Interbet presentation slideshare

www.interbet.mobi

Co-founder of Interbet International

Welcome! I’m Johnny Stark.

www.interbet.co.za

Today we celebrate the evolution of RACING & SPORTS BETTING

The history of betting stretches back over time from ancient Mesopotamia, the Greeks, the Romans, Medieval times and the

Victorian era into its boom in the 20th century. Each era has its fascinating stories of wagers.

Betting in the 20th & 21st Centuries

• Betting became more popular than ever in last century with the liberalisation gambling laws internationally and SA.

• Over the last 20-30 years the proliferation of gambling was unprecedented.

• Online gaming is now a global $30 billion dollar industry, without counting the USA, China, Japan, South Korea where online betting is illegal.

Sources: National Gambling Board & KPMG

Mobile: The new frontier

• Gaining popularity: Mobile is the most popular communication tool in SA .

• Bet from anywhere: the game, the pub, the outdoors.

• Watch from anywhere: follow the action. • Gaining trust: Mobile betting, like mobile

banking, is gaining trust globally. • Consumers have the tool: now they just

need to learn about the ease of mobile betting.

Here you can see how mobile has rocketed in popularity since the 1990s

In 2009 mobile overtook all other forms of media as the most pervasive form of media in the country. It even overtook radio, traditionally the strongest media in SA.

Mobile in SA

- Between 30 & 50 million mobile phones in SA- SA Households in 2011: only 9.8% of the

population had Internet access at home while 75.5% of households had access to a cellular phone (Stats SA).

- Mobile is clearly the communication medium we should focus on because it has the widest reach and greatest growth potential.

Internet and mobile in Africa

Internet

• 2010: about 4 million fixed lines in SA• 2011: 6.8 million internet users• 2012: 10 million internet users in SA• Online media growth driven by the 15-34

age group and LSM 5-10.

Source: University of Stellenbosch

Mobile

• SA has more than 100% mobile phone penetration• Conservatively estimated, 7.9-million urban South

Africans access the internet on their mobile phones.• Of these, 2.48-million access it only on their cellphones,

and do not have access on computers.

Sources: International Telecommunications Union, South Africa.info & World Wide Worx

Betting gets bad press, but…

- Revenue from betting is critical for the survival of horseracing, an industry that creates thousands of jobs and generates revenue that stimulates the local economy.

- Horseracing is better developed in countries like South Africa where a consistent and regulated legal framework for betting exists and where redistribution from betting is organised. The health of the sector strongly depends on financial incentives such as prize money supplied mainly from betting income.

- All bets placed on the Interbet system are placed only with registered and licenced bookmakers and the two licenced tote operators (Phumelela and GoldCircle).

- The sport of horseracing has declined in track attendances over past decades, but has grown in other ways thanks to the media. A 2008 report by Phumelela stated that South African racing is broadcast in more than 40 countries around the world thus giving it a significant global footprint of more than 2 billion people and attracts a over 1.5 million punters to more than 400 race days nationally each year.

- And now technologies like mobi will bring punters even closer to racing. - Betting is not a game of chance, but a game of skill where predictions are based on

information (about your team, your horse, your track or pitch) – information which is at your fingertips in the world of today.

- You can win big for a small investment, for example with tote bets such as the Pick 6 and Soccer 13.

About Interbet

• Interbet is an Internet-based trading system for betting on horseracing and sports.

• The system has completely revolutionised the way bookmakers do business in South Africa since launching in 2001.

• It was initially a closed user group for bookies only, later we allowed public to enter the market with ‘limited betting rights’, and then a tote service was introduced.

• Around R2 billion is bet through the Interbet system every year.

• All you need is a basic knowledge of betting.

• Payment are made via SA credit card or bank transfer.

Interbet’s competitors

• Their mobi sites have a limited offering - There are bookmakers (fixed odds operators) with mobi

sites, but none of them offer betting into the tote pools.- None of them allow you to bet with more than one

bookmaker at the same time. - Odds quoted on their sites are retail odds.

