Internal Event Guidelines - Brand Center · the size of the event. If an event lasts less than a...

Internal Event Guidelines

SommaireColor Palette TypefacesEvent Title

Stage Branding Furniture: LecternFurniture: Conference DeskRound Table/Conference Desk Place CardAudiovisual tools PowerPoint Presentation

MapTotemsDirectional Signs in Non-Privatized VenuesDirectional Signs in Privatized Venues Generic Information

040506

171819202122

2425262728

1 — Basic Graphic Standards / 4 — Staging /

2 — Published Content /

5 — Signage /

Title-block: Examples Program: Information Program: Template Menu and Place CardBadges

0809101112

InvitationsInformation Documents

1415

3 — On-line Platform /

Internal Event Guidelines | 2

Interrnal Event Guidelines | 3

These guidelines present the basic graphic standards for internal Group events. It is important to comply with the standards so that everyone will associate the events with our brand.

1 — Basic GraphicStandards

1 — Identity / Color Palette

Our color palette is organized into three levels by order of importance.

• Level 1 is made up solely of Total red, the brand's identifying color, which we must capitalize on. It should be present in all productions, even in small swatches, to instantly alert our targets that they are reading a Total document. Don't forget, however, that red can be perceived in certain countries as a warning sign. Be sure to take cultural associations with this color into account.

• Level 2 is made up of five accompanying colors, including three that are directly derived from the colors of the logo (orange, blue, light blue). A warm gray and crimson red complement this level to allow for the broadest use possible.

• Level 3 is made up of complementary colors used in special circumstances when the number of colors in levels 1 and 2 of the palette are insufficient, such as in illustrations, data visualizations and complex diagrams.

Note: Half-tones varying from 20% to 80% may also be used. Never use half-tones for the type, as they can be difficult to read.

Pantone® 185CM100-Y80R225-G0-B50

Level LevelAccompanying

LevelComplementary

1 2

3

Pantone® Warm Gray 9CM20-Y20-B60R131-G120-B111

Pantone® 279CC70-M30R75-G150-B205

Pantone® 286CC100-M80R0-G65-B150

Pantone® 138CM48-Y100R245-G150-B0

Pantone® 201CC40-M100-B80R157-G34-B53

Pantone® 219CM90R218-G24-B132

Pantone® 2603CC66-M86R112-G32-B130

Pantone® Cool Gray 8CN60R136-G139-B141

Pantone® 477CC80-M90-Y100R98-G59-B42

Pantone® 389CC20-Y85R208-G223-B0


Pantone® 7716CC87-M20-Y50R0-G150-B143

Pantone® 348CC100-Y100-B5R0-G132-B61


1 — Identity / Typefaces

Museo Sans 100

Museo Sans 100 Italic

Museo Sans 500

Museo Sans 500 Italic

Museo Sans 700Museo Sans 700 Italic

Museo Serif 300Museo Serif 300 Italic



Helvetica Neue 47 Light Condensed Italic Helvetica Neue 57 CondensedHelvetica Neue 67 Medium CondensedHelvetica Neue 67 Medium Condensed italicHelvetica Neue 77 Bold CondensedHelvetica Neue 77 Bold Condensed italic

Secondary typefaces

Helvetica Neue 45 LightHelvetica Neue 45 Light ItalicHelvetica Neue 55 RomanHelvetica Neue 55 Roman italicHelvetica Neue 75 BoldHelvetica Neue 76 Bold italic

Primary typeface

Arial RegularArial ItalicArial BoldArial Bold Italic

Word processing typeface

Three typeface families and their variants are recommended when creating titles/headlines and text. Arial is used for word processing applications.

• Helvetica Neue is the main typeface. It must be used for front page titles/headlines to guarantee consistency across all media. It may also be used for all other types of text, such as headings, subheadings and ordinary text.

• Helvetica Neue Condensed is primarily used when there are restrictions, such as in areas with size limits or captions for diagrams, data visualizations, etc.

• Museo, which comes in serif and sans serif versions, may be used for inside pages, either alone or with Helvetica Neue, to structure the text and direct reading.

• Arial is mainly used for word processing applications, such as Word and PowerPoint presentations.


Template

To ensure that people associate the event with the brand, it is crucial to comply with the rules set out in the Total Graphic Standards.The name of an event always includes a title and sometimes a sub-tit:

• Title (name and year of the event).• Sub-title (date/location), justified left under the title.

