Thomas Antonietti - Portfolio 2010 - 2006in Paris and 東京

Sommairepages:1-6 Shiseido ZEN7-11 Shiseido SFLX12-14 M event space, in Tokyo.15-19 Generate presents Exhibition, in Tokyo.20-22 Appartments, in Senlis.23-26 At Large, in Paris.27-28 Stand Woolmark, in Paris.

　東京 2009ShiseidoZen Perfume

PR event guidelines

Defining and drawing the guidelines of the worlwide launch event of ZEN Perfume.

Zen is the first men fragrance by Shiseido for the international market, created by by Fran-çoise Caron and Francis Kurkdjian.

Any potential showroom in the world had to produce an atmosphere revealing the energy and freshness qualities Zen perfume can offer.Showrooms had to be divided into a display zone and a presentation and explanation zone.the guidelines had to be flexible enough for any showroom to produce the fitting atmo-sphere for the launch of this perfume.

Each showroom receiving these guidelines were then locally responsible to follow the different visual communication and space guidelines.

I decided to organise the atmosphere on a con-trast using soft materials and soft colors for the displays and seats and the light and image reflection of mirror panels (or filters) all around the space to directly let the guests being into the perfume bottle and feel an end-less energy.

To manage this project, I was working in between the PR department and the Market-ing Department, managing and according the different needs of each department.

.1.

ShiseidoZen Perfume

PR event guidelines

Advertising visuals by Jean Paul Goude.

.2.

ShiseidoZen Perfume

PR event guidelines

Press Launch: Enter into the Universe of Siseido ZEN, presented as an endless energy.

Concept: Inside the perfume.The whole space design reflects the inside of the perfume packaging, you enter a hidden passion.

The walls are covered with a mirror effect adhesive film to create the perfume bottle’s inside.Displays and seats are made of seat’s strong foam covered with cotton to create a soft and sensual feeling.

The blue and silver colours bring this endless energy feeling that represent the qualities of ZEN.

.3.

ShiseidoZen Perfume

PR event guidelines

Floor Plan

MIRROR EFFECT FILM

VISU

AL

VID

EO SC

REEN

DISPLAYS

SEATS

seats made of seating foamcovered with cotton covercorresponding to the patternblue cover/silver cover

big displaymade of foamcovered by blue cotton cover+ silver plate

little displaysmade of foamcovered by a bluecotton cover+ tester stand

mirror effect adhesive film

Floor guidelines.

Create within a rectangular space a circular circulation starting with a display room facing the entrance. The Journalist can test and discover ZEN perfume. Along this display room the guests will seat in front of a screen where will be held an explanation of the Aroma therapy principles used for the perfume’s creation.

Entering the showroom, the guests are instantly cutted out from the exterior atmo-sphere (wherever it may be, Paris, New York, Shangai,...). At any time, the guests are reflected in the mirror panels, they always are inside the perfume bottle, close to the fragrance and its refreshment.

.4.

ShiseidoZen Perfume

PR event guidelines

Explanation Area

For the launch event a shiseido Labora-tory specialist is invited to explain the aroma therapy principles involved in ZEN.

.5.

ShiseidoZen Perfume

PR event guidelines

Press toolsInvitation card

format 12cm squarecolor codes: Black, silver blueembossed font: Arno pro regular

Front: ZEN New fragrance for menlogo shiseido, logo ZEN

Back: invitation information

the press tools have been produced locally by each showroom

.6.

　東京 2009ShiseidoFuture Solution LX

PR event guidelines

Defining and drawing the guidelines of the worlwide launch event of Future Solution LX new luxury cosmetic line.

The atmosphere had to visually and sensually settle the Shiseido concept of Japanese rich-ness. The atmosphere had to create an inti-mate and luxurious feeling for each guest.

Two areas had to parallelly coexist, one area to present, showcase and feel the textures and ingredients the FSLX collection is based on, and one area to test the FSLX products.

Each showroom receiving these guidelines were then locally responsible to follow the different visual communication and space guidelines.

To manage this project, I was working in between the PR department and the Market-ing Department, managing and according the different needs of each department.

.7.

Concept: Japanese richness.