• Their mobi sites are not all user-friendly• Most mobi betting sites are made for older phones &

can’t handle touch screen or the enhanced features of the latest smart phones

• So… there is a gap in the market…

Interbet.mobi: a service like no other

• Our customers can bet with the tote and bookmakers with one wallet – nowhere else can you get this facility.

• World first: we are the only trading platform that electronically unifies all the top local bookmakers into 1 market.

• Our customers bet into the wholesale market, but with other betting sites you bet into the retail market

• So you’ll always get the best odds available in the market.• Plus you can negotiate online for even better odds – only with Interbet. • The result is Interbet customers consistently get returns on winning bets that are

20-30% or more higher than you would get with a regular bookmaker.• When you login, we give you market info, trading data, horse racing forms (wins,

losses, jockey, trainer etc) to equip you. No-one else offers this. • Confidentiality: Bets are placed by the system anonymously. Bookmakers will

never know who placed the bet. Interbet protects the privacy of all players. Our unquestioned integrity has been proven over the last 11 years. This is very important to players. No other betting site in SA guarantees your privacy in this way.

Design of Interbet.mobi

• Built on Interbet’s unique betting engine.• Our mobi site feels like an app, it’s made for your phone – be it an old phone or the latest smart

phone. • Backend coded in Node JS - open-source code & the fastest server language in the world, also

used by Linkedin Mobile. • Intuitive design and fast in real time.• The mobi site’s data delivery is quick. Think of getting pie at the shop: regular shops serve one pie

at a time to a queue of customers, but with us all the customers in the shop get served over the counter at the same time.

Our system works on:

• iPhone, Android, Blackberry, Windows Mobile, Samsung, Kindle, Internet Explorer, Opera Desktop, all older feature phones with internet browsers

Security

• Access is username and password protected• To make it user-friendly, we allow you set up

your own unique Quick PIN. • SSL security certificate, like internet banking.

We love sport!

• Our Tote service covers all horseracing on Tellytrack (DSTV 239)

• Including horseracing from South Africa, Zimbabwe, USA, Mauritius, Dubai, UK, Singapore, Hong Kong

• The tote service also covers all non-horseracing sports bets such as the Soccer 6 and Rugby 5

• Our fixed-odd service covers all major local and international horseracing and sporting events.

Sports Bets

Fixed odds: - Cricket- Horseracing- Motorsport- Politics (eg: US Elections)- Rugby- Soccer

Tote betting

• Horseracing from hundreds of racecourses around the world

• Rugby 1 and 5

• Soccer 4, 6, 10 and 13 – this is BIG news for soccer fans

Login demo

Login > step 2

Login > step 3

Login > step 4

You are now logged in!

Placing a racing tote bet

Racing tote > step 2

Placing a soccer tote bet

Soccer tote > step 2

Placing a single bet

`

Single bet > step 2

Single bet > step 3

Single bet > step 4

Single bet > step 5

Single bet > step 6

Single bet > step 7

Single bet > step 8

Placing a multiple bet

Multiple bet > step 2

Checking your account

View account > step 2

View account > step 3

View accounts > step 4

Funding your account

Conclusion

• What we wanted to do with our mobi site is to make things more convenient for sports and racing punters.

• We also wanted to recreate the experience of going to the racetrack. In the old days when you went racing you could go from bookie to bookie looking for best odds and then to the tote. Our mobi site lets you do this.

• And that brings us to an exciting announcement…

LIVE STREAMING

• Welcome to the first live stream racing mobi site in SA!

• Now you can watch the race live and listen to commentary live – streamed to your phone.

• It’s really a visit to the track, wherever you are.

Thank you!

For more information and to test drive www.interbet.mobi, please contact me:

Johnny [email protected]

0832559304www.interbet.co.za

http://www.interbet.mobi/

mailto:[email protected]

http://www.interbet.co.za/

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