St. Jude Robotics Exhibition

Contributors

ALSAC Staff

• Zach Whitten (Youth Development – Gaming)

• Brandon Williams (Marketing Strategy & Planning)

• Joseph Crossett (Marketing Strategy & Planning)

• Jeff Harris (Associate Director- Marketing Strategy & Planning)

• Alayne Arbogast (Marketing Strategy & Planning)

• Courtney Staub (Marketing Strategy & Planning)

Intern Team

• Anna Miller (Reg 5)• Skyler Cruthirds (NEO)• Katherine Harwell (NEO)• Katie Capwell (Reg 2)• Reese Oppenheimer

(Reg 2)

Why Robotics?• YouTube Uploads• Robotics: 1,420,000• Robotics Competition: 233,000• Robotics Competition for kids: 51,700

FIRST (For Inspiration and Recognition of Science and Technology)

• Not-for-profit public charity designed to inspire young people’s interest and participation in science and technology

• 1992 FIRST robotics competition• 28 teams

• 2015 FIRST robotics competition• 39,000 + teams• 359,000 participants

Opportunity Statement

The St. Jude Robotics Exhibition will use the growing popularity of robotics and coding to create an innovative fundraising opportunity as well as encourage coding among all students.

• Engage the STEM (Science, Technology, Engineering, Mathematics) community

• Create and develop new partnerships• Foster an innovative and collaborative atmosphere for

participants

Robotics to Revenue

1) ALSAC contacts hospital to see what their need for a robot would be (fill

prescriptions, work in labs, toy for kids).

2) ECC calls and recruits schools to join the exhibition

3) Challenge is set based on what the hospital may need

4) Team registers for St. Jude Robotics exhibition

5) Creates personal fundraising page for team

6) Begins fundraising for tool kits and added incentives

7) Builds robot at the team’s own pace

8) Uploads video on YouTube of robot performing challenge

Potential Partners • ALSAC/St. Jude Children’s Research Hospital • Best Buy • Tetrix, Matrix, HITech• Industry leading robotics companies

First Year Projections

$400/team

390teams

$156K

Minimum team fundraising goal

standard tool kit price

Share of Market1% of 39,000 teams

Gross RevenueFirst Year

Revenue to Profit

$156K

Gross Revenue

Expenses

$117K$39K

Total Profit

Se-ries1

01234567

ExpensesRevenue

Target Audience• Elementary, Middle, & High school STEM Students• 90% of parents think STEM should be a priority

Teams: ALSAC & St. Jude

ALSAC• Development- budget, day

to day • Marketing• Strategy• Social• Design/Assets/Web

• Supply Chain• Prize fulfillment

• Legal• Strategic Partnerships• Partner relations/pitches

St. Jude• Pharmacy• Proton Beam• Hitachi

• Med Room• Immunology Labs

Key Message• Educate students on the mission of St. Jude • No family ever pays a bill for their child’s treatment

• Make students feel like they are actively a part of the St. Jude Mission • Giving them a task designated by the hospital that could

potentially benefit the kids at St. Jude• Winners come tour the hospital and actively participate in

mission

• Key Takeaway: • Build a robot with classmates to benefit and fundraise for the

kids at St. Jude Children’s Research Hospital