The wole showroom space brings the Japanese Richness through rich materials as black laquer panels (or black acrylique panels), golden weaven clothes pieces , a thick and light grey flooring rug as a dry zen garden and a soft reflected lighting system on the laquer panels.

The display area presents the visuals, a video expressing the essence of Japanese richness, textures and ingredients of the new cosmetics and displays the products.

Textures:the creamy textures are presented on black laquer bowl and foamy and liquid textures are presented in stone bowls to stress the contrats.

Ingredients: Green tea and Yeast are presented in the sape of a mountian, The soft and powdery textures of each ingredient are showcased as a delicacy.

ShiseidoFuture Solution LX

PR event guidelines

.8.

Floor guidelines.

The space is divided into 2 ares. Each area is delimited by shiny and slick black acrylic panels contrasting with hanged gold weaven pieces of cloth. A thick rug floor brings a comfortable and quiet atmosphere to the presentation’s luxury feeling.A circular circulation brings the guest from the first area to the second area as journey into the luxury of the new product.

1rst area: entering the japanese richnessto discover the products through the ingredi-ents and the textures of the new line. the 4 laquered displays are placed on an offset pattern.

2nd area: testing the japanese richnessthe Vanity Case area, a testing area for the new line products.

ShiseidoFuture Solution LX

PR event guidelines

VISU

ALS

SHISEIDONEW VISUAL

DISPLAYS

VAN

ITY C

ASE SPA

CE

VID

EO SC

REEN

black acrylic panels

black acrylic panelsmiror and tablet, seat.

lacquered displays

hanged gold pieces of cloth

product tester standdisplay

textures

ingredients

ingredients

productstester stand

SAS

Floor Plan

.9.

Testing area

The Future Solution LX are presented in a Vanity Case space, try, test, discover and touch the textures of the new line prod-ucts. In order to test the cosmetics, a seat and a tablet face a large mirror to test the cosmetics in an alcove like atmosphere.

ShiseidoFuture Solution LX

PR event guidelines

.10.

Press toolsInvitation card

format 12cm x 10 cm folded cardboardcolor codes: shiny Black, goldembossed font: Arial regular

Front: Shiseido Logomap and phone number

Back: Future Solution LX, Open house invita-tion, date, opening hours, adress.

the press tools have been produced locally by each showroom

ShiseidoFuture Solution LX

PR event guidelines

le 26 avril 200914h à 20h

47 rue de Buci, 75006 paris

Invitation

Future Solution LX Open House Invitation

le 26 avril 2009de 14h à 20h

au showroom, 47 rue de Buci, 75006 paris

map

phone number

.11.

　東京 2009Mevent bar

代官山, 東京Daikanayama

150m2 event space in Daikanyama, one of the Trendy Spot of Tokyo, which is a laboratory for the worldwide fashion.

This project had to focus on how a space could welcome different genres of events as exhib-tions or fashion shows, turning even into a temporary fashion showroom, a bar or a club for parties. Located in a Basement, the light-ning systems had to be flexible enough for all these purposes.Respecting as well a non flexible budget, I had to find and coordinate the builder company (union planning) to match the budget and time constraints. The design had to be simple yet with an specific and remarkable atmosphere.

Working on a global concept, designing the space and the different stackable pieces of furniture as the stage, the chairs, and a giant M shaped Dj Booth, I focused on a generic Space design as open and as flexible as possible.White walls to welcome exhibitions easily, a black floor for night events. Thsi floor as a remarkable identity point for this project, yet hidden as a wabi-sabi japanese concept, is a concrete floor melted with squid ink. The result of this technique gives a floor looking like a giant black and soft rug.The lightings systems have been divided in two systems: a general one (railed halogen spots) and a specific system (directional LED spots)

.12.

Mevent bar

代官山, 東京Daikanayama

entrance view

.13.

Mevent bar

代官山, 東京Daikanayama

salon view

.14.

　東京 2008Generate Limited Editions Design

by Rising Stars表参道, 東京

Omotesando

exhibition main displays

Happening during the famous Design Tide event in Tokyo, 30th of october - 3rd of novem-ber 2008, Generate Ltd asked me to handle a global art direction and production of their exhibiton happening in a new shop of Omote-sando (Wut Berlin). Visual Communication, and scenography skills were essential for this project to become one of the corner stones of the Design Tide event.

