Healthy Choice Fresh Mixers

ConAgra Foods move to anInternational Market

Sri Lanka

Priyanka Ramdas

Situation Analysis

•Up and coming stable marketo low inflationo knowledge economyo reducing complicated tax structureo allowing the purchase of stocks

•Wages on rise

•Moving from agricultural to educational

•Ceylon Foodso Processed food exporter in Sri Lankao Largest contributor to processed food

industry •KC Marketing Services o Manufacturero Trading Companyo Agent

Competition

Entry Strategy Barriers

•Taxes

•Familiarity

•Building relationships and communicating with the street vendors

Joint Venture•East West Marketing LTdo Major food manufacturero Have knowledge and presence in Sri

Lanka

Our Product

Jordan Simonson

Product•Our product will consist of an entire mealo white, basmati riceo main curryo side curry

•Three Options o fish, beef, and vegetarian

•Gluten-free and Dairy-free

•The rice will already have water in the packaging and it will be packaged in a microwavable container

•Edible by handso hand-wipe tissues

•Future expansion strategies

Product Advantages

•Main Dish: Curried Rice Options: Veggies, Fish, or Meat

•Steamable •Enough protein and fiber for one third of daily

intake

•Contains wheat and soy for a balanced diet

•Easy and on the go

Market

Maureen Slavin

Market Analysis•High demand for processed food in urban areas

•Higher responsiveness to known companies

•Target Market attracted by street vendors

•Target Market looking for easy lunch at work

Target Market•Sri Lankan Middle Working Classo 15% of the population, 315,000 peopleo Mid 30s and working in offices

•Targeting two major cities:o Colombo

Capital city economic center

o Kandy center of island point of Sri Lankan culture

Implementation Plan

Danielle Scodellaro

Price•296th out of the 300 most expensive places to

live in the world.

•GDP per capita in Sri Lanka: $4,500•GDP per capita in USA: $46,000

•A typical combo meal at McDonalds in Sri Lanka costs $5.67

199 Sri Lankan Rupees ($1.79)

Place•Street side vendorso establish relationships through our Joint

Venture partnero incentives to sell our product

•Colomboo head officeo warehouse

•Eventual move to India

•Just in Time storage strategieso fresh product available to the vendors

everyday

Promotion•Cricket o Healthy food targeted at young families

or bachelorso Cricket player as the face of our producto Stands at cricket games and sponsor the

national team

•Responsible brand

•Street Side Vendors

•Made by Sri Lankans, for Sri Lankans

Healthy Choice Fresh Mixers

We would now like to open the floor for questions.