Interactive Brand Development supported by Mission Critical Systems.
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Transcript of Interactive Brand Development supported by Mission Critical Systems.
![Page 1: Interactive Brand Development supported by Mission Critical Systems.](https://reader036.fdocuments.us/reader036/viewer/2022062519/56649ce35503460f949af627/html5/thumbnails/1.jpg)
Interactive Brand Development
supported by
Mission Critical Systems
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AGENDA
Cognitive Background
Cognitive Approach
Cognitive Competitive Advantage
Customer-Centric Design
Basic Platform Overview
Cognitive Platforms supporting Real World Solutions
Summary
Q&A?
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Established 1995
Specialist Interactive Agency
Experienced professionals R&D focus
Blue chip client base Vodafone, Govt, Unilever,
Vichy, Sky, GSK
Long term client partnerships
Sophisticated Systems CRM ; Database e-Commerce ; Loyalty
History of delivery Successful Projects Award Winning
COGNITIVE BACKGROUND
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BRAND INTERACTIVITY
(The Intelligent / Living Brand)
TECHNOLOGY SOLUTIONS
PROJECT
D ELIVERY
USABILITY & INTERFACE
DESIGN SOLUTIONS
THE COGNITIVE APPROACH
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INTEGRATED TEAM
IMPACT & STICKINESS
THE COGNITIVE ADVANTAGETechnical specification perspectiveCreative concept perspective
Crossover team delivers engaging and intuitive campaigns
Consumer MindshareUnique experiences
PLATFORM READYSpeedy deploymentLow risk
FOCUS ON GOALSProtect investmentTime sensitive projects
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Clean design philosophy and an experienced approach
Customer-centric. ISO 13407 (Human-Centred Design Process)
Measurement of the effectiveness of design using information-ink ratio. The higher the ratio the more likely it is that a design is effective
Interactive system has goals: desired user outcomes and business objectives. Cognitive ensures that all elements have a constructive purpose
Management of desired user outcomes through clean and direct user flow. Users' attention is a finite resource
Testing using personas
CUSTOMER-CENTRIC DESIGN
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Project Objectives; Analysis Specification / Requirements Prototype Development Testing Feedback Ready? Go Live Evolution
THE COGNITIVE PROCESS
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KEY PERFORMANCE INDICATORS
Identified with key stakeholders using SMART model Specific Measurable Achievable Realistic Timely
They result in Campaign metrics Business metrics
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PLATFORM OVERVIEW
EmergingMedia
CRM Systems
Media Servers
Database Servers
Interactive Media
The Intelligent Brand
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Digital Strategy & Media Planning
Website Design & Development
Database Development & Management
CRM Activity
Email, viral, ezines, (m)blogging, broadcast
Loyalty Systems
Online Advertising
Accessibility / Usability / Compliance
DIGITAL MEDIA EXPERIENCE
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REAL WORLD EXAMPLES
The following represents a small sample of project and campaign deliverables completed by Cognitive over the past couple of years
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Interactive Design & DevelopmentClient: Vodafone | Media: Web, Email, Mobile
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Interactive Design & DevelopmentClient: Vodafone & Sony Ericsson | Media: Web, Email, Mobile
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Brand WebsiteClient: Unilever - Lyons Tea | Media: Web, Email
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Interactive Computer Based TrainingClient: Vodafone | Media: Web, Rich Media Training
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Interactive Computer Based TrainingClient: Vodafone | Media: Web, Rich Media Training
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Brand WebsiteClient: Vichy | Media: Web
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Pharmacy LocatorClient: Vichy | Media: Web, Email
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Social Network DevelopmentClient: Vodafone / Media: Web, Email
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Loyalty SystemClient: Vodafone | Media: Web, Email, Mobile
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Loyalty System contd.Client: Vodafone | Media: Web, Email, Mobile
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Interactive Greeting – ViralClient: Vodafone | Media: Web Application, Email
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Interactive Greeting / Viral contd. Examples from over 100K greetings sent by consumers
Client: Vodafone | Media: Web Application, Email
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Brand WebsiteClient: Unilever | Media: Web, Email
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Brand Website contd.Client: Unilever | Media: Web, Email
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CRM, Loyalty System, Online coupon generationClient: Unilever | Media: Web, Email
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Consumer Recruitment, Kiosk, e-CommerceClient: Vodafone | Media: Web, Email
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Email Design, Development, and BroadcastClient: Vodafone & RTE Mentor / Media: Email
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Email Design, Development, and BroadcastClient: Terroirs | Media: Email
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Email Design, Development, and BroadcastClient: Vodafone | Media: Email
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Website / Online CompetitionClient: Vodafone | Media: Web
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Email Design, Development, and BroadcastClient: Vodafone | Media: Email
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Promotional WebsiteClient: Vodafone & Universal Music | Media: Web Application, Widgets, Email, Banners
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Promotional Website – widgets connecting MySpace social network Client: Vodafone & Universal Music | Media: Web Applications, Widgets, Email, Banners
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Banner Creative samples from different campaigns
Client: Vodafone | Media: Online Advertising
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Summary
Creativity & Technology
Fast Turnarounds
Multi-Project Capability
Multi-Digital Channels
Interactive Media & Mission Critical Experience
REQUIREMENTS: DELIVERS:
Integrated Team
Ready Platforms
Agile Dev. + Process Mgt.
CRM / Broadcast / Banner
History of Successful Projects
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Q&A?