International and Multilingual Websites and CMS Platforms

International and Multilingual CMS

International and Multilingual CMS Webinar


1. Business challenges in a multilingual or international website project

2. Project and technical considerations

3. Umbraco, Sitefinity and Kentico CMS platforms

4. Questions

Agenda


International vs Multilingual

International Multilingual

Localised content per country/region Website content in different languages

Search Engine Friendly Often same site structure but content could be tailored


Three business considerations for any internationalisation or multilingual project


Business & Market / Stakeholder Management / Brand


Market / Situation

PropositionCustomers


Requirement Gathering (how we do it)

Business Requirements = what the business wants

User Requirements = what users need

Technical Requirements = how the system has to work


Scenario: An international travel agency


Business User Technical

• We want a website that allows us to sell our holidays across Europe.

• Which isn’t going to cost over the odds to support.

• It must give us the flexibility to communicate our propositions to all our customers and markets.

• I want an easy experience in my own language with lots of images and reviews

• Where I can transact easily and securely.

• I will find your website by searching “xxxxx” into Google.fr

• The technology make it easy for non-technical people to update content.

• It must integrate with our back office systems

• Support us in our growth plans.


• We want a website that allows us to sell our holidays across Europe.

• Which isn’t going to cost over the odds to support.

• It must give us the flexibility to communicate our propositions to all our customers and markets.

• I want an easy experience in my own language with lots of images and reviews

• Where I can transact easily and securely

• I will find your website by searching “xxxxx” into Google.fr

• The technology makes it easy for non-technical people to update content

• It must integrate with our back office systems

• Support us in our growth plans


RACI (Responsible, Accountable, Consulted and Informed)

Responsible = A stakeholder responsible for part of the project

Accountable = Responsible for a team (Team Lead)

Consulted = Senior Stakeholders (Company Directors)

Informed = Staff on the ground


Special Characters

ç, ß, ö, þ, ø, æ


Addresses / Names

UK – Bob Smith Japan - Nakamura Kiyo

UK Address87-135 Brompton RoadKnightsbridgeLondon SW1X 7XL

USA Address611 5TH AVENUE

NEW YORK, NY 10022USA

Germany AddressKönigsallee 2

40212 DüsseldorfDeutschland


amazon.co.uk vs apple.com/uk


CMS Platforms


Compare Basic Functionality

Umbraco Sitefinity Kentico

Localise pages, content items, taxonomies

Adding additional languages built in

Drag & Drop content

Editing Pages at Once

Flexible Site Structure


Compare more Advanced Features

Umbraco Sitefinity Kentico

Right to left Support

Copy Content from default language

Automatic Time Conversion

Backend CMS languages

Culture user permissions and workflows

Create Localised Products

CDN / Load balancing support


• Another Umbraco slide CHRIS B


• Sitefinity page layout – show international language in page editing


• Sitefinity Gazprom site tree


• Interfleet back end editing copy


Which CMS is the best?

Thank you. Any Questions?

International and Multilingual Websites and CMS Platforms

Technology

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