Interbrand top30 Japanese brands

Japan’s Best Global Brands 2011

Special Features: Japan’s Top 30 Domestic Brands Comparison of Japanese and Chinese Brand Value

Press Release 1 February 2011

Interbrand Japan’s Best Global Brands 2011

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Announcing “Japan’s Top 30 Global Brands” and

“Japan’s Top 30 Domestic Brands”

Although the Toyota brand retained its number-one value

ranking, it fell 16% from last year.

Nomura, Unicharm, and Ajinomoto made the rankings for the

first time.

NTT Docomo ranked Japan’s number-one domestic brand but

is only 1/3 the value of China Mobile!

Global brand consultant Interbrand has released “Japan’s Best Global Brands 2011”, a

ranking of the values of Japanese brands according to a global standard. This ranking converts

the values of global brands originating in Japan — the brands of Japanese companies doing

business globally — into monetary amounts, and ranks them. This year is Interbrand’s third

publication of this ranking. The Japan’s Best Global Brands ranking can also be compared with

“Best Global Brands”, a ranking of the top 100 global brands that Interbrand has been

publishing every year since 1999.


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Highlights from “Japan’s Best Global Brands 2011”

In this year’s ranking, the recalls that plagued Toyota (-16%; 1st place) at the beginning of 2010

were covered by papers worldwide, causing consumers to lose trust in the Toyota brand. As a

result, the values of both the Toyota and Lexus (-19%; 8th place) brands fell substantially. This

drop in value was enormous: the total value of the top 30 brands fell 3% from the previous year.

But if the drop in value of these two brands is excluded, the total grew 2% overall, showing the

strong reputation of most Japanese brands despite the highly unfavorable exchange rates of the

Japanese yen in 2010.

Meanwhile, Shiseido (+3%; 10th place) continues its meteoric rise in the Chinese market. This

year it became the first non-automotive or electronics brand to break into the top 10.

The brand that most increased its value year on year was Asics (+12%; 22nd place), thanks to

its popular running shoes, as well as its reinvigorated promotions of European apparel products

that brilliantly communicate the brand philosophy.

Three brands made the ranking for the first time this year:

Nomura (16th place), whose global presence skyrocketed after taking over Asia Pacific,

European, and Middle Eastern personnel and operations from the former Lehman Brothers;

Unicharm (28th place), which continues to battle P&G and other global brands, especially in East

Asia and Southeast Asia; and Ajinomoto (29th place), which does sales in over 100 countries

worldwide, and began publishing common global standards for personnel, providing equal

opportunities and chances at education to its around 20,000 foreign employees.

Although each of these companies is in a different industry, a large number of global brands are

competing in each one, and focusing their efforts on Asia.

The reputations of automotive and electronics brands were split. Some brands grew by 10% or

more year on year: Nikon (+11%; 13th place) enjoyed growth in the SLR camera market, which

is its strength; Fujitsu (+10%; 24th place) launched a new globally integrated

brand-communication campaign; and Hitachi (+10%; 25th place) is strengthening its

social-innovation business. Meanwhile, some brands fell by 10% or more. These include the

abovementioned Toyota and Lexus, as well as Yamaha (-11%; 21st place). These brands

already have high levels of global recognition, but as they move forward, they will need to

increase customer loyalty by positioning themselves in a way that differentiates them.


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“Japan's Best Global Brands 2011” TOP30

2011Rank

2010Rank

Brand Sector Brand Value(US million $)

Change inBrand Value

Ratio ofOverseas

sales(FY 2009)