The title can only feature two colors (Total red and gray) from Level 1 and Level 2 of the Total color palette (see page 4). The typeface used is Helvetica Neue, in compliance with the Total Graphic Standards (see page 5). It is used in light and bold font, as shown in the diagram below.

If the title and the sub-title are of similar length, it is recommended that you create a block to obtain a balanced title.Different examples are shown below. In exceptional circumstances and if a vertical format is being used, the event name can be printed on two lines.

1 — Identity / Event Title



Y

1/2Y

3/4Y

(mini)

(maxi)

1/2Y

1

2MONTH 00-00, YEAR/ LOCATION

EVENT NAME YEARY

1/2Y (mini)

1/2Y

1

2MONTH 00-00, YEAR / LOCATION

EVENT NAME YEARMONTH 00-00, YEAR / LOCATION

EVENT NAME YEARMONTH 00-00, YEAR / LOCATION

EVENT NAME YEAR

Examples

Title

Sub-title (optional)

Helvetica neue 57 Condensed

Helvetica neue 77 Bold Condensed

Helvetica neue 45 Light CondensedTOTAL CONVENTION 2017SEPTEMBER 15-17, 2017 / SAINT-RAPHAËL

TOTAL BUSINESS 2017MARCH 12, 2017 / PARIS

TOTAL WORKSHOP 2017MAY 02, 2016 / GAP

TOTAL CONVENTION 2017SEPTEMBER 15-17, 2017 / SAINT-RAPHAËL



TOTAL CONVENTION 2017SEPTEMBER 15-17, 2017 / SAINT-RAPHAËL





These guidelines present the basic graphic standards for internal Group events. It is important to comply with the standards so that everyone will associate the events with our brandt.

2 — Basic Graphic Standards

Template

Title-blocks comprise the following:

• Document title• Event title (as presented on p.6)

The title-block must comply with the graphic principles presented below to ensure that the same spacing relationship is maintained between the document title and the event title.

The typefaces and spacing requirements are illustrated below.

2 — Published Content / Title-Blocks: Examples



Examples

SUBJECTY

Y 1

2

3

EVENT NAME YEAR

SUBJECTEVENT NAME YEARMONTH 00- 00, YEAR / LOCATION

MONTH 00-00, YEAR / LOCATION

1/2Y

1/2Y

Helvetica neue 57 CondensedTitle

Sub-Title

PROGRAMTOTAL BUSINESS 2017

MENUTOTAL REVIEW 2017SEPTEMBER 15-17, 2016 / DOMAINE DE FRÉMIGNY

MAY 12, 2016 / PARIS

EVALUATION QUESTIONNAIRETOTAL WORKSHOP 2017SEPTEMBER 15-17, 2016 / DOMAINE DE FRÉMIGNY

E-WHO’S WHOTOTAL CONVENTION 2017SEPTEMBER 15-17, 2016 / DOMAINE DE FRÉMIGNY

PROGRAMTOTAL BUSINESS 2017

MENUTOTAL REVIEW 2017SEPTEMBER 15-17, 2016 / DOMAINE DE FRÉMIGNY

MAY 12, 2016 / PARIS

EVALUATION QUESTIONNAIRETOTAL WORKSHOP 2017SEPTEMBER 15-17, 2016 / DOMAINE DE FRÉMIGNY

E-WHO’S WHOTOTAL CONVENTION 2017SEPTEMBER 15-17, 2016 / DOMAINE DE FRÉMIGNY


Programs can either be printed or posted on line.Program format and content may vary according to the size of the event.If an event lasts less than a day, the program can be attached to the back of a badge (see page 12).If necessary, the back of the program can include a map of the event venue (see page 10).

The program should be printed in Group colors (Total red and accompanying gray) and set in the primary typeface (Helvetica Neue), as shown below.

Program template

2 — Published Content / Program: informations

Unfolded 3110 x 2190 mm

Front page 770 x 1100 mm

September 15 September 16 September 17

PROGRAMTOTAL CONVENTION 201715-17 SEPTEMBER, 2016 / DOMAINE DE FRÉMIGNY

Thusday WednesdayMonday

7:00 a.m. 90’

8:30 a.m. 30’

9:15 a.m. 135’

11:45 a.m. 60’

1:00 p.m. 150’

3:45 p.m. 60’

5:00 p.m. 60’

6:00 p.m. 90’

7:45 p.m. 45’

8:30 p.m.

