Intermodality for ticketing
Transcript of Intermodality for ticketing
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Intermodality for ticketing
Marc GUIGON – 马传儒
UIC – Senior Advisor – Passenger Transport
Shanghai – November 2013 – 上海 2013年11月
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Future of eticketing : Mobility
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What Needs To Be Standardised?
> Data and Coding Locations Train Identification Company and Customer Coding Coach Identification
> Messaging XML catalogue (45+ Messages)
> Processes Define Data Handling Responsibilities for all service areas of the TSIs
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> Datum = 24 pt
> Anlass = 24 pt und fett
> Referent = 24 pt
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The route to electronic ticketing in the Swiss public transport network
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The Swiss Association of Public Transport (SAPT)
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> Association of all transport companies
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A national tariff partnership Including around 250 Swiss transport companies 20 regional tariff networks
A success story
Direct Transport
Tariff Networks
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A E D C B
Railway I Ship Postbus
TC 1 TC 2 TC 3 TC 4 Railway II
The network of around 250 affiliated transport companies can be used with just one ticket.
One journey – one ticket
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433 626
2 595 299
« One in three Swiss residents owns a travel
card! »
The popular products
(Full fare travelcard (GA))
(Half fare travelcard (HTA)) As at 09/2012
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Online SMS Ticket counter/ Contact center/ Ticket machine
Mobile
Distribution Channels and media
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Barcode / paper / plastic ticket
> Visual checking
> Distribution: counter + ticket machine
> No record of use
> Electronic checking Encryption
> Distribution: Internet
> Record of use
> Server security: encryption, a unique ticket number, restricted access to data on the server
> System security: automatic customer recording, unique customer number
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Mobile ticket
SMS ticket
Security paper ticket
pdf UIC918.3
print@home (UIC 918.3)
Plastic card
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Electronic ticketing: RFID > Standard: ISO 14443-2,-3,-4, ISO 7816-2,-3 and referencing
mode
> No CICO in Swiss public transport
> Distribution not dependent on channel
> Electronic checking: validity information
> Chip on an RFID chipcard or NFC mobile phone
> Branding, vendor independence, provider independence, security
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öV-ID
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One RFID standard in Swiss public transport
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«Referencing mode for the travel cards»
) ) ) Central data for checking
1. 2.
Customer Data
Travelcard Data
DB for tariff network card
holders Y
DB for Direct Transport Travel
card holders
Travel card database updating
DB for tariff network card
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Checking from 2015
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Visual checking
Control device Partial automation of the
validity checking possible Solutions for all sectors
Security paper (optional barcode)
Print@home
Smartphone
Public transport Travelcard
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Electronic ticketing Be in Be out (BIBO): Easy access to public transport
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After the journey
During the journey
Before the journey
► Purchase of public transport card.
► Public transport may then be used without the need to purchase a ticket.
► Automatic trip data recording (as per BIBO) enables the entire route travelled to be recorded without customer interaction.
► The data is transferred periodically to the background system.
► The price for the route travelled is calculated and billed.
► Pre and post-paid solutions are possible.
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Chipcard 1.0: public transport card
2015 2018
Development of ticketing media
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Chipcard 2.0: BIBO
Security paper Security paper with possible addition of barcode
Uniform barcode tickets irrespective of channel
Barcode tickets
Plastic card
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INTERMODALITY – AIR/RAIL
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Introduction
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> Important airports are connected with the high speed rail network : Schiphol, Frankfurt, Charles de Gaulle, Brussels Airport etc
> For Airlines operating from these airports, the European high speed rail network provides access to their major catchment areas :
> Brussels and Antwerp for KLM-AF operating from Schiphol
> Paris for Brussels Airlines, Jet Airways, Hainan operating from Brussels Airport
> For these (scheduled) airlines, high speed rail will complement their ‘hub and spoke’ model or even replace short -haul flights.
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Why Air-Rail integration?
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> An integrated air-rail product
> Allows Airlines to strengthen their position, especially in new catchment areas
> Is expected to be an alternative for short haul flights
> Has as a competitive advantage over non-integrated air-rail products
> BeNe Rail International, a joint venture of SNCB Europe and NS Hispeed, has developed a platform to facilitate Air-Rail integration, matching needs of both air and rail operators.
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The Business model
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Joint intermodal vision
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> Airlines to distribute/price/sell a combined air-rail product (not rail only)
> Rail portion to match as much as possible the air portion
> Reservations/distribution
> Travel process
> Back-office
> Railway to provide inventory access and facilitate distribution of combined air-rail product in the global distribution systems.
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Joint intermodal concept
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Air: Standards Enable Effective distribution Aggregation provider.
Tariffs Timetable
Benefit of aggregation •Increases consumer choice •Integrated timetables •Bookable Travel Options •True Price Comparison •Neutral travel choice across operators and suppliers Retailers: travel agent, OTA, TMC, Tour Operator
GDS
Rail: Standards Enable interoperable distribution
others
Railway X Tariffs Timetable
Hermes for reservation / Market priced
products
NRT Passport Merits
Importance of Standards
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What are the main intermodal challenges ?
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> Reservations & distribution: > Schedule publication and availability
> Dynamic inventory access/messaging
> Booking horizon
> Travel process: > Check-in & boarding
> Service recovery
> Transfers at SPL hub (incl. signage/facilities/baggage drop-off)
> Back-office: > E-Tickets
> Settlement
> Partners: interline partners > co-operation > alliance partners
> Management- and real time travel information
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So an opportunity for air-rail?
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> Yes from a (high speed) train perspective:
> More passengers, also originating outside the train’s immediate catchment area and from other distribution channels
> Feeder function from/ to airports – centers of cities
> Perfect alternative for other transportmodalities
> Yes from a (scheduled) airline perspective:
> A high-frequency, high-quality feeder product strengthens the airport’s catchment area
> High speed rail can substitute short-haul flights
> An integrated air-rail product is a competitive advantage
complement rather than compete
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Summary
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> Highly integrated air-rail product
> High degree of seamlessness and convenience for passengers
> Incremental (profitable) revenue for both partners
> IT-solutions rather than manual intervention or added complexities
> Generic solution suitable for all (scheduled) airlines and available for other rail operators with on-board control (handheld PDA’s)
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Thank you for your kind attention
Marc GUIGON Senior Advisor Passenger Transport, UIC
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