1 1 Toyota Automotive 25,661 -16% 70%

2 2 Honda Automotive 18,510 2% 82%

3 4 Canon Computer Hardware 11,442 9% 78%

4 3 Sony Consumer Electronics 11,353 -5% 71%

5 5 Nintendo Consumer Electronics 9,184 -1% 84%

6 6 Panasonic Consumer Electronics 4,549 8% 46%

7 8 Nissan Automotive 2,886 4% 76%

8 7 Lexus Automotive 2,523 -19% 70%

9 9 Toshiba Diversified 2,246 0% 55%

10 11 Shiseido Personal Care 2,215 3% 37%

11 12 Komatsu Machinery 2,190 8% 77%

12 10 Sharp Consumer Electronics 2,003 -9% 48%

13 13 Nikon Optical 1,707 11% 82%

14 14 Suzuki Automotive 1,363 -9% 61%

15 15 Ricoh Computer Hardware 1,234 -3% 57%

16 - Nomura Financial Services 1,177 NEW 47%

17 16 Olympus Optical 1,095 -9% 58%

18 19 Bridgestone Automotive 1,089 4% 76%

19 18 Mitsubishi Electric Diversified 1,046 -2% 33%

20 17 Daikin Machinery 1,007 -6% 62%

21 20 Yamaha Diversified 759 -11% 68%

22 22 Asics Sporting Goods 742 12% 58%

23 21 Konica Minolta Computer Hardware 720 -4% 72%

24 23 Fujitsu Computer Services 644 10% 37%

25 24 Hitachi Diversified 637 10% 41%

26 25 Mazda Automotive 629 9% 73%

27 27 Shimano Machinery 597 8% 88%

28 - Unicharm Personal Care 587 NEW 39%

29 - Ajinomoto Food & Beverages 567 NEW 32%

30 26 Mitsubishi Motors Automotive 556 -3% 75%※Yamaha = Yamaha Motor + Yamaha Corporation


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Special Feature 1 : Japan’s Top 30 Domestic Brands (Overseas sales making up less than 30% of total sales)

As described above, one of the requirements of the “Japan’s Best Global Brands” ranking is

that the company’s overseas sales make up 30% or more of its total sales (from FY 2009 results).

Brands that do not meet this standard (whose sales are mainly in Japan) are adopting policies for

expansion overseas, especially into Asia, within the next few years.

This year, we have additionally calculated the values of the top 30 domestic brands: brands whose

overseas sales were less than 30% of total sales (from FY 2009 results), and therefore did not

qualify as “global brands” (FY 2009 results). We believe that some of these brands may be Japan’s

next global industry/brand, following in the footsteps of automotive and electronics brands.

The number-one domestic brand was NTT Docomo. This was one of the three mobile carriers to

make the top 10, together with Softbank (3rd place) and au (5th place). Three “megabank”

group brands also made the top 10: MUFG (2nd place), SMFG (4th place), and Mizuho (6th

place). The other members of the top 10 were Uniqlo (7th place), Kirin (8th place), Kao (9th

place), and Rakuten (10th place).

By industry, financial service brands were the most numerous. In addition to the three brands in

the top 10, Tokio Marine (11th place), Dai-ichi Life (21st place), and Orix (29th place) also

made the ranking. Each of these brands is advancing steadily toward becoming a global brand.

For example, MUFG launched its first retail business in Hong Kong at the end of 2010, and Tokio

Marine has been aiming to expand overseas in recent years, especially in Asia, and is involved in

large number of mergers and acquisitions.

Financial service brands are also the most numerous type of industry in the Top 100 “Best Global

Brands”. Amid the unstable markets following the financial crisis, new brands are gaining

strength. For example, last year, in addition to US brands, Barclays (UK), Credit Swiss

(Switzerland), and Santander (Spain) also made the global brands ranking.

The next-highest number of entries in the Japanese domestic ranking was by food and beverage

brands. Five food and beverage brands made the ranking: Kirin; Asahi (12th place); Nissin

(13th place); Yakult (22nd place); and Meiji (24th place). As with financial service brands, many

food and beverage brands also made the “Best Global Brands” Top 100 ranking, and this

industry also has great potential for becoming a global brand. In fact, each of these brands is

currently expanding overseas, with a focus on emerging economies (especially in Asia), and


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results are starting to appear. For example, in June of last year, Yakult’s average daily worldwide

sales passed the 30 million bottle mark. Leading global brands from the west are also focusing on

these markets, and surviving this competition will be the greatest key to becoming a global brand.

There are also many personal care brands in the “Best Global Brands” ranking, including

L’OREAL and NIVEA. Kao made this year’s Top 30 domestic brand ranking. Japanese brands,

including Shiseido and Unicharm, both of which are ranked among “Japan’s Best Global

Brands”, have better understanding of local Asian populations than the leading Western brands,

and their increasing popularity in Asian markets is a key step toward becoming global brands.

On the other hand, some of the brands in the Japanese domestic ranking buck the trends in the

global ranking: these are convenience-store brands, construction and real-estate brands, and

Internet-service brands.

