Interact 2017 Keynote speech: A Digital coming of Age by Nigel Morris, CEO DenstuAegis Americas and...
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europe A Digital Coming of Age #InteractIAB Nigel Morris CEO DentsuAegis Americas
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Transcript of Interact 2017 Keynote speech: A Digital coming of Age by Nigel Morris, CEO DenstuAegis Americas and...
europe
A Digital Coming of Age
#InteractIAB
Nigel MorrisCEO DentsuAegis Americas
Average hours per weekmedia consumption
80% of all media by 202066% of all media by 201050% of all media by 2007
The future - key drivers of change and growth
5
CONVERGENCEAND INNOVATION GLOBALISATIONTHE DIGITAL
ECONOMY
turning the economy digital and demand side-led
MACHINE LEARNING
ARTIFICIAL INTELLIGENCE
BLOCKCHAIN
SENSOR TECHNOLOGIES
BACK END
FRONT END
transforming people’s experiences +
expectations
INTERNET OF EVERYTHING
ROBOTICS
AUGMENTED REALITY
VIRTUAL REALITY
IMMERSIVE REAL-TIME
$100 trillion
VOLATILEUNCERTAINCOMPLEXAMBIGUOUS
Obstacles and barriers
De-globalisationMeaningfulinnovationdrowned
by fluff and noise
Growinginequality
and collapse of trust
Complexitywith
inadequate regulation
10
SPEED OF CHANGE LACK OF CONTEXT
CONTEXT
overestimateunderestimate
Short term impacts
Long term implications
100% Digital Economy Business
Designed and engineered around the customer
experience
Innovating the way brands are built
21
$570BNADVERTISING / MEDIA CHANNEL
BRANDS / COMPANIESMARKETING
$500BN-$2TNRETAIL CHANNEL
$500BNSPORTS / EVENTSLIFESTYLE CHANNEL
$500BNPEOPLE PAYING FOR CONTENT
CONTENT PRODUCERS/ MEDIA PLATFORMS
THE DIGITAL ECONOMY
OPPORTUNITY
PEOPLE WHO BUY BRANDS
It’s all about mediaIt’s all about contentIt’s all about socialIt’s all about technologyIt’s all about eCommerceIt’s all about appsIt’s all about connected devicesIt’s all about the internet of everythingIt’s all about data
Digital Transformation
Marketing to Real People
The primary source of customer contact and
business growth
PERSONALISATION ADDRESSABILITY
Advertising and media
From people you don’t know –to people you do know
ACCURACY AND EFFICIENCY
REAL ROI AND INSIGHT
REAL TIME
DATA DRIVEN
MEASURABLE
ENGAGEMENT AND EMOTION
PERSONALISATION
CREATIVITY
ADDRESSABLE
AUTOMATED
100% digital economy business solutions
DYNAMICEXCITINGLIMITLESSINSTANT
Solving ‘The Digital Economy Paradox’
The digital divide
SpreadingProsperity
The digital
dividend
WealthCreation
We need to create a digital economy that works better…
…for all
