[International Business] Pernod Ricard
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Transcript of [International Business] Pernod Ricard
o Leader: Victoria Gerardo Knowledge Manager: Jade Peridouo Speaker: Woojin Kimo Illustrator: Thibault Fliche
Trendy new technologies in the nightclub industry
ECONOMY OF DANCE AND FASHION
Fashion (in clothing ) and Dance Fashion (standing for Trendy) and Dance
Exhibitions and shows
School of fashion
Industry of Nightclubs and trendy new
technologies
DJ on fashion and related industry
Fashion designers with interests for
dance
Economy of Dance and Fashion
International business – presentation n°1
Trendy dancing over time
International business – presentation n°1
ABOUT THE TRENDY NEW TECHNOLOGIES IN THE NIGHTCLUB INDUSTRY . . .
• Nightclubs’ market: €17 billion
The most profitable (in Las Vegas) makes €70 million
• 20% of clients result in 80% of the total revenues
• Today 100 nightclubs use mobile apps (Yossa, Tablelist)
• Social medias play important:
Facebook: 1.28billion active users a month
Twitter: 255million active users a month
• Clubs are ready to invest more than $400,000 in equipment to stay on top.
International business – presentation n°1
DEMAND AND SUPPLY FOR THE NIGHTCLUB
INDUSTRYREVENUES IN THE NIGHTLIFE
INDUSTRY IN THE US
Supply 1 Supply 2Demand for 20%
Demand for 80%Aggregate DemandAggregate Demand2
Prices
Quantities
P*
Explanations
P2
Q* Q2
International business – presentation n°1
PERNOD RICARD IDENTITY CARD
International business – presentation n°1
KEY FIGURES ABOUT PERNOD RICARD
ASIA & ROW – 38%3 031M€
AMERICA – 27%2 142M€
EUROPE – 35%2 773M€
S A L E S BY R E G I O N S
International business – presentation n°1
THE CORPORATE’S INTERNATIONAL STRATEGY
1. BRANDS
2. PREMIUMISATION
3. DECENTRALISATION
4. CULTURE5. COMMITMENT TO ETHICS
International business – presentation n°1
TYPOLOGY OF CHINESE CLIENTS
THE FIRST KEY TO SUCCESS WOULD BE KNOWING “WHO” CONSUMES “WHAT
International business – presentation n°1
THE CHINESE CHANGING ENVIRONMENT IMPACTING PERNOD RICARD
Health and safety concerns led to an increasing popularity of
non-alcoholic drinks
New laws negatively impacting the business
2006: law prohibiting sales of alcoholic beverages to people below 18.
2009: tax increases on strong alcohol to promote healthier habits
Economic Boompubs development increasing purchasing power
Pubs and females’ consumptionwine’s market dramatically grew (14% CAGR from 2009 to 2014)
Governmental regulationsWTO’s reduction of import duties on foreign alcohol
International business – presentation n°1
PERNOD RICARD’S LARGE COMPETITION
Diageo - $15.9
Bacardi Martini – $4.5
LVMH – $4.7
Brown Forman - $4
SAB Miller- $22.3
Coca-cola- $46.7Danone – water $4
PernodRicard
Pepsico - $32
Tsingtao brewery - $4.5
ABInbev - $43
Beijing Yanjing Beer – $2.2
Molson Coors - $4.2
International business – presentation n°1
THE IMPACT OF MOVINGCURRENCIES’ EXCHANGE RATES ON MARGINS
Margins doubled up from January 2010 to January 2015 thanks to the variation of currencies’ exchange rates