measured markets. With the exception of

Berlin, well over 90 percent in each market reported using the pavilion. The latest results from MIPCOMalso are the highest with a 98% usage rate.

Based on individual elements, there was a more varied response to the international markets. The overallhighest score across the three events was for helpfulness of booth staff. In general, no one element scoredbelow seven. In the table below, the highest ratings are in green and the lowest in red for each market.

Satisfaction with the Canadian Pavillion - Various Elements - 1-10 ScaleBerlin MIPTV E3 Cannes MIPCOM

Helpfulness of booth staff 8.2 9.0 8.9 8.1 8.8

Overall utility of the Canada Pavilion to your company 7.3 8.6 8.4 8.1 8.4

Design and appearance of the stand 6.8 8.4 7.0 7.6 7.9

Usefulness of pavilion in holding meetings 6.2 8.3 8.2 7.8 7.9

Location of the stand 7.0 8.2 8.0 8.8 7.7

Availability of meeting spaces 5.4 7.9 8.0 7.2 7.8

Size of meeting spaces 5.2 7.5 7.9 7.3 7.1

International Market Survey - Overall Satisfaction with Event


Overall Satisfaction with event on a scale of 1-10 (mean) 7.7 8.2 8.3 7.8 8.5

Rating of value of event on a scale of 1-10 (mean) 7.7 7.5 7.7 7.5 7.8

The Canadian Pavillion


Used the Canadian Pavillion 77% 93% 96% 94% 98%

International Market Survey - Sales Activities - By Genre


Animation $14,753,000 $5,338,000 $20,091,000

Lifestyle $1,417,000 $1,964,000 $3,381,000

Documentary/Educational $36,000 $4,204,000 $250,000 $2,701,000 $7,191,000

Children's Programming $311,000 $483,000 $794,000Performing arts $424,000 $1,257,000 $1,681,000

Action/Adventure $32,000 $58,000 $650,000 $126,000 $81,000 $947,000

Horror/Thriller $1,758,000 $259,000 $5,101,000 $7,118,000

Drama $1,118,000 $551,000 $10,878,000 $479,000 $13,026,000

Comedy $765,000 $85,000 $185,000 $1,035,000

Romantic $4,500,000 $4,500,000

Public Affairs $61,000 $61,000

Sports $107,000 $750,000 $857,000

Reality $72,000 $60,000 $132,000

Simulation (games) $500,000 $500,000

Edutainment $10,000 $10,000

Other $2,170,000 $2,170,000

Total $3,709,000 $22,302,000 $3,330,000 $15,754,000 $18,399,000 $63,494,000


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Perspective Canada Related Sales

The Perspective Canada screening initiative also spurred some sales activities. Of the titles screenedthrough this program at Cannes, three companies made deals for four titles. Closed sales accounted for$213,000 and likely sales reached $75,000. All the Perspective Canada titles sold at Cannes fell into theDrama genre. The largest deal for a single title was $185,000.

Investment Analysis

Telefilm committed a total of $967,000 to the five major markets analysed here. When relevant staffsalaries are included this total comes to almost $1.2 million. The market that drew the most monies wasCannes. On average, the contribution to a market was $252,290 (including salaries).

When the sales achievements of Canadian participants in the markets for 2006 are considered, Telefilm sawa significant return. Overall, nearly $60 million in completed sales or likely sales and pre-sales werereported at these markets. Telefilms contribution accounted for only 2% of the total completed and likelysales and pre-sales deals. If only closed deals are considered, this figure sits at 26%. If relevant salaries arenot considered as part of the investment, Telefilms total contribution to these markets is the equivalent of20% of the total sales.

When Telefilms contributions are expressed as a percent of sales, MIPTV stands out as the clear winner.MIPTVs investment counts as only 8.3% of the total closed sales deals. If all likely sales are considered,this drops to half of one percent. Berlin had the highest contribution % of sales with almost 40%.

The return on Telefilms investment in these markets was significant. Overall, for every dollar committedto international markets, Canadian companies reported $5.11 worth of completed sales. If likely deals areincluded every dollar spent by Telefilm resulted in more than $100 worth of sales. That is a one to onehundred return on investment!

The market that proved to have the highest return on investment was again, MIPTV. For every dollar spentby Telefilm companies at this market saw almost $12 worth of completed sales or $205 including likelysales.

Overall Perspective Canada Titles Sales

Sales Likely Sales Total

Sales of titles screened 213,000.00$ 75,000.00$ 288,000.00$

Telefilm Contributions to Canadian Participation in International Markets -2006


TFC Contribution 191,000 181,634 113,200 292,739 188,003 966,576

TFC Related Salaries 42,462 76,668 11,795 87,283 76,668 294,876

TFC Total Contribution 233,462 258,302 124,995 380,022 264,671 1,261,452

Telefilm's Commitments (minus salaries) to Market as a percent of Total Sales


Completed Sales PreSales 38.2% 8.3% - 21.2% 21.7% 19.6%

All Sales Activity including likely deals 3.7% 0.5% 3.0% 1.2% 0.6% 0.9%

Dollars worth of sales for every dollar spent by Telefilm


Completed Sales PreSales 2.62$ 12.06$ -$ 4.71$ 4.61$ 5.11$

All Sales Act ivity including likely deals 26.75$ 205.48$ 33.83$ 86.66$ 172.57$ 107.67$


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European F i lm Market a t the Ber l in In t ernat iona l Fi lm Fest iva l

Background

The Berlinale International Film Festival took place between February 9th and 19th of 2006 in Berlin. Animportant initiative of this festival, the European Film Market(EFM), featured the Telefilm-financedCanada Sales Desk. Three distribution companies worked out of the desk in 2006

Canadian projects also were selected for the Berlinale Co-production Market.

Notably, this year saw the introduction of a pilot screening project. Perspective Canada was Telefilmsnew initiative for raising the visibility of Canadian cinema internationally. As described in the program,Perspective Canada is a showcase of recent films curated by top international festival directors andprogrammers. Screenings were held in the Canadian Embassy in Berlin.

