Intentional Relationship Building with Social Media

Webinar: 3/27/14Hosted by: @katielance and

@contactually

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Katie Lance Brian Pesin

THIS WEBINAR

• Case studies of agents successfully using relationship building strategies in social media

• How to be intentional with Facebook, Twitter and LinkedIn

• How to leverage each social platform to keep in touch with your sphere

• Creating an integrated social media strategy

• Q/A

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“SO, I HAVE A LOT OF FRIENDS AND FANS… NOW WHAT?”

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ARE YOU CONNECTING WITH PEOPLE?

• Beyond the status update

• Are connecting with people intentionally or haphazardly?

• Stop the random acts of social media

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BEING INTENTIONAL ON FACEBOOK…

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CASE STUDY EXAMPLES

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CASE STUDY EXAMPLES

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ALANTE REAL ESTATE

THE BOUTIQUE REAL ESTATE GROUP

DO YOU HAVE A CONTENT STRATEGY?

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Local Real Estate National Real Estate Local & Community Personal Interests

Favorite feature of a listing

Compare home prices School holiday calendar

Local sports team

Story of a past client Economy news – MSNrealestate.com

Downtown holiday dates

Favorite pizza joint

Neighborhood #1 Local. V. National Best place to get a burger

Favorite coffee house

Neighborhood #2 Article from the WSJ Why (city) is a great place to live

Favorite winery

Neighborhood #3 Article from Inman News

Elementary school boundaries

Coolest place to get away

Neighborhood #4 Article from Fortune Story of a relocation client

Best park for kids or dogs

Local market stats Article from Forbes Story of giving back Favorite boutique

Home improvement tips

Article from the NYTimes

Article link from local community blog

Family friendly places

CONTENT GRID

Go to KatieLance.com - sign up for my email list to receive a free copy of the content grid!

FACEBOOK PAGES APP

Are you providing the right content, to the right people, at the right time?

IMAGES MAKE A HUGE DIFFERENCE

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FACEBOOK LISTS: A.K.A. “WEEDING THROUGH THE NOISE”

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FACEBOOK LISTS - CREATE 2 LISTS

1.Clients2.Potential Clients

https://www.facebook.com/bookmarks/lists

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ONCE A DAY. EVERY DAY

AUTHENTICALLY ENGAGE

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RELATIONSHIPS ARE BUILT OVER SMALL

INTERACTIONS OVER TIME

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7 THINGS THAT MAKE A BIG DIFFERENCE

1. Write on other people’s walls 2. Send private messages3. Think long term 4. Short and sweet 5. Grammar counts. Edit ruthlessly.6. What would get YOU to comment, like or

share?7. Post once a day. Consistency!

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IT’S WHERE TO START IN SOCIAL#SMREwebinar

LINKEDIN SHOULD NOT BE THE “SET IT AND FORGET IT

NETWORK”

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LINKEDIN – GIVE TO GET• Reach out to potential

and current clients via LinkedIn – as part of the process

• It’s where to start in social when reaching out

• Other ways to engage: LinkedIn endorsements and testimonials

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• Easy way to connect and expand your sphere professionally

• Make sure your profile is updated!

DON’T BE PASSIVE WITH LINKEDIN

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LINKEDIN CONTACTS

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TWITTER BEST PRACTICES

1. If someone tweets you – respond! No tweet left behind!

2. Tweet more about others than yourself!

3. Don’t over think it

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TWITTER1. Reach out to potential and

current clients via Twitter – as part of the process

2. Put them into a Client and Potential Client list (can be public or private)

3. Look at that list daily, authentically engage

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CREATE A “LOCAL NEWS” LIST

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THE BEST TOOLS TO HAVE IN YOUR TOOL CHEST

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SCHEDULING TWEETS

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SCHEDULING FACEBOOK BUSINESS PAGES POSTS

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INTEGRATING SOCIAL MEDIA

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YOUR LIFE IS CONTENT!

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Contact Me

KatieLance.com

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