Intercultural Communication Chapter 2 Culture and Intercultural Communication .
Intercultural Communication
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Transcript of Intercultural Communication
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Intercultural CommunicationChina vs. Germany
Guest lecturer: Lina Gaigalaite
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General informationChina• Biggest population in the
world• 4th biggest country in the
world• Rising economy• Ruled by a communist party• Buddhism, Daoism,
Confucianism
Germany• Biggest population in the EU
• Fits 27 times into China
• Strongest economy in the EU
• Democracy• Christianity
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StereotypesChina• Small persons, tiny narrow
eyes, look all the same• Eat dogs, rice and drink tea
• Fake of products
• Always smiling
Germany• Blond hair, blue eyes,
Bavarian dress code
• Eat sausages, cabbage and drink beer
• High quality of products• No sense of humour, very
serious
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ValuesChina• Collectivistic• Respect of family, state and
rules• Important to keep face
Germany• Individualistic• Respect of family, state and
rules• Important to keep face
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China• Indirect eye contact
→ sign of good manners and gesture of respect
• Direct eye contact and staring is uncommon
Germany• Direct eye contact →
sign of attendance and self – confidence
• No eye contact shows disinterest and shyness
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China• Nodding is a sign of
understanding• Shaking the head means
„yes“• Point with an open hand
• Stand closer together than in Germany, but never touch
• Take a bow for greetings or a soft handshake
• Use both hands when offering something
Germany• Nodding means „yes“
• Shaking the head means „no“
• Point with forefinger• Distance is about an arm
length• Strong handshake• Use only one hand when
offering something
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Leadership and decision - making
China
• Flat hierarchy• Slow decision making by the
group → collectivistic
• Process - oriented
Germany
• Vertical hierarchy• Fast and methodical
decision making by the leader → individualistic
• Detail - oriented
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Meetings and negotiationsChina• Appointments should be
made 2 – 3 weeks in advance
• Punctuality is important• Guests are generally
escorted to their seats and are seated in descending rank order
• Meetings should begin with a small talk or an introduction
Germany• Appointments should be
made 2 – 3 weeks in advance
• Punctuality is important• Guests wait to be told where
to sit• Small talk and relationship
building are not priorities
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PresentationsChina• Never wear white , blue
and black clothes → colours of mourning
• Look at the business card if they get one
Germany• No colour restrictions
• If you get a business card, you don’t have to look at it
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Gift givingChina• Always bring a gift• They commit to a return• Treatments build a
relationship • A gift has to be packed →
colours: red, pink or yellow• Kitschy gifts are better• No cut flowers, no watch, no
sharp objects
Germany• Not always bring a gift• They commit to a return• Gifts are more formal • No colour restrictions• Formal are better• Cut flowers, bottle of wine
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Classifications of cultures
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Edward T. Hall
• High context vs. low context cultures• Dimensions of time (monochronic - polychronic)• Relationship of man with nature and space
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Geert Hofstede
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Final conclusion• Cultures are very different• Intercultural communication is complicated
→ Be tolerant, inform yourself and mind the ambiguity
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