Interesting Use Cases for Marketo Webhooks
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Transcript of Interesting Use Cases for Marketo Webhooks
Interesting Use Cases for Marketo Webhooks
www.CloudETLHooks.com
CloudETLHooks Overview
• String Functions• Math Functions• Name Functions• Time/Date Functions• Conversions
Use CloudETLHooks to augment your Marketo implementation through Marketo Webhooks. Improve your campaigns and update your leads/contacts with:
• ECHO• TO_UPPER• TO_LOWER• TO_PROPER• TRUNCATE• COUNT_CHARS• COUNT_WORDS• CONCAT_STRINGS• FIX_STATE• RANDOM_STRING• PLURALIZE• FORMAT_PHONE
String functions included in CloudETLHooks Standard API:
• SUM• AVG• MIN• MAX• ADD• SUBTRACT• MULTIPLY• DIVIDE• RANDOM_NUMBER• ORDINALIZE• INCREMENT• DECREMENT
Math functions included in CloudETLHooks Standard API:
• INCHES and FEET• INCHES and CENTIMETERS• INCHES and MILLIMETERS• FAHRENHEIT and CELSIUS• POUNDS and KILOS• POUNDS and OUNCES
Conversions included in CloudETLHooks Standard API:
• CURRENT_TIME• CURRENT_DATE• PAST_DATE• FUTURE_DATE• ANNIVERSARY• AGE_FROM_BDAY• DATE_PLUS• DATE_MINUS
Time/Date functions included in CloudETLHooks Standard API:
Special Use Cases
Here are a few interesting things you can now do using Marketo Webhooks to call the CloudETLHooks API.
Each call passes lead/contact info from Marketo to CloudETLHooks, and updates Marketo with the results.
• Generate passwords or Loyalty Program ID.
• Ensure that states entered in web forms comply with Postal standards.
• Copy one Marketo field to another field on the same lead.
• Add a value from an external scoring system.
Function……………... RANDOM_STRINGOptional parameter…lengthReturns………………. string_out
•Passwords•Loyalty IDs•Security Tokens•Single-use Keys
Generate passwords or other random strings
Function……………... FIX_STATERequired parameter.. string_inReturns………………. string_out
Wrong Values•Ne•Neb•Neb.•Nebr.•Nebraska
All Converted to NE
Data integrity for 2-character state codes
Function……………... ECHORequired parameter.. string_inReturns………………. string_out
Copy a value from one Marketo field to another
Store prev value of field changes.
Write single form field to 2 database fields.
Function……………... ADDRequired parameter.. value1_in & value2_inReturns………………. value_out
Pass in•Lead Score•External ScoreAdd them togetherReturn result Store in Lead Score
Add 2 values and update lead w/ results
Info available at www.CloudETLHooks.com
PDF •CloudETLHooks API Usage Guide•CloudETLHooks for Marketo Webhooks•CloudETLHooks Error Codes•CloudETLHooks Fix State
Web•API Quick Guide•API Error Codes•State Correction Info
Additional Resources