INTERNATIONAL COLLEGE FOR GIRLS - iisjaipur.org · INTERNATIONAL COLLEGE FOR GIRLS ... Paper 6 :...
Transcript of INTERNATIONAL COLLEGE FOR GIRLS - iisjaipur.org · INTERNATIONAL COLLEGE FOR GIRLS ... Paper 6 :...
INTERNATIONAL COLLEGE
FOR GIRLS
Deptt. of Masters of International Business (MIB)
Syllabus for Autonomous System
2007-2009
I Semester
Paper 1: Management Concepts and Organization Behaviour
Paper Code: MIB 121
MM : 100 (CA : 30, SEE: 70)
Total Number of Lectures Allocated: 60
Credit: 4 Contact Hrs/week: 4 Hrs
Objective:
Paper has been designed such that it acquaints the students with the basic management
concepts and organizational processes in the organization.
Unit Contents Lectures
I Management-Concepts, Functions, Significance of
management. Schools of management thought (a
brief study)
Principles of management-Meaning, Need,
Importance, Contribution of Henry Fayol and F.W
Taylor towards the development of management
principles.
08
II Planning-Concept , Nature, Processes, Types of
plans, Significance of planning ,Planning process,
Management by Objectives
( elementary knowledge only)
Organization-Concept, Nature, Principles of
Organization, Types-Formal and Informal.
Organization Structure-Concept, Features, Types
of Organization Structure, Delegation and
13
Decentralization of Authority
III Decision Making-Meaning, Significance, Types
and process of decision making, Techniques of
decision making.
Controlling-Concepts, Features, Steps of
controlling,Importance,Techniques-Traditional and
Modern ( elementary knowledge only),Pre-
requisites of effective controlling
13
IV Motivation-Meaning, Types of motivation,Concept
of morale, Theories of motivation-Maslaw’s need-
hierarchy theory,Mc. Gregor’s theory X and theory
Y,Herzberg motivation-hygeine model,Ouchi’s
motivation theory.
14
V Leadership-Defination, Importance, Functions of a
leader, Styles of Leadership, Theories of
leadership.
12
* Case studies related to the entire topics are to be tought.
Books Recommended:
1. Essential Readings
• Chhabra T.N “Principles and Practice of Management” Dhanpat Rai &
Co. Pvt Ltd,New Delhi.
• Pareek, Udai, “Organisational Process”. Oxford and IBH, New Delhi.
• Nolakha, R.L “Principles of Management” .RBD Publishers,Jaipur.
• Sudha, G.S “Management” RBSA Publishers,Jaipur.
2. Reference Books
• B.P.Singh & T.N.Chhabra: Management Concepts & Practices Dhanpat Rai
Publishing Co.,Nai-Sarak, Delhi.
• Mathew, M.J “Business Management” Sheel Sons Publishers,Jaipur.
• Koontz, Herold and Weihrich, Heinz. “Management”, McGraw Hill, New York.
• Kast, F.E and Rosenzweig, J.E., “Organisation and Management: A Systems and
Contingency Approach”. McGraw Hill, New York.
• Stoner, James A.F. and Freeman, R.Edward, “Management”., New Delhi.
Paper 2: International Business
Code: MIB-122
MM : 100 (CA : 30, SEE: 70)
Total Number of Lectures Allocated: 60
Credit: 4 Contact Hrs/week: 4 Hrs
Objective: The purpose of paper is to give students an in-depth knowledge of
International Business Environment with an analysis of strategies adopted by exporters
while positioning their product globally.
Unit Contents Lectures
I Nature of International Business: Introduction,
Nature, Drivers of International Business,
International Business Vs Domestic Business,
International Business Decisions, Types of
International Business
12
II International Business Environment:
Environment And Its Significance, Economic
Environment, Cultural Environment, Technological
Environment, Political Environment, Legal
Environment
12
III International Trading Environment: : Concept,
Meaning, Commodity Agreement, State Trading,
NAFTA, SAARC, SAPTA
14
IV International Pricing: Exporter’s Cost, Pricing
Objectives, Factors Affecting Pricing, Pricing
Methods, Transfer Pricing, Dumping,
Export Price Structure
09
V International Business Organizations: Meaning,
Types, Development Cycle of International
Organizations.
International HRM Strategy: Meaning,
Importance, Factors affecting International HRM
13
*Case studies related to the various topics are to be tought.
Books Recommended:
1. Essential Readings • Cherunilam Francis , “ International Business”,Himalaya Publishing
House,New Delhi.
• Bhattacharya Varshney “International Marketing Management”. (Sultan
Chand and Sons),New Delhi.
• International Marketing: Rakesh Mohan Joshi.,Oxford University Press,New
Delhi.
2. Reference Books o Sundaram Anant K & Blade J Steward, “The International Business Environment-Text
and Cases” .Prentice Hall Publishing House,New Delhi. o Onkvisit Sak & Shaw John J “International Marketing-Analysis and Strategy”. Prentice
Hal Publishing House,New Delhi.
o Singh Nawnihal, “ International Business” , Anmol Publications.
Paper 3: International Marketing Research
Paper Code: MIB 123
MM : 100 (CA : 30, SEE: 70)
Total Number of Lectures Allocated: 60
Credit: 4 Contact Hrs/week: 4 Hrs
Objective Paper has been designed such that it acquaints the students with the basic understanding
of research methodology for the purpose of managerial decision making.
