Inter Ad - repository.asu.edu€¦ · you cannof maximize your results." For those of us lacking in...

14
Oc/ofter /ft 1994 Inside: Stuffwedidn'twrite... page 2 Souviaki, Bouzouki, and Pan Throwing Contest... page 3 Open Forum... page 4 Lounge Lizard... page 6 Epic Carl Secam Scoia... page 7 Kegger... page 8 Rubber Duckies... page 9 Strange Article- page 10 What's That Smell? cHutl*mf« / xol tic By Donnalyn Civello W hat is Thunderbird? I am siain thai all would agree 31 it is NOT just another graduate business school. But what makes it more? Would it be the infusion of languages? ...the em- phasis on international relations?...the diverse foreign pro- grams available? No. not exclu- sively. In addition to all the above, it has to be said that it is die students themselves that make up the 'Thun- derbird Mystique". We are what makes the difference at this gradu- ate institution...weare Thunderbird. Weat Das Torwould like totake the time to capitalize on this school's most prized asset, the studem and therefore dedicate a piece each week profiling a different student. In our own right, we are all very special, and it is our intention to highlight thiscollective uniqueness, forwiuV out each and every one of us, this program would cease to exist. My first profile is going to focus on a first semester student whom I feel is truly unique. He is an accomplished executive from Texaco, Guatemala Inc. and brings with him an incredible wealth of knowledge in manyprofessiona! and social sectors. You might ask... what would bring an executive from one of the largest multinational oil manufacturers here to Thunderbird? Well, as Nicholas Smyth attests. To rise up the corporate ladder, you need to have substance; I wan ted American Graduate School of International Management Real Life 101 Workshop Initiates T'Birds Into Global Marketing By HUah Smith ' t happens twice a year right here at Thunderbird. The judges arc business ople from all over the US who gather for one afternoon to judge and deliberate who will win. The competition is between teams of T- birds hired by corpora- tions to create marketing plans for their products all over the world. They market such products such as Lego in Mexico, vagi- nal cream in Poland, heart valves in Germany, and Dun and Bradstreet in China. Let megiveyouasampling of how our fearless Inter Aders have saved multinationals from commit- ting international marketing faux pas' and how they have brought fine products and relief lo our global neighbors- Poland will be eternally grateful. Hershey's Symphony chocolate bar was creaied by Inter Ad. Team Hershey (1990) was given the task of launching a choco- late bar in South Korea. They named it Symphony, designed the packag- Inter Ad International , Marketing Workshop ing. and created the marketing plan for South Korea Now the same bur is available here in the US. Inter Ad nasal so named, packaged, and mar- keted Hershey chocolates in Japan. The Japanese also received hoidogs viateam Armour! 1988). Inter Aders do non-edibles too! Team Rollerblade (1990) introduced a whole new recreational activity to Spaniards. Each InterAd project is unique; they vary in product, mar- ket, and marketing hurdles which must be identified and leapt. InterAd teams have excelled in determining why products have failed overseas and how they can meet with succesv Team Hinds (1991) discovered their client's skin lotion was a flop in Costa Rica because its tar- get market c lai med the product smelled like the maid's lotion and the prices as too low lo lx CufiMucicu a quality skin care prod- uct. Team Hinds re- formulated the prod- uct, changed the fragrance and pack- aging, and raised the price Team Lego (1993) reposi- tioned its product in Mexico. Lego previously competed with building blocks and other construction toys. The team repositioned Lego to be more than just a toy. but also a Continued on page 5 Nicholas Smyth Steps From Texaco to Third to complete my Masters at Thun- derbird. whose program I felt would help me fill in all the gaps". Nick was raised in Wash- ington. D.C. and educated at The Heights Preparatory School. He went on toreceive his BA from New York University and was quickly recruited to work for Merrill Lynch. New York as a Financial Operations _.«. Assistant. After about a year, Nick decided to supplement another facet of his being by pursuing a Master in Acting from Catholic University. Wash- ington D.C. where such greats as Susan Sarandon began. For him, acting __ hasbecomeaniniegralpart == in the development of his presentation/communication skills as well as enhanced his cultural sensitivity. As Nick states, "When you are on stage often enough, you build acertain degree of confidence. It is this confidence that needs to be reflected in your presentations to management, dealings with clients, and relations with employees. You also need to be sensitive to your audience, just as one would need to be sensitive to the cultural needs of your target market." While he was pursuing his acting degree during the day, most nights, he could be found working for Fox TV Network in the production department. After about two years in the Entertainment industry. Nick re- turned to the business world, join- ing the Markeiing division of Do- minion BandSharesCorp.,McLean VA and pursued an MBA part time at George Washignton University. While he was at Dominion, he re- "It is O.K. to be egotistical as a salesman..." ceived a contact at Texaco. USA and within a couple of months landed a position as a Marketing Analyst for their Miami office. After about eight months, Texaco realized what an asset they had in Nick andquickly relocated him to their Guatemala office, where he remained for the next four years. He was then pro- moted to Industrial Sales Supervi- sor and Director of Advertising/ Sales Promotion and PR. White Nick was in Guate- mala, he befriended a counterpart at ESSO named Bill Eisner who was a Thunderbird graduate ('89) and his wife Alicia Eisner also a Thunder- bird graduate S*8S). now a Market- ing Rep for Elizabeth Arden. Cen- tral America/Mexico/Venezuela. In addition to this couple, there was Ralph Borchers. a Thunderbird graduate C74). the General Man- ager for Texaco. Latin America. He. consequently was voted "Man- ager of the Year" in 1993. All were instrumental in Nick's decision to attend the Thunderbird program. When asked about his ap- proach to management. Nick re- sponded. "It is o.k. to be egotistical as a salesman on your own. but in a management capacity, you need to know how to be a team player. If you don't work with your people, you cannof maximize your results." For those of us lacking in managerial experience. Nick rec- ommends, "take advantage of all the upper level courses here be- cause they will teach you all the functional skills you'll need in the business world. Also remember that it is your work that speaks for itself." Words from the wise!! For those of you who haven't yet had the pleasure to meet Nick you can be sure to find him doing the Merengue at every Latin American party (he came in 4th at the last contest!) Editor's Note: If you know of a student with a story that you think deserves telling, talk with Student Profile writers Donnalyn Civello or Dave Melrose. or come by the Das Tor office. Vof. XUH, Aw. 7 Peace in Northern Ireland? By Chris Groves H ow sane would the average political observer have looked one year ago if his predictions had included that: Dine IRA would declare a cease fire that lastedovera week: 2) Britain would consider permitting Sinn Fern rep- resentation at talks covering the fu- ture of Northern Ireland; and 3) that the US would begin building rela- tionships with Sinn Fein? Most likely, this observer would now be discussing these same predications in the local loony bin with his new friends Napoleon. George Wash- ington and Joan of Arc. Unlikely as it may seem, all three of these events have recently occurred. However, what implications do they have on a prospective peace in Northern Ire- land? This question is mired in long-standing hostilities and in the extremism of the groups involved. The violence in the region dates back over 800 years. The current terrorism campaign of the Irish Re- publican Army is 24 years old Thus, the fact that the violence in Northern Ireland has been partially curtailed for about a month is not all that significant. Furthermore, in the past 25 years, over 2.8()0 people have been killed due to political violence in Northern Ireland. Since over 50% of the victims were innocent civilians, an IRA cease fire will not likely rid the population of the so- cialized hatred that has been culti- vated by this carnage. A key factor in evaluating the potential success in the moves toward peace is the that the cease fire is only an IRA cease fire. The IRA. although the most notorious terrorist group in Northern Ireland, is not the only group (or faction thereof) that must be privy to suc- cessful peace talks. There are at least five other legitimate terrorist players in Northern Ireland. In fact, some of these groups are staunchly against acease fire, because they are against a united Ireland. They have the incentive to increase their levels of terrorist violence in an effort to derail the peace process. Thus, a one-sided cease fire is not likely to be ultimately successful at restoring peace to the region. Despite the problems of overcoming socialized hatred and factions that are against a peace Continued on page 5

Transcript of Inter Ad - repository.asu.edu€¦ · you cannof maximize your results." For those of us lacking in...

Page 1: Inter Ad - repository.asu.edu€¦ · you cannof maximize your results." For those of us lacking in managerial experience. Nick rec ommends, "take advantage of all the upper level

Oc/ofter /ft 1994

Inside:• Stuffwedidn'twrite...

page 2

• Souviaki, Bouzouki, and Pan Throwing Contest... page 3

• Open Forum... page 4

• Lounge Lizard... page 6

• Epic Carl Secam Scoia... page 7

Kegger... page 8

• Rubber Duckies... page 9

Strange Article- page 10

What's That Smell?

cHutl*mf« / xol tic

By Donnalyn Civello

What is Thunderbird? I am siain thai all would agree 31 it is NOT just another

graduate business school. But what makes it more? Would it be the infusion of languages? ...the em­ phasis on international relations?...the diverse foreign pro­ grams available? No. not exclu­ sively. In addition to all the above, it has to be said that it is die students themselves that make up the 'Thun­ derbird Mystique". We are what makes the difference at this gradu­ ate institution...weare Thunderbird. Weat Das Torwould like totake the time to capitalize on this school's most prized asset, the studem and therefore dedicate a piece each week profiling a different student. In our own right, we are all very special, and it is our intention to highlight thiscollective uniqueness, forwiuV out each and every one of us, this program would cease to exist.

My first profile is going to focus on a first semester student whom I feel is truly unique. He is an accomplished executive from Texaco, Guatemala Inc. and brings with him an incredible wealth of knowledge in manyprofessiona! and social sectors. You might ask... what would bring an executive from one of the largest multinational oil manufacturers here to Thunderbird? Well, as Nicholas Smyth attests. To rise up the corporate ladder, you need to have substance; I wan ted

American Graduate School of International Management

Real Life 101Workshop Initiates T'Birds Into Global Marketing

By HUah Smith

' t happens twice a year right here at Thunderbird. The judges arc business

ople from all over the US who gather for one afternoon to judge and deliberate who will win.

The competition is between teams of T- birds hired by corpora­ tions to create marketing plans for their products all over the world. They market such products such as Lego in Mexico, vagi­ nal cream in Poland, heart valves in Germany, and Dun and Bradstreet in China.

Let megiveyouasampling of how our fearless Inter Aders have saved multinationals from commit­ ting international marketing faux pas' and how they have brought fine products and relief lo our global neighbors- Poland will be eternally grateful.

Hershey's Symphony chocolate bar was creaied by Inter Ad. Team Hershey (1990) was

given the task of launching a choco­ late bar in South Korea. They named it Symphony, designed the packag-

Inter AdInternational , Marketing Workshop

ing. and created the marketing plan for South Korea Now the same bur is available here in the US. Inter Ad nasal so named, packaged, and mar­ keted Hershey chocolates in Japan. The Japanese also received hoidogs viateam Armour! 1988). Inter Aders do non-edibles too! Team Rollerblade (1990) introduced a whole new recreational activity to Spaniards.

Each InterAd project is unique; they vary in product, mar­ ket, and marketing hurdles which must be identified and leapt. InterAd

teams have excelled in determining why products have failed overseas and how they can meet with succesv Team Hinds (1991) discovered their client's skin lotion was a flop in Costa Rica because its tar­ get market c lai med the product smelled like the maid's lotion and the prices as too low lo lx CufiMucicu a quality skin care prod­ uct. Team Hinds re­ formulated the prod­

uct, changed the fragrance and pack­ aging, and raised the price

Team Lego (1993) reposi- tioned its product in Mexico. Lego previously competed with building blocks and other construction toys. The team repositioned Lego to be more than just a toy. but also a

Continued on page 5

Nicholas Smyth Steps From Texaco to Thirdto complete my Masters at Thun­ derbird. whose program I felt would help me fill in all the gaps".

Nick was raised in Wash­ ington. D.C. and educated at The Heights Preparatory School. He went on toreceive his BA from New York University and was quickly recruited to work for Merrill Lynch. New York as a Financial Operations _.«. Assistant. After about a year, Nick decided to supplement another facet of his being by pursuing a Master in Acting from Catholic University. Wash­ ington D.C. where such greats as Susan Sarandon began.

For him, acting __ hasbecomeaniniegralpart == in the development of his presentation/communication skills as well as enhanced his cultural sensitivity. As Nick states, "When you are on stage often enough, you build acertain degree of confidence. It is this confidence that needs to be reflected in your presentations to management, dealings with clients, and relations with employees. You also need to be sensitive to your audience, just as one would need to be sensitive to the cultural needs of your target market." While he was pursuing his acting degree during the day, most nights, he could be found working for Fox TV Network in the production department.

After about two years in the Entertainment industry. Nick re­ turned to the business world, join­ ing the Markeiing division of Do­ minion BandSharesCorp.,McLean VA and pursued an MBA part time at George Washignton University. While he was at Dominion, he re-

"It is O.K. to beegotistical as asalesman..."

ceived a contact at Texaco. USA and within a couple of months landed a position as a Marketing Analyst for their Miami office. After about eight months, Texaco realized what an asset they had in Nick andquickly relocated him to their Guatemala office, where he remained for the next four years. He was then pro­ moted to Industrial Sales Supervi­ sor and Director of Advertising/ Sales Promotion and PR.