The convenience-store business model was born in the United States, and grew enormously in

Japan. This model is currently spreading around the world, especially in Asia. Two brands made

this year’s domestic ranking: Lawson (15th place) and FamilyMart (20th place). FamilyMart

already has significant international penetration, especially in Asia — with over 9,000 stores

outside Japan (as of end-2010). Moreover, it is possible that its worldwide recognition will increase

as it expands in scale through growth in each country, making it a true global retail brand. (Note:

Seven Eleven was excluded from this ranking because it was created in the United States.)

Four construction and real-estate brands made the domestic ranking: Mitsubishi Estate (17th

place); Mitsui Fudosan (18th place); Sekisui House (25th place); and Daiwa House (27th

place). The branding-building methodology of creating combined housing, hotel, and shopping

complexes through visionary urban-planning, and the experience they offer differentiates these

brands from Western-style mega malls. These brands have significant potential to compete on the

global level, and hint at the possibility of becoming worldwide leaders in next-generation urban

planning.

Three Internet services made the domestic ranking: Rakuten ; Mobage (28th place); and Gree

(30th place). Although Mobage and Gree have yet to launch a full-scale overseas expansion,

massive growth of their brand value is expected from their successful market entry, when their

unique business models are accepted internationally. Google, which is currently ranked 4th in the

“Best Global Brands 2010”, was only founded 13 years ago. Internet service brands are

growing at a much faster pace than other industries, and massive growth can be expected by

acquiring the position of a global standard.


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Japan's Best Domestic Brands 2011 TOP30

2011Rank

Brand Sector Brand Value(US million $)

Ratio ofOverseas sales

(FY 2009)

1 NTT Docomo Telecommunications 10,757 under 10%

2 MUFG Financial Services 5,750 22%

3 Softbank Telecommunications 4,133 under 10%

4 SMFG Financial Services 3,648 15%

5 au Telecommunications 2,981 under 10%

6 Mizuho Financial Services 2,820 16%

7 Uniqlo Retail 2,606 17%

8 Kirin Food & Beverages 1,809 25%

9 Kao Personal Care 1,602 25%

10 Rakuten Internet Services 1,360 under 10%

11 Tokio Marine Financial Services 1,184 17%

12 Asahi Food & Beverages 1,030 under 10%

13 Nissin Food & Beverages 978 15%

14 Secom Security 847 3%

15 Lawson Retail 817 under 10%

16 TEPCO Energy 785 under 10%

17 Mitsubishi Estate Construction & Real Estate 672 under 10%

18 Mitsui Fudosan Construction & Real Estate 593 under 10%

19 NEC Computer Services 566 20%

20 FamilyMart Retail 498 15%

21 Dai-ichi Life Financial Services 490 under 10%

22 Yakult Food & Beverages 483 24%

23 Benesse Education 465 12%

24 Meiji Food & Beverages 431 under 10%

25 Sekisui House Construction & Real Estate 387 under 10%

26 NTT Data Computer Services 378 under 10%

27 Daiwa House Construction & Real Estate 363 under 10%

28 Mobage Internet Services 356 under 10%

29 Orix Financial Services 352 20%

30 Gree Internet Services 345 under 10%


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Special Feature 2 : Comparison of Japanese and Chinese Brands

Growing toward Global Brand Status

Every year, Interbrand announces the “Best Global Brands”, a ranking of the 100 global brands

with the highest value. In July 2010, Interbrand released the “Best Chinese Brands”, a ranking

of the top 50 Chinese brands which do not qualify for inclusion in the global ranking. With this

release of the top 30 Japanese global brands and the top 30 Japanese domestic brands,

Interbrand compared Japanese brands with rapidly growing Chinese brands, analyzed trends for

these brands, and compared them with global brands to gauge their success from the global

perspective.

It seems certain that China’s GDP surpassed that of Japan in 2010, vaulting it into the position of

the world’s second-largest economy. Although the Japanese and Chinese economies are

neck-and-neck in terms of size, there is currently less competition from the perspective of global

brands. While Japan had six brands in the “Best Global Brands 2010” (Toyota, Honda,

Canon, Sony, Nintendo, and Panasonic), China had none.

However, the top-ranked brand in “Best Chinese Brands 2010”, China Mobile, would rank

eighth in terms of brand value if placed in the “Best Global Brands 2010” table. This would rank

it higher than Japan’s top brand (Toyota), showing that the massive size and high growth

potential of the domestic Chinese market give Chinese brands extremely high value. We thus

verified the value of Japanese and Chinese brands by industry, including comparisons with global

brands.


