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Transcript of Intermediate MARKET LEADER - VGTUbus.vgtu.lt/vgt01/000085016.pdf · 3rd Edition Intermediate MARKET...
3rd Edition
Intermediate
MARKET LEADER Business English Course Book
David Cotton David Falvey Simon Kent
VOCABULARY DVD-ROM TRAINER
Contents
DISCUSSION TEXTS LANGUAGE W O R K SKILLS CASE S T U D Y
I Talk about your I favourite brands
Listening: An interview with a brand manager
Reading: Building luxury brands - Financial Times
Words that go with brand, product and market
Present simple and present continuous
Taking part in meetings
Hudson Corporation: Decide how a luggage manufacturer can protect its brand Writing: e-mail
UNIT 1 BRANDS
page 6
UNIT 2 TRAVEL
C S page 1 4
Talk about your travel experiences
Listening: An interview with a sales director of a hotel chain Reading: What business travellers w a n t -Financial Times
British and American travel words Talking about the future
Telephoning: making arrangements
BTS: Retain a travel agent's key client Writing: e-mail
UNIT 3 CHANGE
page 22
Discuss attitudes to change in general and at work
Reading: Mercedes, shining s t a r -Financial Times Listening: An interview with a management consultant
Words for describing change
Past simple and present perfect
Managing meetings Acquiring Asia Entertainment: Solve the problems arising from a recent merger Writing: action minutes
WORKING ACROSS CULTURES: 1 SOCIALIS ING E page 30
REVISION UNIT A Q page 32
DISCUSSION TEXTS LANGUAGE W O R K SKILLS CASE S T U D Y
Talk about Reading: A successful Words and expressions Socialising: InStep's relocation: status within an organisation- to describe company introductions Decide on the organisation Financial Times structure and networking relocation site of a
Listening: An interview Noun combinations shoe manufacturer
with a management Writing: e-mail consultant
UNIT 4 ORGANISATION
page 36
UNIT 5 ADVERTISING
ffl page 44
Discuss authentic Reading: A new kind of Words and expressions Starting and advertisements campaign - Financial
Times
Listening: An interview with a marketing communications executive
for talking about advertising
Articles
structuring a presentation
Alpha Advertising: Develop an advertising campaign
Writing: summary
UNIT 6 MONEY
Do a quiz and discuss attitudes to money
Listening: An interview Words and expressions Dealing with figures with an investment for talking about finance d i r e c t o r Describing trends
Make your pitch: Present a new idea to investors
C S page 5 2 Reading: An inspiratioj i fy G e d i m i n o t e c h n i k o s ] story-Sunday Times
u n i v e r s i t e t o b i b l i o t e k a i Į
1 " T T O I n
Writing: e-mail
WORKING ACROSS CULTURES: \
2 INTERNATIONAL MEETINGS B page 60
REVISION UNIT B H page 62
WRITING FILE SOCIAL-CULTURAL GAME A C T I V I T Y FILE Q page 126 Q Page 132 S 3 Page 134
CONTENT! •ßV-
D I S C U S S I O N TEXTS LANGUAGE W O R K SKILLS CASE STUDY
UNIT 7 CULTURES
K page 66
Discuss the importance of cultural awareness in business
Listening: An interview with the manager of a cultural training centre Reading: Culture shock -Finance Week
Idioms for talking about business relationships Advice, obligation and necessity
Social English Business culture briefing: Prepare a talk on business culture
Writing: report
UNIT 8 HUMAN RESOURCES
page 74
Talk about job interviews
Reading: Women at w o r k -Thanh Nien News
Listening: An interview with an international recruitment specialist
Expressions for talking Getting information Fast Fitness: Find about job applications on the telephone
•ing forms and infinitives
a new manager for a health club chain Writing: letter
UNIT 9 INTERNATIONAL MARKETS
page 82
Discuss the development of international markets
Reading: Trade between China and the US - China Daily, Reuters
Listening: An interview with an expert on negotiating
