Intern Project Final Deck
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Transcript of Intern Project Final Deck
RESEARCH:
3
SURVEY KEY FINDINGS
Top Awareness and Use amongst millennials: Bank of America and Wells Fargo
76.3% of millennials use a mobile banking app at least once a week
Strongest associations with the Schwab brand: “A bank for wealthy people”“Corporate”“An investment bank”
45.5% said they did not feel confident in their knowledge or ability to invest in the stock market
RESEARCH:
4
THIRD PARTY RESEARCH
“At the end of the day, if a business doesn’t work side by side with technology, they will be less appealing to consumers and Millennials will be much more reluctant to, well, consume.”
“Millennials not only want to consume, but they also want to feel connected with their purchases. Buying a product now means buying into a product.”
“Beyond what you can do for them, millennials want the companies they do business with to be invested in improving the world.”
7
THE STARTING OUT:
“Sharing my life and experiences with others makes them mean more and
helps me to learn from them.”
9
“I understand how important responsible financial decisions are, but
I don’t want to make them yet.”
THE STARTING OUT:
HOW SCHWAB COMPARES:
14
IN KEY AREAS
• Rarely mentioned on social media
• No current marketing for this demographic
• Mobile banking and trading app
• Participate in socially responsible activities, but low public awareness of these activities
2%
OPPORTUNITIES:
Give them a say in how Schwab is socially responsible
Address them from platforms they pay attention to
Quality customer service through technological platforms
Delicate balance between condescension and intimidation
Provide opportunities for them to interact and engage with their community, and the brand
17
FOR ENGAGING MILLENNIALS