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“Best Chinese Brands 2010” (Released July 2010)

2010Rank

Brand Sector BrandValue

1 China Mobile Telecommunications 29,7182 CHINA LIFE Financial Services 14,5783 CHINA CONSTRUCTION BANK Financial Services 14,0934 ICBC Financial Services 11,3835 BANK OF CHINA Financial Services 10,0236 PING AN Financial Services 8,3467 China Merchants Bank Financial Services 3,3998 TENCENT Internet Services 3,3649 MOUTAI Alchohol 3,13910 CHINA PACIFIC Financial Services 2,24911 BANK OF COMMUNICATION Financial Services 1,87112 LENOVO Electronics 1,48113 WULIANGYE Alchohol 1,29014 TSINGTAO BEER Alchoholic Beverage 1,24215 Shanghai Pudong Development Bank Financial Services 1,19216 LUZHOU LAOJIAO Alchohol 1,08117 BAIDU Internet Services 1,01818 CITIC SECURITIES Financial Services 86119 LI NING Sporting Goods 84520 DONGFENG MOTOR Automotive 78121 ANTA SPORTS Sporting Goods 77222 CITIC BANK Financial Services 75723 CHANGYU Alchohol 74324 MINSHENG BANK Financial Services 73825 INDUSTRIAL BANK Financial Services 65726 GREE Electronics 60527 Alibaba Internet Services 58828 MENGNIU Food & Beverages 57829 CHINA MERCHANT SECURITIES Financial Services 56430 YUNNAN BAIYAO Pharmaceuticals 55931 MIDEA Electronics 54832 SOHU Internet Services 49033 CTRIP Internet Services 48534 NETEASE Internet Services 48435 YURUN FOOD Food & Beverage 48236 HAIER Electronics 45737 BYD Automotive 45538 SHINEWAY Food & Beverages 41739 SUNING Retail - Electronics 40240 NEW ORIENTAL EDUCATION Education 38741 METERSBONWE Retail - Apparel 37342 999 Pharmaceuticals 30743 361° Sporting Goods 29244 PEAK SPORT Sporting Goods 26445 HAITONG SECURITIES Financial Services 25646 BOSIDENG Retail - Apparel 20847 Gome Retail - Electronics 18048 HISENSE Electronics 17849 GEELY Automotive 17650 HUAXIA BANK Financial Services 169

Calculated at USD 1 = RMB 0.1465 (rate as of May 22, 2010)


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Analysis by sector:

Automotive

Although Toyota was rocked by a recall in 2010, it remains the world’s most valuable automotive

brand. Honda is ranked fourth following Mercedes-Benz and BMW.

Japan has many other global-level automotive brands, in “Japan’s Best Global Brands 2011”

including Nissan, Lexus, Suzuki, Mazda, and Mitsubishi Motors. Meanwhile, although the

Chinese brands Dongfeng Motor, BYD, and Geely were ranked in the “Best Chinese Brands

2010”, the values of these brands remain low. Chinese automakers are building strength by

rapidly acquiring globally recognized brands. However, considerable effort will probably be

required to transform a made-in-China brand into a global brand.

Electronics

Japanese brands in the electronics industry have extremely high value. Canon, Sony, Nintendo,

and Panasonic made the “Best Global Brands 2010” ranking, although they were somewhat

behind the globally successful Apple and Samsung. There were also electronics brands that

meet most of the global standards, such as Toshiba and Sharp, which are ranked in “Japan’s

Best Global Brands 2011”.

Brand Value Comparison（Japanese/Chinese/Global Brands）25,661

18,510

781 455

25,179

22,322

Toyota Honda DongfengMotor

BYD Mercedes-Benz

BMW

Japan's Best Global Brands2011

Best Chinese Brands 2010（Released July 2010）

Best Global Brands 2010（Released September 2010）

（US million $）


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Although several Chinese electronics brands made the “Best Chinese Brands 2010”, including

Lenovo, Gree, Midea, and Haier, as with automotive brands, the values of these brands remain

low. Although there is growing global recognition for Lenovo, which acquired IBM’s PC division,

and Haier, which has growing worldwide sales of white goods (large household appliances), their

scale remains extremely small. The value proposition of most Chinese white goods is low price,

which does not equate to brand value. We believe that Japanese brands must create clear brand

images in the global market, and lock in relationships with loyal customers, before Chinese brands

begin a push to shift from the low-price track to the brand-centric high value-added track.