Unit Contents Lectures
I Meaning of Research, Definition of Marketing
Research, Scope of Marketing Research,
Distinction between Market and Marketing
Research, The Need for Marketing Research
14
II Meaning and Scope of International Marketing
Research Need for International Marketing
Research, Overseas Market Research.
12
III Applications of International Marketing Research,
Limitations of International Marketing Research
Sources of International Marketing Research-
primary and Secondary Sources
14
IV Recent Developments in International Marketing
Research
Research in the Internet Era
10
V Ethical Issues in Marketing Research
10 * Case studies related to various topics are to be covered.
Books Recommended:
1. Essential Readings
• Marketing Research: Beri Tata Mc Graw Hill Publication.,New Delhi.
• Research Methodology : R. Panneerselvam.,Prentice Hall of India,New Delhi.
• Research Methodology : C.R Kothari.,
2. Reference Books
• Marketing Research:S shajahan.,Mc Millan India Ltd., New Delhi.
• Marketing Research:Naresh K Malhotra Prentice Hall of India Pvt
Ltd.,New Delhi.
Paper 4: Managerial Economics
Paper Code: MIB 124
MM : 100 (CA : 30, SEE: 70)
Total Number of Lectures Allocated: 60
Credit: 4 Contact Hrs/week: 4 Hrs
Objective The Objective of this course is to acquaint the participants with concepts and techniques
used in Micro-Economic Theory and to enable them to apply this knowledge in
business decision-making. Emphasis is given to changes in the nature of business firms in
the context of globalization
Unit Contents Lectures
I Managerial Economics: Meaning, Nature and
Scope
Role of Micro and Macro Economic Analysis in
Formulation of Business Policies
Demand Analysis: Utility Approach and
Indifference Curve Approach
13
II Consumer Surplus
Law of Demand, Elasticity of Demand
Law of Supply and Elasticity of Supply
Demand Forecasting
12
III Cost and Output Analysis: Cost Concepts and Cost
Output Relationship
Concepts of Revenue, General Theory of Price
Determination
Role of Time Element in Price Determination
12
IV Production Function: Short Run and Long Run
Inflation: Definition of Inflation, Demand Pull
Inflation, Cost Push Inflation, Causes of Inflation,
Control of Inflation – Monetary Measures, Fiscal
Measures, Non – Monetary Measures
13
V Economic Policies of India: Fiscal Policy,
Monetary Policy, Trade Policy
10
Books Recommended:
1. Essential Readings • Dwivedi N.D. Managerial Economics, Vikas Publications,New Delhi
• I C Dhingra “Business Economics”.,Sultan Chand & Sons,New Delhi.
• Adhikary, M. Business Economics., New Delhi, Excel Books, 2000.
2 Reference Books • Keat, Paul G & Philips K. Y. Young, Managerial Economics, Prentice Hall, New Jersey, 1996.
• Mathur, Yadav, Vyas, Business Economics, RBSA, Jaipur
• Mathur N.D. Business Economics, Shivam Publication, Jaipur
Paper 5: International Marketing Management I
Paper Code: MIB 125
MM : 100 (CA : 30, SEE: 70)
Total Number of Lectures Allocated: 60
Credit: 4 Contact Hrs/week: 4 Hrs
Objective Purpose of this course is to develop an understanding of the underlying concepts,
strategies and issues involved in the marketing of products and services.
Unit Contents Lectures
I Marketing concepts, Selling Vs. Marketing,
Marketing mix (4 Ps of Marketing), Difference
between International and Domestic marketing,
International Marketing management process,
12
II International Marketing environment: Macro and
Micro environmental factors influencing
international marketing practices.
12
III International market segmentation: Definition,
bases, essentials of effective segmentation,
advantages.
International Market targeting, International Market
positioning
14
IV Foreign market selection: Process, Criteria for
selection of target countries
International Market entry modes: Exporting,
licensing, franchising, Contract manufacturing,
Assembly, Joint venture, Strategic alliance, Merger
and acquisition.
10
V International Product planning: Product concepts,
levels, International Product Life Cycle (IPLC),
process of new product development
Branding: Concepts, advantages, trademark, service
mark, brand familiarity levels
12
Books Recommended:
1. Essential Readings
• Varshney, R.L. and Bhattacharyya, B., International Marketing Management: An
Indian perspective, Sultan Chand & Sons, New Delhi.
• Jain, Subhash C., International Marketing Management, CBS Publishers &
Distributors, New Delhi.
• Kotler, Philip and Keller, Kevin Lan, Marketing Management, Pearson Education
(Singapore) Pte. Ltd., Indian branch, New Delhi, 12 ed.
2. Reference Books
• Onkvisit Sak & Shaw John J “International Marketing-Analysis and
Strategy”. Prentice Hal Publishing House,New Delhi.
• Cateora Philip R & Graham John L , “International Marketing” .Irwin Mc
Graw Hill, New Delhi
• Vasudeva P K, “ International Marketing”. Excel Books,New Delhi.
• Ramaswamy, V.S. and Namakumari, S, Marketing Management: Planning,
Implementation & Control, Macmillan India Ltd., New Delhi.
Paper 6 : Seminar
Paper Code: MIB 126
MM : 100 (CA : 30, SEE: 70)
Total Number of Lectures Allocated: 30
Credit: 2 Contact Hrs/week: 2 Hrs
Objective:
To create awareness regarding current trends, issues and researches related to various
aspects of International Business.
