Interactive Tools
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interactive tools + toys to engage your audience alex lam
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interactive tools + toysto engage your audience
alex lam
alex lam
then now
then now
then now
the digital era
quick stats
average attention span
12minutes
10 years ago
5
today
connect with people
where are the people?
one-waycommunication
IS OVER
For the first time, video audience exceeds email audience!
Source:NielsenNetview
shift of internet use
idiot box evolution
streaming video
online video
online payment
online payment
email newsletters
email newsletters
SEOBuild it and they will come!
reporting* that makes sense
reporting* that makes sense
reporting* that makes sense
consolidateand
strategise
THE MESSAGE
Alex Lam@TheBackpackr
www.integricity.comwww.thebackpackr.com