Personal care

Although “Best Global Brands 2010” includes a large number of personal-care brands, the

ranking includes no Japanese brands in this category. In contrast, Shiseido and Unicharm made

the “Japan’s Best Global Brands 2011” list, while Kao made the Japanese domestic ranking.

No Chinese personal-care brands made the “Best Chinese Brands 2010” ranking. There are

currently no powerful domestic brands in China, while Japanese and Western brands are in fierce

competition there. There is a 1.5-fold brand-gap between Shiseido and Lancôme, which is

ranked in the “Best Global Brands”, but this gap may shrink rapidly as Shiseido establishes a

position as a leading brand in China and other Asian markets.

Brand Value Comparison（Japanese/Chinese/Global Brands）

11,356

4,351

1,481457

21,143

19,491

Sony Panasonic Lenovo Haier Apple Samsung




(US million $）


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Financial services

Following the financial crisis, the lineup of financial-service brands in the “Best Global Brands”

ranking has changed dramatically. In addition to the former US-centric cast of brands including

Citi and Goldman Sachs, the latest ranking (“Best Global Brands 2010”) also includes such

European players as Barclays (UK), Credit Suisse (Switzerland), and Santander (Spain).

Although the highest-ranked financial-service brand in the Japanese domestic top 30 was MUFG,

there is a 2.1-fold gap between its value and that of J.P. Morgan, which is the highest-ranked

financial-service brand in “Best Global Brands”. Meanwhile, there are seven financial-service

brands in the “Best Chinese Brands 2010” top 10 ranking, and the top-ranked bank brand,

China Construction Bank, is 2.5 times greater than MUFG in terms of value.

Buoyed by massive markets, we expect Chinese brands to follow the example of Japanese brands

and leverage their scale to invest worldwide. In today’s financial markets, however, where trust is

a requirement, Chinese brands have not yet reached the global level. The impact of the financial

crisis on Japanese brands has been relatively small, and they have a history of worldwide trust

and offer high-quality service. For them, the key to future success is to take initiative in branding

and reach the global level ahead of their rivals.

Brand Value Comparison（Japanese/Global Brands）

2,215

1,602

587

7,981

3,7343,403

Shiseido Kao Unicharm L'Oreal NIVEA Lancome



(US million $）


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Details of each ranking can be found on the following sites:

Best Global Brands 2010 (published September 2010)

http://www.interbrand.com/ja/best-global-brands/Best-Global-Brands-2010.aspx

Best Chinese Brands 2010 (published July 2010)

http://www.interbrand.com/zh-CHT/Default.aspx

Calculated at USD 1 = RMB 0.1465 (rate as of May 22, 2010)

Brand Value Comparison（Japanese/Chinese/Global Brands）

5,750

3,6482,820

14,093

11,38312,314

11,561

MUFG SMFG Mizuho China ConstructionBank

ICBC JP Morgan HSBC




(US million $）


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< Reference：“Japan's Best Global Brands 2011” 60 Brands >

18,510

11,442

11,353

10,757

9,184

5,750

4,549

4,133

3,648

2,981

2,886

2,820

2,606

2,523

2,246

2,215

2,190

2,003

1,809

1,707

1,602

1,363

1,360

1,234

1,184

1,177

1,095

1,089

1,046

1,030

1,007

978

847

817

785

759

742

720

672

644

637

629

597

593

587

567

566

556

498

490

483

465

431

387

378

363

356

352

345

1 Toyota

2 Honda

3 Canon

4 Sony

5 NTT Docomo

6 Nintendo

7 MUFG

8 Panasonic

9 Softbank

10 SMFG

11 au

12 Nissan

13 Mizuho

14 Uniqlo

15 Lexus

16 Toshiba

17 Shiseido

18 Komatsu

19 Sharp

20 Kirin

21 Nikon

22 Kao

23 Suzuki

24 Rakuten

25 Ricoh

26 Tokio Marine

27 Nomura

28 Olympus

29 Bridgestone

30 Mitsubishi Electric

31 Asahi

32 Daikin

33 Nissin

34 Secom

35 Lawson

36 TEPCO

37 Yamaha

38 Asics

39 Konica Minolta

40 Mitsubishi Estate

41 Fujitsu

42 Hitachi

43 Mazda

44 Shimano

45 Mitsui Fudosan

46 Unicharm

47 Ajinomoto

48 NEC

49 Mitsubishi Motors

50 FamilyMart

51 Dai-ichi Life

52 Yakult

53 Benesse

54 Meiji

55 Sekisui House

56 NTT Data

57 Daiwa House

58 Mobage

59 Orix

60 Gree

（US million $）

25,661

Japan's Best Global Brands TOP30

Japan's Best Domestic Brands


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Brand Evaluations in “Japan’s Best Global Brands 2011”