Overview of Events

Perspective Canada

The Perspective Canada portion of the Berlinale film festival proceeded from the February 10 to 14. Therewere four screenings per day for a total of 20. Ten films were selected for the program by festivalprogrammers.

As a result of this program, eight of the ten films went on to win a prize or award at an international orCanadian festival. Four films already had an agent for sale, whereas six were represented by the producerand did not have an agent yet.

The programming for Perspective Canada was officially off-market. However, in order to promote theevent Telefilm distributed special booklets and took out a publicity page in the guide.

Participants and organizers agreed that for the next occasion, better promotions will be necessary: in acontext like the EFM, where one programs tens of meetings per hour, it is imperative to advertise such an

event among purchasers.

European Film Market

The EFM is a major event within the Berlinale Film Festival. This year, it had an exhibition area of nearly5,000 square metres, more than 250 participating companies from 51 countries, and over 650 films. The2006 market saw the largest turnout ever, with 5,162 accredited industry professionals attending the event.


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This years market saw more than 40 Canadian companies at the Canada sales desk, located in theGropious Bau Building of the market. Telefilm coordinated and administered the sales desk in partnershipwith the Department of Canadian Heritage's Trade Routes program, International Trade Canada, NewBrunswick Film, SaskFilm and Video Development Corporation on this initiative.

European Fi lm Mark et Par t ic ipant Survey

Overview

Pollara Research Inc. was commissioned in late 2005 to conduct research into Canadian participation ininternational festivals and markets in which Telefilm had involvement. The Berlin EFM was the firstsurvey and the test for the entire annual project. Questionnaires were distributed and collected duringMarch 2006. Forty-one Canadian participants in the market were contacted to participate in the research.Twenty-one companies responded to the survey and thirteen fully completed the questionnaire.

Of the response, three-quarters described the primary business focus of their company as a producer.Almost 20% described themselves as sales agents. The majority of the companies hailed from eitherOntario (38%) or British Columbia (38%). About 13% of the companies were based out of Quebec. Almost40% of the participating companies were smaller organizations with modest revenues of less than $100,000

annually. Moreover, 88% of all participating companies had less than ten staff. There were, however, a fewcompanies that saw annual gross revenues of more than $ 5 million. No company had more than 50 staff.

Sales Activities

For feature film, 81% of participants came to the market with an interest in selling drama. More than halfof the participating companies claimed to have completed sales or to have started discussions that werelikely to lead to sales, and 38% of participants reported pre-sales that were likely to occur.

The breakdown of Canadian sales and presales at the EFM are as follows:

The horror/thriller genre saw the most sales interest with almost a quarter million dollars in confirmed salesand $1.5 million in likely sales. Drama was the second most popular genre with almost $160,000 in salesand close to a million in likely sales. Documentaries and Action/Adventure products moved much moreslowly at the market. The Horror and Thriller genre seeing such high sales is not typical for this festival.

With three different companies representing about a half a dozen titles, this was not a simple anomaly, but apossible indication of Canadas strengths in this genre.

Sales Pre Sales

5 Companies 3 Companies

I I22 Titles 4 Titles

I I

31 Deals 4 Deals

I I

$500,000 Deals Completed $1,400,000 Pre Sales likely to occur

$3,209,000 Sales likely to occur

Total Sales and Pre Sales = $5,109,000

Sales and Likely Sales by Genre

Likely Sales Sales Total

Action/Adventure $10,000 $22,000 $32,000

Comedy $726,000 $39,000 $765,000

Documentary $0 $36,000 $36,000

Drama $961,000 $157,000 $1,118,000

Horror/Thriller $1,512,000 $246,000 $1,758,000

Total $3,209,000 $500,000 $3,709,000


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Sweden proved to the biggest buyer of Canadian product at the market. Companies from Sweden confirmeda total of $90,000 in sales. However, discussions that were likely to lead to sales saw American companyearmarking $2 million towards Canadian product.

The $1.4 million in pre sales that are likely to occur involved the U.S, UK and Germany. Drama was thedominant genre of the presales with $1,100,000 worth of sales likely to occur.

Co-Production and Co-Venture Deals

There were five participating companies (31% of those who responded to the survey) who indicated thatthey either signed, or began negotiating co-production or co-venture deals while at the 2006 EFM. A totalof twelve co-production or co-venture deals were either signed or will likely be signed in the future as aresult of discussions initiated at the 2006 EFM. These deals are reported to be worth $10,525,000.

Countries involved included Japan, German, the UK and France.

Sales By Country

Likely Sales Sales Total

Belgium $35,000 $35,000 $70,000

China $20,000 $20,000 $40,000

Czech Republic $0 $20,000 $20,000

Finland $0 $8,000 $8,000

France $100,000 $60,000 $160,000

Germany $700,000 $0 $700,000

Israel $20,000 $7,000 $27,000

Italy $270,000 $60,000 $330,000

Korea $0 $6,000 $6,000

Malaysia $0 $6,000 $6,000

Peru $0 $5,000 $5,000

Poland $0 $12,000 $12,000Russia $40,000 $71,000 $111,000

Serbia & Montenegro $12,000 $0 $12,000

Sweden $0 $90,000 $90,000

Turkey $12,000 $48,000 $60,000

UK $0 $52,000 $52,000

USA $2,000,000 $0 $2,000,000

$3,209,000 $500,000 $3,709,000

Pre Sales Overview

Deal Media Genre Country

Value of Pre-Sales

Likely to Occur

1 Feature Film Drama United States $800,000

2 Feature Film Drama United Kingdom $300,000

3 Feature Film Comedy United Kingdom $200,000

4 Feature Film Drama Germany $100,000

TOTAL $1,400,000


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Canada Sales Desk

A solid majority (77%) of participants used the Canadian Sales Desk. Of the 23% who did not choose touse the Canadian pavilion, when asked why responded:

It was structured for sales.