7:00 a.m. 90’

8:30 a.m. 30’

9:15 a.m. 90’

10:45 a.m. 45’

11:30 a.m. 75’

1:00 p.m. 90’

2:45 p.m. 75’

4:00 p.m. 60’

5:00 p.m. 30’

5:30 p.m. 30’

TERRAE CONSINTEMTEM FIRMA, NOXIMUS (reviar)

LOREM IPSUM AGRICOLARE:AMBITIONTEM FIRMA, NOXIMUS REVIR

REVIR HOREM ESIMIS :TARICIISUAMNOXIMU PRA PUBLIUS ERIORTEREME

NOXIMUS REVIRUBLIUS ERIORTEREME

NOXIMUS REVIR

IPSUM LOREMHACEPOTEMUS IN HOSTI

VADE RETROTEM FIRMA, NOXIMU

INVESTORS DAYTEM FIRMA, NOXIMU

NOS AUTE MED / CEMUS OCTERRIHACEPOTEMUS IN HOS

VADE RETRO

TERRAE CONSINTEMTEM FIRMA, NOXIMUS (reviar)

CHECK-OUT ( until 12:00 p.m.)

LOREM IPSUM:LEADERSHIPAUDITORIUM

PROJET IPSUM:LEADERSHIP Working groupsHACEPOTEMUS IN HOS

LOREM IPSUM

SPQR:TENA NOS CEMU NOXIMUS REVIRHACEPOTEMUS IN HOSTI

LEADERAUM

NOXIMUS REVIRPaul SmithTEM FIRMA, NOXIMU

NEC MERTEM FIRMA, NOXIMU

IPSUM

ALEA JACTATEM FIRMA, NOXIMU

4:30 p.m.

6:00 p.m. 20’

6:20 p.m. 75’

8:00 p.m. 60’

9:00 p.m.

LOREM IPSUMAGRICOLOUNGE

NOXIMUS REVIRSurname NameTEM FIRMA, NOXIMU

VERBARESurname NameTEM FIRMA, NOXIMU

LOREM IPSUMHACEPOTEMUS IN HOS

VADE RETRO

Surname Name

Surname Name

MASTER CLASSES’ SPEAKERS

Um intis esimum aceps, vendi pes mihil viris, nonia revid me inatum maciam tem am o utem terrae consintem spios hacepotemus in hos, eo pra publius eriortereme prena, is huium acciente des se, sidiem tem firma, noximus revir horem

Um intis esimum aceps, vendi pes mihil viris, nonia revid me inatum maciam tem am o utem terrae consintem spios hacepotemus in hos, eo pra publius eriortereme prena, is huium acciente des se, sidiem tem firma, noximus revir horem esimis ad se tariciisuam. Catur quis or quam tatus incertem tena nos cemus octerri consus,

7:00 a.m.90’

BREAKFAST HOTEL (Level -1)

8:30 a.m.60’

ADIPISCING EDIT:WORKSHOPAUDITORIUM

9:30 a.m.60’

PROJET IPSUM:LEADERSHIP LOUNGE

10:30 a.m.30’

BREAK

11:00 a.m.120’

DOLOR SI AMET:CONJECTERUM ADIPISCING CONVENTION CENTER I, II, III & HOTEL

1:00 p.m.150’

LUNCH / FREE TIME

1/10 H

2/10 H

1/20 H

H

H

Mardi15 September

Mercredi16 September

Jeudi17 September

Surname Name

Surname Name

MASTER CLASSES’ SPEAKERS

4:30 p.m. LOREM IPSUM AGRICOLOUNGE

6:00 p.m. 20’

OPENING ADDRESSPatrick MartinAUDITORIUM

6:20 p.m. 75’

VERBAREPascal DupontAUDITORIUM

8:00 p.m. 60’

LOREM IPSUMCONVENTION CENTER I

9:00 p.m. DINNER

7:00 a.m. 90’

BREAKFASTHOTEL (Level -1)

8:30 a.m. 30’

LOREM IPSUM AGRICOLARE: AMBITIONAUDITORIUM

9:15 a.m. 135’

REVIR HOREM ESIMIS : TARICIISUAM Working groupsCONVENTION CENTER I, II, III & HOTEL

11:45 a.m. 60’

GROUP ACTIVITYCONVENTION CENTER I & III

1:00 p.m. 150’

LUNCH / FREE TIME

3:45 p.m. 60’

IPSUM LOREMCONVENTION CENTER I & III

5:00 p.m. 60’

VADE RETROAUDITORIUM

6:00 p.m. 90’

INVESTORS DAYAUDITORIUM

7:45 p.m. 45’

NOS AUTE MED / CEMUS OCTERRICONVENTION CENTER I

8:30 p.m. DINNER

7:00 a.m. 90’


CHECK-OUT ( until 12:00 p.m.)

