Interface T h e M A R K E T I N G F O R U M O F S I M S R

w h e r e m a r k e t i n g c o m e s t o l i f e

T h e b e s t w a y t o p r e d i c t t h e f u t u r e i s t o c r e a t e i t

- P e t e r D r u c k e r

K J Somaiya Institute of Management Studies & Research , Mumbai

About Us:

INTERFACE is the Marketing Forum of K J Somaiya Institute of Manage-

ment Studies & Research (SIMSR) – Mumbai. The forum, strives to inculcate

a passion for the field of Marketing and promote it as a challenging career

option. Our members endeavor is to work closely with students, faculty,

alumni and marketing executives in order to expand the learning beyond the

classroom and enrich the overall SIMSR experience for students interested in

marketing.

Student Bodies:

Interface is a student driven body who work under four verticals namely–

Industry Interface, Marketing Events, Mindshare (Knowledge Sharing) and

The Marksman. (Interface newsletter)

Interface is undoubtedly one of the most

active student bodies at SIMSR and has

gained the reputation of consistently

organizing exciting marketing events and

contests, both at the intra-collegiate as

well as National level.

Industry Interface:

This team is responsible for setting up Industry-Institute

interaction by providing consultancy services, live concurrent

projects and collaborative assignments with companies to name a

few.

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MindShare

This vertical organizes regular knowledge

sharing sessions, guest lectures by industry

experts, and workshops. These events not only

facilitate interaction among the students and

industry practitioners but also helps us explore

the conundrum that marketing has become.

Marketing Events

The vertical conducts a host of formal and

informal events & activities aimed at bringing

together the current student community at

SIMSR, the faculty, our alumni -placed at

various marketing positions across a host of

global companies and industry practitioners ,

and provide them with a common platform to

interact.

Newsletter

The team is responsible for publishing .-„The

MARKSMAN‟- the monthly newsletter of

Interface.

I n d u s t r y I n t e r fa c e

G u e s t s p e a k e r : M r . R a v i K i r a n - c e o ,

s t a r c o m m e d i a v e s t

Mr. Ravi shared his work experience and achievements. He

also gave an insight into his job profile, the challenges that he

faced in his career and how he overcame them.

G u e s t s p e a k e r : M r . t a r u n c h a u h a n

p r e s i d e n t - l o w e l i n t a s

Mr. Tarun talked about the rationale that advertising firms

have while planning advertisements for their clients which

include idea cellular, Tata tea etc. and what it takes to make

successful brands.

Interface is perceived to be a cradle of intellect and marketing acumen and

the vertical attracts industry practitioners from the best of their fields to

share their knowledge and experience with the students. The aim of these

interactions is to make the highly motivated marketing students at SIMSR

work towards a synergy of book knowledge and practical skills.

G u e s t s p e a k e r : M r . k a m a l n a n d i - v p

( s & m ) g o d r e j & b o y c e

Mr. Nandi talked about how with changing times, the focus

of marketing has shifted towards targeting women who

becoming the new decision makers in buying.

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G u e s t s p e a k e r : M r . P r a b h a k a r

M U N D K U R , C e o - p e r c e p t h

Mr. Prabhakar has 25 years of experience in advertising and

he spoke about advertising and branding of his current

product portfolio that include Unilever, Kellogs, Toyata and

others.

G u e s t s p e a k e r : M r . v i p u l m a t h u r -

G M , O n i d a

Mr. Vipul spoke about the journey of Onida as a brand in

India and gave great insights on Strategy, corporate

restructuring, survival and business models.

M r . A . N . R a m a s w a m y , P r e s i d e n t

( M a r k e t i n g ) B e l l C e r a m i c s

Mr. Ramaswamy spoke on the topic- „Beyond the

uncharted landscape –What Corporates look for in a biz

school product.‟

Guest Speaker: Mr. Siddhartha mukherjee–

Sr. VP (Communications), TAM Media Research

TAM organized a workshop on Media Research which

helped students to understand the nuances of Media

Measurement & Research Industry.

I n d u s t r y I n t e r fa c e

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Mark-U-Transit–The Onida Case

A case study contest organized by

Interface where participants had to

develop a strategy to strengthen the

brand image of “ONIDA-Air Condi-

tioners”. The event

received our 100

entries from re-

puted B-schools in

India and also in-

creased the visibility

of Onida as a Brand. The winning

teams were decided based on the

creativity and feasibility of their solu-

tions.

DRAFT+FCB

ULKA COM-

STRAT 2010 Dra f tF CB+Ulka

Advertising partner-

ing with SIMSR

hosted the 16th

DraftFCB+Ulka Comstrat on 11th

December 2010. It was a case-study

competition on Nokia C3 in the area

of marketing communications organ-

ized and participated in by manage-

ment students across the country.

NISSAN-INTERFACE CHALLENGE

Nissan Interface is a part of Interface

which handles the

branding activity of

Nissan at college level

under the Program

'Nissan Student Brand

Manager'.

