Interactive advertising

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Transcript of Interactive advertising

About the

infrastructure

Basic component classification

HIGHER VISIBILITY

VERY HIGH RECALL RATE

PERSONALISATION

MULTIMEDIA & FUN

REAL-TIME FEEDBACK

Unforgettable experiences that would always remain memorable

Very distinctive, noticeable and attractive enough to foster curiosity within any public space

Facilitates a variety of rich media formats (i.e audio, videos and images) which could be creatively exploited to enhance the engagement and add fun to the desired communication

The interface fosters immediate feedback as it provides a broad and diverse platform for gesture-based object manipulation

Benefits in the Offering

Users can determine the information/content they want to view.The experiences can be customised to suit desired target audience