Interactive advertising
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Transcript of Interactive advertising
About the
infrastructure
Basic component classification
HIGHER VISIBILITY
VERY HIGH RECALL RATE
PERSONALISATION
MULTIMEDIA & FUN
REAL-TIME FEEDBACK
Unforgettable experiences that would always remain memorable
Very distinctive, noticeable and attractive enough to foster curiosity within any public space
Facilitates a variety of rich media formats (i.e audio, videos and images) which could be creatively exploited to enhance the engagement and add fun to the desired communication
The interface fosters immediate feedback as it provides a broad and diverse platform for gesture-based object manipulation
Benefits in the Offering
Users can determine the information/content they want to view.The experiences can be customised to suit desired target audience