Communications UpdateInternational Coffee Organization24 September 2014

Overview of Objectives

• Short-term: Improve the ICO’s visibility in social and traditional media

• Medium-term: Redesign the ICO’s website, develop a communications strategy, and improve internal communications

• Long-term: Engage key audiences, journalists, and bloggers around key ICO projects and information

Short-Term Objectives

• Engage existing and new audiences on social media

• Foster existing and create new relationships with members of the media—both traditional and online

Social Media

The ICO BlogThe latest news and information

Global Coffee ReportICO’s New Opinion Column

Medium-Term Objectives • Internal communications improved• Website redesign

Questions & Comments?Vicente Partidapartida@ico.org