Each student will be assigned a topic in the beginning of semester. They will be required
to prepare and submit a project report on the same. The panel of external examiners will
evaluate the project
II Semester
Paper 1: Fundamentals of Information Technology
Paper Code: MIB 221
MM : 100 (CA : 30, SEE: 70)
Total Number of Lectures Allocated: 60
Credit: 4 Contact Hrs/week: 4 Hrs
Objective Paper has been designed such that it acquaints the students with fundamentals and
understanding about the various office automation tools.
Unit Contents Lectures
I MS-Windows:Introduction,Features (Desktop and
its components,the window,the application
window(various bars),the document window,the
dialog window,the icons,)Installing windows,new
printer,modem,mouse and new fonts.
Exploring the windows-Windows explorer,control
panel,setting wallpaper,screen
saverbackgruond,managing files nand folders.
Creating a folder,Scandisk,Checking and
formatting disk space,compressing or zipping
files,Virus and Antivirus.
12
II Introduction to Word processing-Features of word
processor,Getting started with MS word,working
ewith word documents,quitting words,shortkeys.
Formatting Documents: selectin text,formatting
characterchanging cases,paragraph
formatting,indents,drop cap,using format painter
,page formatting,headerer and footer, bullets and
numbering,tabs,formatting tables.
Editing Text-Finding and replacing text,proffing
text,reversing actions,macros,inserting
pictureshyperlinks,mail merging
10
III Excel basics
Various tools and functions in excel
Making charts in excel.
15
IV Power point basics
Tools in PowerPoint
Use of advance tools in making PowerPoint
12
V Computer and networks
Introduction to E-Commerce
11
Books Recommended:
1. Essential Readings
• Elementary Computer Application-Dr.Leena Bhatia & Dr. Indu Jain,Swati
Publications,Jaipur.
• Elementary Computer Application-Shubhi Lall. National publication
house,Delhi
• Frontiers of Electronic Commerce-Ravi Kalakota.,BPB publications,New
Delhi.
2 Reference Books
• Mastering DOS-Robbins, BPB Publication Delhi
• Mastering Windows. -Robbins, BPB Publications, Delhi.
Paper 2: International Business and Finance
Paper Code: MIB 222
MM : 100 (CA : 30, SEE: 70)
Total Number of Lectures Allocated: 60
Credit: 4 Contact Hrs/week: 4 Hrs
Objective: The purpose of paper is to give students an in-depth knowledge of
International Business Environment with a special emphasis on position of India in the
era of Globalization. In addition, it provides an exhaustive study of functioning of
International Organizations with their relevance towards International Trade.
Unit Contents Lectures
I Globalization of Indian Business: India – An
Emerging Market, India in Global Trade,
Liberalization and Integration
with the Global Economy
13
II Theories of Trade: Introduction, Trade Based on
Absolute Advantage, Trade Based on Comparative
Advantage, Trade Based on Opportunity Costs,
Terms of Trade, Tariffs, Quotas, Dumping
12
III The Balance of Payments: Introduction, Balance
of Payment Accounts Of India, Convertibility of
Rupee, Devaluation, Counter Trade
10
IV International Monetary System And Foreign
Exchange Market: Exchange Rate System Prior to
IMF – Gold Currency Standard, Gold Bullion
Standard, Gold Exchange Standard
Exchange Rate System Under IMF: Original
Scheme, Working of The System, Breakdown of
Bretton Wood System And Emergence of Managed
Floating, Emergence of SDR, Determination of
Foreign Exchange Rates, Exchange Rate Systems,
Exchange Rate Classifications
12
V GATT/WTO And Global Liberalisation: GATT,
Uruguay Round, GATS, TRIMs, TRIPs, IPRs,
Patents, World Trade Organisation, WTO and India
13
Books Recommended:
Essential Readings • Cherunilam Francis , “ International Business”,
• Singh Nawnihal, “ International Business” , Anmol Publications.
• International Marketing Management: Varshney, Bhattacharya (Sultan
Chand and Sons)
• International Marketing: Rakesh Mohan Joshi.,Oxford University Press,New
Delhi.
Reference Books: o Sundaram Anant K & Blade J Steward, “The International Business
Environment-Text and Cases” .Prentice Hall Publishing House,New Delhi. o Onkvisit Sak & Shaw John J “International Marketing-Analysis and Strategy”.
Prentice Hal Publishing House,New Delhi.
Paper 3: Application of Research Methods in Management
Paper Code: MIB 223
MM : 100 (CA : 30, SEE: 70)
Total Number of Lectures Allocated: 60
Credit: 4 Contact Hrs/week: 4 Hrs
Objective Paper has been designed such that it acquaints the students with the application of
modern analytical tools and techniques of research methodology.
Unit Contents Lectures
I Planning the Research Project-
Research Process and Design- Research Design,
Features of Good Research Design
Data Collection- Primary and Secondary Data,
Sources of Data, Basic Methods of Primary and
Secondary Data, Advantages and Disadvantages of
Primary and Secondary Data.
12
II Performing-The Data Collection:
Scaling- Types of Scales, Forms of Scales,
Selection of Scale
Questionnaire- Functions and classification of a
Questionnaire, Questionnaire Design, Types of
Questions, Advantages and Disadvantages of
Questionnaire.