Not suitable, too small, no way for international community to easily identify Canadian producers.Needs to be rethought. Should be a directory of Canadian producers, more meeting areas,

message system, boxes for people to leave messages. More opportunity to display materials &

products

Participants were asked to rate their satisfaction with various elements of the Canadian operation. Ingeneral, the response indicated the highest level of satisfaction with the helpfulness of the booth staff.This element received an average ranking of 8.2 out of ten for satisfaction.

The poorest ratings related to the meeting spaces provided. The availability of these spaces received only a5.4 out ten for satisfaction. Participants satisfaction with the size of these meeting rooms ranked the lowestof all elements with an average rating of 5.2 out of ten.

Some of the suggested future improvements for the Canadian operation, taken verbatim from respondentsinclude:

More seating for meetings. Well-located, great staff, just not enough room.

The space provided was fine but, if finances permit, a bit more space would be useful.

Larger space, less congested.


Number of Co-production or

co-venture deals signed/likely

to be signed

Estimated Value of

deals to company Countries involved

Company 1 2 $1,000,000 Japan

Company 2 3 $250,000 GermanyCompany 3 1 $3,000,000 Germany

Company 4 1 $275,000 UK

Company 5 4 $6,000,000 France, Germany, UK

Total 12 $10,525,000

Canadian Pavilion Element

Average Satisfaction

rating /10

Helpfulness of booth staff 8.2

Overall utility of the Canada Pavilion to your company 7.3

Location of the stand 7.0

Design and appearance of the stand 6.8

Usefulness of pavilion in holding meetings 6.2

Availability of meeting spaces 5.4

Size of meeting spaces 5.2


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SVP plus d'espace pour le prix pay, avoir une distributrice d'eau, organisation mons efficace que

lors des MIP (ex matriel arriv en retard, personnel a l'accueil plus ou moins professionnel).

Better leadership from organizers and assistance in addressing technical problems and company

representation issues. Fulfill an active role in more actively linking Sellers and Producers.

Centralization of everything in general would be better.

As seen with these comments, the biggest complaint about the operation was the space itself and that itshould be larger than the 50 square meters available.

Costs of attending the Market

The average cost for a company to participate in this market was reported as $6,900. On average the marketscored 7.7 out of ten for its value when participation expenses are considered.

Overall Impressions of the Market

In general, participants were satisfied with event. On a scale of one to ten, the European Film Marketreceived a 7.7. Its value to the company was also rated as 7.7 out of ten.

The market was also held in relatively high esteem among the participating Canadian companies. Many feltit was in the top two among other international markets (23% claimed it was number one and 23% claimedit was the second best).

A respondents would either definitely (54%) or probably (46%) recommend this market to others. Threequarters were return visitors.


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MIPTV - Inter nat ional Televis ion Programm e Market

Background

The International Television Programme Market (MIPTV) took place in Cannes France during the week ofApril 3 to April 7, 2006.

Television programming is the specialty of the MIPTV market. As described by the official program, thisevent is characterized by the range and diversity of its international representation. It is a crucialinternational event for the sale and purchase of broadcasting rights, co-productions, financing, networking,corporate consolidation, cross-border investments and forecasting of trends, for both programming andcompanies' positioning in an increasingly global business environment.

Overview of Events

At MIPTV, as at MIPCOM, Canada's presence is the fifth-largest, after those of the United States, Britain,France and Germany.

More than 187 Canadian companies participated in MIPTV 2006. Of those, 68 companies were directlyassociated with the Telefilm-sponsored Canada Pavilion. Canadas presence at the market ranks among thetop five, but the Canadian pavilion was actually the largest at the event by square footage.

MIPTV Par t ic ipant Survey

Overview

The MIPTV market was the first full official measurement of Pollara (given that Berlin was a pre-test).Pollara contacted 68 Canadian companies that attended MIPTV. Of these invitations, 58 companiesaccessed the on-line survey tool and 54 actually completed it. This is an exceptionally high response rate ofalmost 80%. The survey was open to respondents from April 25 until June 22, 2006.

The majority of the companies that responded to the survey were based out of Ontario and Quebec; 31 outof the 54 companies were Ontarian and 14 companies reported Quebec as their home base. The majority(73% of the response) described the primary focus of their company as producer, and the mostrepresented media, unsurprisingly given the venue, was Television (93%).

Among the responding companies, the largest group (34%) reported revenues between one and five milliondollars, although in general, it was an eclectic group of companies with regard to revenues. Most of thesecompanies were modestly sized with 64% of the respondents reporting ten employees or less.


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Sales Activities

About 95% of all responding companies claimed to have made sales or started discussion that would lead tosales at the MIPTV market.

When asked what genre was of most interest for sales, for Television, it was overwhelmingly ChildrensProgramming. About 62% of all respondents showed some interest in selling this genre. The second andthird ranked genres for interest in sales were Documentary/Educational and Animation.

The breakdown for MIPTV Canadian sales are:

In total there were 142 titles that saw sales or pre-sales confirmed or discussed. Canadians struck 192separate deals which accounted for almost $2.2 million in completed sales and pre sales in this market.Moreover, there were tens of millions of dollars worth of sales and pre sales that were likely to occurbecause of discussions started at the market. In total Canadian companies that responded to the surveyreported $37 million in sales/pre sales or likely sales/pre sales.

The highest selling genre at the market was the Animation category. This holds to Canadas knownreputation as a creator of quality animation programming. In total, it saw $710,000 in completed sales andover $14 million in likely sales. The total sales, both likely and confirmed for this genre was almost $15million. No other genre came close. Life style and Documentary were the second and third highest sellinggenres with $358,000 and $163,000 respectively.



