Intergovernmental Relations… - MASC...Intergovernmental Relations… Raising Hometown Voices to a...
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Advocacy and Intergovernmental Relations… Raising Hometown Voices to a New Level of Influence Reba Campbell Deputy Executive Director Municipal Association of SC
Transcript of Intergovernmental Relations… - MASC...Intergovernmental Relations… Raising Hometown Voices to a...
Advocacy and Intergovernmental Relations…Raising Hometown Voices to a
New Level of Influence
Reba Campbell
Deputy Executive DirectorMunicipal Association of SC
Advocacy Goal
Raise hometown voices to a new level of influence by activating a strong grassroots network of municipal officials and key influencers who advocate proactively to illustrate that strong cities and towns need flexibility and resources to support the environment that attracts job investment.
Advocacy Strategy
Map
What we do…Objectives
Integrated and constantly in motion
• Plan – database for highly targeted grassroots, ID/research issues, media contacts, partners
• Engage – RAMs, agenda, CMB campaign, HLAD, Annual Meeting
• Mobilize – carry out grassroots, media stories, testimony
• Influence – pull the trigger, reach the goals
Objectives
Who does it…Key Players
• City officials
• Municipal Association
• Key influencers
City officials
• Legislative contacts – City officials share constituents with legislators and have huge influence when advocating specific issues with legislators
• Local stories – Compelling local examples illustrate how specific issues affecting individual cities are tied to statewide data to reinforce the local connection for legislators.
• Local priorities – City officials know best what’s important in their community
Municipal Association• Strategy – Targeted messages tie legislative issues to
the message of the value of strong cities.
• Research – A variety of data sources supports local stories about the effect of legislation on individual cities and the businesses located there.
• Promotion –Cities Mean Business campaign, media relations, outreach opportunities align state and local messages to help prime the soil for policy makers to understand the value of cities.
• Lobbying/Grassroots – High tech grassroots and front lines lobbying
Key influencers/partners
Third party endorsements – Make the case for strong cities by providing a third party endorsement of the value of the programs and services cities provide.
Reinforce value of cities – Reap the benefits of the programs and services that allow their businesses to grow, keep their families safe and bring a positive quality of life.
How we do it…Strategies
• Building relationships
• Communicating with
media
• Learning issues
• Mining data
• Telling stories
Building Relationships• Local
Key Influencer groups/events
Media relations
Legislators to council meetings/tours
• State
Outreach/partner organizations/key influencers
Media relations
Lobbyists, staffers, legislators, agencies
Communicating with Media
• Pro-active and strategic statewide and through local officials at home (fingerprint index)
• Media relationships and partnerships
• New sources of information dissemination including social media, tracking media coverage trends, etc.
Partnering with the Press Association and Broadcasters Association
TrainingSponsorships/adsInformation
exchangeLegislative issues
Learning Issues• From the Dome to Your Home• Legislative tracking system• Background information• Website• Year-end legislative report• Regional Advocacy Meetings• Advocacy and media guides• Weekly email – Uptown Update• Daily clips• Blog
From the Dome to Your HomeWeekly legislative report
Legislative tracking system
Backgroundinformation
Website
Year-end legislative report
Regional Advocacy Meetings
Uptown
Advocacy and
Media Guides
Daily Clips Uptown Update
Mining Data
• Primary and secondary data
• State sources
• City sources
• Benchmark data from other states
• University research
Telling Stories
• Testimony – overlay with data
• Uptown
• Local media
• Achievement Awards program
• Other publications (fingerprints)
• Cities Mean Business magazine
• Blog
Blog posting
Department of Commerce weekly email newsletter
Quarterly columnGreater Columbia Business Monthly
Theme of each column reinforcesthe value of cities and towns.
10,000 subscribers35,000 readers
New CMB ad
Social media1652 Twitter followers
274 FB likes
Success!
