Internal usage only1

CD Key Points: The Logo with Pyramid

The logo with pyramid exists in two versions from top down and from bottom up

The logo is always used on white background (in exceptional cases you may use an inverted version, where the logo with pyramid is white or black)

The pyramid area is always cut off where the horizontal edge of the page intersects with the last line of the pyramid area and the vertical pyramid axis

There is a special version available for the use on the internet. You should use it for all digital documents which are only displayed on the screen and not printed

cut here

bottom up top down

internet version

Internal usage only2

CD Key Points: The Wordmark

The METTLER TOLEDO wordmark is used whenever the pyramid logo is impractical for space reasons

The original version of the word-mark must always be used. Do not simply write the two words in our font

The wordmark is always written on one line

The logo is available in blue, black and white. Other colors are not allowed

The wordmark needs a surrounding with sufficient clear space. No other elements are to be placed around in this marked area, defined by the magenta “M”

Internal usage only3

CD Key Points: Brands & Trademarks

Segment Brands are used for well-defined product portfolios. They are typically used in conjunction with the pyramid logo

The font size of the segment brand logo may not be larger than the one of the METTLER TOLEDO name in the pyramid logo on the same page

Trademarks can be used for outstanding value propositions of products and services

Trademarks are mainly used in running text, not freestanding. If a trademark is used as a freestanding logo, it has to be approved by the Division Head and Corporate Communications