12
III Market Survey- Survey Conducting, Survey
Techniques
Sampling- Definition of Sampling, Objective of
Sampling, Factors Determining Sample Size,
Problems with Sampling
10
IV Processing and Analyzing Data:
Data preparation and processing- Approach of Data
processing
Data Analysis and Interpretation
13
V Presentation and Follow Through:
Presentation of Research Findings- Types of
Reports, Report content, Principles of Report
Writing, Various Graphic Representation.
Managing Market Research- Client/ Researcher
Interface, Resources of Marketing Research
12
Books Recommended:
1. Essential Readings
• Marketing Research: Beri Tata Mc Graw Hill Publication.,New Delhi.
• Research Methodology : R. Panneerselvam.,Prentice Hall of India,New Delhi.
• Research Methodology : C.R Kothari.,
2. Reference Books
• Marketing Research:S shajahan.,Mc Millan India Ltd., New Delhi.
• Marketing Research:Naresh K Malhotra Prentice Hall of India Pvt
Ltd.,New Delhi.
Paper 4: Financial and Management Accounting
Paper Code: MIB 224
MM : 100 (CA : 30, SEE: 70)
Total Number of Lectures Allocated: 60
Credit: 4 Contact Hrs/week: 4 Hrs
Objective:
The basic purpose of this subject is to develop an insight of postulates, principles and
techniques of accounting and utilization of financial and accounting information for
planning, decision-making and control.
Unit Contents Lectures
I Financial Accounting: Concept, Scope and
Importance; Accounting concepts and
Conventions (Generally Accepted Accounting
Principles).
12
II Introduction to Books of accounts, Journal entries,
Ledger posting, Trial Balance
Final Accounts Capital and Revenue Expenditure
and receipts – Trading Account,
Profit and Loss Account and Balance Sheet (with
Adjustments)
15
III Capital Budgeting: Concept, need and objectives;
Methods of capital budgeting –
Average Rate of Return, Payback period, Net
present value, Internal Rate of Return;
Risk and uncertainty, Profitability Index.
12
IV Analysis of Financial Statements: Ratio Analysis –
Importance, Limitations.
Classification of Ratios – Profitability Ratio,
Turnover Ratio, Liquidity Ratio.
Funds Flow Statement – Objectives & uses
schedule of changes in working capital (theory
only)
11
V Cost Volume Profit Analysis: Break Even
Analysis- Objectives, Advantages and
Limitations.
Budgetary Control – Concept and Need for Budget,
Cash Budget, Flexible Budget;
Performance Budgeting, Zero Based Budgeting.
10
Recommended Books
1. Essential Readings
• Mukharjee Hanif, “Modern Accountancy”. Tata Mc Graw Hill, New
Delhi.
• Khan & Jain, “Financial Management”.
• I M Pandey “Management Accountancy”
.
2. Reference Books:
• Bierman, H. “Financial and Management Accounting: An Introduction”.
Macmillan, New York.
• Maheshwari S N, “Management Accounting”.Vikas Publishing House,
New Delhi.
• Hingorani, C.T. “Accounting for Management Control: An Introduction”.
PHI., New Delhi
Paper 5: International Marketing Management II
Paper Code: MIB 225
MM : 100 (CA : 30, SEE: 70)
Total Number of Lectures Allocated: 60
Credit: 4 Contact Hrs/week: 4 Hrs
Objective:
The objective of this course is to acquaint the students with environmental, procedural,
institutional and decisional aspects of international marketing.
Unit Contents Lectures
I International Pricing: Pricing objectives, factors
affecting pricing decisions, pricing process, pricing
methods, types of export price quotation, Transfer
pricing-concepts and methods
International Packaging: Packaging concepts,
importance, levels, and factors influencing
packaging.
12
II International Distribution: Meaning, importance,
types of export distribution intermediaries, factors
affecting choice of distribution channel.
10
III International Advertising: Definition, Budgeting
methods, adaptation vs. standardization, Direct
mail, Legal aspect of international advertising
Personal Selling: Concepts, importance, process,
steps in sales force management.
Publicity: Concepts, methods, difference with
advertising, Negative advertising.
Sales Promotion: Concepts, difference with
advertising and personal selling, tools and
techniques of Consumer & dealer promotion
15
IV International Marketing Research: Concepts,
importance, International Marketing Research
process.
Data collection: Data concepts, Types of data
sources, methods of data collection, sampling
concepts, types of sampling.
Data analysis: Steps in data analysis
Report writing, format of marketing research
report.
11
V International marketing control: Concepts, process,
need, tools and techniques of marketing control.
12
Books Recommended:
1. Essential Readings
• Varshney, R.L. and Bhattacharyya, B., International Marketing
Management: An Indian perspective, Sultan Chand & Sons, New
Delhi.
• Ramaswamy, V.S. and Namakumari, S, Marketing Management:
Planning, Implementation & Control, Macmillan India Ltd., New
Delhi.
• Jain, Subhash C., International Marketing Management, CBS
Publishers & Distributors, New Delhi.
• Kotler, Philip and Keller, Kevin Lan, Marketing Management,
Pearson Education (Singapore) Pte. Ltd., Indian branch, New Delhi,
12 ed.
2. Reference Books
• Onkvisit Sak & Shaw John J “International Marketing-Analysis
and Strategy”. Prentice Hal Publishing House,New Delhi.