Animation $710,000 $14,043,000 $14,753,000

Lifestyle $358,000 $1,059,000 $1,417,000

Documentary/Educational $163,000 $4,041,000 $4,204,000

Children's Programming $125,000 $186,000 $311,000

Performing arts $88,000 $336,000 $424,000

Sports $64,000 $43,000 $107,000

Reality $47,000 $25,000 $72,000

Action/Adventure $40,000 $18,000 $58,000

Horror/Thriller $40,000 $219,000 $259,000

Drama $20,000 $531,000 $551,000

Comedy $5,000 $80,000 $85,000

Public Affairs $0 $61,000 $61,000Total $1,660,000 $20,642,000 $22,302,000

Sales Pre Sales


I I

138 Titles 26 Titles

I I

188 Deals 35 Deals

I I

$1,660,050 Deals Completed $530,400 Pre Sales completed

$20,651,004 Sales likely to occur $14,481,200Pre Sales likely to occur



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By Country, the Canadian participants made the most lucrative deals with France. In total, they reportedalmost $5 million in sales or likely sales between the two countries. Of that total, three-quarters of a milliondollars were confirmed sales. When only likely sales are considered, the U.S. actually surpassed that withmore than $8.6 million in likely sales with Canadian companies.

Based solely on confirmed sales, companies from Ontario reported the highest rate of success. Theyreported almost $1.6 million in completed deals. They also saw almost $8 million in likely sales. Quebeccompanies did not report any confirmed deals, but did claim over $11 million in likely sales due todiscussions that occurred at the market.

Pre Sales saw the UK as the biggest spender among Canadian companies. Participants closed $320,000worth of deals and more than $4 million in likely sales. The USA wasnt far behind with $182,000 inconfirmed sales and $3.4 million in likely sales at MIPTV.


There were 19 participating Canadian companies (35% of those who completed the survey) who indicatedthat they either signed, or began negotiating co-production or co-venture deals while at MIPTV 2006.However, only 11 of these companies answer to all subsequent questions concerning the number of deals,the value of deals, and the countries with which these deals were made. This will lead to data that, althoughincomplete, is still useful for analysis.

Sales By Country (Top Ten)


France $750,000 $4,247,000 $4,997,000

United States $265,000 $8,648,000 $8,913,000

United Kingdom $157,000 $3,661,000 $3,818,000

Australia $78,000 $286,000 $364,000

Germany $75,000 $1,178,000 $1,253,000

China $64,000 $88,000 $152,000

Europe $59,000 $88,000 $147,000

Russia $51,000 $141,000 $192,000

Japan $30,000 $598,000 $628,000

Netherlands $20,000 $197,000 $217,000

Sales by Company Region within Canada

Sales Likely Sales

Ontario $1,575,000 $7,919,000

British Columbia $85,000 $1,291,000

Quebec $0 $11,227,000

Other $0 $235,000

Pre Sales by Country (Top 3)

Sales Likely Sales

United Kingdom $320,000 $4,385,000

USA $182,000 $3,400,000

France $0 $5,731,000


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In total, 13 companies provided full information about the number of co-production or co-venture deals -and reported a total of 28 deals. These deals were reportedly worth $40,970,000. Most deals were struckwith the UK and France.

Canadian Pavilion

Clearly, the Canadian pavilion is of use to Canadian participants at MIPTV. Almost all the companies(93%) reported using the Canadian pavilion in one way or another. Of the small percentage who claimednot to use it, the main reason appears to have little to do with the quality of the pavilion, but that they weresimply making their deals at the booths of other countries.

The MIPTV Canada Pavilion in general, received higher ratings that its equivalent at the Berlin EuropeanFilm Market. No element scored below seven for MIPTV. The highest level of satisfaction (nine out of ten)was the helpfulness of the booth staff. Close after that, with 8.6 out of ten, was the level of satisfaction withthe utility of the pavilion overall to the participants company.

The most major concern was the size and availability of meeting spaces, despite the fact that the Canadianpavilion was reportedly the largest at the market.

Suggested improvements for the booth included statements about the size of the facility, followed byrequests for a change of location. Some participants reported that since the booth was not located in themain area, some clients had difficulty finding it.



co-venture deals signed/likely

to be signed

Estimated Value of deals to

company Countries involved

Company 1 3 $3,500,000 France

Company 2 3 $800,000 Ireland, UK

Company 3 3 $10,000,000 France, UK

Company 4 6 $6,000,000 -

Company 5 2 $800,000 Switzerland

Company 6 - $7,000,000 UK

Company 7 1 $70,000 UK

Company 8 2 $1,500,000 Australia, UK


Company 10 1 $300,000 UK

Company 11 2 $100,000 Israel

Company 12 2 $900,000 France

Company 13 2 $9,000,000 France, Germany, UK, USA

Total 28 $40,970,000.00



rating /10









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Costs of attending the Market

Respondents reported that their companies incurred an average cost of $14,812 in attending MIPTV 2006.Almost a fifth of the respondents (10 companies) indicated that they received funding support from federalgovernment organizations or the provincial funding agencies to attend the event. The market received anaverage score of 7.5 out of ten for its overall perceived value for money invested.

Overall Impressions of the Market

The MIPTV market received a much higher overall satisfaction than Berlin, with respondents averageratings hitting 8.2 out of ten.

The highest level of satisfaction was reported for the markets ability to produce opportunities for re-connecting with existing business contacts. The poorest scoring element related to the how much visibilityor press coverage the market could produce for the respondents company. This item received 6.1 out often.

About a third of the respondents rated MIPTV as best international event and another third felt that it wasthe second best. The largest group of participating companies (42%) felt that it was actually the MIPCOM

market (held later in the year) and not MIPTV that was the best international event of this kind.

A solid 72% of respondents reported that they would definitely recommend MIPTV and a further 22%said they would probably recommend it. Only 6% were not sure if they would recommend the market.

Some verbatim comments:

[Its an} excellent meeting place for broadcasters and distributors from the international

community.

A great opportunity for smaller CDN companies to create some int'l exposure re: their

programming.

C'est un must pour qui fait de l'international

Elements of MIPTV


rating /10

Re-connect with existing business contacts 8.4

Make new business contacts 7.7

For your own professional development 7.6

Learn about international markets and trends 7.5

Sell/distribute your existing titles 7.3

Meet potential co-production partners 7.1

Seek out new project ideas and creative inspiration 7.1

Pre-sell your titles and projects 6.8

Identify potential new geographic markets 6.8

Participate as a speaker on panels 6.6

Acquire titles for distribution 6.4

Seek financing or investment 6.4

Attract visibility or press coverage for your company 6.1


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E3 Elect ronic Enter t a inment Expo

Background

E3 was the biggest event worldwide in the interactive games sector. Held exclusively for video gameindustry professionals, this tradeshow was the premiere event for developing business opportunities andkeeping up with the latest trends. Last year it was held May 10-12, 2006, in Los Angeles, California

The Electronic Entertainment Expo or E3 had its last official run in 2006. This market was proving to betoo large and it was officially decided to down-size and re-structure the form of the market. It is nowknown as the E3 Media and Business summit. It will be an invitation only event held in July of 2007.