White Nick was in Guate­ mala, he befriended a counterpart at ESSO named Bill Eisner who was a Thunderbird graduate ('89) and his wife Alicia Eisner also a Thunder-

bird graduate S*8S). now a Market­ ing Rep for Elizabeth Arden. Cen­ tral America/Mexico/Venezuela. In addition to this couple, there was Ralph Borchers. a Thunderbird graduate C74). the General Man­ ager for Texaco. Latin America. He. consequently was voted "Man­ ager of the Year" in 1993. All were instrumental in Nick's decision to attend the Thunderbird program.

When asked about his ap­ proach to management. Nick re­ sponded. "It is o.k. to be egotistical as a salesman on your own. but in a management capacity, you need to know how to be a team player. If you don't work with your people, you cannof maximize your results."

For those of us lacking in managerial experience. Nick rec­ ommends, "take advantage of all the upper level courses here be­ cause they will teach you all the functional skills you'll need in the business world. Also remember that it is your work that speaks for itself." Words from the wise!!

For those of you who haven't yet had the pleasure to meet Nick you can be sure to find him doing the Merengue at every Latin American party (he came in 4th at the last contest!)

Editor's Note: If you know of a student with a story that you think deserves telling, talk with Student Profile writers Donnalyn Civello or Dave Melrose. or come by the Das Tor office.

Vof. XUH, Aw. 7

Peace in Northern Ireland?

By Chris Groves

How sane would the average political observer have looked one year ago if his

predictions had included that: Dine IRA would declare a cease fire that

lastedovera week: 2) Britain would consider permitting Sinn Fern rep­ resentation at talks covering the fu­ ture of Northern Ireland; and 3) that the US would begin building rela­ tionships with Sinn Fein? Most likely, this observer would now be discussing these same predications in the local loony bin with his new friends Napoleon. George Wash­ ington and Joan of Arc. Unlikely as it may seem, all three of these events have recently occurred. However, what implications do they have on a prospective peace in Northern Ire­ land?

This question is mired in long-standing hostilities and in the extremism of the groups involved. The violence in the region dates back over 800 years. The current terrorism campaign of the Irish Re­ publican Army is 24 years old Thus, the fact that the violence in Northern Ireland has been partially curtailed for about a month is not all that significant. Furthermore, in the past 25 years, over 2.8()0 people have been killed due to political violence in Northern Ireland. Since over 50% of the victims were innocent civilians, an IRA cease fire will not likely rid the population of the so­ cialized hatred that has been culti­ vated by this carnage.

A key factor in evaluating the potential success in the moves toward peace is the that the cease fire is only an IRA cease fire. The IRA. although the most notorious terrorist group in Northern Ireland, is not the only group (or faction thereof) that must be privy to suc­ cessful peace talks. There are at least five other legitimate terrorist players in Northern Ireland. In fact, some of these groups are staunchly against acease fire, because they are against a united Ireland. They have the incentive to increase their levels of terrorist violence in an effort to derail the peace process. Thus, a one-sided cease fire is not likely to be ultimately successful at restoring peace to the region.

Despite the problems of overcoming socialized hatred and factions that are against a peace

Continued on page 5

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110.1994 II

INTERNATIONAL-INVESTORS IN AFRICALITTLE DETERRED BY

ITS TROUBLESBY MAGGIE JACKSON

Assacialtd Press News Service

NEW YORK <AP)_ JimRogers, an expert in investing in some of the world's most remote corners, has put his dollars in five African lands. "Africa is a very exciting place to invest as far as I'm concerned.... a land of enormous opportunity." says Rogers, author of "Investment Biker." a memoir of a round-the-world motorcycle search for obscure opportunities in areas of budding capitalism.

Still. Rogers isn't plung­ ing all his money into the African continent. "There will be more dis­ locations ... redrawing of" the hor- ders."hesays."You've ___ gut to understand w hat you're doing (to invest in Africa)."

Slowly and cautiously. American investors like Rogers are looking beyond the headlines of Africa's wars and famines and exploring the continent's other face _ the tiny stock mar­ ket* and oilier .sprout­ ing investments. It's no gold rush. An initial burst of enthusiasm fol­ lowing the opening of South Africa has slackened. Investors are bedev­ iled by difficulties ranging from lack of information to a dearth of compa­ nies issuing stock. Nonetheless, the American appetite for Africa is swelling, spurred both by South Africa and the attraction for small but growing securities markets worldwide. At least three invest­ ment funds that focus on Africa were started in the last year. Several more are planned.

"From our observations, interest­ ing American investors in the po­ tential in Africa has been an uphill struggle fora long time," said Rich­ ard Rutnerford, a senior investment officer in the Africa department of the International Finance Corp.. the World Bank wing that finances pri­ vate investment. "We've foundthat what has happened in the last 12 months has been a welcome change _ a lot of Americans are taking an interest in Africa." Setting the stage for the trend has been a tide of democratic reforms across Africa. climaxed by the changes in South Africa.

Three decades ago. newly free African governments enamored of socialism drove away foreign in vestors by nationalizing industries or imposing suffocating rules. Those policies, along with a dependence on exporting goods such as cocoa and metals that fell in value in the 1980s, led to ruin.

Governments now have begun to unfetter their economies: privatizing vast public sectors, lib­ eralizing foreign trade regulations. Ghana this year successfully sold off part of the Ashanti gold mines, the country's main foreign exchange earner. Last year. Zimbabwe opened

its stock market to foreign invest­ ment. The World Bank forecasts the economy of sub-Saharan Af­ rica boosted by South African trade. will grow by 3.9 percent a year from 1994-2003"

Americans also began taking no­ tice of Africa as interest grew- in emerging markets, the fledgling se­ curities markets in developing coun­ tries that, while risky, have multi­ plied in value. When Morgan Stanley set up a mutual fund de­ voted entirely to Africa eight months ago. the company estimated it w ould draw $60 million. Ii attracted nearly quadruple that. The Morgan Stanley fund, along with most I.' S invest­ ment, is aimed at South Africa. * ith

"At least three investment funds that focus on Africa

were started in the last year.Several more are planned."

its $230 billion stock market and highly developed economy.

In the past year. U.S. com­ panies with employees or invest­ ments in South Africa has increased almost 20 percent, says the Calvert Group.aBeihesdaMd-mutual fund group. Still, many investorsremain undecided about South Africa, fear­ ing unrest, the Calven Group says. President Nelson Mandela hopes to rectify that through an investment- oriented U.S. visit that started Sun­ day.

Some of the other 12 Afri­ can countries with stock exchanges arcattractingcustomers. Diamond- rich Botswana a neighbor of South Africa, has a tiny 5-year-old slock market that climbed a healthy 16 percent between June 1994 and a year earlier. Othertoutedexchanges are in Ghana. Egypt, Mauritius, Tunisia Morocco arid Zimbabwe.

Zambia lacks a working exchange yet has drawn attention with 28- and 91-day Treasury bills that annually yield more than SO percent, says Washington-based Kleiman International Consultants Inc.. an emerging markets special­ ist.

But investing in Africa poses basic problems, including a lack of research materials, curren­ cies that cannot be exchange for dollars and markets that operate only afewhoursaday. There's also what professionals call a liquidity prob­ lem _ not enough participants in the market so you can easily buy or sell your securities. In contrast to the thousands of stocks routinely traded in the United States. Botswana's exchange lists 10 companies. Ghana's 4-year-old market has 17.

Despite the disadvantages. U.S. interest in Africa is beginning

WITH FIREWORKS OUT OF WAY, IMF, WORLD BANK OPEN ANNUAL MEETINGS

BY SALLY JACOBSESes 1* \'e*\ Senice

MADRID. Span (APi _ After nearly a week of sometimes acnrno- nious cfcbaie. nch and poor nations put aside their difference-, today to open annual meetings of the Inter­ national Monetary' Fund and World Bank,

King Juan Carios of Spain and his wife. Queen Sofia, led off ceremo­ nies for the two institutions, which lend billions of dollars annually to developing countries.

The meetings coincide with the 5'tth anniversary of the two institu­ tions. created out of the economic devastation of World War II. During the opening ceremony. tw o

demonstrators, from the em ironmen- til groupGreenpeacedimbed across u steel caw oik high above the audi- lonum and dropped fake dollar hills on the audience

The notes, which fluttered do^n during the king's remarks, carried such slogans as "5n years of de­ struction."Many political and economic lead­

ers have used the occasion to call for an overhaul of the institutions, which have drawn fire because of their insistence on tough economic re­ forms in return for loans.

Bangladesh's finance minister. S;u fur Rahman. who is chairman of the meeting. said the institution-* have new chaJlcngc> to iace in their second half-century.

The top managers, Michel Camdessus of the IMF, and Lewis Preston, president of the World Bank, acknowledged the need for

10 percolate beyond stocks and bonds. Deals in the works range from venture capital and private equity funds to joint ventures, says Rutherford. Judith Aidoo. owner of a New York-based capital markets group aimed at Africa, says more than 100 investors inquired in just a few days when she disclosed plans to raise up to $40 million forapower plant in Ghana.

Such projects will add to a grow­ ing volume of direct investment in Africa, whose rich natural resources have long drawn oil drillers and miners. Direct U.S. investment last year in Africa was S5.3 billion, up from $3,7 billion in 199(1. govern­ ment figures show. Yet the head­ lines _ of Rwanda. Somalia. Sudan and Ethiopia _ continue to hurt Africa's allure in many potential investors' minds. "The fact that Rwanda is front-page news day af­ ter day does deter investors, to the extent that they question "Is all of Africa like that?"" says Marianne Hay. head of Morgan Stanley" s fund.

Such uncertainty may be a reason why several funds started this year are now selling at up to 20 percent discounts, said Gregg Wolper of Momingstar Inc.. a Chi­ cago research firm that tracks mu­ tual fund performance. Still, he notes, "these funds were able to raise assets pretty easily. That shows there's interest there."

change."The context in which we work

today is vastly different from 50 vears a<:o." said Preston.

Still, he said, "The challenge of development remains unchanged: Over a billion people still live in absolute poverty."

Camdessus noted the world economy is pulling out of a pro­ longed slump and urged the nations to cuard against rising inflation rates. curtail government spending and fight unemployment.The three-day annual meeting may

be an anticlimax after the sharp words thai marked some of the pre­ paratory talks among finance cruets and central bankers from the 179 member nations,

On Monday, the nations set aside their difference- and agreed that more must be done to ensure the wise use of ihe billions of dollars channeled to financially strapped iio\emments.

At the end of daylong talks, nch and poor countries listed ways aid can be used moreeffectively to boost developing economies.

Rich nations, it said, should let women, the poor and others play a more active role in designing, imple­ menting and running aid projects.

And it said donors should reduce the amount of "tied" aid _ money lent or given by rich nations on the condition that it be used to buy their exports and x.'f\ tecs. Treasury Secretary Llovd Bentsen,

in a speech to the group, advised developing countries that the key to success lies in sticking to the free- market strategies promoted by the IMF and the World Bank.

"Sound economic management always produces results." he sail

In exchange for aid, the IMF and the World Bank insist developing nations adopt measures to lower inflation rates, restrain government spending and reduce track barriers.

The politically unpopular reforms often have led to recession and a reduction in living standards, espe­ cially among the poor.

So far. the nch and the poor have clashed the most over proposals fa- greater assistance to the poor.

In a setback for the United States and Britain, which expected little debate, the developing countries refused to back down and accept a modest increase in money for IMF lending in the coming years.

A deadlock emerged when coun­ tries in Africa. Asia and Latin America held firm to a plan by* Camdessus. the IMF managing dt rector, for a S52 billion increase.

The economic powerhouses said they were only willing to support a rise of 523 billion.

The extra money would be used by poor nations and formercommu- nist ones in eastern Europe to buy imports, pay interest on foreicn debts and cover other financial needs.

The issue likely will be taken up next spring.

The Gate"Wherever we travel, whenever we pass from one country to

another we must go through a gate. However. Has Cor means more than simply the traversing of borders; it stands as a symbol and artery of communication through the barriers of superstition, ignorance, dogma, racism and prejudice; traditional enemies which continue to be a detriment to progress and global peace.

Idealistic though it may sound, it has now become the respon­ sibility of our generation, the future leaders of the international community, to make every effort to widen these gates and succeed where previous generations have failed.

Das Cor must therefore be an openI forum for debate, a clearing house of ideas that may fitrtber prepare .us. Foe. the international community arrf i f(irtrib;^ugrj[ifflt-ir^|.rq)uiaQOT of this youthful institution."/', ' ., ?>''''''••''•••,',- ••'". ' ' . ' .'-' \

-Bob Morabiiff,Fflundmg Editor, 1969 . ;;..

Editor In Chief iManaging Editor Copy Editor Financial Manager Advertising Manager

Michael Oakes David B.Yoakum SrmraneSherman Jay Boersma RexStepp

All letters to the Editor. Opinion and Commentary columns express the opinion of the writer and not necessarily those of DK Tor. the student body, the faculty as a whole or the administration. Das Tor will no: publish unsigned Letters orCommentaries but may consider withholding a writers name on request. Das Tor reserves the right to edit Letters to the Editor. Opinions and Commentaries for length and clarity.

»» lor 75249 Norrh 59,h Avenue. Clendale, Ariyma 85306 (602)-978-7I19 Fax: (602) 978-7971

Bas lor is produced on Apple® Macintosh

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October 10. 1994

LOCALIT S ALL GREEK TO ME

Phoenix Greek Festival featuresFoods. Wines, and Culture of

the AgeanThe 5t):n annual Greater

Phoenix Greek FeMivai 'W. Arizona's largest ethnic celebration of Greek food and culture, will take place October 14-16. 1994 at Holy Trinity Greek Orthodox Cathedral in Phoenix, The tiiree-day festival features authentic Greek food, mu­ sic, beer, wines, pastries and im­ ports. This year's food highlight is roasted lamb on a spit. The themeis "It's all Greek to me!"