8:30 a.m. 30’

LOREM IPSUM: LEADERSHIPAUDITORIUM

9:15 a.m. 90’

PROJET IPSUM: LEADERSHIP Working groupsCONVENTION CENTER I, II, III & HOTEL

10:45 a.m. 45’

BREAK

11:30 a.m. 75’

SPQR: TENA NOS CEMU Working groupsCONVENTION CENTER I, II, III & HOTEL

1:00 p.m. 90’

LUNCH

2:45 p.m. 75’

NOXIMUS REVIRPaul SmithAUDITORIUM

4:00 p.m. 60’

NEC MERAUDITORIUM

5:00 p.m. 30’

BREAK

5:30 p.m. 30’

ALEA JACTAAUDITORIUM

Um intis esimum aceps, vendi pes mihil viris, nonia revid me inatum maciam tem am o utem terrae consintem spios hacepotemus in hos, eo pra publius eriortereme prena, is huium acciente des se, sidiem tem firma, noximus revir horem esimis ad se tariciisuam.

Um intis esimum aceps, vendi pes mihil viris, nonia revid me inatum maciam tem am o utem terrae consintem spios hacepotemus in hos, eo pra publius eriortereme prena, is huium acciente des se, sidiem tem firma, noximus revir horem esimis ad se tariciisuam. Catur quis or quam tatus incertem tena nos cemus octerri consus, ti. Maequi inaticiis, num adet es.

PROGRAMTOTAL CONVENTION 2017

7:00 a.m. 90’


8:30 a.m. 60’

ADIPISCING EDIT: WORKSHOPAUDITORIUM

9:30 a.m. 60’

PROJET IPSUM: LEADERSHIP LOUNGE

10:30 a.m. 30’

BREAK

11:00 a.m. 120’

DOLOR SI AMET: CONJECTERUM ADIPISCING CONVENTION CENTER I, II, III & HOTEL

1:00 p.m. 150’

LUNCH / FREE TIME

1/1

0 H

1/2

0 H


The program template shown below is suitable for paper or electronic format. It can also be placed on the back of a badge (see page 12).

Program template

2 — Published Content / Program: Template

2017PROGRAM

8:00 a.m. LOREM IPSUM

9:00 a.m. OPENING REMARKS

9:10 a.m. NASCETUR RIDICULUSDonec pede justo, fringilla vel, aliquet necpede justo, fringilla

9:45 a.m. PRETIUM. INTEGER TINCIDUNTby the Chairman & CEO and CFO

10:45 a.m. BREAK

11:35 a.m. ELEIFEND TELLUS. AENEAN LEO LIGULA PORTTITOR EU

onsequat vitae, eleifend

12:25 p.m. LOREM

2:15 p.m. ENEAN IMPERDIET. ETIAM ULTRICIES NISI VEL AUGUE

• Adiet a, venenatis vitae, justo. • Nullam dictum fel

3:45 p.m. TUM RHONCUS, SEM QU

4:15 p.m. IPSUM

5:00 p.m. ONCUS, SEM QUAM SEMPER

6:00 p.m. ELEIFEND AC, ENIM. ALIQUAM

6:40 p.m. EGET DUI. ETIAM

1/10 H

H

1/10 H

1/20 H

1/10 H


Menus must comply with Total's Graphic Standards. They are displayed prior to meals.Neither the Total logo, nor the name of the event, appears on menus or place cards.

Place cards are printed on both sides to ensure maximum visibility.

Menu template

2 — Published Content / Menu and Place Card

210 x 297 mm / A4 100 x 150 mm / A6

Sit amet, consectetur adipiscing Consectetur it amet, adipiscing dipiscingAdipiscing it amet, consectetur

MENU



Apetizer

Main course

Desert

Water, Coffee, Tea

1/10 H

H

2/10 HPlace card template

François DUPOND-MARTIN


François DUPOND-MARTINJOB TITLE

COMPANY / COUNTRY 1/20 H


As shown below, an event may require different types of badges for:• Participants • Service providers• Organizers• Others

The badges are two-sided. The front features the name of the event under the Total logo, placed in the gradient band, in the upper left-hand corner. The name of the participant and his or her business segment or division are printed under the name of the event.

