International Congress and Convention Association iccaworld.com Everything You Wanted to Know About...
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International Congress and Convention Association iccaworld.com Everything You Wanted to Know About Overseas Representation But Were Afraid to Ask 44th ICCA Congress & Exhibition Monday 7 November
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International Congress and Convention Association iccaworld.com What is overseas representation and why would anyone bother?
Transcript of International Congress and Convention Association iccaworld.com Everything You Wanted to Know About...
International Congress and Convention Association
iccaworld.com
Everything You Wanted to Know About Overseas
Representation But Were Afraid to Ask
44th ICCA Congress & Exhibition Monday 7 November
International Congress and Convention Association
iccaworld.com
Moderator & Question MasterPieter van der Hoeven
Adelaide Convention Centre, Australia
Michel CouturierMarketing Challenges International
Inc., USA
Tom Hulton International Meeting Venues, UK
Martin Kinna Convention Partnership Ltd., UK
International Congress and Convention Association
iccaworld.com
What is overseas representation and why would anyone bother?
International Congress and Convention Association
iccaworld.com
What different models exist for overseas representation?
International Congress and Convention Association
iccaworld.com
What are the most important things you should look for in an
overseas representative?
International Congress and Convention Association
iccaworld.com
What does an overseas representative look for in
a client?
International Congress and Convention Association
iccaworld.com
How can you avoid conflicts of interest?
International Congress and Convention Association
iccaworld.com
What activities are better done by the client and
not by the rep?
International Congress and Convention Association
iccaworld.com
How can you evaluate the performance of an
overseas representative?
International Congress and Convention Association
iccaworld.com
Are there differences in long-haul vs short-haul or
in Europe vs USA?
International Congress and Convention Association
iccaworld.com
How can overseas representation
complement other marketing such as global
alliances?
International Congress and Convention Association
iccaworld.com
What can overseas representation not do for
you?
International Congress and Convention Association
iccaworld.com
Are there any advantages of working with an ICCA
member overseas representative?
International Congress and Convention Association
iccaworld.com
For how long do clients typically invest in
overseas representation?
International Congress and Convention Association
iccaworld.com
What are the typical annual costs of overseas
representation?
International Congress and Convention Association
iccaworld.com
How much business can a representation company really deliver, and when might representation not
lead to business?
