Interactive RFP Response Example

Comprehensive Web Services

School District 999Proposal

Strategia, Inc.

District XX Web Campaign

Date :8/9/2013

Project Name : Stoneside School District

Prepared for :

Riverside IL, 60546Phone : 000.000.0000 E-Mail : [email protected]

47 W. Division 108 Chicago, IL 60610Phone : 312.574.0077E-Mail : [email protected]

A Powerful Web Solution Designed for Education

Strategia, IncStrategia Inc. works with organizations who understand the importance of growing their digital footprint. By leveraging the power of the internet, we show clients how to develop deep, high-touch relationships while increas-ing the bottom line. Our firm delivers value to its clients by creating and implementing a scalable digital communication strategy that is affordable and easy to maintain.

At Strategia, Inc., we develop action-able and sustainable strategies de-signed to increase performance and enhance the returns our clients are seeing in the core areas of their re-spective businesses. A robust digital marketing strategy will widen profit margins and reduce your current out-going public relations expenses. Put simply, we empower our clients by showing them how to do more with less, step-by-step.

No two clients face the exact same challenges. By conducting a thorough top-down analysis of your existing marketing strategy, technological infrastructure, and associated perfor-mance metrics, Strategia, Inc. can iden-tify and present you with meaningful solutions that make both practical and economic sense for you and your organization.

Strategia, Inc is different from its peers given the fact that the majority of our staff is comprised of attorneys. Specifically trained in Digital Law and Technology, our team members pos-sess high level knowledge regarding growing compliance and regulatory issues surrounding the web and so-cial media. This allows us to develop a deeper understanding of what our client’s true needs are, increasing the probability of accomplishing their desired goals while shielding them from potential liability.

What We Do How We Do it How We are Different

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District XX Web Campaign | 8/9/2013

School District 999

Phone : 312.574.0077 | E-Mail : [email protected] | www.strategiamedia.com

School District 999

Phone : 312.574.0077 | E-Mail : [email protected] | www.strategiamedia.com2

You Never Get a Second Chance to Make a First Impression."-Harlan Hogan

"

In today’s digital age, a website is almost certainly the first impression that you will

make on your target demographic. Strate-gia, Inc shows clients how to make a mean-ingful, positive impact through profession-

ally designed, easy-to-manage web strategy that will last in the minds of a targeted

audience.

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School District 999


Report Card

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School District 999


Key Objectives

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School District 999


First and foremost our main objective is to increase performance. Your existing web infrastructure is outdat-ed, and will largely benefit from a re-tooling from the inside out. By configuring each website’s functionality to enhance an open architecture, School District 96 will be able fully leverage the capilibities of the web. Each website will be linked so navigation will be crisp, fluid, and accessible from a large number of entry points including varying devices, social media platforms, and e-mail newsletters. We combine robust web-site development with professional graphic design that is pleasing to look at and easy to use for your visitors and site administers alike. By increasing performance, the next 3 items on our list are partially accomplished by default.

Increase Performance

Reduce Costs

Reduce Potential Liability

By streamlining all of your communcation efforts into one centralized dashboard, the cost savings are exponential. The time spent duplicating the same processes is dramatically reduced, allowing you to do much more with substaintially less. In addition, your website and associated digital strategy will yield valu-able, actionable insights about your target audience and user demographic, allowing you to maximize your efforts and create targeted content that will hone in on their desired channels and information preferences.

For an administration such as School District 96, you can never fully sheild yourself from liability but a web-site and a robust digital communication strategy is surely one of the best ways to do it. Policies and standard procedures are documented and time-stamped for you, important announcements and forms are all cen-tralized so they are easily accesible for those who need them, and any changes can be sent out immediately to a large amount of people with the click of a mouse. ADA/accessibility compliance becoming more heavily regulated, and our staff is trained in this area.

Additionally, monitoring user activity across the website and social media platorms is essential to minimiz-ing online bullying, something Strategia, Inc. has solutions for and will be mentioned later in this proposal.

Monitor Results and RepeatMonitoring results is an ongoing process that never stops. Implementing a sound, repeatable process for mon-itoring website activity and social media platorms allows you to not only learn what is working and what needs to improve, but also allows the administration to become closer to students, parents, and the community as a whole. This has uncountable intirinsic value to running a more effecitve education administration.

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School District 999


All Roads Lead to your Website

We want to make it easy for clients to succeed with their websites right out of the gate. We develop websites that can immediately be configured to link to each of your respective social media accounts. With your website acting as a central hub, you can control or distribute information through several channels by making one blog post.

When you are on the run, you can even post something to your website just by sending a quick text message or an email. It doesn’t get an easier than that!

A Strategic Communications Network

Emergency Response System

Social Media and Blog Configuration

Description :

Description :

With an emergency mangement system, you can automate severe lightningand weather warnings with alerts to administrators and coaches and au-

tomatic posts to your website. You can Integrate posts with Facebook and Twitter social media site to free-up technical staff, and automate sub calls for absent teachers. Parents, students, and staff can be informed of school delays and cancellations quickly and efficiently. By using an emergency response system, you can trim the budget by reducing paper, printing, and postage.costs and increase parental involvement by promoting events and programs

19% of the web runs on

Wordpresswebsites

StrateGIA Inc.’s website solutions feature Wordpress, a Content Management System, that contains easy-to-use website management features, media upload-ing, blogging, and easy editing. StrateGIA Inc. prefers Wordpress because it offers developers tremendous flexibility in building dynamic websites with or without blogs. Using Wordpress as the platform, adding content is as easy as clicking “add new post” for a blog or “add new page” for general information and clicking publish. This easily customizable content managementsystem (CMS) enables our websites to scale quickly and efficiently.