The E3 market regularly attracted upwards of 60,000 attendees.

Overview of Events

This year, Telefilm Canada continued its market activities at E3. For the second time, the Canada Pavilion,covering 1,800 square feet, was located in the highly sought-after West Hall featuring several world-classexhibitors such as Sony and Nintendo.

Despite a decrease in attendance of 10,000 at the market, it did not seem to affect the level of businessactivity. In fact, the organizers of E3 deliberately limited the registrations this year in order to limit accessexclusively to the industry members.

The Ubisoft Montreal team took home the prize for best action/adventure game from the Game CriticsAwards: Best of Show E3 2006 for Assassins Creed. This is the fourth time in five years that UbisoftMontreal has garnered an award in the Best action/adventure game category. Edmontons Bioware wasalso singled out by the Game Critics Awards: Best of Show E3 2006, winning the prize for best role-playing game for Mass Effect.

E3 Par t ic ipant Survey

Overview

Pollaras research continued with E3. An adapted version of the questionnaire that was used at MIPTV wasapplied for this market. Surveys were conducted between May 29 th and July 17th. Of the 27 participatingcompanies contacted, 25 accessed the survey, and 24 actually completed. This is an excellent response of89%. The majority of respondents were companies from Quebec (18 completed surveys).


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Almost half of the companies that responded were self-described as game developers. About 21%described themselves as productions services organizations.

The main platform of interest among this group was lead by PC (63%). About half of the respondents alsolisted various game platforms such as Nintendo DS, Playstation 3 and X-Box 360 as platforms of interest.

Half the companies had less than ten permanent members of staff, and almost all companies had less than$5 million in annual revenues.

Sales Activities

The sales activities at E3 were fairly modest in comparison to the other markets. No actual deals wereclosed among the responding companies. However, of the companies that responded to the sales questionsin the survey, there were almost $4 million in likely sales reported. This consisted of 16 deals for bothsales and pre sales. More than half (57%) reported that they had started discussion leading to likely sales,and about a quarter (26%) expect to make pre-sales.

The genres that saw likely sales were extremely diverse. Adventure saw the most with $650,000 in likelysales.

The most likely deals were discussed with the US. Over $2.9 million of the $3.3 million in likely sales/presales were with the US. There were a quarter-million dollars worth of potential deals discussed withGerman companies.

Likely Sales by Genre

Likely Sales

Adventure $650,000

Simulation $500,000

Edutainment $10,000

Other $2,170,000

Total $3,330,000

Sales By Country

Likely Sales Likely Pre Sales

United States $2,960,000 $500,000

Germany $250,000

Canada $50,000

Japan $50,000

Latin America $20,000

Total $3,330,000 $500,000

Sales Pre Sales


I I

12 Titles 1 Titles

I I

15 Deals 1 Deals

I I

$3,330,000 Sales likely to occur 500,000 Pre Sales likely to occu



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Most participating Canadian companies at E3 were Quebec-based, so it is not surprising that nine-tenths ofall likely sales were with these companies.


Of the participating companies, six (25% of those who completed the survey) indicated that they eithersigned, or began negotiating co-production or co-venture deals while at E3 2006. However it is important tonote that only two of these companies answered all subsequent questions concerning the number of deals,the value of deals, and the countries with which these deals were made. There were, however, fourcompanies who did provided information about the number of co-production or co-venture deals - andreported a total of nine deals.

Of the companies that reported information regarding the value of the deals, they indicated a total of$4,400,000 worth of deals.

Respondents reported that they participated in an average of 16 business meetings each while at E3 2006.

The Canada Pavilion

The Canada Pavilion group stand covered an area of 1,800 square feet in the West Hall at booth 2108. Itaccommodated 28 companies that participated at E3 as exhibitors, inside a private office, business lounges,or even in the general meeting area.

The location of the Canada Pavilion in the West Hall resulted in increased visitor traffic. The presence oftwo individuals to staff the booth was not too much given the popularity of the general meeting area, whichwas completely used for most of the event.


Number of Co-production or co-

venture deals signed/likely to

be signed

Estimated Value of


Company 1 2 $4,000,000 United States

Company 2 4 $350,000 United StatesCompany 3 2 $50,000 no data

Company 4 1 no data India

Company 5 no data no data United States

Company 6 no data no data Germany

Total 9 $4,400,000.00


Likely Sales

Quebec $3,170,000Other $160,000


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According to the Pollara study, the Canada pavilion was, once again, used by most Canadian participants.More than 96% reported using the pavilion in some capacity.

Of the elements for which respondents were asked to rate their satisfaction, similar to the previous twomarkets, the booths staffs helpfulness was rated highest. This element received a rating of 8.9 out of ten.The utility of the pavilion ranked high as well with a rating of 8.4 out of ten. The poorest rated element wasthe stands design. The meeting spaces, for the third market in a row, also received lower marks forsatisfaction.

Costs of attending the market

Respondents reported that their companies incurred an average cost of $8,110 in attending E3 in 2006. Themarket received an average score of 7.7 out of ten for its overall perceived value for money invested.

Overall Impression of the Market

Among the participating companies, E3 received an average overall satisfaction rating of 8.3 out of ten.Similarly to MIPTV, E3 attendees were most satisfied with the opportunity that the market provided to re-connect with existing business contacts. More than half of the game developers indicated that E3 was theeither the best or second best among other international markets of similar type.



rating /10


Overall utility of the Canada Pavilion to your company 8.4Usefulness of pavilion in holding meetings 8.2





Elements of E3

Average Satisfaction rating

/10















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Cannes Fi lm Mark et

Background

The CannesMarch du Film is held in conjunction with the International Film Festival in May each yearand runs for eleven days. In 2006, it ran from May 17th to May 28th. According to the official press, the

film market saw 10,000 attendees in 2006 with more than 80 different countries represented. There were1,500 screenings held at the market.