The back of the badge may include practical information, such as the participant's working group, room information, WiFi details, the seating plan, etc. Special staff badges may be issued to external service providers. Staff badges are one-sided. The word "STAFF" and the name of the event appear in the center, without the Total logo.

2 — Published Content / Badges

Total badge

Total badge examples

Organizer

80 x 110 mm 70 x 100 mm Staff badge 80 x 110 mm70 x 100 mm

MartinDUPOND

ORGANIZINGTEAM

TOTAL CONVENTION 2017


Front Back Back

4/10 H2/20 H

3/20 H

3/20 H

L

WIFI:Network: xxxID: xxxPassword: xxx

WORKSHOP SEPT. 17: in Comex room

WORKSHOP SEPT. 16:in Lorem Ipsum

ACTIVITY:Group A in Auditorium

1/1

0 H

3/10 H

MartinDUPOND


ORGANIZING TEAM

Hélène DAVID

MARKETING & SERVICES


2/20 L

2/20 L

3/20 L

3/20 L

1/20 L

1/1

0 L

80 x 110 mm

5/10 H

1/1

0 H

STAFFTOTAL CONVENTION 2017

H

2/10 H

15-17 SEPTEMBER, 2016 / DOMAINE DE FRÉMIGNY

Monday 16 September

7:00 a.m. 90’

8:30 a.m. 30’

9:15 a.m. 135’

11:45 a.m. 60’

1:00 p.m. 150’

NOXIMUS REVIRERIORTEREME

LOREM IPSUM AGRICOLARE:AMBITIONAUDITORIUM

REVIR HOREM ESIMIS :TARICIISUAMWorking groupsUBLIUS ERIORTEREM

NOXIMUS REVIRUBLIUS ERIORTEREM

LOREM IPSUM

PROGRAMTOTAL CONVENTION 2017

Monday 16 September

7:00 a.m. 90’

8:30 a.m. 30’

9:15 a.m. 135’

11:45 a.m. 60’

1:00 p.m. 150’

NOXIMUS REVIRERIORTEREME

LOREM IPSUM AGRICOLARE:AMBITIONAUDITORIUM

REVIR HOREM ESIMIS :TARICIISUAMWorking groupsUBLIUS ERIORTEREM

NOXIMUS REVIRUBLIUS ERIORTEREM

LOREM IPSUM

1/10 H

2/10 H

1/20 H

1/1

0 H


You may also create an on-line Total platform where participants can register for the event and obtain basic information. The on-line platform, as well as the various documents hosted on it, must comply with Total's Graphic Standards.

3 — On-Line Platform

Please refer to the digital charter available at the Brand Center to ensure that the platform complies with style guidelines.

Prior to an internal event, participants are sent various e-mails, including invitation, reminder, transfer and confirmation messages.

The Total logo gradient band is placed at the top left-hand side of the e-mail, and the name of the event appears just below, justified left.

The body of the message is set in Arial, justified left and right, and aligned with the vertical bar of the "T" in Total (see the example below).

3 — On-line Platform / Invitations

Invitations

Lorem ipsum

Dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque. Enatibus et magnis dis parturient.

Montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, https://www.pretium quissem. Nulla consequat massa quis enim.

Donec pede justo, fringilla vel, aliquet nec, vulputate

eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. https://www.pretium quissem

Best regards,

TOTAL CONVENTION 2017SEPTEMBER 15-17, 2017 / LA DEFENSE

Lorem ipsum

Dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque. Enatibus et magnis dis parturient.

Montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, https://www.pretium quissem. Nulla consequat massa quis enim.

Donec pede justo, fringilla vel, aliquet nec, vulputate

eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. https://www.pretium quissem

Best regards,

TOTAL CONVENTION 2017SEPTEMBER 15-17, 2017 / LA DEFENSE


Various documents can be downloaded from the event platform. An access map, an e-who's who and a roadmap are shown below.

These documents comply with the general internal event guidelines of the Total Graphics Standards and feature the title-block with the event logo.

