Interaction in media - the way to protect the reality, July 2011
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Moscow State University Faculty of Journalism
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My presentation in Rome
Transcript of Interaction in media - the way to protect the reality, July 2011
Moscow State UniversityFaculty of Journalism
INTERACTION IN MEDIA – THE WAY TO PROTECT THE REALITY
Ilya Stechkin, Ph.D.
July, 2011Rome
Plan
1. The reality and different ways of its protection
Plan
1. The reality and different ways of its protection.
2. Mass media and media professionals and there relations with the problem.
Plan
1. The reality and different ways of its protection.
2. Mass media and media professionals and there relations with the problem.
3. Interaction in media as a way to protect the reality.
The reality
The reality
The realityW
ebig
ration
The realityW
ebig
ration
Why?
Why?
Personal reasons
Easy to interact
Scalability of time
Self-construction
Demonstrativeness of the results
Mass media influence
Web as a fashion
Prevailing authorities
Financial structures
Game development industry
What can be done?
1. Open clinics
What can be done?
1. Open clinics
2. Send personal nurses
What can be done?
1. Open clinics
2. Send personal nurses
3. Use special camps
What can be done?
1. Open clinics
2. Send personal nurses
3. Use special camps…But I’m sure, that the role of media and media professionals in protection of the primary reality is very important!
JOURNALIST’S ROLES IN THE INTERNET
Traditional Actualized ModernAuthor
Editor Organizer
Agent of Influence
Moderator/Facilitator
Producer
Marketologist/Sociologist
Mediator
Ensitor (content-manager)
Internet-user
Dispatcher
Traditional Actualized Modern
Author
Editor Organizer
Agent of Influence
Moderator/Facilitator
Producer
Marketologist/Sociologist
Mediator
Ensitor (content-manager)
Internet-user
Dispatcher
Traditional Actualized Modern
Author
Editor Organizer
Agent of Influence
Moderator/Facilitator
Producer
Marketologist/Sociologist
Mediator
Ensitor (content-manager)
Internet-user
Dispatcher
Traditional Actualized Modern
Author
Editor Organizer
Agent of Influence
Moderator/Facilitator
Producer
Marketologist/Sociologist
Mediator
Ensitor (content-manager)
Internet-user
Dispatcher
Traditional Actualized Modern
Author
Editor Organizer
Agent of Influence
Moderator/Facilitator
Producer
Marketologist/Sociologist
Mediator
Ensitor (content-manager)
Internet-user
Dispatcher
Traditional Actualized Modern
Author
Editor Organizer
Agent of Influence
Moderator/Facilitator
Producer
Marketologist/Sociologist
Mediator
Ensitor (content-manager)
Internet-user
Dispatcher
Traditional Actualized Modern
Author
Editor Organizer
Agent of Influence
Moderator/Facilitator
Producer
Marketologist/Sociologist
Mediator
Ensitor (content-manager)
Internet-user
Dispatcher
Active audience's conflict of expectations
Existing media practices
Monologue
General information
Content production
Gate-keeping
Real needs of the active audience
Respectful dialog
Practical results
Content navigation
«Gate opening» (facilitating)
MODERATOR/FACILITATOR
Who are you, Mr. Moderator?
We started from the levels of work:
codification of rules
control
management ( “tamagoching” of the audience)
Then we found three models of this role:
Team-leader
Editor
Specialist (Expert)
PERSPECTIVES: EDUCATING USERS
Steps
• Digital divide between teachers and students
Steps
• Digital divide between teachers and students
• Educate teachers
Steps
• Digital divide between teachers and students
• Educate teachers
• Teach young people to use ICT effectively and safely
Steps
• Digital divide between teachers and students
• Educate teachers
• Teach young people to use ICT effectively and safely
• Produce and publish the manual for secondary school
Steps
• Digital divide between teachers and students
• Educate teachers
• Teach young people to use ICT effectively and safely
• Produce and publish the manual for secondary school
• Create the professional sphere “HighEdWeb”
Steps
• Digital divide between teachers and students
• Educate teachers
• Teach young people to use ICT effectively and safely
• Produce and publish the manual for secondary
school
• Create the professional sphere “HighEdWeb”
• Start the community HighEdWeb.Ru
• Motivate media professionals to protect the reality
Steps
• Digital divide between teachers and students
• Educate teachers
• Teach young people to use ICT effectively and safely
• Produce and publish the manual for secondary
school
• Create the professional sphere “HighEdWeb”
• Start the community HighEdWeb.Ru
• Motivate media professionals to protect the reality
• New educational programs, tested for 2 – 4 years
Perspectives
Summary 1
Summary 2
Summary 3
Summary 4