The 52 admission, which supports Holy Trinity and its phil­ anthropic activities, includesa ticket for a special raffle on S unday, Octo­ ber 16: Greek music performances by "Bouzouki Express;" costumed

dance shows and lessons, church tours; lads ndes; cooking dem­ onstrations; travelogue; and. a special Greek wine tasting. The top pnze in the special raffle is round-trip airline tickets for two to Athens. Greece along with oiherdoor prizes.

Culinary Greek delights sucha-sPasutsio. Souviaki. Athe­ nian Chicken. Dolm.uthev 1-trnb.

("! > ro. Mouvsnka and Saaanaki w ill tvpreparedfreshdaiiv Greek past- nes and ^weetv Sver, v. me. brand;, and cofiee will also be available Imported Greek cheese"'. oli\e oils, ^pices. and food items, along with Greek arts and crafts will also be available for purchase.

Last year's festival was at­ tended by 14.fX)0 V'allev residents Projected attendance for this year" s festival is IS.(XK). "Everyone who attends our festival gets the oppor­ tunity to visit Greece right here in Phoenix, without incurring the ex­ pense of actually going there." says Nicolas Adamakis, festival market­ ing director. "Greece may be worlds away, but for Valley residents, it is only minutes away. Our festival captures the spirit of Greece, its people, their culture, heritage, food

and zest for life"The Holy Trinity philan­

thropic program which will he sup- poned by festival proceeds include support of needy families, contribu­ tions to various community groups and youth programs

Father Theo Anasta\.Prie\t of Holy Trinity. \iew \ the fe\ti\ al .i\ on "on-going celebration of our di- \erse ethnic and cultural hi\tor\ Ry \hanng our Greek culture. fo<\j and mtwc. Valle} re-ideni\ canev pencnceGrcck cu!t'.:%" trvhanJ^L: thereby ennch their own cu!;ur;:l background and J:\er\ity."

Holy Trinity Cathedral i\ kxratedat M/TMi Mary kind. Ph*x.-- m\. i-estival hours are Friday s pm to 10 pm; Saturday 12 noon to In pm :ind Sundav !2 nv%n to') pin Free admission for children under 12 every day. senior dti/ens free admission on Saturday before 4pm. and for college students free admis­ sion with college ID on Friday Ample free parking is available at American Express on 24(h Si. and Lincoln, and at the Best Western on 24th St. and Lincoln. A free shuttle bus will run continuously from both locations to the festival Call 2M- 7926 for more information.

Are you interested in experiencing a taste of the

Old West?

proposed forThursday. October2j]thCost, SI0.1)0 tor re­ served general admis­ sion.(but only SM.H! if we orgam/eacroupot 25 or more'

1994 International Cowboy & Indian Congress

'.- happening in Scottsdak on Ocio

Actiuties include.Indian Powwow DancingIndian Village / Teepee DisplavWagon Rides?(HI Western ExhibitorsSand Painting / Rug Weaving /BeadworkFas! Draw ChallengeFrying Pan Throwing Contest

This event is open to the public, however a "Thunderbird Night' is

please tearott Tie rv.r- tion below and submit it to' C'yndi Hanna Box 5.Mi - ASl.C North American Rep

Yes. I'm want to attend the I l»4 International Cowboy & Indian ] Congress :

Name:

Box:

| Phone: ____________ |

I__________________I

Thapanee AdultheerakitKhalid Al-SbobakiTerence AlbrechtHassan AllTodd AUmendingcrA. Alvarcz LorcnzoLuizAmaralTroy AmezcuaSteven AndersenGeorge AndersonKoshi AndoSabina AntoniazziPaulArbabSantiago ArdevolCindy ArdiantiMarca AnnstrongStephen AshbySofia AxelssonIsabel Bach varovaCharles Bal lardSalilBapatRajivBaphnaSanjivBaphnaAddo BarrowsGabriel BasualdoChristopher BatesTainan BatoryJennifer BaaersbyJem BayindiriiKimberlyBealToddBeallorFranklin BeattieDudley BeckerManaBeckerVan BeerJorg BeileBrian BellanS. BenjarurawongJohn BennettChristian BemcnSteven BeruttiLaura BlakeJayBoersmaIgnat BojanovJennifer BorcnsteinWayne BoydDouglas Bragdon

Gra

Christian BremmerKathleen BrennanThomas BrightBtyan BrooksRoben BullockChristopher BurgessPenelope BumettMelih CaganChristopher CapurroRussCarpenterKelly CarsonDaniel CaseyErdalCelikBradley ChaddickTony ChangN. ChartsiriwatanaUdey ChaudhryChunCJienJason ChenLiang-Ru ChenTravis ChesterYu-PeiChinPaul ChristiansenDavid ChuaJason ChuangJames ClaycombYael CoifinanRoger CsakiBruceCurrieBryan DanielTrever DanMatthew DcbruinWilliam DeichmannDiego DelgadilloDaniel DenofskyRobert DesrosicrsRobert DickinsFrank DicksonTiffany DinhGary DoughertyPhilippe DunesGeorge EcarmaHolly EdgerDavid EichomLouisa ElderBrian ElsevierPatrick Eng

dilation ceremonies for the The students listed below

William EveitttGregory FenichWilliam FirestoneSheDey FitchKimberlee FixElizabeth FranzKrisuna FratesGregory GardnerDairy GamerArkady GerasenkoKevin GilletteArief GoenadibrataShuji GotoSteven GranvilleAmarjit GrewalChristopher GrovesChristiane GuempelAlfred GueneroZartneen GulgeeDorothea HamichKaren HannVicki HarderMarkHardtAndi HarjonoBridget HartLauren HasenhuttlScott HasslerN. HaysTerry HearstErika HcimAsmundur HelgasonRebecca HendrixJames HennyLaw-rence HershkowitzFina HidayatBrooke HillJames HiHAlben HingleyKelly HinrichsDeborah HoageHao HongSusan HoodNicole HononTony HuWeidong HuangChristopher HuberDonald Hudgens

William HumphreyGarvin JabuschRaymond JanssenHeather JohanderThomas JohasonCarter JohnstonMichelte JolicoeurCharles JonesElise JonesScan JudgeRenate JuenglingJerry KartchnerKo KauiBradley KeliumSusan KcyserAlimudin KhanYungkeun KimJunichi KitayamaSerge KnystautasKelly KochRaj Kohli

1994 faji ^3^ wyj ^ j,^ December 16. are candidates for Fall graduation.

Margaret MunkusFarahnaz MarkaziShawna MaynardAndrew MazalBilly McfarlandDavid McintiishAnne MckibbenNicholas McnakerKevin MessnerChristopher McxasKendall MiddlebrxKikHeather MillerSusan MitchellElizabeth MolloyA. Monialvo ComishStcph MontgomeryScott MorenoNicole MorlySoren MortensenShigeru MotokiWilliam Mott

Paulus Kraaijvanger Thorald MuschenIrene KrechetoffJames KrcjciKathleen LangneckJeffrey LeeJames LehrerHeather LeonardLincoln LeungKent LewisJun LiangSally LiawChang- Ming LinRodric Livingstor.Jeannie Lt>ckeJeffery LongHee IMOB. LooneyDan LooseElizabeth LoweJeffrey LuAmdt LuebbersSara LynnSuzanne MackayTakayuki MakiseAndres MaldonadoNaomi Mandel

MarkMyersChristopher NekonEric NelsonMatthew NelsonMindy NeubauerSze-Wai NgThuy NguyenRichard NobleNancy Nobles PriceMaria Nonay VelaChristine O'ConnorDeirdrc O'ConnorErin O'SheaRuth OfstedalMichael OlsenEmilio OrtizAlexandra OswaldMelissa OningerHelen PainterA. PapadoptmlosMatthew ParishMichael PascoeJames PaulShawn PcddieClaudia Pela'

Steven PenningtonDavid PerryLola PetersLance PetcrsonRobert PhillipsMary PteianzaKathenne PigottJulic PinkJames PlankRenee PoirierMichael PomgJohn PowellRuben PresconKennetli Pros!Michelk PujolKelly PyonRoy RachamimnvDavid RaimondoJoel RampyFrancis RanneyJoerg RathenbergCatalina RecaldeScon ReighterJorge Restrepo RiosDonald RiceMark RingStevcn RingelsteinDavid Rios-UzcateguiKatharine RivasPaul RobinsonVilmar R(x:haElizabeth RoseberryBrian RovettaJill RueckenEric RundallDylan RybackJohn SalibaJoel Sanlos EchavarriaKun SasakiMasutoshi SatoPatrick ScanlanKristin SchaeferRay Scun-C.SeckBeverly SentellRupal ShahMark Shelley

Feng-Kwei ShcuShang-Wei ShihGerardoSimmermacner(Cathryn SimonsJohn SkillingsMitchell SbpeHilah SmithJennifer SmithJoshua SmithRodney SmithTimothy SmithPhilip SnowMaite SoberaP. SrikumpolScon StallwotxJRex SteppAaron StewartAngela StoneSameer SudameWilliam SullivanHendra SuryaR. Sy-FacundaCyrus TabatabaiRoger TakacsPeggy TanTetsu TaniguchiDennis TaylorKimiko ThakurS. ThalheimerMark ThomasTraci ThompsonThomas ThorpePondelis TiritasTatsuya TiKiaZ. TownsendAndrca TremerMigi TsaiSzukang TsuiLaura TucrsSandraTullisDavid TurnerGlenn TysvaerJorge L'ribeMario ValdesJ. Van GetsonR. Van Oman

W. Van Wttzenta;A.VandenbulckeN. VanderweyN. VijayadumdnnPatrik Von MoosFrank VosKrisnna WagnerJoseph WalkerNicholas WalkerClarke WallaceLynn WallaceMarc WallaceHo-Chuon WangYouxin WangThomas WeaverLaura WellsRichard WestfallElizabeth WhalenBrian WilkenC. WilliamsonElyn WillyDavid WindfeldtAnne WotxlmanLynne WixilleyManuel Yai>>James YimDavid YoakumJodi Zart-inNathaniel ZartmanElizabeth Zink

WINTERIM TheOudenK listedbelow artcandidates/orgraduationfoOowingVTmterm, 1995.

Christine AndersonSophia ArredondoScott BeneschOphelie BcrthierChien-Mm ChangCarlo DeleonDarcy DraftJoseph HaltbruJohn HankenSanda HirschlKrisuna HoopcsMadelyn HopkinsChristbn HoyvaldPhillip JohnsonDavid KennedyCharles LintonShahrukh MasudChcrtan PatelBeny SchlothanKarl SchreiberSviiiiosl.lv SelivavvAndrew SkobinskyPaulo L'ngarS. VanichjakvongKathleen WagnerMelissa WnolvtrtonScon Wyatt

Correctionsshould be rtpunedimmediately to theRegistrar's Office.

Page 4: Inter Ad - repository.asu.edu€¦ · you cannof maximize your results." For those of us lacking in managerial experience. Nick rec ommends, "take advantage of all the upper level

October 10.1994

ASLCOPEN FORUM IS SET FOR —— OCTOBER 12TH ——

By Yael Coif man

STUDENTS.GETANSWERSTO YOUR QUESTIONS AT THE OPEN FORUM!!' There will be an open question and answer session with various mem­ bers of the administration on Wednesday, October 12th at 7.<xi p.m. in the AT&Tauditonum. This forum has been organized by the ASLC in an effon to bndge the communicaiion gap between the student body and the administra­ tion. Please come prepared to ask those questions that have always bothered you such as: Howistenure determined?00 What is the strate- gic plan of the school?0? By how much and why is tuition rising?0? Why does everyone seem to have problems with Financial Aid??? What is the school doing to the upgrade the current computer facili­ ties??? This forum is an opportu­ nity to get the answers to these ques­

tions and more Among the mem­ bers of the administration attending will be:

Dr. Roy Herberger. Presi­ dent of Thunderbird

Mr. Brian Bates. Vla- President for Admissions and Stu­ dent Affairs

Mr. Jim Case. Assistant Vice-President of Employer Rela­ tions and Career Services

Dr. Candace Deans. [)i rec­ tor ofGlobal Information Resources

Mr. David Van Ness. Reg­ istrar

Representingthe three aca­ demic departments at the school will be:

World Business Depart­ ment: Dr. Robert Gross (Chair) and Dr. Peter Bergevin

Modem Languages Depart­ ment: Dr. Mary Anne Critz (Chair)

International Studies De­ partment: Dr. Roe Goddard and Professor Robert Tancer

The ASLC would like to take this opportunity to thank the above administrators for their time. concern, and effon to unprm e .stu­ dent-administration communica­ tion. This e\ em will be covered by Das 1 or as well as \ ideo-taped (or future reference b> students unable to attend. It it is impossible for you to attend, you can write your ques­ tions on an index card and drop them off in the ASLC office c/o Publicity Chair. Remember, this opportunity does not happen very often, and i f we want our views to be taken seriously, we must show an interest in events such as this one. Remember, the OPEN FORUM is on Wednesday, October 12 at 7:00 p.m. in the AT&T Auditorium and wi 11 be followed by a reception spon­ sored by the office of Communica­ tion. MARK YOUR CALEN­ DAR!!!

