Interior The main idea of the magazine MOY UYUTNY DOM – is to show how to make your house...
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Transcript of Interior The main idea of the magazine MOY UYUTNY DOM – is to show how to make your house...
InteriorInteriorThe main idea of the magazine MOY
UYUTNY DOM – is to show how to make your
house comfortable. Only carefully chosen
furniture, wall-papers, decorations for
windows and walls, fine knick-knackery will
create that unique, cozy and warm atmosphere
in your house.
MOY UYUTNY DOM magazine tells about
the furniture market novelties, new interior
design trends, about compatibility of the colors
and textures in the modern dwelling interior.
In a very simple way it gives pieces of advice
how to choose and place the furniture etc.
The main idea of the magazine MOY
UYUTNY DOM – is to show how to make your
house comfortable. Only carefully chosen
furniture, wall-papers, decorations for
windows and walls, fine knick-knackery will
create that unique, cozy and warm atmosphere
in your house.
MOY UYUTNY DOM magazine tells about
the furniture market novelties, new interior
design trends, about compatibility of the colors
and textures in the modern dwelling interior.
In a very simple way it gives pieces of advice
how to choose and place the furniture etc.
Основные характеристикиОсновные характеристики
publication frequency:
monthly
circulation: 32.000
subscribers
price:
3.800
6,50 UAH
readers’ audience of 1 issue :(Source: TNS, MMI’2007/1-Ukraine)
131 480
The number of readersThe number of readers
Source: TNS, MMI’2006/3 – Ukraine. Cities with the population more than 50 ths. of people, age 16-65 years.
88,193,6
81,390,7
117,5131,5
38,3
64,9
0
20
40
60
80
100
120
140
MMI'2
000/2
- Ukra
ine
MMI'2
001/2
- Ukra
ine
TGMI'2
002/1
- Ukrai
ne
MMI'2
004/4
- Ukra
ine
MMI'2
005/1
- Ukra
ine
MMI'2
005/2
- Ukra
ine
MMI'2
006/1
- Ukra
ine
MMI'2
007/1
- Ukra
ine
ths. of people
Social-demographic characteristicsSocial-demographic characteristics
Source: TNS, MMI’2007/1-Ukraine. City population of Ukraine from 12 up to 65 years.
Мой уютный дом Структура Украины Читательская аудитория Аффинити 100 = все население Украины 12-6517695,4 в % в % в тыс. (000) структура в %
всего 100,0 0,8 131,5 100,0 100
полмужской 46,9 0,6 52,3 39,8 85женский 53,1 0,9 79,2 60,2 114
возраст 12-15 7,4 0,4 5,3 4,1 5516-19 9,6 0,6 10,1 7,7 8020-29 19,9 0,6 21,0 15,9 8030-39 18,1 1,0 31,1 23,6 13140-54 29,6 0,7 35,7 27,2 9255-65 15,4 1,0 28,3 21,5 140
образованиенач., н.среднее 11,4 0,4 8,7 6,6 58среднее 57,1 0,6 60,1 45,7 80высшее 31,6 1,1 62,7 47,7 151
финансовый статусвысокообеспеченные 3,9 0,5 3,7 2,8 72обеспеченные 41,7 0,7 53,7 40,9 98среднего достатка 33,2 0,8 47,9 36,4 110малоимущие 10,8 1,0 18,8 14,3 132
социальный статуспредприниматели 3,6 1,0 6,6 5,0 139руководители 4,0 1,0 6,8 5,2 129специалисты 14,0 1,2 28,4 21,6 154служащие 11,2 0,8 16,7 12,7 113рабочие 22,7 0,5 21,4 16,3 72студенты, учащиеся 18,1 0,6 18,9 14,4 79домохозяйки, молодые мамы 7,3 1,1 14,3 10,9 149другое 19,0 0,6 18,4 14,0 74
семейное положение женат/замужем 57,8 0,9 92,1 70,1 121холост/не замужем 34,7 0,6 34,0 25,9 75
Читательская аудиторияMoj Uyutnij Dom demographic data of Ukraine share of readers affinity 100 = all population of Ukraine 12-6517633,6 in percent in percent in thsd. in percent index
total 100,0 0,8 131,5 100,0 100
sexmen 46,9 0,6 52,3 39,8 85women 53,1 0,9 79,2 60,2 114
age 12-15 7,4 0,4 5,3 4,1 5516-19 9,6 0,6 10,1 7,7 8020-29 19,9 0,6 21,0 15,9 8030-39 18,1 1,0 31,1 23,6 13140-54 29,6 0,7 35,7 27,2 9255-65 15,4 1,0 28,3 21,5 140
educationprimary 11,4 0,4 8,7 6,6 58secondary 57,1 0,6 60,1 45,7 80higher 31,6 1,1 62,7 47,7 151
financial statuswealthy 3,9 0,5 3,7 2,8 72well-to-do 41,7 0,7 53,7 40,9 98middle 33,2 0,8 47,9 36,4 110poor 10,8 1,0 18,8 14,3 132
social statusbusinessman 3,6 1,0 6,6 5,0 139managers 4,0 1,0 6,8 5,2 129specialists 14,0 1,2 28,4 21,6 154employees 11,2 0,8 16,7 12,7 113workers 22,7 0,5 21,4 16,3 72student, pupils 18,1 0,6 18,9 14,4 79housekeepers, young mothers 7,3 1,1 14,3 10,9 149other 19,0 0,6 18,4 14,0 74
marital statusmaried 57,8 0,9 92,1 70,1 121single 34,7 0,6 34,0 25,9 75
reach
Distribution chartDistribution chart
Why is it profitable to place the advertisement inWhy is it profitable to place the advertisement in
««Moy uyutny domMoy uyutny dom»» magazine magazine??
BecauseBecause::
• direct reaching the qualified target groupdirect reaching the qualified target group• high level of credence to the information high level of credence to the information
contained in the magazinecontained in the magazine – – 4444% % of the of the readersreaders buy more than a half of the issues buy more than a half of the issues during the yearduring the year
• 46,846,8% % of the readers make the primary of the readers make the primary audience of the magazine (are buying it audience of the magazine (are buying it themselves or by subscriptionthemselves or by subscription))
Source: TNS, MMI’2007/1-Ukraine. City population of Ukraine from 12 up to 65 years.
ContactsContactsFor additional information you can contact our advertising department
Publishing House «Burda-Ukraine»
Vladimirskaya str., 101
01033, Kiev
Elena Matushenkoe-mail: [email protected] Artemenkoe-mail: [email protected]
tel: 490-83-63 fax: 490-83-64
