interlinkONE: Overview of our Marketing Software
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Transcript of interlinkONE: Overview of our Marketing Software
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Copyright 2012 interlinkONE, Inc.
An overview of interlinkONE’s Software
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Copyright 2012 interlinkONE, Inc.
Quick Facts about interlinkONEFounded in 1996Wilmington, MAWeb-Based SoftwareEMM
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Copyright 2012 interlinkONE, Inc.
Enterprise Marketing Management
1. Planning & Budgeting
2. Design &Production
3. Targeted Customers
EMM - When used as an integrated suite, the solutions help to deliver a marketing system of record critical to delivering an integrated customer experience, resource optimization, and improved decision-making.
4. Measurement of Results
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Copyright 2012 interlinkONE, Inc.
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Copyright 2012 interlinkONE, Inc.
Ch-Ch-Changes
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Copyright 2012 interlinkONE, Inc.
Social Media – It’s for Real500 Million Active Users of Facebook, July 2010
70 Million Members in LinkedIn
YouTube Views: More than 2 Billion per Day
86% of U.S. Adults Own a Cell Phone
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Copyright 2012 interlinkONE, Inc.
Visualizing the Target Audience
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Copyright 2012 interlinkONE, Inc.
How to Reach the Target
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Copyright 2012 interlinkONE, Inc.
What Does It Mean to You?
You must be able to build, manage, execute & measure multi-channel marketing solutions.
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Copyright 2012 interlinkONE, Inc.
Is this a campaign?March SeminarMarch Seminar
PrintPrint
Direct Mail Invitation
Direct Mail Invitation
PURL / Response Page
PURL / Response Page
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Copyright 2012 interlinkONE, Inc.
A Sample Multi-Channel CampaignMarch SeminarMarch Seminar
EmailEmail SMS / TextSMS / Text PrintPrint
Invitation EmailInvitation Email Invitation TextInvitation Text Direct Mail Invitation
Direct Mail Invitation
PURL / Response Page
PURL / Response Page Reply TextReply Text PURL
/ Response PagePURL
/ Response Page Call CenterCall Center
- Week Follow-Up -
Reminder EmailReminder Email Reminder TextReminder Text Reminder Direct Mailer
Reminder Direct Mailer
PURL / Response Page
PURL / Response Page Reply TextReply Text PURL
/ Response PagePURL
/ Response Page Call CenterCall Center
Measuring Response Rates
Email vs. Text vs. Print
22% You’re Invited!
6% Win a FREE gift!
47% Check out our March Seminar
25% Are you interested in attending?
Measuring Subject Lines
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Copyright 2012 interlinkONE, Inc.
Multi-Channel Marketing Software
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Copyright 2012 interlinkONE, Inc.
Our Product: ilinkONE Version 8One-to-one marketing
Lead acquisition tools
Campaign and Response Management
Online ordering
E-Mail marketing
Measurement across the whole campaign
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Copyright 2012 interlinkONE, Inc.
What our software does for you
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Copyright 2012 interlinkONE, Inc.
The Solution Suite
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Copyright 2012 interlinkONE, Inc.
Marketing Overview • Campaign Management
Personalized URLs
1 to 1 Marketing
Measurement
Marketing Automation
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Copyright 2012 interlinkONE, Inc.
Easy Campaign Building
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Copyright 2012 interlinkONE, Inc.
Template-Driven: No HTML Needed
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Copyright 2012 interlinkONE, Inc.
Multi-Channel Campaigns
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Copyright 2012 interlinkONE, Inc.
Real-Time Reports for All Activities
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Copyright 2012 interlinkONE, Inc.
Orders Overview Online Order Fulfillment
Literature Fulfillment
Premium Fulfillment
E-Commerce
E-Fulfillment
Digital Asset Ordering
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Copyright 2012 interlinkONE, Inc.
Ordering : View Products
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Copyright 2012 interlinkONE, Inc.