Academic Affairs UpdateBy Marca Armstrong

The academic committees have been very active lately with admissions, scholarships, the fac­ ulty rounds and the insiders guide. Hoe's a summary of how your fel­ low students have been working for you:

ADMISSIONS: Inaddiiion to the meeting on September 16 when the committee admitted ap­ proximately 97 additional new stu­ dents for Winteriraandspring 1995. it has been working to solidify a ranking system for evaluating pro­ spective students. From a focus group held Friday, September 30. students proposed that the Admis­ sions Office set future goals to in­ crease GMAT scores and require some work experience prior to en­ trance. Requirements such as these become difficult when trying to fill classes three times a year. They are. however, being considered seri­

ously. Another issue that was brought to the attention of the Ad­ missions Office is the practice of admitting students on probation. Although this discussion is in the preliminary stage, administrators are becoming increasingly aware of the desire on behalf of the student body to remove probationary admission.

SCHOLARSHIP The committee met on September 23rd and awarded scholarships to con­ tinuing students. A meeting is set for October 14th to award new stu­ dent scholarships. Thank you to those students who have and will participate in these discussions.

TEACH/FAST: Bill Sullivan and Josh Teweles are con­ tinuing their lobbying of professors to bring you the Insiders Guide. There has been much opposition on behalf of the faculty towards the Insiders Guide due to slanderous comments in the past. The goal of

T-Kirda lookincfor health* food:TRY WNGOLI4.N B.B.Q

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the guide is to provide students with a better idea of how a professor functions in the classroom and the skills that a student will gain from one professor vis a vis another. The goal of TEACH is to increase the validity of the guide and move away from its former "instructor bash­ ing" crutracter.

FACULTY ROUNDS: Arpana Agarwal will chair the Fac­ ulty Rounds this semester which are tentatively scheduled for Novem­ ber 9th and 16th. The Rounds are similar to Skill Series Seminars, but take place simultaneously for two consecutive weeks. Topics dis­ cussed by professors in the past have included FORAD. INTER AD and Topics in the Middle East. Any­ one interested in helping with the organization should contact me in the ASLC Office or Arpanadircctly. This is a great opportunity to get involved and meet some faculty members.

OPEN FORUM: A re­ minder of the Open Forum on Wednesday. October 12th in the AT&T Auditorium to be held at 7pm. Why stay at home alone and gripe when you can come voice your opinion directly to the admin­ istration! The ASLC looks forward to seeing your there.

ASLC AGENDAASLC Meeting Every Monday

T.V. Lounge. Tower Building4:35 p.m.

Agenda For Monday Meeting. 10, 1994 a! 4 "5 p m

I Call to orderII President's RemarksIII Old Business

Open ForumIV New Business

Movie night Financial Update Crosswalk and Security concerns Outstanding Professor aw ards Development Committee and Balloon Race weekend

V. Committee Reports Open Positions

VI. Open ForumVII. Adjournment of Meeting

ASLC meetings are open to any member of the soident body.Any student who wishes to put an issue on the ASLC agenda fora Mondaymeeting can do so by submitting a motion to the Steering Committeebefore 4.30 p.m. on Wednesday of the week before Issues can also bebrought up during the Open Forum section of the meeting if time isavailable.

Yael Coif manASLC President

SUMMARY OF LAST MEETING. Monday. October 3,1994 Detailed minutes of all meetings are also available to students in the ASLC office.* Yael thanked everyone who helped with the IBIC ceremony.*Yael reported on theboardoftrustees meeting. Anyone interested should contact her" C building w-ill be turned into additional study space while the Yount library undergoes renovation.*The ASLC will be holding a joint reception for both student and alumni during the balloon race weekend.The graduation chairs and 0-team captain have been chosen and will be forming committees soon.*The ASLC agreed to fund plants for the Tower cafe.faculty rounds are being organized as well as the Development committee.

Thank You!On behalf of the Produc­

tion staff and the ASLC. I would like to take this opportunity to thank all the student volunteers for their help with the IBIC celebration. In particular 1 would like to thank the flag carriers, the campus ambassa­ dors, the Das Tor staff, the Pub staff and the student library workers. The aforementioned students truly made the event a huge success by donat­ ing their most valuable time and

energy. These students, all working together, truly exemplify the Tbun- derbird spirit. Thank You!!!

Steve Sanbom '93 Stage One Productions George Brown Always An Adventure Kelly~Boyle '94 Campus Coordinator Yael Coifman ASLC President

Career Services Committee NewsBv Karen Habra

FAMOUS

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The EXECUTIVE EXCHANGE IS COMING!! What is it you ask? The Executive Exchange is an evening of industry panesl spoasored by the Global Advisory Council, the Development Office and the Career Services Student Committee. The Global Advisory Council is a group of executives who work with the school providing recommendations regarding curriculum, and other activities as business leaders within their industries.

The Executive Exchange will enable students to hear more about different industries from people who have been leaders in those industries. This will be your chance to ask chief officers everything you've always wanted to know about marketing, finance or simply making it BIG! In addition, this is a great way to NETWORK!!

Approximately forty executives from the Global Advisory Council will attend and will take part in question/answer sessions where anything goes.

Mark your Calendar for OCTOBER 26.1994. The Opening Ceremony begins at 5:00 pm at the pavilion with an introduction by President Herberger. Business attired is recommended. There will time to mingle with all the executives before the panel begins so get your questions ready.The EXECUTIVE EXCH.ANGE promises to be EVERYTHING YOU ALWAYS WANTED TO KNOW ABOUT MAKING MONEY BUT WERE AFRAID TO ASK.

if you have any questions, please contact Heather Leonard (547-2310). Kristin Brienon (588-8109) or Karen Habra (588-8323).

Page 5: Inter Ad - repository.asu.edu€¦ · you cannof maximize your results." For those of us lacking in managerial experience. Nick rec ommends, "take advantage of all the upper level

October 10.1994 Sas lor

InterAd ———————Continued from page I

creative and educational device di­ rected at an affluent market

Team IBM (1992) was given the task of launching desktop computers in Japan, They deter­ mined that Japanese preferred some­ thing smaller and less complicated. The team consulted with IBM's R&D department and developed the Home Run; a laptop, preloaded with software and educational programs, and included a docking station.

Team Intel (1993) brought wireless modems to Japan. They named the product Freedem and created its position in the market.

Kodak requested Inter Ad to determine what was causing lag­ ging sales of their disposable cam­ eras in South Korea. Team Kodak (1992) discovered the product's brightly colored cardboard packag­ ing led consumers to believe it was a toy. The team redesigned packag­ ing which enabled consumers toV i&fr ui pfOuiiCi oTiu UfiufirstoBu u.s

proper use.Kelloggs has been a steady

client. Through the famous InterAd program, a product of equal fame has been introduced in Mexico (1994), Italy (1990). India (1993). and the USSR (1991). The India team discovered Indians typically enjoy very spicy food for breakfast. This prompted the InterAders to reposition the product as an afterschool snack and an easy way for mothers to assuage their fear that their children consumed too little milk. The USSR team not only introduced a new product but also gave school children a promotional bowl and spoon and instructed them on how to consume the cereal. It was also discovered that photo­ graphs of the product should ex­

clude fruit as the public would ex­ pect fresh fruit to be inducted in the box.

InterAd projects are com­ missioned by a variety of clients with both consumer and business- to-business products: JI Case trac­ tors, Sathers cardies, Upjohn, Baxter Healthcare, Allergan, Coleman coolers, Hewlett-Packard. U-Haul. Sterling Winthrop, Tabasco. Smimoff. GTE. AT&T. Best West­ ern, Royal Viking.... Yes. there are more, but in the interest of time and space I will keep the list brief.

Like no other group project on campus

The InterAd experience is like no other group project on cam­ pus. Students actually apply toenter the program and it is selective. The first day of class students are as- signedtotheirteams. The teams are created after completing personal­ ity profiles and are designed to have a variety of personalities and work styles Jt is rumored that any special requests to not be on a team with a particular person will result in an immediate pairing with this unde­ sirable character. The teams often become close friends for the semes­ ter and maybe forever.

The adventure is just be­ ginning! Projects are carefully as­ signed after studying students' lan­ guage skills, living, and work expe­ rience. They are then matched with a market and product with which they are totally unfamiliar. There is no such thing as requesting a spe­ cific market to work in. Remember InterAders have no fear of the un­ known! If you apply to InterAd, expect to test your marketing skills to their utmost and to learn exten­ sively about a new country and

CAMPUSproduct! s I InterAders are interna­ tional marketers, not regional spe­ cialists.

Teams turn in large, weekly assignments throughout the semes­ ter. To start, there is a 20 page piece of research due at the end of the first week of classes. Beat that Forad! Many of you may be aware of this semester" s Inter Ad projects and may even know the low-down on the teams" progress. After all. we all know that the program has a history of feeding our wonderful Thunder rumor mill. The fall 1994 projects are {drum roll )... Findley Adhesives in China and Ford Credit in India. The two teams of eight will "duke it out" on December 2 at 9 A. M . in the TAC. These students are currently experiencing a semester-long InterAd adrenaline rush. The\ area hard bunch to catch because of their demanding schedules; some of their friends don't even know they are here this semester! The teams ate:

Thank You Again!

FordLuiz Amaral Tarrain Batory Frank Dickson Russ Carpenter Vicki Harder Karen Mindlin Rebecca Hendrix Lincoln Leung Andres Maldonado Chris Groves Alex Ng Isabel Santa Cruz Melissa Ottinger Kathryn Simons David Raimondo Maya Schmid

For those of you interested in seeing the teams and verifying their actual existence on campus. you are cordially invited to watch them compete in the InterAd Olympics to decide their order of presentation on InterAd day. This athletic event will occur on Satur­ day, Ociober 15thnearthequad(the cement slab). I can't tell you what they will be doing, but it should be entertaining. Anyone interested in InterAd is strongly urged to attend "InterAdGet-Acquainted-Night""on October 1 8th at 7 P.M. in room 55.

Next week... what do Bloody Mary'sandtbeSobo lounge have to do with InterAd?

Irish Peace —————Continued from pane 1

settlement, the recent events are positive developments. They will probably end up in the IRA and the British Government talking at the bargaining table, likely assisted by- US mediation.

The rationale behind the IRA cease fire is that the British government mandated that the IRA terrori st campai gn had to end before Sinn Fein could participate in nego­ tiations concerning the future of

"In the past 25 years, over 2.800 people have been

killed due to political vio­ lence in Northern Ireland.

Over 50% of the victims were innocent civilians""

Northern Ireland. In December of 1993. British Prime Minister Major and Irish Prime Minister Reynolds proposed a "framework" for peace; this plan offered Sinn Fein repre­ sentation in the negotiations over the future of Northern Ireland if there was a permanent end to the IRAs terrorist campaign.

The IRA has now declared a cease fire, but the British govern­ ment has been hesitant to embrace the action. The British government wants to be certain that the cease fire is permanent before it agrees to negotiate with Sinn Fein.

How permanent is the cease fire? According to a recent Finan­ cial Times article. "Intelligence Re­ port Helps Shape Strategy." British Intelligence sources think that the cease fire will hold, primarily be­ cause the IRA leadership is corn-

mined to the agreement and be­ cause internal discipline within the organization appears stable. Still, the British government is hesitant to accept the cease fire at face value.

In this type of situation, a US role in facilitating and mediat­ ing negotiatioas is important. Vice President Gore stated his belief that the cease fire is permanent. His optimism is based upon that of Irish Prime Minister Reynolds, who be­ lieves the cease fire to be valid. To facilitate the peace process, the US government has initiated measures

to build formal re­ lations with Sinn

' Fein, thus applying indirect pressure on the British govern­ ment to accept the cease fire and com­ mence negotia­ tions. The building of relations with Sinn Fein is being conducted through Vice President Gore, so as not to anger the British

._ government. "~"~~~ The US as­

sumes that directly inviting Gerry Adams, the Sinn Fein Presidenuothe White Housewould impede the peace process by anger­ ing the British. It is important to note that Gerry Adams' current visit to the US follows visits by members of other Northern Ireland interests, namely the Ulster Unionist Party (pro-British) and Catholic moder­ ates. The US is attempting to bring the major Northern Ireland interests to the bargaining table.

Doing so would be a re­ markable step; however, it is just the first step towards a long-standing peace in Northern Ireland, Whether an agreement can be made between the interested panics remains the ultimate test. In any case, the US will once again be a major player in seeking an agreement where the parties have seemingly irreconcil­ able differences.

There have been many times since 1 have come to Thunder- bird that I felt great pride in our school's achievements. Last Friday's celebration of the IBIC

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opening was a spectacular culmi­ nation of four years of hard work on the part of faculty, students, administration. aJumni, architects, contractors and supporters. The event was organized andsupported from all camps including the good people from Security, Facilities Management, the IBIC staff, and our Development offices (espe­ cially Carol Crockett, Nelda Crowell and their staffs).

And how about our Infor­ mation Technology Services folks? They did a super job of configur­ ing equipment and installing all of our new "bells and whistles."

While I can't point to ev­ ery individual who helped out, 1 do want to thank the following stu- dentsfortheirtirelessefforts: Kelly Boyle, Candice Cramer, Serge KnystautasSaraLynn.all 130 Flag Carriers, the Campus Ambassa­ dors, the Pub staff, and of course. Michael Oakes and the Das Tor staff.

