64 Kazachok Licensing Mag’ Avril - Juin 11

to the 21st century kids in a 3D avatar for the

first time.

Jungle Book explores the escapades of Mowgli

and his Jungle friends, of how Mowgli lives and

survives in the jungle where his only family

and friends are the animals he has grown up

with. Dodging trials from known and unknown

enemies and nurturing old and new friends,

the tale takes the viewers through a complete

report

International

The Jungle Book is known and loved by

millions the world over. Rudyard Kipling’s tale

about a “man cub” brought up in the jungle by

animals who are friends has struck a chord

with children and adults alike. The concept and

characters that were created by Kipling have

an exuberant timelessness to it, something

that would appeal kids and adults. This is why

DQE chose to introduce this timeless classic

The choice of the series1

DQE is one of the leading producers of animation, visual effects, game art and entertainment content for the global media and entertainment industry. It was established in year 2000 in India and has now a workforce of over 3500 permanent employees and a global client/partner base of over 90 producers, distributors, broadcasters and licensors - including Walt Disney Television Animation, Nickelodeon Animation Studios Inc., Electronic Arts, Marvel Comics, American Greetings, NBC-Universal, BBC Group, M6/ France TV/ TF1 Broadcasting groups from France, ZDF Germany and many more worldwide.

DQE has produced/co-produced and distributed iconic brands such as Iron Man (3D animated TV series, now in season 2), Twisted Whiskers, Mikido, Casper, Pinky & Perky, second season of Large

Family, three seasons of Mickey Mouse Clubhouse. DQE is now producing properties like Little Prince, Little Nicolas and Charlie Chaplin. It has a library of over 450 hours of international programs for distribution.

Since its creation, DQE has evolved and now handles its productions from the start until the end. We will

explain the various activities of DQE with the example of the Jungle Book.

DQ Entertainmentfrom the creation of TV series to licensing: a global strategy!

lous marble cliffs which are an incomparable

sight. These were some of the natural wealth

of prehistoric treasures that inspired DQE in

the initial creative process for this series.

> Story-boards

The stories are created keeping in mind the

basic structure and relationships as put down

in the original book by Kipling. Shere Khan

remains Mowgli’s nemesis while Mowgli’s best

friends in the jungle are Baloo and Bagheera

who teach him the “Laws of the Jungle” and

to survive against the odds. The differentiating

factor is what their characters are up to on a

daily basis, who they encounter and what kind

of adventures they embark on keeping in line

with the fun, humorous and zany undertone

that DQE has set.

Character and background design is one of

the most important stages and given that

the concept is something people have been

exposed to earlier, they had the daunting task

of creating designs that stayed true to Kipling’s

descriptions set in the massive Seeonee

Jungle situated in Central India amidst ruins of

forts and temple and amazing waterfalls and

cliffs, all this keeping in mind that it appeals to

the new age.

> The production of the series

The work is split between DQE as the lead

producers and Moonscoop as the co-produ-

cers from France. The writing & voices were

undertaken in UK.

Kazachok Licensing Mag’ Avril - Juin 11 65

report

International

> Creation of the designs by DQE

A visit to the same Jungle’s which inspired

Kipling to write this legend was the first

thing on the list. The Ranthanbore Wild Life

Sanctuary and the Kanha National Park

were their first stop where the day safari’s

and the tiger reserve park became their first

inspiration for Shere Khan and design of other

animals because the same abundance of wild

life species exists today in the Park, as it must

have when Kipling roamed these parts.

The backgrounds, flora and fauna were ins-

pired by the surrounding in the national park.

The water falls and marble cliffs you see in the

series were inspired by real life Narmada river

which cuts through the glittering and marve-

The making of the series2

action packed journey filled with emotions and

humor that everyone will relate to and feel.

Given the advancements in animation techno-

logy and a strong team of writers roped in to

give shape to Kipling’s beloved Jungle Book,

they made a nice series. Added to which it is a

strong brand that drives the immense scope

for licensing and merchandising.

DQE has co-produced this series with global

partners that include ZDF Group (Germany),

TF1 (France) and Moonscoop (France).

> 1st design of Mowgli

66 Kazachok Licensing Mag’ Avril - Juin 11

report

International

land, Liechtenstein, Alto Adige, Canton Ticino,

San Marino, Vatican City, UK, Eire, Spain,

Portugal and Japan, Israel among others

for various products categories that include

footwear, toys, back to school products, bed

linen etc.

Apart from the above mentioned deals they

are also in talks with several global licen-

sing and merchandising organizations for

different regions and categories.

V.G.

DQE has a small but

very energetic Licen-

sing & Distribution

team in India. And

they have different

agents for different

territories like D&C

for Israel, TF1 for

Fre n c h s p e a k i n g

region of Europe, ZDF

for German speaking

Europe etc.

The Jungle Book has signed multiple Licensing

& Merchandising deals with major licensing

companies like ZDF, TF1, Plus Licensing,

CPLG, D&C, Hachette, Universal Trends GmbH

Mookie, Ahiem Fried, Belltex, Nestle and

various others for multiple countries in Europe

and Asia like France, Belgium, Netherlands,

Luxemburg and French speaking Switzerland,

Andorra, Monaco, Germany, Austria, Switzer-

Bangladesh, Bhutan, Nepal, Srilanka , Mal-

dives, Thailand, Vietnam, Cambodia, Japan,

Korea, Indonesia, UK, Sweden, Germany &

German speaking Europe, Canada, 22 Arabic

Nations that include Algeria, Bahrain, Djibouti,

Egypt, Moon Island, Libya, Iraq, Jordan, Saudi

Arabia, Kuwait, Lebanon, Mauritania, Morocco,

Oman, Palestine, Qatar, Somalia, Sudan, Syria,

Tunisia, UAE, Yemen etc.

The TV distribution is handled by DQE. Thanks

to the Licensing and Distribution Team.

The Jungle Book has been sold in over 160

countries around the world.

Global Television channels like Disney, ABC

Australia, BBC ,TF1, EBS Korea, Thai Broad-

casting service, B Channel, TV 12 Singapore,

ZDF, SVT Switzerland, ATV Turkey, Al-Jazeera,

Noga TV, TVo kids, Tele-Quebec among others

covering regions that include India, Pakistan,

The TV Distribution 3

The development of licensing4

n, Alto Adige, Canton Ticino,

can City, UK, Eire, Spain,

pan, Israel among others

cts categories that include

ck to school products, bed

ove mentioned deals they

with several global licen-

ndising organizations for

nd categories.

V.G.

icensing