Ordering : Customize a Piece
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Copyright 2012 interlinkONE, Inc.
Ordering : View your Proof
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Copyright 2012 interlinkONE, Inc.
Fulfillment Overview Warehouse Management
Pick Ticket Processing
Inventory Control
Receiving
Shipping
Order Tracking
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Copyright 2012 interlinkONE, Inc.
Most Commonly Picked Items
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Copyright 2012 interlinkONE, Inc.
Orders Shipped
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Copyright 2012 interlinkONE, Inc.
Print Overview Web to Print
Variable Data Print
Variable Print Store Fronts
E-Commerce
Personalization
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Copyright 2012 interlinkONE, Inc.
Create Variable Data Print Items
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Copyright 2012 interlinkONE, Inc.
Sales Overview Lead Management
List Management
Task Management
Opportunity Management
Contact Notes
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Copyright 2012 interlinkONE, Inc.
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Copyright 2012 interlinkONE, Inc.
Sales Activity Dashboard
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Copyright 2012 interlinkONE, Inc.
Projects Overview Project Management
Team Collaboration
Team Management
Task Escalation
Document Management
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Copyright 2012 interlinkONE, Inc.
Tasks at a Glance
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Copyright 2012 interlinkONE, Inc.
All Features in One Solution
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Copyright 2012 interlinkONE, Inc.
Real-time Dashboards in the ilinkONE V8 Software
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Copyright 2012 interlinkONE, Inc.
Direct Mailer 25%Email Blast 45%Collateral Sent 10%Website Hits 20%
Track the success of each effort of the campaign
•Who is responding?What are they responding to?
Marketing
View how each lead is progressing in the sales funnel.
Sales
Track what Sales Reps are ordering. How many orders were placed?
30 Case Studies10 Company Booklets 5 Coffee Mugs
Orders
Mailer 1: 22%Mailer 3: 38%Mailer 2: 40%
By printing out more than one type of mailer, you can track which mailer had greater success.
Measure the success of your campaign within projects
•15 hours spent on campaign•Completed two days after targeted dateROI nearing 100%
Projects
Fulfillment packages sent to respondents
90 Coffee Cards Ordered75 Shipped
90 White papers
Fulfillment
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Copyright 2012 interlinkONE, Inc.
What did people respond to?
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Copyright 2012 interlinkONE, Inc.
What groups responded?
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Copyright 2012 interlinkONE, Inc.
Landing Page Responses
Who visited the page?Who responded?Who did not?
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Copyright 2012 interlinkONE, Inc.
Responses: Who are they?
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Copyright 2012 interlinkONE, Inc.
E-Mail Blast Results
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Copyright 2012 interlinkONE, Inc.
Cost per Lead
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Copyright 2012 interlinkONE, Inc.
Sales Pipeline
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Copyright 2012 interlinkONE, Inc.
ORDERS: Placed by Month
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Copyright 2012 interlinkONE, Inc.
ORDERS: Status, past 30 days
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Copyright 2012 interlinkONE, Inc.
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Copyright 2012 interlinkONE, Inc.
Integrated, Multi-Channel
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Copyright 2012 interlinkONE, Inc.
Resourceshttp://interlinkONE.comhttp://Twitter.com/interlinkONEhttp://Facebook.com/interlinkONEhttp://QReateAndTrack.com
Case Studies, White Papers, Newsletters, and more!
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Copyright 2012 interlinkONE, Inc.
Reach the Mobile Audience!
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Copyright 2012 interlinkONE, Inc.
New Book
Learn More athttp://NewPathToProfit.com
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Copyright 2012 interlinkONE, Inc.
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Copyright 2012 interlinkONE, Inc.
Want to learn more?• Karen Sheehey: VP of Sales at interlinkONE
• Twitter.com/KarenLoueez
• http://interlinkONE.com
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Copyright 2012 interlinkONE, Inc.
THANK YOU!