Another imitative at the film market, The Producers Network, was a forum that successfully broughttogether producers from around the world. This year saw 550 producers from 55 different countries meet.Launched in 2004 by the Festival de Cannes and the Film Market, the Producers Network createssignificant co-production opportunities.

Overview of Events

At Cannes, the Canada Pavilion enjoyed higher business activities than the previous year and thePerspective Canada film screenings continued from its pilot in Berlin.

Perspective Canada

The 2006 market saw the official launch of the Perspective Canada screenings. A selection of 13 films waspresented at the Cannes Film Market. These recent fiction features were invited to take part in the jointprogram based on specific criteria. Namely, they must have:

been produced with the support of Telefilm Canada been completed in the 9 months preceding the Cannes Festival not been released or not been presented in more than one international market before Cannes 50% produced in Quebec, and 50% in English Canada

The final selection represented a good sampling in terms of variety of styles, diversity of regionalproduction and representation of major Canadian distribution agents.

One of these films was selected at Cannes and closed the Directors Fortnight; ten were represented by asales agent; six were international premieres presented at the market.

Of the titles screened at Perspective Canada, four were either sold or in negotiations to be sold. The totalvalue of these deals was more than $288,000.

On the promotional front of Perspective Canada, Telefilm hired a press attach to handle press relations.Before the actual festival, the publicist pitched mainly to Canadian journalists and wrote the Cannes


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announcement release. The publicist also gathered contact information on Canadian and internationaljournalists attending the festival. This was the first time for which Telefilm allowed a publicist to draft theofficial Telefilm press release as well as drafting key corporate messages.

Perspective Canada was initially pitched by the publicist as one of several pieces of Telefilms newdirection. The creation of the National Feature Film Executive position was used as another crucial piece ofthe publicists strategy to convince trades and Canadian journalists to cover Perspective Canada as part of alarger corporate strategy. Unfortunately, this strategy had to be abandoned with news that the appointmenthad fallen through.

The media coverage of Perspective Canada was noteworthy and the program proved to be extremelysuccessful with regards to public relations. With certain exceptions, most journalists felt that PerspectiveCanada sounded like a great idea, and the overall impression of the program was positive. However, manyof the journalists felt that although the program was good, it was not necessarily newsworthy enough towarrant significant coverage (or in some cases, even a small mention). Some journalists wanted to waituntil after the festival to see if Perspective Canada had produced satisfactory results. In the end, some of thenotable press coverage included:

CBC radio two announcement pieces on Perspective Canada Le Journal de Montral feature piece on sales ofMaurice Richardand Perspective Canada and

Telefilm

Le Soleil piece on sales of Quebec films from Perspective Canada Variety announcement piece on Perspective Canada programme

SODEC

In partnership with la SODEC, Telefilm participated for a third time in the Producers Network organizedby the March du Film. This event gives added visibility to Canada and provides another form ofnetworking activity for the producers outside the Canadian pavilion. In 2005, there were close to 480producers registered under the Producers Network and 34 were Canadians. There was a marked increasein Canadian participation this year, with 48 Canadian producers accepted out of the total of 500 whoparticipated.

Cannes Par t ic ipant Survey

Overview

Pollara contacted 47 Canadian companies that participated in the Cannes Film Market between June 13 andJuly 31, 2006. Of the 47 participants contacted, 38 accessed the survey and 34 completed the survey. Thisis a 72% response rate. These companies covered a reasonably representative cross-section of the country.When asked to self-describe their primary interest, almost 90% reported producer, and all of them statedfeature film as the medium theyre most interested in. Almost 40% claimed an additional interest intelevision.

Again, the respondents were from modestly sized companies. Two-thirds reported revenues last year of lessthan $300,000 and 92% of them had less than ten permanent employees.

Sales Activities

There were a significant amount of deals closed for Canadian companies at Cannes in 2006. Almost 70% ofresponding companies reported some level of sales activity at the market. In total there were almost $1million in completed sales and almost half a million dollars in completed pre sales. Respondents reportedthat discussions started at the market were likely to lead to an additional $15 million in sales and $9 millionin pre sales.


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Among the genres, Drama proved to have the highest sales with $553,000 worth of deals completed andmore than $10 million worth of likely sales. Documentary had the second highest dollar value for closeddeals with a quarter of a million dollars worth of sales.

The United Kingdom closed the most deals with Canadian companies. It generated $300,000 worth of salesand an additional $8.9 million in likely sales with a single Canadian company. Inter-Canadian deal makingresulted in a quarter of a million dollars in sales.

Regionally, British Columbian companies reported the most sales at the Cannes film market.


Likely Sales SalesDrama $10,325,000 $553,000

Documentary/Educational $0 $250,000

Action/Adventure $0 $126,000

Romantic $4,500,000 $0

Sales By Country

Likely Sales Sales

United Kingdom $8,900,000 $300,000

Canada $1,750,000 $250,000

France $0 $175,000

United States $100,000 $100,000

Poland $0 $45,000

Australia $0 $28,000

Latin America $0 $11,000

Indonesia $0 $10,000

Portugal $0 $10,000

Germany $4,075,000 $0

Sales Pre Sales


I I

19 Titles 11 Titles

I I25 Deals 12 Deals

I I

$929,000 Sales Completed $450,000 Pre Sales likely to occur

$14,825,000 Sales likely to occur 9,165,000 Pre Sales likely to occur



Likely Sales Sales

British Columbia $8,900,000 $300,000

Alberta $825,000 $250,000

Quebec $0 $202,000

Ontario $100,000 $166,000

Other* $5,000,000 $11,000

*Other includes blank or undetermined responses


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At Cannes in 2006, there were a total of almost half a million dollars worth of closed pre sales deals. Likelypre sales levels approached $10 million.