My sincere thanks to each and every oneof you for helping so stage the "mother" of all Thunder- bird celebrations!

Roy A. Herberger, Jr. President

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Page 6: Inter Ad - repository.asu.edu€¦ · you cannof maximize your results." For those of us lacking in managerial experience. Nick rec ommends, "take advantage of all the upper level

Page 6 October 10, 1994

CAMPUS NEWSROTARACT JOINS IN OBSERVING WORLD FOOD DAY, OCTOBER 16

Roturact. the college level Rotary club, joins Rotary International (R!) in requesting observance of the 16th annual United Nations World Food Pay on Sunday. October 16. Citizens and community groups around the world will focus their atten­ tion on the issues of food and hunger. Many Rotary clubs plan on participating in hunger-alleviation projects. "The struggle against hunger is the shared responsibility of all people worldwide," reads a board policy statement from the Rotary Inter­ national Board of Directors. The problem of famine and malnutri­ tion now represents the most im­ portant socio-political challenge toward world understanding and peace."

Qubs worldwide have addressed the issue of hunger in a

| variety of ways. Some have cho­ sen to skip a meal during a weekly meeting and donate the money saved to a food bank. Others, such as the Ugandan Rotary Qubs of Kampala and Kampala West.

have worked through Rotary Foun­ dation channels lo combat hunger. The two clubs, working in coopera­ tion with British Roianans and the United Kingdom's Save the Chil­ dren organization, used a Founda­ tion Health, Hunger and Humanity (3-H) Grant to set up a network of clinics throughout Uganda to treat and rehabilitate malnourished chil­ dren. The clubs also sponsored pro­ grams to educate mothers about nutrition and gardening.

"Think globally, act lo­ cally" - the following local charities would welcome non-perishable food donations:*St. Vincent De Paul, 57th Ave. & Glendale. Phone: 931-9901 'Salvation Army, GlendaJe Corps Community Center. 61st Ave. & Northern. Phone: 934-0469.*Westside Food Bank. 55th Ave. & Bethany Home. Phone: 934-5331.

"ADDITIONALLY, theRotaract Club invites all to attend our next meeting in Room 25. Mon­ day. October 17 from 4:30 10 5:30pm.

CLUB SCENEOpen Mic. Night

By Serge Kny^tautta

Doyou rnivN iho\e mghh in quiet clubs and saloons where you could simply sit hack, sip cham­ pagne, and enjoy someone singing powerful blues'? Do you miss lis­ tening to an accomplished pianist passionately play Prokovief? Do you miss the sounds of Spanish acoustic guitar0 Wait no longer. All thisand more is comingtotheTower Cafe this Thursday. October 13 at 8pm. Straight from the studios of MTV. this Unplugged evening fea­ tures a host of talented fel low T birds who thought they would never have to do this kind of thing again after coming to a graduate business school. Well, they were wrong and you stand to benefit greatly. This seriously laid back evening in the Tower typically packs "em in and everv semester we just hope ihe fire Marshall doesn't come by. As an added bonus. Champagne will he served during the ten minute inter­ mission. So make an effort to stop by and catch a few tunes this Thurs­ day. It promises to be a worthwhile evening and you'd be crazy to miss it.

Entrepreneurship SeminarVenture Capital Source and Resources for the Entrepreneur By Christine 0'Connor

This Wednesday, October Hat 7$Q'm Room 55, there will be an Entrepreneurship Seminar featuringDavid Cavazos, who will present Vaaure Capial Sources and Resources for she Entrepreneur, Mr. Cavazos is a Program Manager for the Small Business Assistance Proram, and provides information and couseling on this topic to small, growing businesses.

This seminar is sponsored by the Entrepreneurs Qub and the ASLC and is open to all students. Refreshments wfll be served following the seminar. For more information please contact Joe Femandez at 938- 8481.

TRIATHLON CLUB NEWS:

By Cieoff Mtahieux

I^ist week, members of the Thunderbird Triathlon Club competed in the London Bridge Triathlon in Huvasu City. The race included a 1.5 kilometer (K) sv.im in I.ake Havasu. a 40 K hilly road- hike ride and a 10 K flat run. The scenery was surreal, with the centuries-old grey London Bndge hovering over jet-skiers and sun- bathers. Congratulations to the T-bird participants. Some rankings were (T-bird students in bold):

Tims Andell 1 st Place 1 Hr. 59 Min. 35 Sec.G^off Mathieux 93rd Place 2 Hrs. 37 Mins. 8 Sees.Rob Picking 94th Place 2 Hrs. 37 Mins. 13 Sees.Lori Friday 151th Place 3 Hrs. 3 Mins. 42 Sees.Oliver Burkhafl 160th Place 3 Hrs. 4 Mins. 23 Sees.Tan Sing Lee Last Place 3 Hrs. 19 Mins. 19 Sees.The Triathlon club is for everyone interested in endurance

athletics. You don't need to be a super-athlete to train with us, because desire is the most importani asset. Most people can work up to competitive levels within a few months through training. The club meets every Monday. Wednesday, and Friday at 8 AM in front of the TAC for a long distance run (usually between 5 and 10 miles). We occasionally go to Lake Pleasant on the weekends for a 1 mile lake swim. The Thunder-riders club is great for the bike training. The next Triathlon Club event will be the Cigna/Fiesta Bowl Distance Half Maratnon in Sconsdaie on December 4ih. There wiii also bea5 K run that day. Anyone from the Road-runners club is welcome to train with us. See vou soon!

Thunderbird Marketing Clubin conjunction with

Dr. Gillan Ricepresents

Mr. Mark Poole October 12,1994 Room 544:30 pm - 5:30 pm Please contact John Meeks at 588- 8902 if you have any questions. Mr. Poole is Sr. Vice President with Gallup Organization and has spent the last 2 years working in London, Paris, and Budapest. He is respon­ sible for ad tracking & imaging, and

customer satisfaction. There will be a pri vate reception following the event for Thun­ derbird Marketing Club mem­ bers.

International Women's Club(for partners ofT-Bird students) Wednesday, October 12, 8:00 pmSzechuan cooking, GreenrreeclubhouseContact: Lorraine Arsenault412-7969

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It's Back The Thunder- bird chapter of the American Mar­ keting Association has returned with a vengeance to the Glendale cam­ pus. Once the largest club on cam­ pus, the marketing club fell from honor with the AMA two years ago when membership dropped to un­ der 20 people. But now. over 50 members strong, the club is back and is busily scheduling a variety of activities, from coastructing its own resume book to inviting marketing specialists to campus.

One of those speakers. Mark Poole, of Gallup Organiza­ tion, home of the Gallup Poll, will beat Thunderbird, Wednesday. Oct. 12. A former professional football playerin the Canadian league, Poole will be speaking on international marketing research. He is currently- senior vice president in charge of Gallup's high-tech division and has extensive experience working abroad. Throughout the past two

years he has been working with clients in London. Paris and Budapest in the areas of customer satisfaction, employee satisfaction and imaging, and ad tracking. Poole will be speaking in room #54 start­ ing at 4:30, A private reception for AMA members will follow in the Worid Business building upstairs in room #236.

Student members of America's oldest professional asso­ ciation are also invited to attend Phoenix chapter meetings held ev­ ery third Wednesday of the month. On Oct. 19. Craig Apatov, vice president and general manager of Turner Broadcasting will be the keynote speaker of the luncheon meeting of the Phoenix chapter of the AMA. The Phoenix chapter, soon tobe headed by incomingpresi- dent Robin Lewis, a 1992 Thunder- bird alum, has more than 200 pro­ fessionals engaged in the design, implementation and management of

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marketing programs. Memberscur- rently represent all levels of market­ ing management in a wide range of industries and service organizatioas.

The American Marketing Association is a non-profit organi­ zation formed in 1937 from the con­ solidation of the American Market­ ing Society and the National Asso­ ciation of Marketing Teachers. Since then, the AMA has provided standards and objectives to strengthen the marketing profession and establish a vehicle for profes­ sional development. The AMA chapters are not just in the United States, but have been established worldwide and are in such places as Delhi. Paris, and Tokyo.

The Thunderbird chapter was re-established in July by- Michael Byron and Samir N'angea after a hiatus of about two years. Although the club emphasizes its professional association, it also stresses the practical need for infor­

mation gathering and networking.With a 530.00 per year

membership fee to the AMA and S5.00 club dues, students receive nine issues of Marketing News and the "employment kit," a booklet guiding students to finding their ul­ timate job and the opportunity to take pan in an upcoming workshop, attend speakers and the receptions. Also, as a member, students get the right to attend any ami all AMA meetings anywhere in the work! Plus, for an initial one-time fee, students can sign-on to an AMA employment database toeJtberplace their resumes or search for job op­ portunities. AlsoavailableforSlOO is interactive software on careerin- formation and job hunting tips.

For more information on becoming a member and enjoying the many benefits of the AMA, con­ tact vice presidents of membership Donah Bergler. 843-1795, or Tay- lor Standlee, 439-9011.

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Page 7: Inter Ad - repository.asu.edu€¦ · you cannof maximize your results." For those of us lacking in managerial experience. Nick rec ommends, "take advantage of all the upper level

October IdBa» lor Page?

INFORMATIONTin: L VTKST <)>, IBIC RESOURCES FYI JOB Search

By Kay Sturr

In the last two » eeks. i he techno­ logical ctn dope ol'ibe International BUM ness Inl'oniui ion Centre (I BIO has hccn pitched lo the maximum, Its technolopo.il capabilities have been visjh increased to include sta­ tions for accfsv 10 NEXLS online database. <J networked CD-ROMs. 2? Pentium PCs ____ with Windows. f> dedicated CD- ROMCARL PCS, CompoSex. BPO. TVCRTvvandl lal VCR.TY

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Mead Dati > the I... = honrs: rr** aoi- tion ic ihe colfccaon I: contains

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words-. A second compute' termi­ nal uiU >oon be installed, next to the

computer and modem dedi­ cated to NEXIS. A signup is avail­ able, giving 45 minute in-

for searching and down- infonnarioo onto floppy.

Praaiag will be available from other sctioos. Training sessions arc still TEA (10 be announced).

Not to be outdone, the 27 new Pentium Pa allow access to

i v ell and I'.HI. crrx.'int uaihe '< Micr Applications' menu item. a'.aiiahie alter losing in Note ihat comput­ ers in the classrooms are no! sttup fur Windows yet. So I'owerpomt presentations are not yei feasible For general Windows-based print­ ing, one Pentium has been set up for printing in the IBIC next to the copier in the West wing. It is inte­ grated with the walk-up pouting

access for laptops. The HP BubbWet pnnters in the carrels are only for printing from CARL or the 9 net­ worked CD-ROMs, which can be accessed without a password. Soon, bound instruction handbooks, covering the basics of all 9 net­

worked CD-ROMs, will be avail­ able at each station. A couple things ioiKHc. Dofi't sa\e flics on drive C. as they \M 11 be erased nightly. Please don't take the paper from the pnnt­ ers. The printer paper and ink car­ tridges are expensive.

In addition. 6 computers with HP ThinkJet printers, located near the IBIC entrance doors, have been dedicated to CARL and CD- ROM access only. CD-ROM ac­ cess has only recent! y been added to the menu to accommodate those who have had difficulty in getting a

( ilohjj Y.LMjge arid BUM lies. < Pcn- <KJj..J> Online <BPO» CD-ROM. are dedicated to standalone coro- puiers.vkhii-hdohavesignups Oneoilier standalone is nicknamed "the way-back machine" h is dedicated 10 access lo older CD-ROMs and is located in the East wing.

Since moving the CARL records from A5U to the t'ni versify of Colorado, we now have access to ERIC, a resource on education, via CARL. This i> another resource that wasn't previously available through the old librarv,

In the East carrels, there are 7 standard VCRs and TVS which have been installed. Along with that is one VCR capable of viewing PAL and SECAM video tape formats (International.big-creenTV). This allows the viewing of video tapes without checking tnem out. in me future, there are plarh to ha\e TVs in the stud> rooms which will be hooked up to SCOLA and CNN via Dimension cable.

All in all. tremendous tech­ nological changes have occurred since the IBIC was first opened at the beginning of Summer semester. Keep in mind, many aspects of the technology at the IBIC are still be- ingrecon figured as this goes topress.

Microsoft's Windows-based Word computer due to the newly intro-

By Paul Henhey

The semester :- rea^'ystarting to kick m and the stre» levels are nsing.

So. for those of you w ho arc also interviewing for that fu­ ture job. I would like to recom­ mend a few books that might be helpful. Hopefully, they will relieve some of the stress of the interviewing process and the sal­ ary negotiations.

! i The American Almanac ofJobs and Salaries by John W.Wright.

Career HF 5382.5.U5 A68X 1994-95. This is a new book and Chapters 5 - 9 are the ones with iiny relevance for T" birds. They are: Ch. 5 Key White Collar Jobs. Ch. 6 Jobs in Representain e Businesses - Ad­ vertising. Banks. Brokerage Firms. Insurance. Publishing. Ch. 7 Jobs and Salaries in Health Care. Ch. 9 The New MBA. Working Overseas.

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Great Answers to Touch Inter­ view Questions by M.ininJohn Yate

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They say in the introduction:"Here you'll get hundreds of the tough, sneaky, mean and low down questions that interview­ ers love to throw at yew." The appendix has the following use­ ful sections: How do I choose a headhunted Special Note on Drug Testing and there is an index to the questions.