• Cateora Philip R & Graham John L , “International Marketing”
.Irwin Mc Graw Hill, New Delhi
• Vasudeva P K, “ International Marketing”. Excel Books,New
Delhi
Paper 6 : Seminar
Paper Code: MIB 226
MM : 100 (CA : 30, SEE: 70)
Total Number of Lectures Allocated: 30
Credit: 2 Contact Hrs/week: 2 Hrs
Objective:
To create awareness regarding current trends, issues and researches related to various
aspects of International Business.
Each student will be assigned a topic in the beginning of semester. They will be required
to prepare and submit a project report on the same. The panel of external examiners will
evaluate the project
(A Student has to opt for any one of the two foreign languages i.e. either French or German)
III Semester
Paper 1: Service Marketing
Paper Code: MIB 321
MM : 100 (CA : 30, SEE: 70)
Total Number of Lectures Allocated: 60
Credit: 4 Contact Hrs/week: 4 Hrs
Objective Paper has been designed such that it acquaints the students with the emerging trends in
the service sector and handling the issues involved in the management of service.
Unit Contents Lectures
I Introduction: Concept of Services, Characteristics,
Difference between Goods and Services, Concept
of Service Marketing, Significance, Importance of
Services in International Marketing, Emerging key
services.
12
II Marketing Mix: Concept of Marketing mix of
services,Relevance,Importance,Types of marketing
mix of services-Product, Price Place,
Promotion,People,Process and Physical Evidence.
13
III Total Quality Management : Concept, Service
Quality, TQM-Dimensions, Effects, Quality Circles
10
IV Bank Marketing-Concept, Need, Importance,
Marketing mix for banking services.
Insurance Marketing-Concept, Need, Importance,
Marketing mix for insurance services
12
V Tourism Marketing- Concept, Need, Importance,
Marketing mix for tourism services
Case studies related to the topic.
13
Recommended Books:
1. Essential Readings • Lovelock, Christopher H, “Marketing of Services”, Prentice-Hall, Englewood
Cliffs, N.J.
• Jha S M , “Service Marketing”, Himalaya Publishing House, Bombay.
• Melver, Colin and Geoffery Naylor, “Marketing Financial Services”, Hobson
Press,Cambridge.
2. Reference Books • Rathmell, J., “Marketing in Service Sector”, Prentice Hall, Englewood Cliffs,
N.J.
• Perez, R.C., “Marketing Financial Services”, Praeger, New York.
• Ravi Shankar, “Marketing of Services”,
• Harsh Verma, “Marketing of Services”
• M.Y. Khan, “Financial Services.S.M. Jha, “Services Marketing”
Paper 2: India’s Foreign Trade Policy
Paper Code: MIB 322
MM : 100 (CA : 30, SEE: 70)
Total Number of Lectures Allocated: 60
Credit: 4 Contact Hrs/week: 4 Hrs
Objective Paper has been designed such that it acquaints the students with the recent trends in
India’s foreign trade and policy related issues in foreign trade in the global context.
Unit Contents Lectures
I India’s foreign trade: - composition and direction of
foreign trade, India’s foreign trade in global
context.
12
II Foreign Trade development and regulation act,
Recent Trends in India’s Foreign Trade, India’s
Foreign Trade Policy(Latest)
13
III Institutional Setup for Export Promotion: EXIM
banks, ECGC and Export Credit Insurance
12
IV Export Assistance Measures in India-EOU, Special
Economic Zones, Export Promotion Industrial
Parks etc.
12
V Foreign investment policy: Indian Joint ventures
abroad, Multilateralism and Bilateralism in India’s
Foreign Trade
11
Recommended Books:
1. Essential Readings
• Mathur S K, “International Finance and Foreign Trade”. Shivam
Publication, Jaipur
• Bhalla V K, “International Business Environment and
Management”.Anmol Publications, New Delhi
• Rathor B S & Rathor J S, “Export Marketing”, Himlaaya Publishing
House,New Delhi
2. Reference Books
• Parasram “Export-What,Where and How”. Anupam Publishers
• Varshney, R.L. and Bhattacharyya, B., International Marketing Management: An
Indian perspective, Sultan Chand & Sons, New Delhi.
• Jain, Subhash C., International Marketing Management, CBS Publishers &
Distributors, New Delhi
Paper 3: Strategic Management
Paper Code: MIB 323
MM : 100 (CA : 30, SEE: 70)
Total Number of Lectures Allocated: 60
Credit: 4 Contact Hrs/week: 4 Hrs
Objective Paper has been designed such that it acquaints the students with the basic understanding
about strategic processes.
Unit Contents Lectures
I Introduction: Nature and scope of Strategic
Management; Process of Strategic Planning and
Implementation. Concept of Strategy; Strategic
Intent and Vision Mission and objectives.
12
II Environmental Scanning: Appraisal of external
environment (Macro and Micro) & internal
environment. SWOT Analysis.
10
III Strategy Formulation: Corporate Level Strategy,
Business level strategy Functional Strategy.
12
IV Strategy Implementation: Aspects and Issues in
Strategy Implementation. 12
V Strategic Evaluation and Control: Meaning
Criteria and Techniques of Strategic Evaluation and
control
Competitive Advantage: Concept, core
competence, Value Chain Analysis. Generic
Competitive Strategies
Globalization as a Strategy. Diversification as a
Strategy. Offensive and Defensive Strategies
15
Recommended Books
1.Essential Readings: • Ramaswamy and Namakumari: Strategic Planning -Formulation of Corporate strategy;
MacMillan India Ltd. New Delhi.
