International and regional case studies
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International and Regional Case Studies Aisling Smyth, Programme Manager, 4CNW Business Support Programme
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Aisling Smyth, Creative State North West Programme Manager, reports on similar regional and internation case studies with emphasis on NESTA Creative Credits scheme, U.K.Get Innovating -- Faster, Better, Smarter was morning Discovery Session run by The Creative State North West (PPP) on July 11th 2012 who recently announced a new Business Innovation Support Programme called 4CNW that has a fund of over €100,000. The first round of Talent Voucher's will be awarded in September 2012 and is confined to businesses in the North West of Ireland; specifically Sligo, Mayo, Leitrim, Donegal and Roscommon. A key aim of the 4CNW programme is to enable knowledge exchange and experience between creative businesses and the wider business environment through brokered matchmaking to encourage better practice in demand led innovation. SME's, companies and Industry will be sponsored to innovate their products, services or processes and matched with an appropriate creative skill set to help solve their innovation need/challenge.Watch the video of this presentation here http://www.youtube.com/watch?v=8y2baorvWg0&feature=plcp&list=PL445546E2E33EF532
Transcript of International and regional case studies
International and Regional Case Studies
Aisling Smyth, Programme Manager, 4CNW Business Support Programme
Creative Credits Programme – NESTA (UK):
• Creative Credits was the first scheme in the UK that sought to harness the expertise and innovative potential of the creative industries to SME growth.
• Manchester City Region (September 2009-Sept 2010).
• B2B innovation vouchers to encourage SMEs to innovate in partnership with creative service providers (e.g. designers).
Creative Credits Programme – NESTA (UK):
• NESTA's research has found that:• “ UK businesses that invest twice as much in
creative services as the average firm are 25 per cent more likely to introduce product innovations. However many small businesses are unaware of these benefits or do not have the capital available to experiment”.
Creative Credits Evaluation: Some Relevant Findings:
Benefits for SME’s include:• Enabled projects to happen - that would not
otherwise.• Accelerated innovation and brought forward
projects that might have happened much later.• Increased awareness of the opportunities for
growth of business and encouraged SME’s to think about development in new areas.
Benefits for SME’s – continued
• New developments and new products were produced to a higher standard than without the scheme.
• New skills transferred from partners: many
reported new areas of learning.
Key Implementation Lesson of Creative Credits :
Importance of Brokerage and Matchmaking.
• Getting the matches right between SME’s and Creative Supply is crucial.
• Under-estimated in Creative Credits Programme - no direct brokering of relationships between SME’s and Creative Services.
• Website “gallery” to facilitate B2B relationships.• Resulted in contrasting outcomes.• 4CNW – facilitates direct brokering/matchmaking.
Further Reference:• Aston University Innovation Voucher Scheme:
http://www.innovationvouchers-wm.co.uk/case-studies/
• Nesta Local Knowledge: http://www.nesta.org.uk/publications/assets/features/local_knowledge
• Design Council Designing Demand: http://www.designcouncil.org.uk/designingdemand/casestudies
• Centre for Design Innovation – Innovation by Design http://www.designinnovation.ie/downloads/Innovationbydesign_2008.pdf