3) Salary Negotiation - a bigblue binder compiled by the staffof the Career Services Center

Career KEr HI) 4973 5253XEnclosed in this binder arc pho­ tocopies of CSC Lectures deal­ ing w ith the current state ot the Marketplace. There are addi­ tional articles on: Salary Survey - How are you doing?: CPC Sal­ ary Survey: How to Assess a job offer. Employment Bnefs: Sal­ ary Negotiations and various other related articles.

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tap into on-line tvsearch a-M)urces. Plus f lire-li>rk.\ an inteiTated >a-s>'ir. database. s[>R-ad\htri and iiidrv -\ll with the portable cwiv :it'.:t:) 1«"A!)ra''.fiu haj)|x.'ii to be. .\p[>ir i !ti\*citkH..)k..-\nd nou. '*iili .

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Page 8: Inter Ad - repository.asu.edu€¦ · you cannof maximize your results." For those of us lacking in managerial experience. Nick rec ommends, "take advantage of all the upper level

Pageg Has lorOctober 10,1994

& f !ZZ^Z^^»»WB»««(M»»WW»W»t™"^WiT"Wif

ENTERTAINMENTSalaries & Beer:

The Saga ContinuesBy Derek McCallttm

As the 1994-95 NHL sea­ son is set on the backburners for another week, and as of yet. there is no official lockout or walkout, it appears to me that hockey will join baseball as a game played by dull men in suits and watched by no one but the media.

The National Hockey League Players Association (N'HLPA) has not had a collective agreement since September 15,199? and so for over a year now. the owners have had the upper hand on the players. If this continues, you can bet on a lockout. However, if the players can somehow start the season without a lockout oracoliec- tive agreement, the players would gain the upperhand on management with a walkout come play-off time.

Either way. the same virus that inflicted baseball and laid it up for the season is now attacking hockey. It's not the 24 hour flu. or a simple head cold. For the players, this is all about freedom to move around a hockey league and have security at the same time. For the owners, its about retaining a quality team in order to sell tickets and still have enough money left to have the chauffeur put gas in the stretch Mercedes.

In all honesty. I cannot be­ lieve the extent to which both sides are looking at in terms of a finalized deal. The owners want salary caps, a nemesis to all sports, heavily re­ stricted free-agency, contracts they can control and the elimination of salary arbitration. It seems the only thing the owners do not explicitly want is leashes on the players so they are not seen as dogs or slaves.

The players on the other hand, are looking for more than just a refurbished edition of the old col- lectiveagreement. They wantsome- thing that covers more details about free agency, salary arbitration and jobsecurity.includingpensions. The players have also thrown in the idea of salary caps, but not for the veter­ ans: for rookies only.

With the season already late in starting and with preseason ex­ tended to more meaningless games being played, and with the results of the baseball strike already tallied, we are left with a questionable hockey season. The next step for

this infectious disease is to elimi- ', rate the Super Bowl, and then the N"3A Championships. The salary cap bug is not quite the same as your common flu bug. A couple of days r away from work hs not cured the symptoms: if anything, it has inten-;' sified them.

NHL commissioner Gary Bettman isconfident that something can be worked out. However, sid­ ing with the owner-, is not going to accomplish it. Bettman indicated he ha* been read} to negotiate with the NHLPA since June and it ha-. been the players who have been prolonging the situation. The play­ ers feel that Bettman IN the culprit in that he ha>delayed negotiations and has not dealt with player*, in ccxxi faith. Complaints include invali­ dating some of their contracts and moving them around the league in a form of compensation.

All in all. it's a happy fam- ,: ily on the frozen pond, arid from here it looks as though a frozen pond i may be the only place to see hockey. >.' As rime moves ahead and the sea- y son gets delayed further, one thing | has certainly become clearer. The f issue of salary caps and free agency | has not only destroyed America's | past time, is not only destroying the | Canadian way of life, but is infect-1 ing all sports and sending all players | home from work. |

The solution to such a prob-f lem is difficult. Afterall.wedolive | in a capitalist system. A contract is a contract; there is no getting out of }. itorrenego>iatingit. Salary capsare 1 like wage and price controls. They f ruin a perfect market economy and f therefore should not be allowed. I: However, if supply and demand are f allowed to work things out. some- ' body might realize that it is the fans j5 that keep the game alive. f

A free agency system with f security and a pension from the I league is like working an industry. | moving from company to company I and expecting security throughout f the industry; all this and a pension to f boot. There is no security or pen-1 sion in free lance work. If you f expect the freedom to work for ev-1 erybody and get paid for piecework | without a contract, then you must be | preparedtolookafteryourself.even f in the tough world of making a I minimum of S125.000 per year, f

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Moderate Dining and a Great Brew on

20th St and Camelback:

Coyote Springs - Brewing Company

By Shaw Dakin

Intngued by the fact that a T-Bird alumni has set down roots in Pho.'ni x w ith a brew pub. I gathered a hunch of friends together on a Saturday night and w e headed to the Towne and Country Shopping Plaza located on the S.E. Corner of 20th Street and Camelback.

A word of advice - Coyote Springs is not easy to find: Take Camelback to 20th and GO ACROSS the intersection until you see the Chill's on the nght. Takethe first right thereafter and Coyote Springs is right next door to Chili's.

Coyote Springs is a brew pub with a menu a cut above the typical brewing company's wings and burgers. However, I would not recommend driving all this way exclusively for the food.

Our group arrived hungry and thirsty. We found a table with no problem and were met by a wait­ ress, who did not exactly brim with enthusiasm.

Our first impressions of the pub were good and the atmosphere, particularly out on the patio, contin­ ued to get better as the evening progressed. According to the wait­

ress. Coyote Springs brews all it's beers "behind the counter and on the premises". Indeed. Coyote Springs x;ems to have hit the beer brewinc process nail on the prover­ bial head. I ordered a coyote red while some of the others ordered pilsner-. Quote^ from the table included: "Very good, crisp yet not a bad aftertaste": "I never dnnk anything but brew-pub ale and this rank.s among the top I've ever had the opportunity to dnnk."

The menu includes Ales and Lagers (about S3 each). On the Ale menu are: Brown. Classic Pale.r,f\\A«*n Preim Al<» lru*-i Pnlo A to

Traditional Amber Ale. Porter. Classic Dry Stout. American Wheat, and Weizen. On the Lager side are: Classic Pilsner, European Light Lager. Amber Lager. Bock. Dark. Herb and Arizona The menu mentions fruit beers but the wait­ ress said they were no longer avail­ able.

When the beer arrived we ordered a couple of appetizers and decided upon wings ($3.75) (the best in Phoenix according to the New Times) and the Basket-O- Hearts ($4.95). Both items were very good, especially considering that 1 never order wings. Com­ ments from the group about the wings were "vemry good", "not greasy at all", and the most popu-

"Plug In" to

Das Tor is proud to announce that we are off dally "on-line!" Copies of selected ar­ ticles are available to read in the Thunder- bird Forum of CompuServe. We have also subscribed to theAPNewswire Sen-ice. With our new on-ramp to the information super­ highway; we hope to bring you the best ne^-s possible.

Interfest '94The Interfest Comminee would like to thank

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lar: "They can be descri bed as crispy yet succulent! The medium wrap weren' t overpowering, but definitely invigorated the taste buds." Also included on the menu are: Red and White N'achos. Pretzels. Onion Rings, and Jumbo Prawns.

As we waited for the food, and we did wait, a blues rock-and- roll band started to play. Whilelan not the music critic, the group was decent and they sang cover versions of songs by Hendrix. BB King, and other blues singers I recognized but could not. for the life of me. actually name. Thebandcrarnksupat9:00 P.M. !fye-j get there before 9:00, you don't have to payacover charge. Arrive after9:00 and there is a mini­ mal cover.

The food, whUegeneraDy a cut above the typical brew pub, is of secondary importance to the atmo­ sphere of fun and drink. The menu, while lacking in culinary delights, makes up for it by offering items that wander fromdieoonn. Several items, as could be expected, include beer as an ingredient We ordaed the Crazy Henri's Cajnn PoTtoy sandwich (55.95) which was de­ scribed as "not bad" and "way to bready". Another T-Bird, waiting to recreate the BBQ experiences of his youth in Texas, ordered the Howlin' Wolf Ribs (S7.95) basted in handmade 101 proof Wild Tur­ key BBQ sauce. The verdict. The ribs were dry and a little black, bw the sauce is wonderful -1 could drink a bucket of it."

I ordered the Tri-Mustad Chicken (S7.95) which, as the name suggests, is covered in a delicious mustard sauce. We also tried die Drunken Yankee Pot Roast ($7.25), a kind of chicken pot pie which was given a decided thumbs down. Fi­ nally, a San Francisco accounting parmer tried the Chicken Relleno ($7.95) which attempted to pass it­ self off as Mexican bin instead only managed to join the Wand category.

The desserts are too be missed. The Fudge Brownie Stout Float is particularly disgusting. Imagine a perfectly good brownie and ice cream dumped into a glass of stout. Exactly. Saveyourmoney and walk into the mafl to the coffee bar where, it is said, they serve fabu- " lous ice coffee and mocha

Sitting at the table we de­ cided that we should rate the pub on a scale of one to five with one being the worst and five the best Com­ parisons were made to other brew pubs we have been to.

Atmosphere: 5Sendee: 2Beer; 5 .' ;Appetizers: 4Main course: 2.5Desserts: 2Price: about $15-$I9perpersott. ..

Page 9: Inter Ad - repository.asu.edu€¦ · you cannof maximize your results." For those of us lacking in managerial experience. Nick rec ommends, "take advantage of all the upper level

ENTERTAINMENTToys in the Attic

B\ Mark llardt

1 recently s.tu (he movie I.)ii;t'tUmil ('< mju\f<i i >n IK mr x ulr. > about last d»n of school at ,i IKH nous Tevis Hiuh School m l'/7h Die last scene in the niin ic -Jiovveil the high sdi<H>l quarieih.kk iclus ing to sip) a "no drug use,-' pledge required h\ the coach I Innuni'.: the piece ot pajvr at the co.ich tie said "nou I need to lake care <>! the number one priority <i| the summer ..-VrnMnith tickets" hide oui :o "Sweet F-.motion". Besides bringing back a tlixxj ol memories triggered by the hit.s of 761 reali/ed "heyAerosmithiscorningtotown"..

Appearing at Blockbuster Sky on Friday October 14. the origi­ nal Boston bad boys havebeenspin- ning out bluesy hard rock classics since 1973. Almost destroyed by drugs in the early eighties, the group resurfaced on Geffen Records in \9S5wlhDone Wiih Mirrors. Their comeback was aided by Run DMC, who did a cover of "Walk This

ByMarkHardt

I recently saw a listing for a local clubgigbyTirnbuk3. The first thing I thought was "whatever hap­ pened to these guys"? After burst­ ing out of the Austin. Texas scene in 1986 with their altema hit and unof­ ficial Thunderbird motto "The Fu­ tures So Bright. I Gotta Wear Shades", this duo originally from Madison. Wisconsin disappeared. Just slippedoff the face of the Earth.

Actually, after reading the official "T3 Timeline" provided by their new record company High Street Records (their former record company. l.R.S. unceremoniously dumped them recently). I realized that they have been in Japan. You see, Timbuk3 really is "big in Ja­ pan". Well. 1 don't know if two short tours between 1988-1992 counts as taking up residence in Japan, but it is nice to know they were popular somewhere.

The husband and wife team of Pat MacDonald and Barbera K recently surfaced at the Rocking Horse in Scortsdale. They are doing a short club tour while awaiting the release of their already finished al­ bum,^ Hundred Lovers, early next year. But they managed to rush out a six song EP. called Looks Like Dark To Me, to accompany their tour.

Timbuk3's fifteen minutes of fame included a top twenty hit. wildly positive reviews in newspa­ pers all over the world, and their hit "shades" being used as a campaign motto for Michael Dukakis. But now that the cheering has stopped and nobody knows your name any-

Way "withle;id singer Sun en Tyler ami j'tiitartst Joe Perry Run DMC" su|>jxisedK pt( their start as proteens m (.hit-ens rapping <i\er scratchy records of /<n\ In lh,-.Mm 'I,, dale " I ms" released in 1T5 is still Aerosiimh's high­ est selling a!hum at ttxe million units

Aerostnith is both laughably cartooni sh and dead serious at the same time. StephenTyler demonstrated both sentiments in one line: "You have to grab hold. Some­ times it is your crotch, sometimes it is reality". Beavis and Bullhead love these guys, and with lines like that one can sac why. just iike Beavis and Bullhead. Aerosrnith can act outrageously silly and make a

scnous statement about ;urreni sues simultaneous

When they are not living a cartoon, Aerosmith is raising money for the Boston Food Bank, phvins. concerts to benefit abused women, and protesting censorship They won a Grammv for "Janies Got A

What ever happened to. Timbuk3

Wally Ingram respectively. The CD has an odd song called "Bank Robber." which includes poet John

spoken word contribution.

more (to steal a sports analogy) what do they have left?

Well, the answer is good music and each other. Sporting just an acoustic and an electric guitar the duo plays witty, intelligent little dit­ ties. Barbara plays electric guitar like she is auditioning to write the soundtrack for an old Q i nt Eastwood spaghetti western flick. The crowd of bearded guys in plaid and non make up wearing female vegans understood all the inside jokes and obtuse references that Pat bantered about in between songs.