■ CRITERIA FOR CONSIDERATION

This ranking uses criteria for consideration that are similar to those of the “Best Global Brands” ranking published

by Interbrand every year, in order to clarify the values of Japanese brands that are active worldwide, and compare

ranks using a “global standard.” Companies meeting the following criteria were selected for consideration:

• •The brand must have been created in Japan

– It must be a corporate or business brand that was created by a Japanese enterprise

• It must publish financial information

- It must be a corporation listed on a stock exchange as of October 31, 2010, and must make analyst reports

available

• Over 30% of its total sales must come from overseas sales (sales outside Japan) based on results from FY

2009

• Even if it is a B2B company, it must have general level of global recognition

– It must have recognition of at least 10% among consultants at Interbrand’s global offices

(Note: “Domestic brands” are selected by adding to the above the criterion the requirement that overseas sales

account for no more than 30% of total sales)

■ METHODOLOGY

Interbrand’s methodology evaluates brand value based on its financial strength, the influence of the brand on

purchasing decisions, and the brand’s future earning potential. In the same way that securities analysts analyze and

evaluate corporate value, we analyze and evaluate brand value based on the question, “What is its future earning

potential?” This methodology has been certified under International Organization for Standardization (ISO) 10668

as a global standard for measuring the monetary values of brands. The evaluation consists of the following three

specific analyses.

Financial Performance: Estimate the profits that the company will generate

We first estimate the current and future revenues of the business operating under the brand. We then arrive at the

future economic profit by subtracting from that number the cost of sales, taxes, and capital cost from invested

capital. This analysis is based on published corporate data, while future estimates are based on performance

estimates made by financial analysts. (Note: the performance estimates by financial analysts employed in this

evaluation use the average estimated values by major analysts called the IFIS Consensus, published by IFIS Japan,

Ltd. http://www.ifis.co.jp/index.htm)

The IFIS Consensus data used is current as of November 18, 2010.


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Role of Brand: Identify the contribution that the brand makes to profits

We next analyze the impact that the brand has on customer purchasing decisions, in order to identify the

contribution that the brand makes to the future economic profit calculated in the financial analysis. With regard to

the role that brands play in consumer purchasing trends, the evaluation uses a database of brand-value evaluation

performance that we have built up over the past 25 years, as well as benchmark analyses by industry. We then

research and analyze each individual brand based on its industry benchmark to calculate the brand’s contribution as

a score.

Brand Strength: Evaluate the future earnings potential provided by the brand

Brand-strength analysis measures the brand’s power to generate client need (the ability to maintain future earnings)

– market loyalty, repeat purchases by consumers and lock in – and calculates a current value by discounting the

brand’s earnings by this amount. This evaluation is a systematic method for determining a brand’s risk, and is made

from a wide range of perspectives relating to the brand, including the brand’s market position, consumer recognition

and popularity, image, and support for the brand. The evaluation score is then converted into a discount rate, which

is subtracted from the brand’s future profitability to arrive at the brand value.

Note: Role of brand and brand strength are calculated based on a multidimensional evaluation by expert consultants

at our global offices, using a wide range of published reports and other information.


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About Interbrand

Founded in 1974, Interbrand is recognized for being at the forefront of the dialogue on brands as

business assets. Today, Interbrand is amongst the largest brand consultancies and has grown to

include 40 offices in 25 countries. The combination of rigorous strategy and analytics with

world-class design creativity help its clients to create and manage brand value in all market

dynamics. It is widely respected for its annual study, The Best Global Brands, and creating a

broader platform for the discussion on brands in the Webby-award winning website

brandchannel.com. For more on Interbrand, visit http://www.interbrand.com/.

Contacting us

Interbrand Japan

Contact： Burton Blume / Hiromitsu Hatakeyama

tel:03-3230-1075 fax:03-3230-8772

[email protected]

Interbrand top30 Japanese brands

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