This exhibiton showcased strictly limited editions of design that had never been shown before in Japan. The purpose of this exhibition was to settle a potential limit between art products and design products, therefore I decided to show and display the whole exhibition in a manner of art pieces shipping.All the design pieces were displayed inside or upon rough wood (OSB Board) made of diplays of different sizes which clearly defined the exhibition area within the shop.

.15.

Generate Limited Editions Design

by Rising Stars表参道, 東京

Omotesando

Mirror

Mirror

Showroom space

Mirror

Desk

Hanger×2

Sign

Sign

Shelf

Mirror

Mirror

Desk

Shelf

Shelf×4 Shelf×4 Shelf×4

Hanger×2Hanger×2

床：下地レベル調整　　　　　　シーラー下地

　　　　　　※大日技研工業

床：t50mmモルタル打設　　　　　　シーラー下地　　　　　　ランディックスコート R800G（艶無し）3回仕上　　　　　　※大日技研工業

±0

±0

±0

±0

+100

Shelf

H625

Glassbox

吹　抜

1234

吹　抜

A

B

C

Display space

HangerStool

Low shelf

Hanger

ENT

Hanger

R壁面LGS+ケイカル下地150角タイル貼り

Fitting room

Fitting room

Hanger

±0

+50

+100

+100

Cash counter

Cash counter詳細図参照

Acc

スロープ

Acc詳細図参照

+200

+200

スロープ

200

501／3 19

191／3

Exhibition displays

.16.

BXCSY

Ding 3000

Sander Mulder

Vitamin

Maike & Maike

Drift Design

Studio 5000 Treluce

exhibition’s data release CD

exhibition’s main image

Mevent bar

代官山, 東京Daikanayama

.17.

Communication Material

LIMITED EDITIONS

by design's rising stars

art direction \ (*ù*) / : ww

w.thom

asantonietti.com

folded DM front side

Generate Limited Editions Design

by Rising Stars表参道, 東京

Omotesando

.18.

Generate Limited Editions Design

by Rising Stars表参道, 東京

Omotesando

BCXSY

2007年よりオランダ、アイントホーフェンにてBoaz CohenとSayaka Yamamotoにより設立されたＢＣＸＳＹ。異なったバックグラウンドを持つ2人が、絶妙なバランス感と共にユニークな発想を展開する。コレクション FOREVER！はユニークで個性的、素材豊かなコレクションたちがデザインの機能性、美しさ、感情を通して定義不可能なものを定義する事に挑戦している。

BCXSY was established in Eindhoven in 2007 by Boaz Cohen and Sayaka Yamamoto. The combination of these two talents creates one unique narrative. BCXSY’s second collection – FOREVER! - was presented during Milano Salone 2008. FOREVER! is a collection of uniquely individual and materially rich products that explores how the function, aesthetics, and emotions of design can help to define the indefinable.

ding3000

3000はCarsten Schelling、Ralf Webermann、Sven RudolphとStina（犬）の3人プラス1匹によるドイツのデザインスタジオ。一般的なイズムでは説明不可能な彼らは、デザインを生み出すため、方法と魔法の中間のどこかを通り、現在存在しない何かを捜し求めるという。彼らのデザインがその証拠となり、今後も新しい驚きの発見は続いていく。

ding3000 was founded by Carsten Schelling, Ralf Webermann, Sven Rudolph in Germany. Their design philosophy cannot be described by a dogma or an 'ism'. The way to the product lies in the search for a new, better, different, unjustly forgotten, humorous idea. Their work is evidence of the pleasure they take in challenging materials, products and not least people's behavior.

Mike and Maiike

Mike and MaaikeはMaaike EversとMike Simonianの2人によるサンフランシスコのデザインデュオ。エクスペリメンタルなデザイン、プログレッシブなアイデア、予測不可能なソリューションは全く異なるバックグランドを持つ2人の融合から生み出される。過去にはxbox360など世界規模のクライアントを多く持つ。

A joint effort between Maaike Evers and Mike Simonian, mike and maaike is a resource for experimental design, progressive ideas and unexpected solutions for products, furniture and environments. They have designed some world-famous products, such as xbox 360.

