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2017 PRESS KIT

press@releventsports.com

INTERNATIONALCHAMPIONS CUP

PRESENTED BY HEINEKEN®

Real Madrid C.F. AS RomaFC BarcelonaManchester United F.C.

Paris Saint- Germain F.C.

TottenhamHotspur F.C.

Manchester City F.C.Juventus F.C.

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• Founded in 2013, the International Champions Cup (ICC) enters its fifth season as the world’s premier summer soccer tournament

• The ICC offers fans in the United States access to world-class soccer

• ICC is the best opportunity for US fans to see the best players and clubs in the world

THE START OF THE INTERNATIONAL SOCCER SEASON

ABOUT US

International Champions Cup @IntChampionsCup IntChampionsCup #2017ICC

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Forbes “[Borussia Dortmund vs. Manchester United] was the first match of an exciting line-up, which will feature some of the best clubs in the world playing across four different continents...The tournament offers an innovative alternative to the

traditional European club pre-season tours that aren’t competitive tournaments.”

Sports Illustrated “To be in the ICC is to be a ‘big club’.”

Quartz “Americans are Quietly Assembling the PowerHouse Soccer League that Europe Fears”

World Soccer Talk “Four of the six European clubs in the North American ICC are league winners, and each finished in the top four of

their respective leagues. The clubs and their stars are brand names not only domestically, but worldwide. And that’s essentially the goal of the ICC: to bring the spectacle, intrigue and quality competition offered by clubs from the top

European leagues to fans on other continents.”

• The International Champions Cup brings together the best clubs throughout the entire world, including FC Barcelona, Manchester United F.C., Chelsea F.C., Liverpool F.C., Real Madrid C.F., Manchester City F.C. and FC Bayern Munich, among others

• Venues such as The Rose Bowl, Yankee Stadium, The “Big House” at the University of Michigan, Hard Rock Stadium, MetLife Stadium, Dodger Stadium, Levi’s Stadium, Wembley Stadium, Stamford Bridge and Melbourne Cricket Ground have hosted ICC matches

WHAT OTHERS ARE SAYING

World-Class Teams and Venues PAST ICC CHAMPIONS

2013Real Madrid C.F.

2015Real Madrid C.F.(China & Australia)

2016Paris Saint-Germain F.C. (USA/Europe)

2014Manchester United F.C.

2015Paris Saint-Germain F.C. (North America)

2016Juventus F.C. (Australia)

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2016 More than 89,000 fans flooded Wembley Stadium for Liverpool F.C. vs. FC Barcelona, drawing its second largest crowd ever

86,641 fans witnessed Real Madrid C.F. vs. Paris Saint-Germain F.C. at Ohio Stadium at Ohio State University for the largest attended soccer game in Ohio history

64,101 fans were on hand to open U.S. Bank Stadium in Minneapolis for Chelsea F.C. vs. AC Milan, the largest attended soccer match in Minnesota history

2015 A sold-out crowd of 99,382 fans packed the Melbourne Cricket Ground in Australia for Real Madrid C.F. and Manchester City F.C.

2014 109,318 fans attended Manchester United F.C. vs. Real Madrid C.F. at “The Big House” for the largest attended soccer match in United States history

2013 Attendance of 67,273 for Real Madrid C.F. vs. Chelsea F.C. at Sun Life Stadium, the third-largest crowd for a soccer match in the stadium’s history

The ICC continues to provide new and innovative global experiences, with increased access for fans year after year:

• Since 2013, the ICC has played matches in more than 35 cities, 11 countries and four continents

• Hosted the first-ever soccer match at Lucas Oil Stadium in 2013 between Chelsea F.C. and Inter Milan

• Hosted a sold-out crowd at Yankee Stadium in 2014 featuring Liverpool and Manchester United F.C.

• Excited university alumni bases across the US with multiple matches at some of the most iconic universities throughout the country, including University of Michigan and Ohio State University

• Introduced ICC China and ICC Australia, selling out matches at Melbourne Cricket Ground and hosting in multiple venues throughout China

The ICC has set numerous attendance records in its four years, including:

HARD ROCK STADIUM

MICHIGAN STADIUM

YANKEE STADIUM

WEMBLEY STADIUM

MELBOURNE CRICKET GROUND

KEY ICC HIGHLIGHTS

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• The ICC partners with leading and prestigious brands across the globe to deliver a world-class tournament

• In 2015, ESPN signed a multi-year deal to broadcast all ICC matches in the United States on their family of English and Spanish networks

• The ICC has more than 65 broadcast deals to showcase the games in 170 countries and reaches more than 600 million homes

• In 2015, Heineken joined as presenting sponsor of the ICC, demonstrating its leadership and vision within the soccer world

• The ICC also boasts an impressive portfolio of sponsors, featuring Visit Orlando, McDonald’s, Ally, Chevrolet, Gatorade, Nike, VividSeats, AON, Groupon, among others. The property and its partners continue to engage in innovative activations to excite fans throughout the globe

PARTNERS AND SPONSORS