Internal Analysis of Meri Laptop

8/8/2019 Internal Analysis of Meri Laptop

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Ramji Keshari


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Internal Analysis is referred by many phrases like,organizational appraisal, organizational analysis, organizationalaudit, or, company analysis.

Organizational analysis and planning focuses on cultivating andmaintaining an efficient workforce through the design and

structure of an organization, as well as the relationships andbehavior of individuals within organizations.

Strengths are resources that an organization possesses andcapabilities that an organization has developed that can beexploited and developed into a sustainable competitiveadvantage.

Weaknesses are resources and capabilities that are lacking ordeficient and prevents an organization from developing asustainable competitive advantage.


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Inbound Logistics:

Raw material like Motherboard, Software, RAM and other components are

brought in the company under this function.

Operations:

Operation i.e. processing of raw material to convert raw material into a

Quality Laptop is done under this activity.

Assembling, fabrication, machining, packaging all these are part of this

activity.

This activity is very important because maximum values are added in

Laptop under this activity.


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Outbound Logistics:

After manufacturing of Laptops the next activity involves order

processing.

Physical distribution and finished Laptops warehousing, all these

functions are performed under this activity.

Marketing and Sales:

Decision regarding pricing of Laptop, developing the new technology

Laptops.

Advertisement of MERI Laptops through different medias like-

magazine, newspaper, television etc are also the part of this activity.

Distribution of MERI Laptops to different distributors.

Services:

Enhancement and Maintenance of values in MERI Laptops.

Activities like- installation of laptop, repairing of laptop, maintenance

of laptop and customer training.


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Firm Infrastructure:

Activities that are used for ascertaining the external opportunities &

identifying strength for managing the organization for achieving the objective.

Accounting, Financial planning about MERI Laptop.

HRManagement:

Activities that are used for managing the human resource such asrecruitment, selection etc .


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Procurement:

Activities that are used for procuring inputs needed to produce

products

Technology Development:

Activities that are used for developing & improving products such

as Product design.


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A core competency is a specific factor that a business sees as being

central to the way it, or its employees, works.

Core competencies are particular strengths relative to other organizationsin the industry which provide the fundamental basis for the provision of

added value.


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After-sale service capability (to maintain or repairlaptop).

Skills in manufacturing a high quality product.

System to fill customer orders accurately andswiftly

Expertise in integrating multiple technologies tocreate families of new products.


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Supply Chain Management (SCM) is the management of a network of

interconnected businesses involved in the ultimate provision

of product and service packages required by end customers.

Supply Chain Management spans all movement and storage of raw

materials, work-in-process inventory, and finished goods from point oforigin to point of consumption (supply chain).


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SWOT analysis, allows the business to gain an insight into

their strengths and weaknesses and also the opportunities

and threats posed by the market within which they operate.

The main goal of a context analysis, SWOT or otherwise, is

to analyze the environment in order to develop a strategic

plan of action for the business.


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Strengths:

Strong After sales services.

Looks i.e. Design of the laptops are trendy and fresh.

Global presence in around 20 countries.

Weaknesses:

Less diversification .

Does not have high customization(unlike Dell).

Decreased marketing skills of managers.


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Internal Analysis of Meri Laptop

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