Vitamin

Vitaminは2005年よりロンドンにて磁器製品、家具、そして、スポーツアクセサリーを手掛ける。オリジナルのテイストを注ぎ込み、プランターの下に灰皿が融合するなどユニークなプロダクトを手掛ける。「普通ではない」特別なプロダクトをデザインし、ユーザーにほんの少し「普通ではない」特別な暮らしを提供している。

With a product range which spans from ceramics, furniture, and now sports accessories, Vitamin is ready to put it's own fresh spin on any product. Whether it's free-standing lamps that double as carpet sweepers, vases with integrated ashtrays or table lights which keep your cup of tea warm, Vitamin produces extra-ordinary products that hopefully make their owners' lives a little less ordinary.

Treluce

TreluceはMarcus Tremontoと妻のMonica Tremontoが2002年にNYにてスタートしたデザインスタジオ。以来、革新的、独創的な照明のリミテッドエディション"Lightworks" は世界的な認知と賞賛を獲得。2008年にはミラノ、スワロフスキークリスタルパレス展にZaha Hadid、吉岡徳仁氏など世界トップレベルのデザイナーと共に選出されている。

After artist/designer Marcus Tremonto started his New York based design studio,Treluce Studios, with wife and partner Monica Tremonto in 2002, he has received international recognition and acclaim for his innovative limited edition"Lightworks" pieces.He was chosen for the coveted Swarovski Crystal Palace in Milan 2008.

Studio 5050

Studio5050はDespina Papadopoulosが1995年にNYでスタートしたスタジオ。ファッション、デザイン、テクノロジー、アート、哲学の融合をミッションとする。現在は、デザインコンサルティングなど多岐に渡る活動を行う。これらのミッションを体現したプロダクトは独創性に富み、人々の興味を離さない。

Studio 5050 was founded in 1995 by Despina Papadopoulos in NY. The original mission was to explore and stretch the boundaries of fashion, design, technology, art and philosophy. From the start, Studio 5050 embraced the attitude of risk and celebrated the power of collaboration. Soon Studio 5050 became a vibrant collective. Out of the incessant questioning and re-questioning emerged new and exciting products and a mounting client base.

sander mulder

Sander Mulderは2002年にデザインアカデミーアイントホーフェンを卒業後、オランダに自身のスタジオを設立。国際的なプロジェクトを手掛けるスタジオに成長し、家具、プロダクト、ライティング、インテリアデザインを専門に活動している。時間のユニークな解釈を視覚的に見せたプロダクトは世界的に熱狂的なファンを生み出している。

After his graduation from the design Academy Eindhoven in 2002, Sander Mulder started his own design studio. Over the years, Sander Mulder has become an international operating design studio, which specializes in the field of furniture-, lighting- and interior design.

Drift Design

Design DRIFTはRalph NautaとLonneke Gordijnの2人が2007年にオランダでスタートしたデザインスタジオ。Nautaは工芸、素材、製造技術、Gordijnはフォルムやコンセプトのクリエイションを得意とし、知識+直感、自然+サイエンスフィクション、イデオロギー+リアリティを融合させている。Ghost Chairは2008年ミラノで大きな話題になる。

Design studio DRIFT was founded by Ralph Nauta and Lonneke Gordijn in 2007 in the Netherlands. DRIFT designs products, projects and concepts for interior and public space. Nauta is an expert in many crafts, materials and production techniques. Gordijn has a good sense for shape and strong concepts. Together they combine knowledge and intuition, nature and science fiction, ideology and reality.

LIMITED EDITIONS

2009,10月30日

-11月4日

by design's rising stars

bcxsy, ding, drift design, mike and maiike, sander mulder, studio 5050, treluce, vitamin

2009,10月30日-11月4日 exhibition curator and organiser: Generate(www.gnr8.jp)

art direction:Thomas Antonietti(www.thomasantonietti.com)

Thanks to: WUT berlin and Yann Le Goec

Generate Design（www.gnr8.jp)のセレクションの延長として、欧米では既に脚光を浴びている若手デザイナー8組をフィーチャーし、彼らのリミテッドエディションを展示します。日本初上陸となる彼らの作品はあくまで商品。作品と商品の狭間で浮遊するグッドデザインを純粋にセレクトし、驚きと喜びを提案します。

Generate Design is proud to present an exhibition of limited editions by 8 exciting young designers /collectives, all of which will be shown in Japan for the first time. The exhibition, like our store, features cutting-edge contemporary design from around the world.