Access Map E-Who's who Roadmap

3 — On-line Platform / Information Documents

210 x 297 mm / A4 210 x 297 mm / A4 210 x 297 mm / A4


page 1 / 4409/11/2017

Name Surname

EXPLORATION & PRODUCTION / CountryMIDDLE EASTFonction

Phone: +971 2-6900000 / Cell: +971 [email protected]

Name Surname

EXPLORATION & PRODUCTION / CountryEXPLORATIONFonction

Phone: +33 559500000 / Cell: +33 [email protected]

Name Surname

REFINING & CHEMICALS / CountryREFINING AND BASE CHEM EUROPEFonction


Name Surname

MARKETING & SERVICES / CountryEUROPEFonction

Phone: +33 1 41 300000 / Cell: +33 1 41 [email protected]

Name Surname

EXPLORATION & PRODUCTION / CountryAFRICAFonction


Name Surname

REFINING & CHEMICALS / CountryGENERAL SECRETARIATFonction

Phone: +32 2280 0000 / Cell: +32 491 [email protected]

Name Surname

EXPLORATION & PRODUCTION / CountryOPERATIONSFonction


E-WHO’S WHO TOTAL CONVENTION 2017

Version du 09/11/2017

E-WHO’S WHOSEPTEMBER 15-17, 2016 / DOMAINE DE FRÉMIGNYTOTAL CONVENTION 2017

II I II

I I

I I I I I III

I I I III II IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII

D000

D449

D00

D00

D00

D00

Rue de Frémigny

Bvd.

RouteNationale

Portum

BOURAC LOREM

e de mignyy

LOREMIPSUM SIC

TOTAL CONVENTION 2017DOMAINE DE FRÉMIGNYRoute de Frémigny 91850 Bouray-sur-Juine - France

BY CAR From Paris

•

•

•

•

ACCES PLAN

Lorem ipsum Dolor sit amet, consectetuer

Adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque.

Enatibus et magnis dis parturient. Montes, nascetur

Ridiculus mus. Donec quam felis

•

•

•

•

Lorem ipsum Dolor sit amet, consectetuer

Adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque.

Enatibus et magnis dis parturient. Montes, nascetur

Ridiculus mus. Donec quam felis

SARAH MARTIN’SIPSUM SCHEDULE

Arrival:September 00, 2016 at 0:00 p.m.Departure:September 00, 2016 at 0:00 p.m.

TRANSFERS• On September 14Om sit amet, adipiscing nec, ultricieProin porttitor, orci nAliquam nibh. Mauris ac mauris sed pede pellentesque fermentum.

bh. Mauris ac mauris sed pede pellentesque fermentum. Maecenas adShuttles will leave at 3:00 p.m. sharp.

• On September 17Adit sodales. Vestibulum ante ipsum primis in fau congue, euismod non, mi. Proin porttitor2, place Jean Millier – La Défense 6, 92078 Paris-La Défense Cedex

VOLUTPAT LIBERO Ipsum

SAC MAURIS Lorem

ROADMAPTOTAL CONVENTION 2017SEPTEMBER 15-17, 2016 / DOMAINE DE FRÉMIGNY

LoremRue du Lorem75000 LOREMDOLOR SI AMET

dolor. Cras elementum ultrices diam. Maecenas ligula massa, varius a, semper congue, euismod non, mi. Proin porttitor, orci nec nonummy molestie, enim est eleifend mi, non fermentum diam nisl sit amet erat. Duis semper. Duis arcu massa,

1/10 H

1/20 H

1 /10 H

H

1/10 H

1/20 H 1/20 H

1/10 H

1 /10 H

1/10 H

1/10 H

1/10 H

1/2

0 H

1/20 H

1/10 H

1/10 H3/10 H

1/20 H

Back

Front


Staging is another way to identify the brand via the use of various support materials, such as furniture, lighting or a stage. The different graphic standards presented in these guidelines help to maintain a consistent global profile, while enabling strong brand identification.

4 — Staging

When an event requires staging and the venue permits, it is crucial for the brand to be present. The Total logotype and the event title should always appear on a solid white background and be lit only with a white light.

When the background has two sections, place the event title on the left-hand side and the Total logotype on the right-hand side. If the stage is configured differently, adapt the logo placement in a balanced manner, always leaving the recommended clear space.

Luminescent LEDs can be used in certain venues.If this is the case, Total light blue and Total orange from the level 2 color palette are recommended.

Example

4 — Staging / Stage Branding

Screen Total brandEvent

Screen Total brandEvent


Pantone® 279CC70-M30R75-G150-B205

Pantone® 138CM48-Y100R245-G150-B0


Conference lectern

Logo usage guidelines:

• Location: At the top of the lectern, half of the total height (total height (TH) = logo + clear space) from the top, as shown in the diagram below.