Drama was the number one genre for generating presales. All completed deals were in this genre. TheUnited Kingdom, number on for sales, was also the country that generated the most pre sales for Canadiancompanies at Cannes. Germany produced almost $2.4 million in likely sales.


Half of the responding companies indicated that they either signed, or began negotiating co-production orco-venture deals while at the 2006 Cannes Film Market. However, only 11 of these companies answer allsubsequent questions concerning the number of deals, the value of deals, and the countries with which thesedeals were made. According to the available response, there were a reported total of 25 deals worth about$55,800,000. Respondents reported that they participated in an average of 22 business meetings each while

at the 2006 Cannes Film Market.


Number of Co-production

or co-venture deals

signed/likely to be signed

Estimated Value of


Company 1 2 $12,000,000 -


Company 3 2 $10,000,000 France, Italy, UK

Company 4 3 $8,000,000 Europe

Company 5 2 $5,000,000 Germany

Company 6 1 $4,000,000 Germany

Company 7 3 $2,000,000 Europe, South Africa, UK

Company 8 1 $1,400,000 -

Company 9 1 $400,000 France

Company 10 1 $400,000 Greece

Company 11 1 $250,000 Germany

Company 12 1 $150,000 UK

Company 13 1 $100,000 Belgium, Canada, UK

Total 13 $55,700,000.00

Pre Sales by Genres

Likely Pre-Sales Pre-Sales

Drama $7,300,000 $450,000

Other $150,000 $0

Horror/Thriller $300,000 $0

Comedy $500,000 $0

Romantic $915,000 $0

Pre Sales by Country

Likely pre-sales Pre-Sales

United Kingdom $5,450,000 $300,000

Germany $2,365,000 $0Canada $750,000 $0

United States $500,000 $0

Europe $100,000 $150,000


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The Canadian Pavilion

Like at the other festivals and markets, the Canadian pavilion was used by almost all of the respondingcompanies. In total, 94% of the participants reported using the pavilion. In fact, among the one or twocompanies that did not use the pavilion, their reasoning was due merely to being to busy off site.

Satisfaction with the booth appeared high as well, with the location of the booth being a hit. This year theCanada Pavilion was in its prime location space at the bottom of the steps leading to the March du Filmentrance. Respondents rated his location with a rating of 8.8 out of ten.

The helpfulness of the booth staff, already highly rated at other festivals, continued with Cannes. Theywere rated 8.1 out of ten. As has been the trend among all Telefilm sponsored festival and market pavilions,the size and ability of meeting spaces were the lowest rated.

Cost of attending Cannes

On average, responding companies reported that it cost of $8,959 to attend the 2006 Cannes Film Market.As for the value of the money spent, the market received a satisfaction score of 7.5 out of ten.

Overall Satisfaction with the Event

In general, the participants were satisfied with the Cannes Film Market. The market received a mean scoreof 7.8 out of ten for overall satisfaction.

The element that received the highest points for satisfaction was the ability of the market to contribute tothe respondents own professional development. It received a positive score of 8.2 out of ten on thesatisfaction scale. The lowest scoring elements, both scoring under 6, were acquiring titles for distributionand participating at as a speaker on panels.



/10




Usefulness of pavilion in holding meetings 7.8Design and appearance of the stand 7.6



Elements of Cannes


/10













Participate as a speaker on panels 5


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MIPCOM

Background

Taking place every October, MIPCOM has grown exponentially since it was launched, becoming theindispensable fall counterpart to MIPTV. It is important event for sales and rights purchasing, co-

productions, financing, networking, corporate consolidation, cross-border investments and forecasting oftrends as well as programming and companies' positioning in an increasingly global business environment.MIPCOM is preceded by MIPCOM Junior, a series of screenings of children's and youth programs.

The 22nd edition of MIPCOM the worlds audiovisual content market reported the highest-ever numberof participants with 12,509 delegates, representing a 7% increase on 2005.

MIPCOM 2006 also reached a new record in terms of participating companies with 4,216 from 98countries attending the market, an 8% increase compared to the 3,896 companies present last year. Thenumber of buyers rose 10% and a total of 3,847 acquisition heads attended compared to 3,504 in 2005.

Overview of Events

The four-day MIPCOM conference programme entitled Reshaping Media, staged a total of 29 sessions,with 83 speakers and boasted 6 of the highest-ever profile keynote speakers of any MIPCOM: GeorgeBodenheimer, of ESPN Inc.; Beth Comstock, of NBC Universal; Harry Sloan, of Metro-Goldwyn-MayerInc.; Anne Sweeney, of Disney Media Networks/Disney-ABC Television Group; Sanjiv Ahuja, of Orangeand Todd Wagner, of 2929 Entertainment.

For the first time, MIPCOM welcomed 4 Gurus - major industry figures in their individual sectors - toshare their expertise and experience with delegates: Simon Assaad, Co-CEO/ Co-Founder of Heavy Inc.,focused on user-generated content; Keith Chapman, Creative Director of Chapman Entertainment Ltd.,discussed programming and advertising; Graeme Ferguson, the former Director of Global ContentDevelopment for Vodafone Group, spoke about mobile TV and Ben Silverman, CEO of Reveille, examinedthe branding business..

Preceding MIPCOM, MIPCOM Juniors results confirmed the current strength of the childrens and youthprogramming sector. The 14th edition of the market attracted 529 companies, up from 512 in 2005. Overtwo days, 937 programmes were screened, of which 562 were new. In addition to boasting a fully-fledgedprogramme of focussed conferences and events, the number of screenings at MIPCOM Junior rose again to42,848, a 9% increase on 2005.


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MIPCOM Part icipant Survey

Overview

The survey took place between October 27 and December 8th, 2006. A total of 86 e-mailed invitations weresent to Canadian companies that attended MIPCOM 2006. 70 of the 86 companies clicked on the link in the

e-mail invitations to go to the survey site. Of these 70, 66 completed all of the survey - a 77% response rate.The survey was open from October 27 until December 8, 2006. During the course of the survey,POLLARA and members of the International Initiatives Advisory Committee (IIAC) followed up with non-responding companies by e-mail and by telephone to encourage them to participate.