Words and expressions for talking about free trade
Conditions
Negotiating Pampas Leather Company: Negotiate a deal on leather goods
Writing: e-mail
WORKING ACROSS CULTURES: 3 DOING BUSINESS INTERNATIONALLY H page 90
REVIS ION UNIT C Q page 92
D I S C U S S I O N TEXTS LANGUAGE W O R K SKILLS CASE STUDY
UNIT 10 ETHICS
page 96
Discuss questions Reading: The ethics Words to describe illegal Considering options Principles or profit?: of ethics at work of résumé wr i t ing -
Business Week Listening: An interview with the director of an environmental organisation
activity or unethical behaviour Narrative tenses
Debate some ethical dilemmas facing a drugs company Writing: report
UNIT 11 LEADERSHIP
page 104
Discuss the qualities of good leadership
Listening: An interview with the managing director of an executive recruitment company Reading: Leading L'Oréal - Financial Times
Words to describe character Relative clauses
Presenting Lina Sports: Decide on the best leader for a troubled sportswear manufacturer Writing: e-mail
UNIT 12 COMPETIT ION
page 112
Do a quiz on how competitive you are
Reading: Head to head competit ion-Financial Times
Listening: An interview with a manager from the Competition Commission
Idioms from sport to describe competition Passives
Negotiating Fashion House: Negotiate new contracts with suppliers Writing: e-mail
WORKING ACROSS CULTURES: 4 COMMUNICAT ION STYLES 5 3 page 120
REVISION UNIT D B Pa§e 1 2 2
GRAMMAR REFERENCE 5 3 Pa§e
A U D I O SCRIPTS Q page 152
GLOSSARY C D page 167
3rd Edition
Intermediate
MARKET LEADER Business English Teacher's Resource Book
Bill Mascull
Contents
Notes on units (including At a glance, Business brief and Lesson notes)
Unit 1 Brands 8
Z Unit 2 Travel 17 C/Î Unit 3 Change 24
Working across cultures: 1 Socialising 32 Revision unit A 34 Unit 4 Organisation 35 Unit 5 Advertising 44 Unit 6 Money 53 Working across cultures: 2 International meetings 60 Revision unit B 61
Unit 7 Cultures 63 Unit 8 Human resources 70
Unit 9 International markets 77 Working across cultures: 3 Doing business internationally 84 Revision unit C 86 Unit 10 Ethics 87 Unit 11 Leadership 94 Unit 12 Competition 101 Working across cultures: 4 Communication styles 108 Revision unit D 110
Text bank Teacher's notes 113
Unit 1 Brands Store brands 114 Brand loyalty in China 116
Unit 2 Travel Building hotels fast 118 Videoconferencing 120
Unit 3 Change The inevitability of change 122 Managing change successfully 124
Unit 4 Organisation Collective intelligence 126 Insiders and outsiders 128
Unit 5 Advertising Internet advertising 130 Shock advertisements 132
Unit 6 Money Financial reporting 134 Short selling 136
Unit 7 Cultures The place of English 138 Living and working abroad 140
Unit 8 Human resources Therapeutic consultancy 142 Human capital planning 144
Unit 9 International markets Getting into new markets 146 Business-to-business e-commerce 148
Unit 10 Ethics Ethical CVs 150 Whistleblowers 152
Unit 11 Leadership The Nordic leadership style 154 Leadership in difficult times 156
Unit 12 Competition Taking on competitors 158 Breaking up monopolies 160
Text bank key 162
Resource bank Unit 9 International markets
Teacher's notes 168 Andy Simmons, a partner at The Gap Partnership and an expert on negotiating 196
Speaking Unit 10 Ethics David Hillyard, Director of Programmes
Unit 1 Brands at EarthWatch 197
Unit 2
Taking part in meetings 174 Unit 11 Leadership
Unit 2 Travel Telephoning: making arrangements 175
Elizabeth Jackson, Managing Director of DirectorBank, an executive
Unit 3 Change recruitment company 198 Managing meetings 177 Unit 12 Competition
Unit 4 Organisation Rory Taylor, Media Relations Manager Socialising: introductions and networking 178 for The Competition Commission 199
Unit 5 Advertising Resource bank listening key 200 Starting and structuring presentations 180