• Azhar Kazmi, Business Policy; Tata McGraw Hill Publishing Co. Ltd. New Delhi.
• P.K. Ghosh: Strategic Planning and Management-Sultan Chand & Sons; New Delhi, 8th
Ed. 2000
2. Reference Books • Thompson & Strickland: Strategic Management-Concepts and Cases; Tata McGraw Hill
Publishing Co. Ltd. New Delhi; 12th Ed. 2001
• Gary Johnson, Ion Scholes: Exploring Corporate Strategy.
• Hunger J.D. and Wheelen T.L.: Strategy Management: 6th Ed. Low priced Edition-Addison
Wesley Longman, 1999.
• Michael V.P.: Business Policy and Environment-S. Chand & Co. Ltd. New Delhi; 2nd Ed.
2000.
Paper 4: Foreign Language-Fundamentals of German I
Paper Code: MIB 324
MM : 100 (CA : 30, SEE: 70)
Total Number of Lectures Allocated: 60
Credit: 4 Contact Hrs/week: 4 Hrs
Objective The objective of this subject is to acquaint the students with the working knowledge of
the language to make use in international business.
Unit Contents Lectures
I The Article – Definite & Indefinite,
TheVerb - Present Tense (fragen – antworten –
sein)
Personalpronoun: er – es – sie
Verb + Accusativ Case
12
II The Noun: Singular and Plural
Accusatie Case
The Verb: haben – heissen - schlieβen
Imperative
Interrogative Pronouns
The Construction of Sentence (The Position
of Words)
The Demonstrativpronoun - das
The Time (How to ask and talk about time)
12
III TheVerb (Strong Verbs): Present ( fahren – lessen –
nehmen)
Prefixes and Verb (Separable Verbs) – (The
Position of Words)
Prepositions
Day – Month – Year
12
IV The Noun: Dative Case
Dative and Accusative Case - Verbs With
Indirect and Direct Object
The Interrogativepronoun wem ?
Possessive Pronoun
Prepositions : With Dative and Accusative Case
Positioin of Words with Conjunctions aber,
denn, und, oder, sondern
The Adverb of Time
10
V Model verbs – Position of words
Personalpronoun – Position of Words
The Watch Timing
Demonstrative pronoun dies
Usage of “Woher” –“ Wo” – “Wohin”
Prepositions with Dative and Accusative Case
14
Recommended Books:
1 Essential Readings:
• Deutsche Sprachlehre fuer Aulaender by Schulz / Griesbach
2 Reference Books:
• Pons Starting German / Anfaenger Deutsch
• Cassels Language Guides : German – A Handbook of Grammar, Current
usage and word power
• Teste dein Deutsch – Stufe I & II
• Langenscheidt’ s or Collin’ s German – English / English – German Dictionary
Paper 5: Foreign Language-Fundamentals of French I
Paper Code: MIB 325
MM : 100 (CA : 30, SEE: 70)
Total Number of Lectures Allocated: 60
Credit: 4 Contact Hrs/week: 4 Hrs
Objective The objective of this subject is to acquaint the students with the working knowledge of
the language to make use in international business..
Unit Contents Lectures
I Grammar: greetings; indefinite articles; definite
articles; the partitive article; two forms of the
contracted article (‘a” & “de” forms)
Comprehension and paragraph writing: reading
of the stories in chapter 1 of the book
Listening and Speaking Skills:activities: making
acquaintances
10
II Grammar: introduction to French verb system
(present conjugations of the regular1st group verbs
and of the irregular be, have & go verbs
Comprehension and paragraph writing reading
of the stories in chapter 1 and 2of the book
Listening and Speaking Skills inviting and
replying to an invitation
13
III Grammar:verb system ( some major verbs of the
regular 2nd
group & the irregular 3rd
group);
demonstrative, qualifying& possessive adjectives;
interrogation; negation;
Comprehension and paragraph writing reading
of the stories in chapter 1 and 2 of the book
Listening and Speaking Skills activities :
describing people; requesting & giving orders
13
IV Grammar contracted articles (‘a” & “de” forms),
prepositions & adverbs of space and quantity;
gender & number of nouns and adjectives; position
of adjectives
Comprehension and paragraph writing reading
of the stories in chapter2 and 3of the book
Listening and Speaking Skills: evaluating &
appreciating; thanking & congratulating
12
V Grammar:imperative mood; emphatic pronouns;
pronominal verbs;
Comprehension and paragraph writing reading
of the stories in chapter 2 and of the book
Listening and Speaking Skills activities:
explaining; justifying; complaining;
12
Teaching material/books:
1) Le nouveau sans frontieres level- l (methode de francais
– published by CLE international Paris, 1998, Indian
edition.
2) Le nouveau sans frontiers – workbook vol-1
3)Four audiocassettes accompanying the written material
Reference books :
1)Larousse compact dictionary : Fre->Eng./Eng.->Fre
2) Conjugaison – Le Robert & Nathan
3) Larousse grammaire francaise
4) Grammaire collection “Le Nouvel Entrainez-Vous”, level
debutant.
Paper 6: Summer Training Report
Paper Code: MIB 326
MM : 100 (CA : 30, SEE: 70)
Total Number of Lectures Allocated: 60
Credit: 4 Contact Hrs/week: 4 Hrs
Objective :
At the end of second semester, students will have to undergo summer training of 8-
10 weeks with an industrial, business or service organization by taking up a project
study approved by the department.