The team has or-

ganized an inter-

college Tag Ur Car

event, NFS and an

ad making contest

– as a co-branding exercises with Nis-

san. and has also hosted a website to

share these events and other news

about Nissan.

Wack-Ads–

A national level Ad con-

test organized by Inter-

face.

Brand’o’ city-

A National level Branding

event .

Wave–

The Intra-Collegiate Busi-

ness Quiz.

M a r k e t i n g E v e n t s

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6th SIMSR-ASIA MARKETING

CONFERENCE

(SIMSR) in

academic as-

sociation with

School of

Management,

Asian Insti-

tute of Technology, Bangkok - Thai-

land and Deakin University, Australia

organised the sixth SIMSR Asia Mar-

keting Conference on January 2nd

and 3rd, 2011 . The theme of the

conference was „Marketing in Transi-

tion‟and it provided a

platform where market-

ing practitioners and

academicians share and

discuss the contempo-

rary marketing issues

and challenges in the

changing consumer

context. The event was

marked by the Book Launch of

"Strategic Brand Management 3/e "

By Isaac Jacob (Professor at SIMSR),

Kevin Lane Keller & Ambi M G Pa-

rameswaran.

Strength of branding: Online

quizzes:

Mindshare also conducted online quiz-

zes in the field of branding, & logos to

test the acumen of students in the field

of marketing. The events saw a thun-

derous response with more than 60

teams participating in the event.

Disruptive Marketing-

A session on was organized by Inter-

face to gain valuable insights into dis-

ruptive marketing beyond the scope of

text books.

Mclick–

An online photography

contest in association

with zoomin.com was

organized to let stu-

dents unleash their photographic excel-

lence and explore their artistic expertise

and creative potential.

Inquizzitive

A marketing quiz exclusively designed

for 1st year students

was held on 27th July,

which tested the mettle

of students on aspects

of marketing & ad-

vertising strategies of companies.

M a r k e t i n g E v e n t s

Winners talk:

Students winning

national level events

in other B-Schools,

share their experi-

ences, analysis and

t h e s t r a t e g i e s

adopted in drafting the case solutions.

Form a marketing and branding

strategy for a newly launched

Political Party– imt nagpur

The team had to make a marketing and

communication strategy for a newly

launched political party within the budget

allocated.

Case Analysis and Branding

Strategy for Converges BPO Lim-

iteD –IMT NAGPUR

The team had to create marketing strat-

egy for Converges BPO Limited so as to

make it an attractive career option and an

ad to support it.

marketing strategy for a Bag-

gage company-IIT KANPUR

The team suggested strategic decision for

portfolio diversification and gave a holis-

tic marketing plan for a baggage com-

pany whose sales were dipping.

Marketing bytes:

Regular section of Marketing Topics

(News) is put up on the notice boards. It

aims to keep students aware of happen-

ing about marketing from the real mar-

ket.

Marketing les-

sons from nin:

Students shared their

findings about the

marketing and com-

munication strategies

of the well known

band „nine inch nails‟.

Industry projects by simsr

and cornell university stu-

dents:

Students presented the work they did in

collaboration with students from Cornell

University. Some of the topics discussed

were:Working capital analysis for Micro

borrowers, Marketing and sales strategy

for Agro Products,Triggers and barriers

for sales of Tata Smart Swach and Due

diligence for an IT Security Company

seeking Venture Capitalist

M i n d s h a r e

Over the years, Mindshare has been giving the platform for students to learn and share

their knowledge about marketing. Some events conducted by Mindshare are-

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T h e m a r k s m a n

‘The Marksman‟-

The cover story gives a profound

understanding of trends and devel-

opments in the world of marketing.

For avid readers a critical evaluation

of a newly published book in mar-

keting is done in the „bookworm‟

section.

The „nuked‟ section covers the lat-

est tools in marketing which will

help students in better marketing

planning and management.

The issue also has a recap of all In-

terface events, quizzes and cross-

words, and to wrap it up a glimpse

at major happenings in the world

of marketing across the globe.

The marksman is the monthly newsletter of Interface. The Marksman is aimed at

getting the current Buzz in Marketing out in the open. The underlying assets of the

newsletter is its creativity and originality. Each issue discusses various topics with doses

of real life scenarios which bring out relevant inferences.

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"There are ONLY two words in Business that

matter: MARKETING & INNOVATION. We

Connect the TWO."

E-mail Id: simsr.interface@gmail.com Faculty Co-coordinator: Prof. Isaac Jacob,

Professor of Marketing, SIMSR (Email: isaacjacob@simsr.somaiya.edu ; Cell: 09820156900) Student Coordinators:

Sankalp Chugh (Email: er.sankalp@gmail.com; Cell: 09172135694)

Aman Jain (Email: amanjain.838@gmail.com;Cell: 09619208709)

Follow us at:

http://www.facebook.com/simsr.interface

C o n t a c t U s

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