Accompanying his wife on acoustic guitar. Pat MacDonald, sangmelancholysardonictuneswith lyrics like "sunshine can be danger­ ous, sugar can be poison". They song about driving all day on speed, being cynical (oh really?), and other

similarly wistful spacy lyrics. The just released EP.

Like Dark To Me, includes songs that were all sung at the gig. A remade version of "shades" is slower and more melancholy. Unlike their recent gig, the CD includes a bass and drums bv Courtnev Audain and

ANo included is a lethargic cover of the old Stepperm olftune and movie title "Bom to be Wild". It is an odd cover and sounds very little like the original. Another quirky touch is the use of drum tracks on "Cynical" from an Austin. Texas drumming club that plays in highway tunnels every month during the full moon.

Timbuk3 is not for every­ one. They are the Woody Alien of music. You have to be a little cyni­ cal to appreciate their dark take on life. The music is good but sparse. The two sound great together and harmonize quite nicely. Pat MacDonald summed up his attitude toward fame and fortune when, re- rrutrking on a Tucson fan who had asked him to autograph a "promo­ tional only" copy of his still unreleased album, he said " I guess ; ome DJ takes unwanted CD's and sells them at a used CD store. Well. I am glad it ended up in the kinds of someone who appreciates our mu­ sic".

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Gun". Some people apparently were

ness of the song (about child abuse) Particularly u. hen it convs

tPfreeevpTXNMonis-uev Aerosrrmh ha» been on the tront lino After the "i..". e m An Fie-.ator" udeo'.^ harmed by \BC Mr IN *e\ual con­ tent. !' . ler poiriredly packed the CiVNor>hy »i:ipni:".-et!h.i: :"' : \>:'.' monke\ ot; my back" when they pertornied "\lonkev on \U Back" on "Satiirday \ight Live"

Althouch they may wear | their hearts on their sleeve, all they really uant to do is make some noise Remembers guitarist Brad Whitfford. "When ue started, ue were so desperate to do w hat we're doing now. We came in with Hendrtx and Cream records under our arms and today we're still hun­ gry to create the feeling we got from that music." Adds bass player Tom 'Omiiicn "Tiut is the rush that we draw on."

Rubber Ducks Lost at Sea Aid

Science

SA\ FRANCISCO _ In -his .me ot computers, lasers and ''rbitinu satellite*, scientists are learning a lot from rubber ducks

Some 24.INH) rubber ducks. turtles and other bathtub toy s spilled overboard on Jan ID. 19')2. in the North Pacific w-hen a freighter car­ rying the cargo on its deck was hi! by a storm.

So far. -MK) of the bobbing toys have been found along 5(XS msles <8iM) kms) of Alaskan shoreline. and that is helping researchers trace wind U/KJ ocean currents

"This is senous science." said Curtis Ebbesmeyer. an oceanogra- pherat F.vans-Hamiltonlnc .aeon- suiting company in Seattle. "We are learning a great deal." A preliminary study of theduckie

migration w as published this month in EOS. the official journal of the Amencan Geophysical Union, by Hbbesrneyer and computer mod­ eler W James Ingraham Jr of the National Marine Fishenes Service in Seattle.

They also analy/ed an earlier example of inadvertent iceano- graphic science w hen 61.000 Nike shoes fell off a ship in 1990 and floated toward the U.S. West Coast.

Data from the two spills. Ebbesmeyer said, give useful in­ formation to oceanographers in predicting where other flouting debris will go after spills

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Page 10: Inter Ad - repository.asu.edu€¦ · you cannof maximize your results." For those of us lacking in managerial experience. Nick rec ommends, "take advantage of all the upper level

Dns (Tor October 10. 1994

COMMENTARY

! am surprised I am even writing thiseditorial. It seems so self- explanatory that, after so many years of frustrated negotiation, the United States should sign on to the I 'ruguay Round's GATTagreement. Yet suddenly, supporters of the treaty here have a fight on their hands.

Cenampowervthat-be run e decided (hat she G ATI agreemen; is a threat to governmental revenue and American |obs. and they have pledged to stop it. In classic Washington fashion, they have taken the most short-sighted approach to tree trade and used that to play upon the fears of voters Ignorant protectionism raises its ugly head once again

Like the S AFI'A fight ofay ear ago. an odd alliance has tormeU and is attempting to turn,i seemingly eusv treaty ratification inioahish- profile. championship fieri! Mass-media specialists Ralph N'ader and Ross Perot have joined tor.es with power:;;; M.-'U:..,"S ,!ke hmes- h'-'limes and Patrick i.e.iin :\> frustrate the '.'i;r.'"r. .iO".inisir.ii!on - ! again

ir addition to the s;.:!iu.iw protect!', ^ist rne:< >n. rv-in'j i:ir< -'.in ..hi-lit. a so-called"(1 ATI financing'package 'hasrv.->i;)ean..jio: rv;;;t

! contention hn.inane tree trade ' \dain Sm::n ;s r, 'i!:n^ > . cr i:; nis crave.

AS a result i if partisan political sanies hv both parties, ('undress is required to "find" money to vornrvrKitc for am josses in trade revenue that result from a reduction in tan Its viaCiA'IT fisti males put these losses at about $12 billion in the first 5 y cars arid up tns-jji bill ion over ten years; quite a loss tor a country like. say. Sn Lanka But the net overall benefits otliberah/ed trade to a multi-mill. >n dollar economy like thaf of the United Stai»-s -h"'.:ij :::;:re th^r, sDHijiciiviic iike sacrificing a hunk of coal today for a diamond tomorrow.

Okay, so may he G ATT isn't perfect, more eta diamond in the rough. But to require Congress to cover these short-term losses is absolutely ridiculous. And to risk alienating the I S. from the rest ot the global economy for the sake of appeasing special interests, garnering a little good publicity or feeding an oversized ego is irresponsible and dangerous.

Congress cannot afford not 10 pass GATT. but at this point its future is far from certain. Senator Hollings has stalled it in committee until past the scheduled end of this congressional session. The longer the vote is put off, the greater the chances that other Senators will succumb to pressures to vote it down.

Hobart Rowan of The Washington Post put it best; "If GAIT dies or is held over to an uncertain fate in next year's Congress, it will represent a latter-day triumph of small minds and narrow interests over the larger public good."

Amen, Hobart.

Michael Oakes Editor

A DAY EN EL SALVADORBv ken Strange

1 S F'.mhasss. C'o^ta Rica

The route from the airport :o San Salvador makes its way through lush green hilN We are always m si^htot the dormant blue- creen volcanoes that dot the land­ scape Pani'uis. theembj.ssv driver. . asts a i.xik m mv direction .tnci srt'.iics. "Senor. vou lix>k like a *a- :i~''Us businessman :rom niv coun-

began this tnpianditspeople. Howjo we compare with the Costa Ric.tns' We hear they live in a beautiful country. Nit true that they :ire more advanced than we are'' And their women, is it certain that they are more liberal than our u omen '

How ev er. ihe com ersation me*. i'aHK nim- to tne w.tr - "!.i cuerre" P.iniias intorms me thai more than l<»>.>**> people perished >n ;hc struecie whicn pitted the ev

"What threat could they possibly pose to the military'1" Iask.

"They were considered too outspoken., began identifying with the peasant*.... urged them to con­ tinue the struggle.

During lunch in La Zona Ro>>a. a Sahadoran businessman ieils me * hat he has lived and w orked in f-Ji/aheth. N'ew Jersey - a runny thin, how the Sew Jersey turnpike can ti -rrn a thread of sh;ired experi­

ence Inevitablv. he uiKs about "la guerre '

"! saw your movie "Salvador" Aith the Ameri­ can actor James \Voods. A very good movie but

rn u y exacerado ."

Meaninc' 1 " 1

-Well. lets hope then that nobody else mis­ takes me for Setter Solis."

Although it is said that the military presence has diminished, it is in tact . ubiquitous. Along the highway into San Salvador, we see armed soldiers at quarter mile inter­ vals. In the city, army vehicles negotiate congested streets filled with pollution -belching vehicles. With almost every Saivadoran, 1 am asked about Costa Rica (where I

treme right against the extreme left. We pass a robust man on crutches. Parillas nodx "Most certainly a land mine, senor."

"You know (hose Jesuit pnests the Army killed - a great shame that? You know we Salva- dorans do not do things without orders. Somebody up top had to give the orders to do away with those Jesuits."

London $248

Paris $231 'Brussels $303' Amsterdam $350"Frankfurt $312*Tokyo $299'Milan $362New York $184'Miami $199'

& 6ft eacf! way from . &X-TC: or, a

Council Travel120E. University, Ste. E

Tempe,AZ 85281

966-3544

Wait RoomExercise Center a Reality

By Dodie HamichAthletic Director

Duringthe next two weeks. I'd like to introduce everyone to the Athletic Department Staff here at Thunderbird. We are here to pro­ vide the most beneficial intramural program for the students as; well as coordinate the sports clubs on cam­ pus and manage the use and sched­ uling of athletic facilities and events. The Athletic Dept. Staff is com­ prised of 7 student positions. The athletic director, who is appointed by the outgoing A.D.. and David Van Ness, the ASLC/Studem Af­ fairs Advisor. Mr. Van Ness wears many hats on this campus! The remaining coordinator positions in­ clude: 1) weight/aerobics room. 2) volleyball. 3) soccer. 4) softball. 5) basketball, and 6) racquetball. All coordinator positions are open to all studentsand appointments are made by the athletic director. Without further delay...here's the athletic staff:

ROD SMITH: Weight Room Co­ ordinator (soon to be changed to "Fitness Center Coordinator")

Hi' For those of you I have not had (he pleasure of meeting, my name is Rod Smith, and I am serving as the Weight Room Coordinator once again this semester. There's a lot to tell you about your new fitness center. ..so let's skip the bio., and let me tell you what you really want to hear!

After many postponements, delays in construction, etc., the fit­ ness center, located on the north side of the TAC, is nearing comple­ tion. If all things continue to go well. we should be ready to open the centerduring the last week of Octo­ ber. The project consists of the renovation of the existing locker rooms and the construction of a room forweights.stainnasters.etc.. and a room for aerobics.

The most common ques­ tion I receive is. "What kind of equipment will we get in the new weight room'1" Unfortunately, due to budget constraints, the equipment we presently have in the existing weight room will be moved to the new center. Funds were allocated this year for the construction of the facility, but no funds were available for new equipment. The possibility

of a corporate sponsorship and the donation of equipment was investi­ gated, but the fitness equipment in­ dustry is rather healthy these days, and no manufacturer is willing to donate a few thousand dollars of equipment. If you have any connec­ tions within the industry who may be able to help out. please let me know!!

Inordenomaintainthenew facility in good shape, the "house rules" will be revised and enforced. One unresolved issue remains ac­ cess and hours for the new weight room. AN opinion poll is being conducted in the old weight room to find out your preferences.

The move to the new weight room will require the old one to be closed for few days. Also, I will need a few volunteers to help out with moving the dumbbells, plates, racks, etc. Please sign up in the old weight room if you can help out for a couple of hours! If you have any questions or comments regarding the weight room, please drop a note to me (campus box 973!. I look forward to seeing you soon in the new fitness center!

ask."vfe:min« ;ha!

our Bishop was not shot at close range w-jthm the church - he was shot by someone from outside the church."

I nod as if I un­ derstand the subtle difference.

"But thank God the war is over. The problem nowadays is wiih the crime There are too many criminalsandnotenoughjails. You must have heard about several prison riots in the country."

"Yes, my understanding is that several people were killed."

"A hangover from the war. senor. But it is getting better. Any­ way, it happened far from the city."

I stroll through Metrocentro. a myriad of small shops contained within an open air mall. People are shopping, laugh­ ing, flirting - everything appears normal. Here and there an odd beggar appears, but this middle class seems prosperous. That night I end up with a small group of Sal vador- ans. We settle in at a restaurant- club called "Dallas". The music alternates between contemporary pop and salsa. A TV suspended from the ceiling plays "Alien 3". The Salvadorans turn to me and remark, "Bloody movie."

"It gets much worse." I re­ spond

I talk about a power outage thatlexperiencedinibeearlymoni- ing hours in Costa Rica The group cuts me off, "you should have been here during the war. We suffered black outs almost every night" Each person reminisces about the war - people they know who disappeared aparent shot while at worLarushed resignation from a threatened labor union. Amid the twinkling lights from the surrounding hills, a light tropical breeze wafts through the patio. One of the women tires of the conversation and raises her glass.

'To the peace," she says. "To the peace." is the re­

joinder.

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Ocuthei lit, IW4 Page 11

COMMENTARYComing Out: An Act of Self-Acceptance

% Afar* Haneke.Ctk>nlina{t>r - The Oasis Club

Nt >te: This article wax writ­ ten tu (YWifn/if National Coming Out Day, Tuesday. October 11,1994.

You conduct your life in a secretive manner. Perhaps you're the athletic-type who compensates by having big muscles. Perhaps you're the quiet, introverted type who just wishes everyone would leave you alone. Perhaps you're the gregarious, outgoing type who gets wrapped up in a multitude of activi­ ties as a means of covering the lone­ liness and hurt inside. Whatever your story. acommon thread weaves through every tale: You're noi be­ ing truthful with yourself. You keep your body, your movements, your speech, your actions in check at all times. Never let your guard down lest someone suspect, insinuate or, God forbid, say liut you're the "g" word. You cringe at the thought of someone calling you a fag. dyke, homo or queer.

