International Advertising considerations
11
the target audience
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Transcript of International Advertising considerations
![Page 1: International Advertising considerations](https://reader033.fdocuments.us/reader033/viewer/2022060206/55a258c51a28ab5a4f8b484e/html5/thumbnails/1.jpg)
the target audience
![Page 4: International Advertising considerations](https://reader033.fdocuments.us/reader033/viewer/2022060206/55a258c51a28ab5a4f8b484e/html5/thumbnails/4.jpg)
What’s one of the best global mediums?
![Page 6: International Advertising considerations](https://reader033.fdocuments.us/reader033/viewer/2022060206/55a258c51a28ab5a4f8b484e/html5/thumbnails/6.jpg)
audience characteristics
![Page 7: International Advertising considerations](https://reader033.fdocuments.us/reader033/viewer/2022060206/55a258c51a28ab5a4f8b484e/html5/thumbnails/7.jpg)
diffusion
![Page 8: International Advertising considerations](https://reader033.fdocuments.us/reader033/viewer/2022060206/55a258c51a28ab5a4f8b484e/html5/thumbnails/8.jpg)
evaluation
![Page 10: International Advertising considerations](https://reader033.fdocuments.us/reader033/viewer/2022060206/55a258c51a28ab5a4f8b484e/html5/thumbnails/10.jpg)
W h o d o y o u
t h in k a r e t h e
t o p g lo b a l
b r a n d s ?
![Page 11: International Advertising considerations](https://reader033.fdocuments.us/reader033/viewer/2022060206/55a258c51a28ab5a4f8b484e/html5/thumbnails/11.jpg)
w h a t c a n w e le a r n f r o m
t h is ?