Unit 6 Money Writing
Dealing with figures 181 (Case study model answers and writing tasks)
Unit 7 Cultures Unit 1 Brands 204 Social English 182
Unit 2 Travel 205 Unit 8 Human resources
Unit 3 Change 206 Unit 8 Getting information on the telephone 183
Unit 3 Change 206
Unit 9 International markets Unit 4 Organisation 207
Negotiating 184 Unit 5 Advertising 208
Unit 10 Ethics Unit 6 Money 209
Considering options 185 Unit 7 Cultures 210
Unit 11 Leadership Unit 8 Human resources 211 Presenting 186 Unit 9 International markets 212
Unit 12 Competition Unit 10 Ethics 213 Negotiating 187 Unit 11 Leadership 214
Listening Unit 12 Competition 215
Unit 1 Brands Chris Cleaver, Managing Director, Business Brands at Dragon Brands 188
Unit 2 Travel Sholto Smith, Area Sales Director for Hyatt Hotels 189
Unit 3 Change Anne Deering, Head of Transformation Practice at international management consultants AT Kearney 190
Unit 4 Organisation Richard Rawlinson, Vice-President of the management consultants Booz & Co. 191
Unit 5 Advertising Marco Rimini, Head of Communications Planning at Mindshare 192
Unit 6 Money Darrell Mercer, Investment Director at PSigma Investment Management 193
Unit 7 Cultures Jeff Toms, Marketing Director at Farnham Castle, an international cultural training centre 194
Unit 8 Human resources Carys Owen, a director at Hays, the international recruitment specialist 195
3rd Edition
Intermediate
MARKET LEADER Business English Practice File
John Rogers
y ill
P E A R S O N
FINANCIAL TIMES
Contents _ B E E u III
03( INI 00285566
111 3
LANGUAGE W O R K TALK B U S I N E S S
V O C A B U L A R Y LANGUAGE REVIEW
W R I T I N G S O U N D W O R K S U R V I V A L BUSINESS ENGLISH
page 24 /page 64
f v i l n i — Ä Uli
Stress and intonation: Dates
UNIT 1 BRANDS
Review and extension: brands and marketing words and collocations
Present simple and present continuous
Editing
Replying to an e-mail
Individual sounds: Contrasting III and /i:/ The third person singular ending Connected speech: Contracted forms
Making suggestions
page 4 /page 54
Review and extension: brands and marketing words and collocations
Present simple and present continuous
Editing
Replying to an e-mail
Individual sounds: Contrasting III and /i:/ The third person singular ending Connected speech: Contracted forms
Getting the message right
UNIT 2 TRAVEL
Review and extension: business travel words and phrases in context
Future forms Completing a fax
Individual sounds: Consonant groups Connected speech: Contracted forms: 'II Stress and intonation: wh- questions
Asking for agreement or confirmation
Getting the message right
page 8/page 56
Review and extension: business travel words and phrases in context
Writing an e-mail
Individual sounds: Consonant groups Connected speech: Contracted forms: 'II Stress and intonation: wh- questions
Asking for agreement or confirmation
Getting the message right
UNIT 3 CHANGE
Review: word-building
Past simple and present perfect
Identifying function
Individual sounds: The schwa sound Connected speech: Contracted forms: 's / Ve and hasn't / haven't
Getting the message right
page 12 /page 58 . Extension: focus on introducing change
An introduction to report writing
Editing
Individual sounds: The schwa sound Connected speech: Contracted forms: 's / Ve and hasn't / haven't
Asking for repetition
UNIT 4 ORGANISATION
Review: focus on company organisation
i
Noun combinations
Completing an e-mail
Individual sounds: The letter u Connected speech:
Networking
Listening
page 16/page 6C
Review: focus on company organisation
i Replying to an e-mail
Editing
Consonant-vowel links Stress and intonation: Three-syllable words
practice
UNIT 5 ADVERTISING
Review: advertising words and
Using the articles
Completing a letter
Individual sounds: Contrasting laul and / au/
Giving presentations