You've asked yourself a million times "Why am 1 this way?" You've tried dating the opposite sex, and enjoyed their company.but somehow the magic or sparkle just wasn't there. You've prayed about it sometimes even screaming at God

"Why did you make me gay?!?'" Maybe you've even gone through "reparative therapy" or attended an "ex-gay" group, but still.somehow. all paths lead back to the same ori­ gin. You are gay. No special per­ son, group, prayer or electroshock therapy will ever change that. Be­ havior can be modified, but your inherent sexual orientation remains intact. However, you will never know true happiness and peace of mind until you accept your innate orientation. How you choose te deal with it beyond that is entirely up to you. Shakespeare said it best w-ith To thine own self be true."

Questioning sexual orien­ tation is common. However, given that the majority of society is het­ erosexual, homosexuals often have a harder time fitting in and finding their niche. From birth you are told. both verbally and non-verbally. that you are supposed to grow up. find a nice spouse, settle down, raise a family and be happy. That's your duty. Any deviation from that norm is frowned upon. But what is your obligation? Aren't you entitled to pursue happinessand peace of mind, based on respect for yourself and your fellow humans? Self-respect begins with self-acceptance. Stop owning the guilt and shame that's weighed you down for so long Learn to turn that negative self-tor­

ture into something positive and dynamic.

Many gays find that the coming out process is smootherthan originally expected. Your initial fear is rejection - Irom family. friends and society as a whole However, some of those closest to you might already suspect your orientation and they have been waiting for the time when you get up the courage to shareyourtrueselfwithihem. Give them the opportunity to show you their unconditional love.

Coming oui is not about climbing the highest mountain around and proclaiming your orien­ tation, it's about being real, being honest and being human: accepting that your orientation is yet another attribute which makes you a unique and wonderful person l^eam to cherish that.

Some ul y ou may be scared lodea(h.ihinking"0hmy(ind.l'\e gotten myself inio the conservative business world.and I II ha\etoli\e a lie forever" However, there is hope. I'dencourageyouioconsider choosing a company within busi­ ness which will be nurturing and supponi\ e. A couple of hooks en- tilled 77;r Cr'q*wM' C/c.stV and 77i* • /Of) &'\f Com/w;ii«'\ /}*r (Vm Mv; <M</ /x'\/)/mi.\ are two great refer­ ence sources These rxx)k\ offer advice on how to handle various

professional situations and where being open at work can be an asset or a liability. A few companies mentioned include Andersen Con­ sulting. AT&T. Apple Computers, Disney. Microsoft, RJR Nabisco. Proctor & Gamble. U.S. West and Xerox.

Life is a continuous grow­ ing process. Don't waste your life away trying to be something which you are not. And if you need help along the way. don't be afraid to ask. The Oasis Club is one such source of help. It's a social, profes­ sional.career-networking group for gays, lesbians and their "straight- but-not-narrow" fnends. It we can be of assistance, please contact us. Your first step towards self-accep­ tance begins with honesty. Come out - y ou' 11 be ama/ed at how. many people identify with you and accept you JIM us you are.

English Speaking Here

A Guide to English Transla­ tions Ml Over the World

Outside a Paris dress shop:Dresses for street walking.In an East African newspaper. Anew swimming pool is rapidly tak­ ing shape since the contractors have thrown in the bulk of their workers. In a Vienna hotel: In case of fire, do your utmost to alarm the hotel porter.In a Zurich hold: Because of the impropriety of entertaining guests of the opposite sex in the bedroom. it is suggested that the lobby be used for this purpose.In an advertisement by a Hong Kong dentist: Teeth extracted by the latest Methodists. In a Tokyo shop: Our nylofh COM more than common, but you will find ihev are best in the lone run.

Sunrise Village ApartmentsDirectly Across from ASU West Campus

________978-2882__________

$ 100 off M month's rent wtthfisad•Lighted Tennis Courts •Pod.spa•Hot water paid -Ceingfans

1 and 2 Bedroom Starting at Only $425!

Attention students from Japan, Taiwan, andSouth Korea...

A new service for foreign tourists traveling to the U.S. would like your input in a focus group to this Friday, October 14, 1994. The focus group will be held at the Biltmore Hotel and Resort in Scottsdale, Arizona, and will last for approximately two hours. Participants will be paid $30 per hour. Transportation wiU be arranged if needed. Please call Michael McConnell (Class of'91) collect at (713) 552-9614 to reserve your spot.

Focus Group - Pays $30 Per Hour - This Friday, October 14, 1994 Biltmore Hotel 81 Resort, Scottsdale, Arizona

Page 12: Inter Ad - repository.asu.edu€¦ · you cannof maximize your results." For those of us lacking in managerial experience. Nick rec ommends, "take advantage of all the upper level

Page 12 SasCox October 10,1994

ClassifiedsAdvertising Works! To place a Classified Ad/Personal call 978- 7119. or fill out Classified Ad/ Personal Form ai the t!a» lor Office

Cats and Kittens need temporary or permanent homes. All had shots- over 6 months are already fixed Lovely pets, very sweet. Please call 938-3505.

1992 Sportster H.D., Stock 883. Black & Chrome. 5,900 miles. Ex­ cellent condition, lots of extra chrome. S6.700. 843-6384.

Must sell by October 13: Sofa, good condition SI 00. Bed $25. plants. Call Rati 588-7326.

1984 Honda Civic. Runs great S3<XK) OBO. 19" Toshiba color TV. $175 OBO. Plus Misc. Call Vera or Gene 588-7326.

Cruise Ships Hiring: earn up toS2.000+/mo. on Cruise Ships or Land-Tour companies Seasonal & Full Time employmem available. No exp. necessary. For info call 1 - 206-634-0468 ext.C62001.

Mature, responsible person wanted to share 3Br, 2 bath house near 59th and Bell. Rooms are furnished. Nonsmoker preferred. 5350/month plus 1/2 utilities. Call 547-9254 & leave message.

Living Room Set: Sofa.Loveseat,Endtible. Color TV. Lamps S675 Call 588-7326.

1992 Sportster HJ). Stock 883. Black & Chrome, 5,900 miles. Ex­ cellent condition, lots of extra chrome. $6,700. 843-6384.

FOR SALE - 3 Br, 2 1/2 BA Townhouse, 1726S^.Ft., Garage, tennis, pool. 59th Ave. / Acoma. S81300. CallNorma Arnold-West USA Realty 942-1410.

Merrill Lynch Financial Consult­ ing & T-Bird Alum looking for P/ T help setting appointments on phone, seminars, mailings and com­ puter input. Hourly + Bonus, Flex­ ible hours. Call George RedherTer 876-2749,

DANKA COPY CENTER

Conveniently located on T-Bird Campus

High Speed Duplicating

Fax Sending & Receiving

Business Cards

Bindery Services

Laser Color Copies & Color Transparencies

Competitive Pricing

Hours: M-F 8am-5pra

ANNOUNCEMENT

ACHIEVE MENTAL CLARITY WITH AROMATHERAPY AND VISUALIZATIONwith: Carol Schiller

Mental burnout is common amongpeople who push themselves to (he tout through exhaustive study­ ing, memorization and/or working long hours. A mental clarity test will he taken at the beginmnj of the class, followed by the application of essential oils and a guided visual­ ization session. Afterwards, the re­ sults of the second test will be com­ pared with the first. Please bring a laptop computer or typewriter to participate in the speed and accu­ racy test.

Please wear comfortable clothing and bring a large towel.

Thisparticipatory class will be held on Thursday October 13th in the Sobo Lounge at 6:45 p.m. If you are planning to attend, please contact Beth Clark, RN. at the Health Center at 978-7230.

Carol Schiller is one of the leading instructors in the United States in the field of Aromatherapy. Ms. Schiller is a Certified Aromatherapist. Hypnotherapist. Handwriting Analyst, a consultant for corporations, and has authored three books and numerous maga­ zine articles.

CORRECTIONIn the September 26 issue

of Das Tor. some dates and details of the CSC recruiting calendar were incorrectly primed. The correct cal­ endar was printed in the October 3 issue. We apologize for the misin­ formation.

Thunrferbird Weekly Calendar of Events; ; MOM>\\

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NAME OROPPER

0 1994 All t^htaracrmlCFRAuocuta P.O. Box 461. ScfacaccUdv, NY IZ301

n\ i L s E.N(M_O u s T _ oi L oH*"r T_A_«HO H~I__O_°. 1 l * * e * 'L*!?' * S_L J E " S|E'R N'E s|i E*E a

L. c_ (

is looking for assistant advertis­ ing representatives. If you are interesting in making a couple

"Think Globally, extra bucks, stop by our offices Advertise Locally" "» ^e Tower building.

Nissan • Datsun • Mazda (RX-7) • Toyota • Honda

Japanese Auto Experts439-5656

"SPECIALISTS IN THE REPAIR OF ALL JAPANESE CARS'6033 W. Bell Rd., Bell Commerce Center

(Behind Goodyear) Hrs: Mon-Fri 7:30 a.m.-5:30 p.m.

10% AGSIM DISCOUNT ON LABOR Subaru • Mitsubishi • Isuzu • Suzuki • Hyundai

Page 13: Inter Ad - repository.asu.edu€¦ · you cannof maximize your results." For those of us lacking in managerial experience. Nick rec ommends, "take advantage of all the upper level

Airplane

Paris

Paris

Paris

Paris

IBS 594 - EUROPEAN MANAGEMENT ISSUES INTERNATIONAL BUSINESS SEMINARS

January 6, 1995 - January 15, 1995 Paris, France; London, United Kingdom

DATE/DAY ACTIVITY Fri., Jan. 6 Depart USA Sat., Jan. 7 Arrive in Paris

Transfer to Hotel Sun., Jan. 8 830 AM: Orientation Session10:00 AM: City Tour of ParisPM: Free to Explore Paris Won., Jan. 5 930 AM: Musee du Louvre (Academic visit)Free for independent lunch2:00 PM: Guided Tour of Louvre Tue., Jan. 1 0 8:45 AM: Renault Auto Assembly Plant230 PM: KPMG Accountants/ConsultantsEvening: Dinner at NosAncetres Les Gaulois Wed., Jan. 1 1 AM: Depart Paris for London{by coach & ferry service)PM: Arrive LondonTransfer to HotelEvening: West End Theater NightPerformance of "Sunset Blvd." Thu., Jan. 12 930AM: Pepsico230 PM: European Business School Fri., Jan. 13 10:00 AM: Cadbury Schweppes230PM: West End Theater Discussion Sat, Jan. 14 930 AM: Wrap up Discussion SessionPM: Free to Enjoy London Sun., Jan. 15 Return to USAor Begin Independent Travel

bidnded in the Seminar Price: $2^47.00International Aafere from Phoenix. You may call IBS (602) 87W100 for pices fiomothor cities. (round trip/non-refundable tickets) It is possible to leave earlier or raaml^rftaB toe group for a small booked in advance through International Business Seminars office (602) 874-0100 Seminar program as detailed in itinerary*Tgnn jwfrlH tynp| jjccofTOTodatiofTC -until jFTutf* facilities in cfntraHy located first das& hotels 'Continental breakfast daily

outlined

London

London

London

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if

*Stftfacf. nvfnfp* (tn FpBy escorted throughout by qualified university professors Academic Readings Book Limited Travel and Accident Insurance Theater ticket for evening of January 11, 1995 One-week London UmJerground Cenoal Zone Pass Not Included in the Seminar Price: 3 Credit Hours Tuition at Arizona State University - Approximately 5295.00For Information Contact Prof. Daniel CBrenenstubJ Department of Management Arizona State University Telephone: (602) 965-5031

Prof. Gregory Moornead Department of Management Arizona State University Telephone (602) 965-4566

or Internationa] Business Seminars P.O. Box 1823 Scottsdale,AZ 85252-1823 Telephone (602) 874-0100

Page 14: Inter Ad - repository.asu.edu€¦ · you cannof maximize your results." For those of us lacking in managerial experience. Nick rec ommends, "take advantage of all the upper level

THUNDERBIRD STUDENTS:Are you interested in taking an international business

course at Arizona State University?

INTERNATIONAL BUSINESS SEMINARSPresents : EUROPEAN MANAGEMENT ISSUES - IBS 594

January 6,1995 * January 15,1995

*Eam Graduate/MBA Credit*Gain International Expertise "Interact With Top-Level Executives

We believe that in today's global business The course will be a combination of timeenvironment students should be exposed to spent on campus preparing for the overseasas many different cultures as possible. We also portion of the seminar program and anbelieve that nothing can replace the overseas field experience. There will beeducational value of learning about a classes held on campus during the fallcontinent, country or city first hand. semester in which European ManagementFor nearly 20 years, International Issues will be addressed In November, weBusiness Seminars has organized study will have 10.5 hours of instruction consistingabroad programs. Students who have of three 3.5 hour sessions to be arranged byparticipated in the IBS programs have stated the group. Much of the focus of this courseover and over that they have learned more will be upon doing business in an expandedabout international business from their Europe. There will be discussion related to theseminar program than they have in months of European Union in general and the countriesclassroom study. of France and the United Kingdom specifically.International Business Seminars has now The course will include faculty anddeveloped a program that is geared student participation from several differentexclusively to the graduate student. We have universities. There will be executives fromtaken into consideration the uniqueness of the international organizations providing input asMBA Program and have planned the study guest lecturers in Paris and London. Theseprogram to meet the special needs of the executives will be high ranking officials from agraduate student. variety of multinational corporations or foreign

government officials.