Interaction 09 Mashup/Recap
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Transcript of Interaction 09 Mashup/Recap
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shamelessly subjective, out of context &utterly biased
As presented to the IxD Team Aynne Valencia, San Francisco
redux
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First, highly researched background*
* stuff I found on wikipedia
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80 Percent of the world’s population speaks languages other than English
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42 percent of college graduates never read another book after college.
1/3 of high school graduates never read another book for the rest of their lives.
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In 2007 the United Nations Population Division projected that the world's
population will likely surpass 10 billion in 2055
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By 2012 the majority of the population of Asia will be over the age of 65
By 2020 the United States
will have a more people
retired than in the work force
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That’s a lot of older people
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1/3 of the worlds population has access to a mobile phone
1/3 of that third has internet access on a computer
* Thats a lot of mobile stuff
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75 Percent of the world lives in poverty conditions.
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17 million Africans are using mobile airtime as currency
John Thackera, Experiencing Sustainability
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why am I telling you this?
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POLITICS ECONOMY ENVIRONMENT ARCHITECTURE
FASHION LITERACY URBAN DEVELOPMENT TECHNOLOGY SERVCE
DESIGN PRODUCTS AND MATERIALS
SCIENCE
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influences design
Stating the obvious that we don’t always remember
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we have the ability to influence culture
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our medium is behavior
Mark Rettig, How to Change Stuff in a Complicated World
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because there is a global trend shifting from
“I” to “we”
Mark Rettig, How to Change Stuff in a Complicated World
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some SmARt* things we can do, right now today
*Specific, Actionable, Repeatable
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?what if...
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A Marketing Plan became an Engagement Plan?
Manifest Digital, UX Designers: Business Leaders Needed
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a Creative/Project Brief became an Experience Brief?
My Addition
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SEO became an Social Engagement Marketing?
Manifest Digital, UX Designers: Business Leaders Needed
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we start by asking what we want the experience to be?
My Addition
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no one gets excited about a wireframe
Dan Saffer, Carpe Diem
a little secret:
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“what cannot be overcome by reason can be subverted by glamour”
Dan Saffer, Carpe Diem
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emotion causes the wow
Dan Saffer, Carpe Diem
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Journeys of Motion
Video or stills to create a narrativeStep by step narrative of the user journeywrite a scriptuse sound or voice over to express the emotion
for big projects
Chloe Gottleib & Jill Nussbaum, RGA
+
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for all projects
Parti Diagram
Design Principles Statement
Driving characteristics of the design
Y! Example: Enhance the CoreCheck in behaviorImmediate engagement
Show the conceptual architecture of the site, service or product
Concept Statement
Y! Example: “The Dashboard for what you love on the web”
Luke W. Parti and the Design Sandwich
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for design for play
Game Design Document
Genre/Platform AudienceAestheticsWho will play itWhat are the entities (avatar/no avatar)Verbs for desired controlsWhat is the reward system?How does one progress?What are the customization optionsWhat is the tutorial, help or learning curve
Nadya Direkova, Razorfish
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“the best way to predict the future is to invent it”
Alan Kay By way of Dan Saffer : Carpe Diem
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believe you belong
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To Read:
“101 Things I Learned in Architecture School” - Matthew FredrickSea Change Design Process - Lauralee Alben
To see:
“Carpe Diem” - Dan Saffer’s closing keynote http://www.kickerstudio.com/blog/Manuel Lima www.visualcomplexity.comGestalt of Interface Design www.michaelsalamon.com/ixd09Doors of Perception http://www.doorsofperception.com/