IV Semester
Paper 1. Communication Skills for Managers
Paper Code: MIB 421
MM : 100 (CA : 30, SEE: 70)
Total Number of Lectures Allocated: 60
Credit: 4 Contact Hrs/week: 4 Hrs
Objective Paper has been designed such that it acquaints the students with necessary techniques and
skills of communication in the performance of their jobs.
Unit Contents Lectures
I Importance and Nature of Business
Communication; Process of Communication,
Models, Forms-Oral & Written, Types-Vertical,
Horizontal & Grapevine.
12
II Effective Communication Skills, Principles of
Effective Communication, 7 C’s of
Communication-Visual,Audio-Visual,Verbal,Non-
Verbal(Kinesics & Body Language)
12
III Barriers of Communications
Effective Listening
10
IV Business Letter Writing: Forms, Layout, Structures
and Types of Business Letter writing, Role Play
Exercises
12
V Writing Business Reports, Presentation of Reports
Public Speaking and Negotiations. Project
Submission
14
Recommended Books:
1. Essential Readings: • Rajendra Pal and J.S. Korlahalli--Essentials of Business Communication (Sultan
Chand & Sons.)
• Krishna Mohan and Meera Banerji--Developing Communication Skills
Macmillan India Ltd
• Shirley Taylor- Communication for Business. Ronald E. Dulek and John S.
Fielder: Principles of Business Communication; Macmilan Publising Company,
London.
• Allan Pease ( Book on Body Language).
2.Reference Books: • C.B. Gupta--Business Communication & Customer Relations (Sultan Chand &
Sons.)
• P. D. Chuturvedi-- Business Communication (Prentice Hall)
• Karl Erik Rosengren--Communication--An Introduction (Sage Publications)
Paper 2: Export-Import Documentation and Procedure
Paper Code: MIB 422
MM : 100 (CA : 30, SEE: 70)
Total Number of Lectures Allocated: 60
Credit: 4 Contact Hrs/week: 4 Hrs
Unit Contents Lectures
I Basic Decision Steps in Entering Export Market
Business: Export –Import Code Number, Import
Licence, Export Declaration Forms, Study of Legal
Provisions – Payment Against Imports, Ensuring
Import of Goods, Factors and Decisions Regarding
Export Market, Selection of Export Market
Discussion and Distribution of Terminology
Pertaining To The Subject
Project Assignment
13
II Documentation in Foreign Trade: Commercial
Invoice, GR Form, Letter of Credit, Bill of
Exchange, Shipping Bill, Marine Insurance Policy,
Bill of Lading, Mate’s Receipt, Certificate of
Origin, Packing List and Note, Other Documents
12
III Export – Import Procedure: Concept, and various
methods related to Export and Import Procedures
Sources of External Funds: External Debt,
External Commercial Borrowings
12
IV Terms of Payment: Payment in Advance, Payment
Under Open Account, Payment on Consignment
Basis, Bill of Exchange
Project Assignment
10
V Export Credit and Finance: Importance,
Methods and Sources of Export Credit and Finance,
Pre – Shipment Finance, Post Shipment Finance
Letter of Credit – Important Features, Mechanics,
Instructions Relating To Credit, Classification of
Letter of Credit – Revocable and Irrevocable,
Confirmed and Unconfirmed, Fixed and Revolving,
Transferable, Back to Back, Red Clause and Green
Clause, Standby Letter of Credit
Advantages of Letter of Credit
13
Recommended Books:
1. Essential Readings
• Mathur S K, “International Finance and Foreign Trade”. Shivam
Publication, Jaipur
• Rathor B S & Rathor J S, “Export Marketing”, Himlaaya Publishing
House,New Delhi
• Varshney, R.L. and Bhattacharyya, B., International Marketing
Management: An Indian perspective, Sultan Chand & Sons, New Delhi.
• Jain, Subhash C., International Marketing Management, CBS Publishers
& Distributors, New Delhi
2. Reference Books
• Parasram “Export-What,Where and How”. Anupam Publishers.
• Bhalla V K, “International Business Environment and
Management”.Anmol Publications, New Delhi
Paper 3: Organization Behaviour
Paper Code: MIB 423
MM : 100 (CA : 30, SEE: 70)
Total Number of Lectures Allocated: 60
Credit: 4 Contact Hrs/week: 4 Hrs
Objective The objective of this subject is to acquaint the students with the basic concepts of
organization behaviour.
Unit Contents Lectures
I Organizational Behaviour: Definition and Scope,
Approaches to Organizational Behaviour, Elements
of Organizational Behaviour, Fields contributing to
Organizational Behaviour.
10
II Foundations of Individual Behaviour: Personality,
Learning, Attitudes, Stress; Job Satisfaction.
Foundations of Group Behaviour: Process of Group
Formation and Types of Groups. Conflicts, Defense
Mechanism, Transactional Analysis, Johari
Window, Force Field Analysis.
13
III Motivation: Types of Motives, Theories of Maslow,
Herzberg, McGregor, job enlargement, job
enrichment
Leadership: Concept, Classical Studies on
Leadership, Theories of Leadership; Leadership
Styles.
13
IV Organizational Power and Politics- Concept of
power, sources of power,
classification of power, contingency approaches to
power. Political implications of
power. Dynamics of power and politics.