Almost all companies claimed to have an interest in Television and three-quarters of the respondents self-identified as producers. More than half of the respondents hailed from Ontario and the rest were mostlysplit between Quebec and British Columbia.

Sales Activities

All closed deals and likely sales and pre sales for MIPCOM added up to an impressive $32 million. In total,there were 34 companies who who reported on sales and likely sales. There were 135 separate deals whichresulted in three-quarters of a million dollars in sales and almost $18 million in likely sales.

In completed deals, Animation proved to be the move lucrative genre. It saw $120,000 in completed salesand more than 5.2 million in additional likely sales. Although Comedy did not see as many likely sales asDocumentary and Horror, it saw more completed sales with $85,000 worth of deals being struck at themarket.

Sales Pre Sales


I I114 Titles 31 Titles

I I135 Deals 37 Deals

I I

$772,630 Sales Completed $95,000 Pre Sales likely to occur

$17,761,900 Sales likely to occur $13,815,000 Pre Sales likely to occur



Likely Sales Sales

Animation $5,218,000 $120,000

Comedy $100,000 $85,000

Action/Adventure $0 $81,000

Documentary/Educational $2,621,000 $80,000Drama $405,000 $74,000

Horror/Thriller $5,035,000 $66,000

Lifestyle $1,913,000 $51,000

Performing Arts $1,207,000 $50,000

Children's Programming $453,000 $30,000

Sports $750,000 $0

Reality $60,000 $0


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By Country, intra-Canadian sales resulted in the most closed deals. A total of almost $150,000 changedhands in completed deals. France (as a specifically stated country) was the foreign country with thehighest value of completed sales deals.

Quebec companies closed the most deals. They reported almost $400,000 in sales. In likely sales, British

Columbian companies were the most successful with more than $9.3 million dollars likely to come fromdiscussions at the market.

As for pre sales, by country, most deals were cut with Sweden or the less specifically reported

Scandinavia.

Sales By Company Region

Likely Sales Sales

Quebec $534,000 $391,000

Nova Scotia $1,060,000 $7,000

Ontario $6,553,000 $200,000

British Columbia $9,315,000 $175,000

Other $300,000 $0

Sales By Country (Top Mentions)

Likely Sales Sales

Canada $1,767,000 $146,000Europe $2,250,000 $136,000

France $125,000 $113,000

Asia $500,000 $80,000

Scandinavia $690,000 $60,000

Brazil 0 $55,000

Germany $860,000 $37,000

Finland $110,000 $35,000

Sweden $70,000 $34,000

China 0 $11,000

Japan $65,000 $10,000

U.K. $6,515,000 $10,000

U.S.A. 3212000 $10,000

Poland 0 $9,000

Singapore 0 $7,000

Ukraine $1,000 $7,000

Italy $904,000 $5,000

Lebanon $7,000 $4,000

Hungary 0 $2,000

Ireland 0 $2,000

Middle East $80,000 $2,000

Australia $303,000 $0

Latin America $100,000 $0

Pre Sales by Country (Top Mentions)

Likely pre-sales Pre-Sales

Scandinavia $0 $35,000

Sweden $90,000 $30,000

France $30,000 $30,000

United Kingdom $5,005,000 $0

Germany $2,745,000 $0

Canada $2,695,000 $0

U.S.A. $1,540,000 $0


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A total of 22 companies (33% of those who completed the survey) indicated that they either signed, orbegan negotiating co-production or co-venture deals while at MIPCOM 2006. However, only 15 of thesecompanies provided answers to all subsequent questions concerning the number of deals, the value of deals,and the countries with which these deals were made. Of the 20 companies that provided information aboutthe number of co-production or co-venture deals 39 deals were reported. These deals had a reported valueof $37,382,000.

Canadian Pavilion

MIPCOM had the highest usage of the Canadian pavilion among all the measured markets and festivals. Ofthe participating companies, 98% reported using the pavilion.

The booths staff received accolades again with an 8.8 out of ten satisfaction rating being reported by the

respondents. The meeting space received the lowest marks. When asked for suggestions for improvements,some of the responses included:

Move the Canada Pavilion out of the basement onto the main floor. It would be better if we weren't in the basement and had some sunlight and fresh air. L'espace sous les escaliers est trop bruyant!!! mais le reste est super bien plac. More booth space available for those willing to pay extra. Ensure that all services and display is

set up and working correctly.

More screening spaces, and available meeting areas.

Co-Production and Co-Venture Deals (Top 10)


co-venture deals

signed/likely to be signed

Estimated Value of


Company 1 1 $7,000,000 UK

Company 2 1 $6,500,000 UK

Company 3 3 $6,000,000 Europe

Company 4 2 $5,000,000 UK

Company 5 4 $4,000,000 Italy, UK

Company 6 1 $2,652,000 UK



Company 9 2 $1,000,000 UK, U.S.A.

Company 10 2 $1,000,000 France, U.S.A.



/10

Helpfulness of booth staff 8.8Overall utility of the Canada Pavilion to your company 8.4







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Cost of attending the event

Companies incurred an average cost of $15,000 in attending MIPCOM 2006. Although MIPCOM wasconsiderably more expensive to attend than some other markets, the participants in general saw it as aworthwhile expenditure. Overall, the value for the money for MIPCOM was rated as 7.8 out of ten.

Overall Impressions

The overall respondent satisfaction with MIPCOM was an 8.5 out of ten. The market was held in highesteem among the participating companies. More than half (53%) felt that it was the best market of its kindwhen it came to meeting their needs.

On an individual element basis, the market was most satisfactory for allowing the companies to re-connectwith existing business contacts. It was also rated highly (8.2 out of ten) for making new business contacts.The lowest rated element was the markets ability to provide opportunities to participate as a speaker on apanel.

Elements of MIPCOM


/10















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International Film Festivals & Markets Report 2006-2007

Documents

Transcript of International Film Festivals & Markets Report 2006-2007