Interactive Guide: Advertising/Marketing Boomers

An Interactive Guide to Baby Boomer Marketing/Advertising News & Resources Chuck Nyren After numerous articles, a book, an updated edition of same, a blog, dozens of media interviews, dozens of speaking/consulting engagements worldwide, and a fair amount of actual work, I thought it was time to put together a concise, organized, interactive compendium of news articles, opinions, and resources. But ‗concise‘ and ‗organized‘ are not in my lexicon. It‘s ended up being more a colorful cornucopia whirling and bursting every which way, less a pocket dictionary. I think that‘s for the better. What fascinated me while gathering: the fascinating people I met – virtually and in the flesh. Not only marketing/advertising folks – but artists, writers, creators of clever and profound business concepts and products, sociologists and educators, doctors, historians, even philosophers. Thanks to hypertext and the magic of the Web, what you‘ll really be doing is wending your way through a lively and unwieldy social network populated by pundits, researchers, journalists, and the cream of advertising/marketing creative. That‘s what I‘ve been doing for the last six years.

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After numerous articles, a book, an updated edition of same, a blog, dozens of media interviews, dozens of speaking/consulting engagements worldwide, and a fair amount of actual work, I thought it was time to put together a concise, organized, interactive compendium of news articles, opinions, and resources.But ‘concise’ and ‘organized’ are not in my lexicon. It’s ended up being more a colorful cornucopia whirling and bursting every which way, less a pocket dictionary. I think that’s for the better. EASIER TO USE IF DOWNLOADED