AT WUT 渋谷区明治神宮前　5-1-15meijijingumae 5-1-15

明治道り

青山道り

原宿駅

山手線

表参道subway出口

CHANELDIOR

WUT

GAP

HP.Deco

kawai

LV

folded DM back side

.19.

Senlis 2008Appartementsbuilt in juxtaposed

17th centuy buildings

Rehabilitation of 2 old 17th century houses and designing 4 appartments.

This rehabilitation project had first to respect all the Historical Heritage rules that the city of Senlis apply onevery building. The sedond important point was to manage a project in cost and time meeting the client needs.

This project has been done, designing and then coordinating the workers company to finalize the project in the best terms.

After demolishing the 360m2 70’s style former apartments settings we had the pleasure to rediscover some 17th century architectural properties of the building (stone walls, stone pillars and wooden structures) and decided to include them in the rehabilitation project to mix History with a contemporary feeling.

The 4 rental apartments design went on mixing quality materials with the historical aspect of the buildings to respect and enhance the spatial qualities.

rehab

ilitat

ion

.20.

Appartementsbuilt in juxtaposed

17th centuy buildings

1st apartment, living room connecting to the bedrooms.

.21.

Appartementsbuilt in juxtaposed

17th centuy buildings

4th apartment, living room and open kitchen area below a distinctive wooden ceiling structure.

.22.

Paris 2007At LargePR office

Fashion Showroom10 rue Charlot, Paris 3e.

This project had to transform and develop a "120m2 two very low ceilings rooms and a cave" into an appropriate office and show-room for At Large office's activities.

I first focused on how I could visually enlarge the space. the best way to visually erase the ceiling was through a daylight neon lighting source covered with half transparent polycar-bonate panels, transforming the ceiling into a soft and evanescent source of light. contrast-ing it with a strong and rough black floor made of recycled caoutchouc reinforced the con-trast in between a strongly existing floor and a disapearing ceiling. Both were then connected by a soft lighting box covering the basement floor staircase.The office naturally settled in a sandwich made of two showrooms, one upstairs and one downstairs easily allowing At large to spatially distinguish the different collections.

Today, At large stopped the fashion showroom activities and moved out of the 10 rue Charlot. However Stephane verdino installed his shop within this project, still keeping a great part of the project I did. It was prepared to serve a showcase function and works for other prod-ucts in the same manner. The circulation and lighting systems I designed are still valuable in this new shop.

.23.

At LargePR office

Fashion Showroom10 rue Charlot, 3e, Paris

1st floor, Office

.24.

At LargePR office

Fashion Showroom10 rue Charlot, 3e, Paris

2nd floor, showroom

.25.

At LargePR office

Fashion Showroom10 rue Charlot, 3e, Paris

basement floor, showroom

.26.

Paris 2006Stand WoolmarkSalon Premiere Vision

Collaboration with a trend agency

Meanwhile I was working for my graduation year at L’Ecole Camondo, I worked as a free-lance collaborator with Polypheme, a Parisian Trend agency. During this collaboration I designed several stands and booth for differ-ent brands but the most interesting one was for Woolmark. At that time the Woolmark label wanted to reintroduce itself in the european market after a few years of absence...

The label was well known as a wool label but wasn’t known enough for the different use the label covered.

This project had to reveal all the application for which the label was now working on, fash-ion but also upholstery.

Woolmark especially insisted on all the docu-ments they wanted to show, catalogues, bro-chures, partners brochures as well as the importance to touch all the different wools coming from all the different processes wool can be processed.

.27.

Stand WoolmarkSalon Premiere Vision

Collaboration with a trend agency

First of all, the whole stand was designed in technical felt, covering the walls and the displays. A 3 pattern felt cutted framing screen was showing videos of wool patterns and materials. We focused on how we could show and touch the materials in different ways which could make a change for the visitors.

technical felt walls

reception desk

litterature display

stand for licensesswatches library

video framed picture

video display

sample touch wall

stock

meeting areapc and printer area

zoning

.28.