Interaction Bridges: Collaboration Tool for Marketing Accountability

© 2007 Marketing Operations Partners. All Rights Reserved.

Interaction BridgesA Collaboration Tool for Marketing Accountability

Collaboration is About Adding Value

Common visionSmooth handoffs Clear

communication

© 2012 Marketing Operations Partners, Inc. All Rights Reserved.

Bridges for Marketing Collaboration

Project Managers

Sales Reps

Service Reps

Executives

Any Employee



Project Managers

Sales Reps

Service Reps

Executives

Any Employee

Perspectives

Goals

Incentives



Project Managers

Sales Reps

Service Reps

Executives

Any Employee

Perspectives

Values

Goals

Incentives

Styles


Everyone is a Chameleon

TRUE SELF

Source: Dr. Linda V. Berens


Everyone is a Chameleon

TRUE SELF

Adapt & Grow

DEVELOPED SELF



CONTEXTUAL SELF

MomentaryBehavior

TRUE SELF

Adapt & Grow

DEVELOPED SELF


Everyone is Chameleon


3 Keys to Bridging Interaction Gaps

Where we focus our attention when interacting

Our pace and energyWays we influence others



Combinations of the True Self

Where we focus our attention when interacting:

Our pace and energy:

Ways we influence others:

Directing Communicator

Informing Communicator









initiating role

responding role









Initiating Role

Responding Role

ProgressOutcome

Fastest Results | Best Results Fastest Start | Best RouteSource: Dr. Linda V. Berens


Bridge to Anyone On-the-Fly

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Source: The Interaction Styles Model is the property of Dr. Linda V. Berens and cannot be used, duplicated or disclosed without the express permission of Telos Publications.



Responding Role

Initiating Role

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Responding Role

Initiating Role

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Info

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Fastest Results

Best Results

Fastest Start

Best Route



Bridging the Interaction Styles

AnticipateResponding Role

Initiating Role

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• Keep the group on track• Deliberate decisions• Define the process focus




Responding Role

Initiating Role

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Info

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Anticipate

Completion


• Lead the group to the goal• Quick decisions• Results focus




AnticipateResponding Role

Initiating Role

Dire

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Info

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Completion

Integrate



• Support the group’s process• Consultative decisions• Understand the process focus




Responding Role

Initiating Role

Dire

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• Support the group’s process• Consultative decisions• Understand the process focus

Involvement

• Facilitate the group’s process• Enthusiastic decisions• Interaction focus

Info

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Anticipate

Completion

Integrate

Interaction Bridges is a trademark of ClearAction LLC© 2012 Marketing Operations Partners, Inc. All Rights Reserved.

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Interaction Bridges: Collaboration Tool for Marketing Accountability

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