Interactive Crowd Experiences
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Transcript of Interactive Crowd Experiences
14-09-23 © Copyright Bruker for Friends GmbH. Deutschland 2014 1
INTERACTIVE CROWD EXPERIENCESthe new digital channel in live communication
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Enthuse your audience with an
UNFORGETTABLE BRAND EXPERIENCE
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Step into the all
NEW DIMENSION OF INTERACTION
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A location Cinemas & theatres
Stadiums and sports arenas
Leisure parks & playgrounds
Museums & theme parks
Fitness & wellness centres
Party areas & discos
Public viewings
Concerts & stores
Airports
…
An event concept Corporate days & incentives
Cinema advertising & movies
Sports/music events
Learning & infotainment shows
Roadshows & promotions
Market research events
Exhibitions & conferences
Gaming events
…
All you could possibly need…
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A large display Video walls
Cinema screens
Projector walls
Foyer screens
Digital signage
…
Countless people = The crowd From small groups to throngs of
people
1 - ∞ persons
All you could possibly need…
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The interaction platform Ease of handling
Multimodal control concept
Scalable
Universally applicable- A range of control scenarios
- Usable inside and outdoors
- Light-independent
- With or without moderator
Interaction application Game
E-Learning
Survey
Voting
Simulation
Configurator
Audience analysis
…
All you could possibly need…
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Moving arms/bodies to the right/left
Raising arms
Jumping
Ducking
Or by making noises…
Volume
Timing
Rhythm
Still in development
Whether viewers interact by moving their bodies…
It‘s all possible!
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Multitouch
Motion sensor
Microphone
Bring-Your-Own-Device
Combining with consoles or Internet browser is also possible.
Or via their own mobile device
It‘s all possible!
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Individuals playing against the crowd …
People playing against each other... Or they join forces…
Or taking on the rest of the world
It‘s all possible!
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Who can this inspire?
Who can be successfully targeted with Interactive Crowd Experiences?
General All media und advertising affine people
Definable Specific target groups using Sinus Milieus® – namely groups ofindividuals with similar tastes in terms of lifestyles and attitudes
When viewed from a Sinus Milieus® perspective, the Crowd Interaction concept has a positive target group of
> 40%
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Innovative Unique dimension of interaction through individually addressing andinteracting with a crowd
Attractive At the core of the media and "Do something together“ trend: Combining visual, audio and social intercommunication is a way to inspire target groups.
Social Cooperative, communicative, empathetic, solidly united
Satisfying High entertainment value, direct rewarding effects and positive shared experiences
Matchless branded entertainmentHighly emotional moments for your target group
High value of media contact
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Reap the benefitsof the new multisensory mass medium
Implicit Ideal playing field on which to subtly foster brands and opinions and influence consumer behaviour. Exploiting group-dynamic & sympathy effects and swarm intelligence
Unique Attention-grabbing and image-boosting with first/earlybird advantageover competitors
Relevant Target groups affine, matches the media trend: Combining visual, audio and social intercommunication inspires target groups.
Interactive Interaction (with) the target group is key to achieving thecommunication goals.
High value of media contact
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Versatile Can be deployed in multiple locations and industries and across multiple products and brands
Long-lasting Memorable. Existing communication messages and content used in a playful, recurring and reinvented way to consolidate the communication goal
Tailored 100% customer satisfaction thanks to individualised design and programming
Measurable Direct assessment of benefits and hence cost efficiency as a new media tool in terms of POI (direct response) or POS is possible
High value of media contact
Reap the benefitsof the new multisensory mass medium
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Reference exampleEuropean Union CAP Communication Award | Brussels
Several hundred international
communications professionals went
into battle with each other at the
closing event of the CAP
Communication Awards in Brussels
via a hot air balloon race.
You can see how much fun they all
had.
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WOULDN‘T IT BE NICE IF YOUR CUSTOMERS COULD EXPERIENCE YOUR BRAND UP CLOSE?
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THEN GET IN TOUCH, AND LET US SHOW HOW WE CAN INSPIRE YOUR TARGET GROUP FOR THE LONG TERM!
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BRUKER FOR FRIENDS [email protected]