Interactive Radio Campaign[STATION] Proposal

Insert Station Group & Advertiser Logo

Radio is Alive and Well

• The “Para-social” relationship listeners have with their favorite jocks and stations creates a trust factor unmatched by any other medium

• Radio is the #1 medium used by Portlanders between the hours of M-F 6a-5p

• On a typical day, more than TWICE AS MANY people will tune to radio than search Google, visit Facebook, twitter, Instagram or YouTube!

• Radio CONNECTS to its fans• #1 source for music discovery• Contesting components & giveaways• Connectivity to local music• Top local and national personalities• Community events• 360-degree connectivity through mobile app/websites

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Connecting Mobile to Radio

Mobile Continues to Gain Traction

• The average American spends more time using their

mobile device (over 2 hours per day) than with their

partner (97 minutes/day)

• Americans spend more time on their mobile devices

than they do online

• TALKING on a mobile phone accounts for a mere

10% of overall usage

• Over 60% of Americans own smartphones

• Mobile app use surged 115% in 2013! (Apple)

• Neilsen/Digiday study shows 1/3 of

advertisers/agencies now prefer to run mobile ads

alongside radio

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Connecting Mobile to Radio

Interactive Radio Provides a Groundbreaking Solution

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With [STATION] new mobile apps, anything over stream & broadcast radio has a digital asset tied to it that can be engaged

with immediately.

With 92% of radio listening still coming over-the-air, your mobile strategy must include the broadcast.

Interactive Radio Apps

Branded Experience Historical Feed More Visual5

The interactive radio apps will display a “Live Feed” so that users can, at any given time, see what songs/promotions/ads aired over the past

several hours on their favorite station and interact

Interactive radio enables the delivery of visual, interactive content tied directly to the [INSERT

RESTAURANT] radio campaign

Interactive radio technology allows anyone listening to the broadcast or stream on interactive stations to receive engaging content and information from your business right to their phone, to be acted upon immediately or at a later time.

Suggested Executions:

• Event Notifications

• Weekly Specials

• Order a Sandwich

Campaign Abilities

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EVENT NOTIFICATIONS:

Interactive radio spots will encourage listeners to go to their station app to find out more about upcoming events or tastings for the coming weekend

One tap option for users to be driven to your website for more information

The promotion, once engaged, will be housed in station’s favorites list

Creative Executions

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SPECIALS:

The Fish will encourage listeners to open their station apps where they can view the current week’s specials

One tap option, for those who are interested, to be directed to your website for specials and recipe tips

Storage of New Seasons “Clip”, which can be stored in the favorites list until user is ready to act

Creative Executions

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ORDER

Interactive radio spots will encourage listeners to open their station apps where they can order a sandwich

One tap option, for those who are interested, to be directed to your website where they can order

The New Seasons promotion, which can be stored in the favorites list until user is ready to act

Creative Executions

New Seasons Market to provide:

• All applicable logos and links

• Any videos you would like included

• Copy Points

• Prizing

• Coinciding radio schedule with The Fish

Getting Started

Thank you for taking a few moments to learn about

Interactive Radio! We look forward to working with you to drive traffic, create or add to your

marketing database and provide analytics.

[INCLUDE CONTACT INFORMATION]