page 20/page 62 collocations Replying to a letter
Generalising
Editing
Connected speech: Linking r Stress and intonation: Lists
UNIT 6 MONEY
Review: finance words and collocations
Describing trends
Linking words
Editing
Connected speech: Weak forms: prepositions
Using stress to correct information
Listening practice
THE SOUNDS OF ENGLISH: USING A DICTIONARY: SOUNDS AND SPELLING: page 52 page 53 page 53
L A N G U A G E W O R K TALK B U S I N E S S
V O C A B U L A R Y L A N G U A G E REVIEW
W R I T I N G S O U N D W O R K SURVIVAL BUSINESS ENGLISH
UNIT 7 CULTURES
Review and extension: focus on idioms
Modals Unscrambling texts
Individual sounds: Silent letters Connected speech: Weak forms: have to Stress and intonation: Highlighting
Social situations
page 28/page 66
Review and extension: focus on idioms
Completing a letter
Editing
Individual sounds: Silent letters Connected speech: Weak forms: have to Stress and intonation: Highlighting
UNIT8 HUMAN
RESOURCES
Review and extension: employment words and collocations
Gerunds and infinitives
Completing a job advertisement
Sequencing a letter of application
Editing
Individual sounds: Sound / spelling relationships Connected speech: Consonant-vowel links Stress and intonation: Words ending in -tion, -ssion, or -sion
Telephoning
Dictating and taking down strange words
Using stress to correct information
page 32/page 68
Review and extension: employment words and collocations
Completing a job advertisement
Sequencing a letter of application
Editing
Individual sounds: Sound / spelling relationships Connected speech: Consonant-vowel links Stress and intonation: Words ending in -tion, -ssion, or -sion
Telephoning
Dictating and taking down strange words
Using stress to correct information
UNIT9 INTERNATIONAL
MARKETS
Review and extension: trade words and collocations
Conditional sentences
Completing a letter
Correcting a letter
Individual sounds: Consonant groups Connected speech: Contracted forms: conditionals Stress and intonation: Conditional sentences
Negotiating
page 36/page 70 Editing
Individual sounds: Consonant groups Connected speech: Contracted forms: conditionals Stress and intonation: Conditional sentences
UNIT 10 ETHICS
Review: ethics words and collocations
Tense review Linking words
Sequencing an
Individual sounds: The sound /A/ Connected speech:
Listening practice
page 40/page 72 e-mail
Editing Weak and strong forms of was and were Stress and intonation: Question tags
Giving advice and making suggestions
UNIT 11 LEADERSHIP
Words to describe character
Relative pronouns
Completing an e-mail
Individual sounds: The sound/3:/ Connected speech:
Presentations
Listening page 44 /page 74 Defining and
non-defining relative clauses
Formal vs informal language
Editing
Consonant-vowel links Stress and intonation: Identifying stressed syllables
practice
UNIT 12 COMPETIT ION
Review and extension: competition
; words, collocations and idioms
Passive sentences
Rewriting an e-mail
Individual sounds: Contrasting /o:/ and /au/
Tactful responses
page 48/page 76
Review and extension: competition
; words, collocations and idioms
Matching and sequencing
Editing
Connected speech: Contracted forms Stress and intonation: Identifying word stress
SHADOWING: page 53
ANSWER KEY: page 78
AUDIO SCRIPTS: page 89
3rd Edition
Intermediate
MARKET LEADER
4 y Business English Test File
Lewis Lansford
Contents
Entry test
Progress test 1 (Units 1-3)
Progress test 2 (Units 4-6) 14
Progress test 3 (Units 7-9) 19
Answer key I—IV
Progress test 4 (Units 10-12) 25
Exit test (General review) 31
Audio scripts 36
Guidelines for the examiner 43
The recordings for the listening sections of these tests are on a separate Test Master CD-ROM, which is free with the Market Leader Third Edition Intermediate Teacher's Resource Book. They are also on the Market Leader website at www.market-leader.net.