Wordpress is also favorable because most modifications or changes to your site can be made quickly and easily without having to completely redesign the entire site or even learning how to code.

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Viewable On Any Device

Each website that Strategia, Inc. builds is device-respon-sive, allowing users to access your website on several different devices with ease while still retaining a high level of functionality and maintaining screen resolutions on a computer, tablet, television or mobile device.

Studies show that the number of smart phone and tablet users will continue to grow at a staggering rate. A grow-ing percentage of all mobile users continue to access the Internet with their mobile and tablet devices.

By having a website that is configured to be accessible on a number of devices, you maximize the chances of success and increase the engagement of your target end-users.

Desktop, Laptop, Tablet, or Smart phone

Responsive Design

Online Apparel Store Mobile App Audio & VideoCapability

E-mail Newsletter

Donation/PayementPortal

Searchable EventCalendar

District Newsfeed Website VisitorTracking

Multiple Options

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School District 999


Viewable On Any Device Trackable Web-Based Emails

Collect Information with customizable forms

Create Send Track

Monitor who opens your messages

E-mail Heat Maps show you where people areclicking most so you can better

target your content

Recipients unsubscribe automatically so you won’t violate any spamming

regulations

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School District 999


01.

02.

03.

04.

Estimated Project Timeline

Preliminary Research and Discovery

StrategicPlanning

Web-GraphicDesignWork

Beta-Test &FinalConfiguration

4-8 weeks to launch*

*Timelines are subject to client's desired functionality and design specifications.

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School District 999


Estimated Project Timeline4-8 weeks to launch*

*Timelines are subject to client's desired functionality and design specifications.

Scope of Work

a. On-site visits to gather all assets, content, collateral, and final specifications of the project

b. In-depth research of the target demographic and user demographic

c. Establishing the strategy to best accomplish School District 999 goals within budget and time frame

d. Fine tuning the technological route for the design and development of the site

e. Confirm the full and final in-depth scope of the project

a. Map main goals of the website with regard to users’ pathways

b. Conception of the website’s road map and flow

c. Select and configure selected Social Media accounts.

d. Preparation of charts and wire frames outlining different areas of the website, associated features and technologies

e. Optimization of the navigation according to the application’s goals

a. Conception and creation of aesthetic and mood of the website including color scheme, images, atmosphere and overall

general feel.

b. Design of the website based on the pages, layouts, and structures ( Elegant Theme, up to 5-pages custom configuration)

c. Conception and creation of all the graphic elements of the website

d. Coding (XHTML / CSS / JavaScript) on pages if necessary

a. Working demo version of website is launched in order to test functionality and fix necessary issues.

b. Run several social media diagnostic tests to ensure posts are functioning correctly through all desired accounts to

maximize content strategy

c. Provide client with user manual and ensure blog post tutorial on administration panel is activated and functioning

properly.\

d. Launch website, change over all passwords and user names upon final delivery

1. Preliminary Research and Discovery Phase:

2. Strategic Planning:

3. Website Construction - Graphic Design Work:

4. Beta-Test and Final Configurations

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School District 999


Strategia Inc. Core ServicesOur core services package provides clients a comprehensive set of tools including website management, calendar, news updates, audio, video and mobile functionality. All software platforms we use are highly flexible, so addiional features and functionality can be added atany time.

User & Security Permissions

Web Traffic Reports & Tracking Tools

Calendars

Blogs & News Updates

Customizable Forms

Multimedia Capability (Audio & Video)

Social Media

Staff Directory

E-mail Newsletter (Template Included)

E-Commerce / Payment Portal

Data Encryption and Security

Monthly Maitenence and Training

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Flexible Options to Fit Your Needs

Online School Apparel Store

Native App (IOS and Androif)

Montlhly News Publications

Parent/Student Directory

Digital Newspapers/Magazines

We offer a comprehensive set of services that will suit almost any need or client preference. If there

is something you want that we don't offer, we surely have a relationship with someone we work

with who can make it happen.

ADA /Accessibility Requirements

Emergency Communication Systems

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School District 999


***Please keep in mind that with

both options you are responsible

for creating your own content

such as written communications,

videos, and all other type of out-

going collateral.

Life After "The Launch"

Help Me Do it

Do it for me

With this service option, your chosen staff administrator will handle the day-to-day operations of the site, primarily the content updates and on going communications of the site. We configure everything to your spec-ification, then hand you the reins.

Completely hands-free for our clients pertaining to outgoing communications e-mail campaigns, website configuration, you name it....just give us a call or an e-mail and we will put your request into action.

Websites are dynamic and require updates. With either service option, Strategia performs monthly site maitenance including some of the more complex technological requirements and is always an available resource for support when you need it.

Site Maitenance & Support

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Interactive RFP Response Example

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