• Alignment: Centered.

• Logo size: The clear space should be two-thirds as wide as the lectern.

For example, if the lectern is 80 cm wide, the clear space should be 60 cm wide.

Materials : Colored adhesive film.

Example on white lectern on format 0,80 m x 1,17 m.

4 — Staging / Furniture: Lectern

Example of logo usage

0 1

Scale

1/2 ht

60 cm

80 cm

1/2X

1/2X

1/2X

1/2X

x

x

x

Ht

Zone de protection

Logotype

0 1

Scale

1/2 ht

60 cm

80 cm

1/2X

1/2X

1/2X

1/2X

x

x

x

Ht

Zone de protection

Logotype

Clear space


Zone de protection

0 1

Echelle

1/2 ht

ht

//

//

Robert de LASSUS SAINT-GENIES

FRANCEFONCTION


FRANCEFONCTION


FRANCEFONCTION

Examples on white reception desks or tables.

Logo usage guidelines:

• Location: At the top of the conference desk, half of the total height (total height (TH) = logo + clear space) from the top, as shown in the diagram below.

• Alignment: Centered.

• Total logotype size: Between half and one-third as wide as the conference desk, depending on its size.

Materials: Colored adhesive film.

The logotype can be placed on the conference desk, it should be centered as below.

4 — Staging / Furniture: Conference Desk

Straight and centered

Example of position 1 on a 3 m x 0.75 m unit

Scale




François DUPOND-MARTINJOB TITLE

COMPANY / COUNTRY

Conference speakers may be identified by place cards on the conference table with information such as the speaker's name, job title and country.

4 — Staging / Round Table/Conference Desk Place Card

Example of a place card

105 x 297 mm


H

1/5 H

1/10 H

1/10 H

1/5 H

Total's visual signature

A variety of audiovisual tools may be used during presentations to express the brand's image. A packshot of the Total logotype, a visual loop and a jingle are available at the brand center.

The packshot is used as a video signature, when a speaker is finished.

The Total jingle is Kavinksy's "Roadgame", used for the Committed to Better Energy advertising campaign. Use of the jingle must be declared to SACEM in France (see local legislation for other compliance requirements). We recommend that you contact the relevant organizations directly for instructions.

For all other audiovisual tools, consult the downloadable audiovisual guide at the Total Brand Center.

4 — Staging / Audiovisuals Tools


Use of the Total PowerPoint template is mandatory in plenary sessions, as the message is being expressed by the brand.The red template is recommended, as it is more easily associated with the brand.

The templates can be downloaded at the Total Brand Center.

Example

4 — Staging / Powerpoint Presentation


Presentation title - Town & Countries - Date Day Month Year Presentation title - Town & Countries - Date Day Month YearPresentation title - Town & Countries - Date Day Month YearPresentation title - Town & Countries - Date Day Month Year


Signage used at Total's internal events should reflect the brand and its codes.5 — Signage

AUDITORIUM

SERVICES

P

Emergencymeeting point

CONFERENCE ROOM

CONFERENCE ROOM

BUSINESS CENTER

AuditoriumMeeting rooms:

1 to 6

Meeting rooms:

to

Meeting rooms:

19

to

22

Meeting rooms:

23 to 26

7 18

TOTAL CONVENTION 201715-17 SEPTEMBER, 2017 / VERSAILLES

DOMAINE ENTRANCE

AUDITORIUM

AUDITORIUM

P

P

1

2

3

22

21

5

4

6

19

20

7

24

18

26

23

to

to

COMMITEE ROOM ENTRANCE

CONFERENCE ROOM

BUSINESS CENTER

CONFERENCE ROOM

ROOMS

ROOMS

Worcare

Lorem ipsum

Parking

Agricolare

Ambition

Revir horem

Ipsum loremagricolare

Lorem

If needed, a venue map may be produced with the legend located on the left, under the title-block. Level 2 colors are used to identify the various buildings.

Level 3 colors may be used as well, if level 2 colors are insufficient for the entire map.

The map may be printed on the back of the program (see page 9) when necessary.

Example

5 — Signage / Map

3110 x 2240 mm


1/15 ht

1/30 ht

2/15 ht

ht

1/3

0 h

t

Totems may be installed inside a privatized site to direct participants to the different conference rooms.

Because the totems serve as guideposts,Total gradient band.The event title is placed in the upper left-hand corner and the event title is placed at the bottom, aligned with the vertical bar of the sphere Total.