Organizational Conflict: Concept, sources, types,
functionality and dysfunctionality
of conflict. Classification of conflict-intra-
individual, inter-personal, inter-group, and
organizational. Resolution of conflict.
12
V Organizational Climate: Concept, determinants,
Organizational Culture
Organizational Change: Concept, scope, and
pressures for change. Process and
stages of change. Resistance to change,
management of change.
12
Recommended Books:
1. Essential Readings:
• Luthans, Fred, Organisational Behaviour McGraw-Hill Inc., New Delhi:
1992
• Stephen P. Robins, Organisational Behaviour, Prentice-Hall of Indian Pvt.
Ltd., NewDelhi.
• Davies, Keth, Organisational Behaviour (Human Behaviour at work), Tata
McGrawHill, NewDelhi.
2. Reference Books:
• Gangadhara Rao, M., and Rao, VSP, and Narayana, P.S., Organisational
Behaviour, Konark Publishing Pvt. Ltd., New Delhi : 1987
• John W. Newstrom and Kilth Davis, Organisational Behaviour, (Human
behaviour at work) Tata McGraw – Hill, New Delhi:
Paper 4: Foreign Language-Fundamentals of German-II
Paper Code: MIB 424
MM : 100 (CA : 30, SEE: 70)
Total Number of Lectures Allocated: 60
Credit: 4 Contact Hrs/week: 4 Hrs
Objective The objective of this subject is to acquaint the students with the working knowledge of
the language to make use in international business
Unit Contents Lectures
I Genitive Case
Past Tense &
Perfect Tense – weak and strong Verbs
Reflexive pronoun
10
II Complementing declinations
Imperative Mood
Personalpronoun es
13
III Prepositions with Genitive Case
Past and Perfect of legen / liegen, stellen / stehen,
haengen, stecken
Verbs with Prepositions
Prepositions with Interrogative Words and
Pronouns
Pronoun for Noun with indefinite Article( in
different cases
13
IV The Adjective declination
Interrogative pronoun for Adjectives welcher and
was fuer ein
Usage of Ja, Nein, Doch
The Past Perfect – Usage of Past Perfect
The Subordinate Clause : weil, daβ
12
V Adjective Declination without Artikel
Subordinate Clause : wenn und wie
Revision
12
Recommended Books:
1 Essential Readings:
• Deutsche Sprachlehre fuer Aulaender by Schulz / Griesbach
2 Reference Books: • Pons Starting German / Anfaenger Deutsch
• Cassels Language Guides : German – A Handbook of Grammar, Current usage and
word power
• Teste dein Deutsch – Stufe I & II
• Langenscheidt’ s or Collin’ s German – English / English – German Dictionary
Paper 5: Foreign Language-Fundamentals of French-II
Paper Code: MIB 425
MM : 100 (CA : 30, SEE: 70)
Total Number of Lectures Allocated: 60
Credit: 4 Contact Hrs/week: 4 Hrs
Objective The objective of this subject is to acquaint the students with the working knowledge of
the language to make use in international business.
Unit Contents Lectures
I Grammar personal pronouns (indirect, direct,
adverbial) : choice, order & place in the sentence;
indefinite adjectives & pronouns)
Comprehension and paragraph writing reading
of the stories in chapters 3+4 of the book
Listening and Speaking Skills activities:
reprimanding; giving opinion
10
II Grammar: near future; past perfect and imperfect
tenses
Comprehension and paragraph writing reading
of the stories in chapters 3+4 of the book
Listening and Speaking Skills relating events
using the past tenses
13
III Grammar: formation and usages; simple relative
pronouns
Comprehension and paragraph writing reading
of the stories in chapter 4 of the book
Listening and Speaking Skills activities : relating
events using the past tenses
13
IV Grammar reported speech; possessive pronouns
Comprehension and paragraph writing reading
of the stories in chapter 4 of the book
Listening and Speaking Skills: reporting
conversation using reported speech; allowing and
prohibiting;
12
V Grammar comparatives and superlatives; simple
future; recent past; present continuous
Comprehension and paragraph writing reading
of the stories in chapter 4 of the book
Listening and Speaking Skills making plans;
discussing & debating an issue
12
Teaching material/books:
1) Le nouveau sans frontieres level- l (methode de francais
– published by CLE international Paris, 1998, Indian
edition.
2) Le nouveau sans frontiers – workbook vol-1
3)Four audiocassettes accompanying the written material
Reference books :
1)Larousse compact dictionary : Fre->Eng./Eng.->Fre
2) Conjugaison – Le Robert & Nathan
3) Larousse grammaire francaise
4) Grammaire collection “Le Nouvel Entrainez-Vous”, level
debutant.
Paper 6: Research/Project/Dissertation
Paper Code: MIB 426
MM : 100 (CA : 30, SEE: 70)
Total Number of Lectures Allocated: 60
Credit: 4 Contact Hrs/week: 4 Hrs
Objective :
Each student will be assigned a project in the beginning of IVth Semester by the faculty
to work on a topical subject having a bearing on International Business and Marketing.
The student will be required to work in a business organization under the guidance of a
person belonging to business organization.
The Panel of Examiners shall evaluate the project report. The division of the marks shall
be as follows:
Project Report 35 Marks
Viva-Voice 35 Marks
Continuous Assessment 30 Marks