International exhibition FRANCHISE FESTIVAL 2019...OLEG YUDIN Director of Franchise Development of...

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International exhibition FRANCHISE FESTIVAL 2019 MARCH, 19-21 MOSCOW, VDNH EXHIBITION CENTRE, 75 www.nffrussia.ru

Transcript of International exhibition FRANCHISE FESTIVAL 2019...OLEG YUDIN Director of Franchise Development of...

Page 1: International exhibition FRANCHISE FESTIVAL 2019...OLEG YUDIN Director of Franchise Development of Domino's Pizza. GENNADY KOCHETKOV Vice-President Subway Russia EKATERINA SMIRNOVA

International exhibition

FRANCHISE FESTIVAL 2019

MARCH, 19-21MOSCOW, VDNH EXHIBITION CENTRE, 75

www.nffrussia.ru

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CONTENT

About the event

Advantages of participation

Conference program

Marketing strategy

Audience

Photogallery

Some of our exhibitors

Contacts

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MARCH, 19-21Moscow, VDNH, 75www.nffrussia.ru

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Over the years, the international franchise festival has won the status of really effective platform for interaction between franchise companies and potential investors from all over Russia and CIS countries.

Upcoming event will be held on the 19 - 21st of March 2019 at VDNH Exhibition Center in Moscow, and will bring together over 6 000 of potential and existing investors,franchisees, entrepreneurs and small and medium-size business owners.

ABOUT THE EVENT

over6000

UNIQUE TARGETEDVISITORS

COMPANIES WITH UNIQUE BUSINESS CONCEPTS

over100

FRANCSHISEBRANDS

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over120

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During the 7 years of the Festival existence more than 442 companies have closed over 1500 deals with new partners throughout Russia and the CIS.

ADVANTAGES OF PARTICIPATION

TARGET AUDIENCE

Visitors investment capacity investment varies from100 thousand rubles to 100 million rubles.

FRANCHISE FESTIVALEFFICIENCY

Confirmed by large number of closed deals and permanentexhibitors.

GEOGRAPHYCAL PRESENTATIONOF THE VISITORS

From Kaliningrad to Vladivostok (from the west to the east), from Murmansk to Krasnodar (from the north to the south), as well as all over the CIS countries and abroad.

PARTICIPATION IN THE EXHIBITION

Is an effective sales and development channel, as well as an indicator of stability and prestige of the company.

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www.nffrussia.ru

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A professional conference program is an integral part of the international franchise festival. Leading russian and foreign francshise experts are invited to the upcoming event.

Main topics of presentations:

SOME SPEAKERS OF PAST FESTIVALS:

The best of the best are invited to participate in the upcoming event: franchise experts, well-knownentrepreneurs of the country, ligal advisors, patent attorneys, business coaches and many otherauthorities in the field!

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ERNESTOGONSALES

Head Vice-Presdent of FranchiseDevelopmentof Rosinter Restorants

OLEG YUDIN

Director ofFranchiseDevelopmentof Domino'sPizza.

GENNADYKOCHETKOV

Vice-President Subway Russia

EKATERINASMIRNOVA

Head of intellectualproperty of LawFirm Kachkin andpartners.

ANNA PABST

Master Franchiseeof Beitraining International, CEO OF Beitraining Russia

ALEXEYLOKONTSEV

CEO of Top Gunbarber shops

OLESYA SELYH

Head of Franchisedepartment and Master Franchiseeof Nathan’s Famous (USA)

CONFERENCE PROGRAM

ЕКАТЕРИНА СМИРНОВА

Руководитель практики по интеллектуальной собственности адвокатского бюро «Качкин и Партнеры»

Success stories: founders of majorinternational chains; Financing issues: attracting investments innew projects; Building a company's strong brand; Foreign franchise concepts adaptation onthe Russian market;

Quality control when building a franchise network; International markets access,experience, challenges and perspectives; Intellectual property protection.

www.nffrussia.ru

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MARKETING STRATEGY

TV:

RBK TV, PROBusiness, M24.Ru, TV Hello,TVchannel Uspeh

GOVERNMENTAL ORGANIZATIONS:: The Moscow City Government, Russian Chamberof Commerce and Industry, Government-financedinstitution Small business of Moscow, OPORA ROSSII, Delovaya Rossiya and so on.

PRINTED ADVERTISEMENT:

The Moscow Times, Generalniy Direktor,Business-Journal, Chief Time, Office Magazine,Izvestiya and so on.

FRANCHISE PORTALS:

Franch.biz, Franshiza.ru, BeBoss.ru, CoolIdea, GetBiz, Open Business and others.

WEB PROMOTION:

Contextual advertising, targeting and retargeting, banner advertising on Yandex and Google; SEO; video production

SMM: Facebook, VK.com, YouTube, Instagram,Google, Yandex

*According to the marketing strategy of the previous Festival

SITE TRAFFIC

*More detailed information we will gladly provide on request at [email protected]

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AUDIENCE COVERAGE :

over

6 000 000 + people

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AUDIENCE

18%before 1 million rubles

11%over 15 millions rubles

41%from 1up to 5 millions rubles

17%from 5 up to 10 millions rubles

13%from 10 up to 15 millions rubles

Investmentpotential

of visitors

0,8%

3,5%

1,3%

4%

1,2%

16%57%

5%

8%

Geography

57% ..... Moscow, Moscow region16% ..... Central Federal Area8% ....... Privolzhsky Federal Area5% ....... North-West Federal Area4% ....... South Federal Area 3,5% .... Siberian Federal Area1,3% ..... Dalnevostochny Federal Area1,2% ..... North-Caucasian Federal Area0,8% .... Uralsky Federal Area

0,2% .... CIS countries3% ........ Europe and USA

70% of visitors - potentialfranchisees and investors

5128visitors in 3 days of the exhibition

31% CATERING

33% SERVICES

13% В2В

23% RETAIL CHAIN

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PHOTOGALLERY

The full gallery at

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SOME OF OUR EXHIBITORS

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Page 10: International exhibition FRANCHISE FESTIVAL 2019...OLEG YUDIN Director of Franchise Development of Domino's Pizza. GENNADY KOCHETKOV Vice-President Subway Russia EKATERINA SMIRNOVA

CONTACT DETAILS

March, 19-21Moscow, VDNH, 75www.nffrussia.ru

NATALIA KHARATIANCEO phone: +7 (966) 193-20-88

+7 (916) 387-05-74

e-mail: [email protected]