The information provided on the totem may be printed in the same color as on the map (see page 24), as presented in the following example.

The Total logotype is not used on outdoor signage at a privatized building or indoor signage in a non-privatized venue. In these cases, only the event name appears.

5 — Signage / Totems

Vertical format


H

4/1

0 H

1/2

0 H

1/10 H

1/10 H Max.

2/10 H

1/1

0 H

1/1

0 H

1/2

0 H

Max

.

1/20

H M

ax.

CONFERENCE ROOM

CONFERENCEROOM

BUSINESS CENTER

AUDITORIUM

AUDITORIUMBUSINESS CENTERLOST & FOUNDMEETING ROOMS

CLOAKROOM

to1 6

WELCOMETOTAL CONVENTION 2017


TOTAL CONVENTION 2017SEPTEMBER 15 - 17, 2017 / DOMAINE DE FRÉMIGNY

TOTAL CONVENTION 2017SEPTEMBER 15-17, 2017 / DOMAINE DE FRÉMIGNY

Directions may also be provided on horizontal signs located outside or inside non-privatized venues. The Total logotype is not used on these signs. The event name is printed in the upper left-hand corner.

5 — Signage / Directional Signs in Non-Privatized Venues

Examples


B

MEETING ROOMS

to25 26

AUDITORIUMMEETING ROOMS

MEETING ROOM1 2 4

3

GROUPEACTIVITY MEETING

ROOMS

to

To access rooms & ,please walk thoughroom and turn right.

25

24

26

25 26

MEETINGROOM

25

PRIVATE


TOTAL CONVENTION 2017 TOTAL CONVENTION 2017

TOTAL CONVENTION 201715-17 SEPTEMBER, 2017 / DOMAINE DE FRÉMIGNY

TOTAL CONVENTION 201715-17 SEPTEMBER, 2017 / DOMAINE DE FRÉMIGNY


SEPTEMBER 15-17, 2017 / DOMAINE DE FRÉMIGNY SEPTEMBER 15-17, 2017 / DOMAINE DE FRÉMIGNY

L

H1/10 L

1/10 L

1/1

0 H

1/10 H

1/10 H

1/10 H

1/10 L

1/10 L

The directions can equally be applied to a horizontal panel. For panels destined for a designated area, the Total logo is placed in the gradient band at the bottom right of the panel. The events’ title will appear at the top left of the panel.

Directions may also be provided on horizontal signs located outside or inside non-privatized venues. The Total logotype is not used on these signs. The event name is printed in the upper left-hand corner.

5 — Signage / Directional Signs in Privatized Venues

Examples


B

MEETING ROOMS

to25 26

AUDITORIUMMEETING ROOMS

MEETING ROOM1 2 4

3

EXECUTIVE CAMPUS 201715 - 17 SEPTEMBRE 2017 / DOMAINE DE FRÉMIGNY



GROUPEACTIVITY MEETING

ROOMSto

To access rooms & ,please walk thoughroom and turn right.

25

24

26

25 26

MEETINGROOM

25PRIVATE

Ab-Am





L

H1/10 L

1/10 L

1/2

0 H

1/10 H

1/10 H

1/20 H

1/20 L

1/10 L

In addition to signs related directly to the event, more generic signs may be used to guide visitors. The Total logo is not used with this information, which has to do with the venue itself, and not the Total brand.

The graphic standards described above apply. Use pictograms from Total's graphic territory for these signs.

5 — Signage / Generic Information

Examples

400 x 600 mm


For any emergencyplease contact the Doctor :

Please,keep your belongings with you.

This room is notunder surveillance. +33 (0)0 00 00 00 00

Choose a network:NetworkOpen a web pageLogin: LoginPassword: PasswordYou are connected

!1

2345

TOTAL CONVENTION 201615 - 17 SEPTEMBER, 2016 / DOMAINE DE FRÉMIGNY




CONFERENCE ROOM

CONFERENCEROOM

BUSINESS CENTER

AUDITORIUM

AUDITORIUMBUSINESS CENTERLOST & FOUNDMEETING ROOMS

CLOAKROOM

to1 6

WELCOMETOTAL CONVENTION 2017


TOTAL CONVENTION 2017SEPTEMBER 15 - 17, 2017 / DOMAINE DE FRÉMIGNY


210 x 297 mm / A4

H

1/2

0 H

5/10 H

1/10 H

Internal Event Guidelines - Brand Center · the size of the event. If an event lasts less than a...

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